The top Q&A for government site webmasters From Webmaster Central Blog

Yesterday Google Webmaster Central Blog published an very helpful article for government website webmaster about claiming their Google+ Local listing. Although they level this article for Beginner - Intermediate level Webmaster, i think it can also help experts webmaster find some answers. lets read the way google think about claiming government Google+ Local listing.

Government sites, from city to state to federal agencies, are extremely important to Google Search. For one thing, governments have a lot of content — and government websites are often the canonical source of information that’s important to citizens. Around 20 percent of Google searches are for local information, and local governments are experts in their communities.

That’s why I’ve spoken at the National Association of Government Webmasters (NAGW) national conference for the past few years. It’s always interesting speaking to webmasters about search, but the people running government websites have particular concerns and questions. Since some questions come up frequently I thought I’d share this FAQ for government websites.

Question 1: How do I fix an incorrect phone number or address in search results or Google Maps?

Although managing their agency’s site is plenty of work, government webmasters are often called upon to fix problems found elsewhere on the web too. By far the most common question I’ve taken is about fixing addresses and phone numbers in search results. In this case, government site owners really can do it themselves, by claiming their Google+ Local listing. Incorrect or missing phone numbers, addresses, and other information can be fixed by claiming the listing.

Most locations in Google Maps have a Google+ Local listing — businesses, offices, parks, landmarks, etc. I like to use the San Francisco Main Library as an example: it has contact info, detailed information like the hours they’re open, user reviews and fun extras like photos. When we think users are searching for libraries in San Francisco, we may display a map and a listing so they can find the library as quickly as possible.

If you work for a government agency and want to claim a listing, we recommend using a shared Google Account with an email address at your .gov domain if possible. Usually, ownership of the page is confirmed via a phone call or post card.

Question 2: I’ve claimed the listing for our office, but I have 43 different city parks to claim in Google Maps, and none of them have phones or mailboxes. How do I claim them?

Use the bulk uploader! If you have 10 or more listings / addresses to claim at the same time, you can upload a specially-formatted spreadsheet. Go to, click the "Get started now" button, and then look for the "bulk upload" link.

If you run into any issues, use the Verification Troubleshooter.

Question 3: We're moving from a .gov domain to a new .com domain. How should we move the site?

We have a Help Center article with more details, but the basic process involves the following steps:
  • Make sure you have both the old and new domain verified in the same Webmaster Tools account.
  • Use a 301 redirect on all pages to tell search engines your site has moved permanently.
    • Don't do a single redirect from all pages to your new home page — this gives a bad user experience.
    • If there's no 1:1 match between pages on your old site and your new site (recommended), try to redirect to a new page with similar content.
    • If you can't do redirects, consider cross-domain canonical links.
  • Make sure to check if the new location is crawlable by Googlebot using the Fetch as Google feature in Webmaster Tools.
  • Use the Change of Address tool in Webmaster Tools to notify Google of your site's move.
  • Have a look at the Links to Your Site in Webmaster Tools and inform the important sites that link to your content about your new location.
  • We recommend not implementing other major changes at the same time, like large-scale content, URL structure, or navigational updates.
  • To help Google pick up new URLs faster, use the Fetch as Google tool to ask Google to crawl your new site, and submit a Sitemap listing the URLs on your new site.
  • To prevent confusion, it's best to retain control of your old site’s domain and keep redirects in place for as long as possible — at least 180 days.
What if you’re moving just part of the site? This question came up too — for example, a city might move its "Tourism and Visitor Info" section to its own domain.

In that case, many of the same steps apply: verify both sites in Webmaster Tools, use 301 redirects, clean up old links, etc. In this case you don't need to use the Change of Address form in Webmaster Tools since only part of your site is moving. If for some reason you’ll have some of the same content on both sites, you may want to include a cross-domain canonical link pointing to the preferred domain.

Question 4: We've done a ton of work to create unique titles and descriptions for pages. How do we get Google to pick them up?

First off, that's great! Better titles and descriptions help users decide to click through to get the information they need on your page. The government webmasters I’ve spoken with care a lot about the content and organization of their sites, and work hard to provide informative text for users.

Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. Changes are picked up as we recrawl your site. But you can do two things to let us know about URLs that have changed:
  • Submit an updated XML Sitemap so we know about all of the pages on your site.
  • In Webmaster Tools, use the Fetch as Google feature on a URL you’ve updated. Then you can choose to submit it to the index.
    • You can choose to submit all of the linked pages as well — if you’ve updated an entire section of your site, you might want to submit the main page or an index page for that section to let us know about a broad collection of URLs.

Question 5: How do I get into the YouTube government partner program?

For this question, I have bad news, good news, and then even better news. On the one hand, the government partner program has been discontinued. But don’t worry, because most of the features of the program are now available to your regular YouTube account. For example, you can now upload videos longer than 10 minutes.

Did I say I had even better news? YouTube has added a lot of functionality useful for governments in the past year:
I hope this FAQ has been helpful, but I’m sure I haven’t covered everything government webmasters want to know. I highly recommend our Webmaster Academy, where you can learn all about making your site search-engine friendly. If you have a specific question, please feel free to add a question in the comments or visit our really helpful Webmaster Central Forum.

Google algorithm changes and the way Google evaluate backlinks

After Google panda & penguin update, we’re experiencing an old rumour that “bad or low quality links harm website ranking”. Although Google‘s direction about low quality links are not clear, I don’t think so or even don’t believe. We can re-read an old post from Google webmaster central blog that covered enough about this topics can be found here:

The core expression of this article is,

“Finally, keep in mind that low-quality links rarely stand the test of time, and may disappear from our link graph relatively quickly. They may even already be being discounted by our algorithms. If you want to make sure Google knows about these links and is valuing them appropriately, feel free to bring them to our attention using either our spam report or our paid links report.”

I think Google can’t penalize us for thus issue weren’t directly involved, what do you think? Finally, Here's an awesome article contained penguin safe back-links methods:

Free Tools For SavVy Internet Marketer

If you’re an Internet Marketer and love the World Wide Web; you’re going to LOVE this list of free Internet marketing tools for your various needs. The list is based on cloud tools offers free or freemium services. I'm not going to brief description but a small overview for every tool that can help you know, what is & how thus tools work.

Google Analytics

Google Analytics

Google Analytics is one of the most popular free analytics platform available online. You can access analytics through your Google account(if you have one already) or you can open Google account by any of your existing email accounts. Once you create an account, you are asked to insert a few lines of JavaScript on your site. After that code is in place, you’ll be able to start monitoring your site’s traffic through the Google Analytics interface. If you already use Google webmaster tools for your website, Google Analytics will then be able to display some data from your webmaster tools in some analytics reports.

Currently, the interface is divided into 5 main sections: Audience (Detailed information about the people visiting your site), Advertising (information about your site’s advertising campaigns), Traffic Sources (information about where your site’s traffic is originating from), Content (information about your site’s most popular pages), and Conversions (information about your site’s goal completions and sales conversions).

Google Webmaster Tools

Google Webmaster Tools

Google is the most popular search engine in the world, and as a result, Google Webmaster Tools (GWT) is one of the most useful free SEO tools available because it gives you direct access to some of Google’s information about your site.

GWT presents information in 5 categories: Configuration (allows you to configure your GWT account), Health (displays crawling errors or malware found on your site), Traffic (shows search queries, backlinks, and +1s for your site), Optimization (helps you improve your site’s content and indexing), and Labs (experimental features).

Bing Webmaster Tools

Bing Webmaster Tools

Bing isn’t as popular as Google, but Bing Webmaster Tools (BWT) is still an extremely valuable tool because it allows you to view your site through the eyes of yet another search engine.
BWT displays information in 5 main sections: Dashboard (shows traffic, index, and crawl summaries), Crawl (displays crawled pages and errors), Index (presents indexed pages and backlinks), Traffic (identifies traffic sources and CTRs), and Keywords (Bing’s keyword research tool).

Google PageSpeed

Google PageSpeed

Google PageSpeed is a free online tool (plugins are also available) that tests a URL’s load performance. You enter a URL, and then, the tool presents a list of performance-based suggestions (e.g., optimize images, minify JavaScript, etc.), which are categorized into high, medium, and low priority items.

Pingdom Full Page Test

Pingdom offers a free online tool that analyzes a URL’s load time. You simply enter a URL, and the tool displays a summary of the page’s load time, size, and a number of corresponding HTTP requests.
Here’s a screenshot of Pingdom’s results:

As the screenshot shows, the tool also presents a waterfall visualization that displays the load time and size of each of the page’s objects.


If you are not familiar with Alexa, you should be. This popular website ranking tool is owned by Amazon and carries a lot of clouts. Alexa works by having individuals install the Alexa tool onto their computer. Once this toolbar is installed, users are tracked and their habits are used to create website rankings.

Alexa Logo
Alexa is one of the leading internet statistics engines. It keeps a "top billion" chart, where every webpage on the planet has its place. It's a chart that gives you insight on how your business is doing through calculating the popularity of your site.

Open Site Explorer

Open Site Explorer

Open Site Explorer one of the most popular backlink checking tools now-a-days.
Open Site Explorer uses the freemium model, and without an account, you are limited to running only 3 reports per day.

Open Site Explorer Result

If you register for a free account, you have access to 1,000 backlinks for a given URL, and the first 15 backlinks include additional information such as the link’s anchor text, Page Authority, and Domain Authority. Each report also includes summary information about the requested URL: its Page Authority, Domain Authority, the number of linking root domains, and number of total links. 

Majestic SEO Site Explorer

Majestic SEO Site Explorer is another popular backlink checking tool, and like
Open Site Explorer, it uses a freemium model. Without an account, you are only able to access general summary information about a requested URL or domain.
Majestic SEO Site Explorer

If you register for a free account, you receive additional summary information (e.g., a backlink breakdown), and you also get access to the top 5 backlinks, top 5 referring domains, and top 100 pages for your request.




SEMRush is one of the older free SEO tools on this list, and its age is a clear endorsement of its value. The tool focuses on competitive research as well as keyword research. When you enter a domain or URL, you receive a report that includes the corresponding organic keywords, advertising keywords, organic competitors, advertising competitors, and more.

When you enter a keyword, the report presents summary information (CPC, level of competition, average volume, etc.), similar keywords, organic competitors, and advertising competitors.
The tool uses the freemium model, and with a free account, you have access to 10 reports per day (and 10 results for each section of the report). For more information, consult the SEMRush manual. It provides useful videos and detailed descriptions of the tool’s functionality.

SEO Workers - Analysis Tool

SEO Workers - Analysis Tool


SEO Workers Analysis Tool Firefox & Chrome Extension analyzes any page/site very easily. Access the addon from the status bar or just right-click on the page you want to analyze. The tool will provide you with the comprehensive page SEO analysis grouped in the following sections.
SEO Workers - Analysis Tool Report

1. HTTP Headers check;
2. Meta tags analysis;
3. Keywords Relevancy;
4. The page displayed within search engine results;
5. URLs found in the page;
7. Keywords found in the anchor tags;
8. Keywords found in the image 'alt' attribute text;
9. Heading & Phrase Elements;




WooRank offers an instant website review. The tool also uses the freemium model, and without a premium account, you are limited to generating only one free report per week (but you can still query reports that have been previously generated).
WooRank Result

Here’s an excerpt from WooRank’s report:
The tool’s report is currently divided into 13 sections: Top 5 Priorities, Visitors, Social Monitoring, Mobile, SEO Basics, SEO Content, SEO Links, SEO Keywords, SEO Authority, SEO Backlinks, Usability, Security, and Technologies.

Link Diagnosis

Link Diagnosis


Link Diagnosis is a completely free backlink checking tool, but unless you install the corresponding Firefox extension, you will only receive a limited view of the results (the “lite report”). Without the Firefox extension, the tool displays the first 250 backlinks, along with each backlink’s anchor text, mozRank, Page Authority, and Domain Authority.

With the extension installed, the 250 backlink restriction is removed, and the tool presents each backlink’s title (i.e., the title of the linking page), link type (e.g., nofollow), PageRank, outbound link count, modified outbound link count, and LinkStrength (in addition to the information displayed without the extension).

Ahrefs Site Explorer

Ahrefs is one of the newest backlink checking tools, but it already has a very loyal user base. Similar to most of its competitors, the tool uses a freemium model.
Ahrefs Site Explorer

As a guest, you are allowed to perform 5 requests per day, and if you register for a free account, that allowance increases to 15 requests per day. Each request returns a backlink overview as well as specific information about individual backlinks (for free accounts, only the first 5 backlinks display additional information).

The backlink overview includes information such as the total number of backlinks, the number of referring domains (and a corresponding TLD breakdown), and a breakdown of the backlink types (e.g., text, image, nofollow, etc.).

For a given request, free accounts receive access to the first 500 backlinks. The first 5 backlinks display the link’s Ahrefs rank, source URL, source title, destination URL, anchor text, type, and crawl date. However, the remaining backlinks only display the link’s Ahrefs rank, source URL, and source title.

W3C Markup Validation Service

W3C Markup Validation Service


The Markup Validation Service is a free online tool that checks the markup validity of the Web document associated with a given URI. You simply enter a URI, and then, the tool checks its correctness (based on the syntax of its document type). Finally, the tool displays an itemized list of errors and warnings (with corresponding line and column numbers) that it finds during the validation process.

Here’s an excerpt from the tool’s validation output: 

W3C Markup Validation Result




BuiltWith provides a technology profile for a given site, which includes information about the site’s server, frameworks, advertising, analytics, JavaScript libraries, and much, much more. You enter a website’s URL, and the tool essentially performs a technology X-ray.
Here’s a screenshot of the tool’s technology profile:

BuiltWith Profile

The tool also provides a simple SEO profile, which checks a page’s title, meta description, H1 tag, content keywords, images, response speed, and social sharing.




SpyOnWeb identifies multiple sites that probably belong to the same owner. On the backend, the service clusters sites that share an IP address, Google AdSense ID, Google Analytics ID, Yahoo! Publisher Network ID, or Yandex.Direct ID. Then, when you query a website’s URL, the tool presents a list of sites that have been clustered together with that URL using the previously listed information.

Xenu’s Link Sleuth

Xenu's Link Sleuth


Xenu’s Link Sleuth is a free desktop application that checks for broken links on your website. The tool also displays page titles and meta descriptions, but its primary purpose in life is to quickly crawl a website and identify the status codes of the site’s links.

W3C Link Checker

W3C Link Checker


W3C Link Checker is a free online tool that checks the validity of links for a given URL. You simply enter a URL, and then, the tool recursively checks the URL’s links for URI scheme errors, redirects, and error status codes.

URI Valet

URl Valet


URI Valet is a free online tool that displays the HTTP headers exchanged during a request for a given URI. The tool also presents a summary of the corresponding HTML’s <head> tags and a breakdown of the various objects (e.g., scripts, images, etc.) that are downloaded when accessing the URI.

Google AdWords Keyword Tool

Google AdWords Keyword Tool

The AdWords Keyword Tool is one of the most popular free keyword tools available. The tool gives you three options for querying keywords: (1) input a list of keywords, (2) input a URL, which the tool scrapes to identify keywords, or (3) select from a predefined list of categories.
Once you select a querying method, the tool allows you to slice and dice the results using a variety of filters, match types, and keyword term inclusion/exclusion lists.
To learn more, visit Google’s help page for Using the Keyword Tool. It answers popular questions and offers helpful videos that showcase the tool’s functionality.




Wordtracker is one of the oldest keyword research tools, and it uses the freemium model. With the free version, you enter a keyword phrase, and then, the tool presents up to 100 related keywords, along with estimated search totals.




SpyFu is a competitive keyword analysis tool that uses the freemium model. When you enter a domain, the tool displays summary information, which includes the domain’s daily PPC ad budget, the domain’s daily organic SEO traffic value, and a graph of the domain’s historical budget. The tool’s domain report also shows the domain’s top 10 paid keywords, ad competitors, organic keywords, and organic competitors.

When you enter a keyword, the tool presents summary information, which includes the keyword’s CPC, average click count, and search volume. The keyword report also displays the top PPC domains, organic search results, and related terms.
Here’s an epic video that introduces SpyFu:




Copyscape is an online duplicate content detection tool that uses a freemium model. You simply enter a page’s URL, and the tool returns a list of pages that are duplicating the URL’s content. With a free account, the tool only displays the first ten results, and the tool only allows a certain number of monthly requests for any given site (this limit is irrespective of the IP submitting the request).

Screaming Frog SEO Spider Tool

Screaming Frog SEO Spider Tool


The Screaming Frog SEO Spider Tool is a freemium desktop application that allows you to crawl and analyze the pages on your website. The tool is free for the first 500 URI requests and £99/year after that.

For each request, you receive a wealth of information, including the page’s title, meta description, heading tags, image info (e.g., alt text), link info (e.g., are they nofollowed), and much, much more. Rather than bombard you with screenshots, here’s a video that demonstrates the tool’s functionality:

SEO Browser

SEO Browser


SEO Browser is one of the oldest free SEO tools, but it is still incredibly useful. The tool is 100% free, and it offers two modes: Simple and Advanced. The Simple mode displays a given URL like a text-based Web browser (e.g., lynx). The Advanced mode provides a text-based view of a URL, and it also includes useful information that summarizes the URL’s content (e.g., page title, meta tags, page size, word count, IP address, etc.).





Feedly is a mulch-platform, cross-browser web app that syncs with Google Reader and displays your RSS feeds beautifully – it practically invites you to sit down and read through every article. Beyond its attractive interface, Feedly lets you share articles via social networks and save content to read later.

Free SEO Analysis by Web Gnomes

Free SEO Analysis by Web Gnomes


The last tool on the list is a shameless plug for our free SEO analysis. You simply enter a URL, and then, the tool sends you a report that covers 20 important on-page SEO best practices, which are divided into 5 categories: Accessibility, Content, HTML Markup (<head>), HTML Markup (<body>), and URL.
Here’s a screenshot of the report’s summary gnome:

Free SEO Analysis by Web Gnomes

What Do You Think?

I would love to hear from you in the comments. Which of these tools is your favorite? What other free SEO tools should everyone know about?

Custom URLs for your Google+ Profiles and Pages

Google recently introduced short URLS for their Google Plus, enabling their Google plus users and brands on their site to further customize their Google Plus profile pages. According to the announcement posted on Google+ by Google product manager Saurubh Sharma,

Your Google+ profile is a place for you to share your passions with the millions of people who come to Google each day. Whether you're a clothing brand showing off your latest fashions (, an athlete talking about the game (, or an actor recalling a favorite role (, your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.

A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. For instance, +TOYOTA  can now use to unveil their latest models, +Britney Spears  can share her upcoming appearances at, +Ubisoft  can share game trailers and videos at, and +Delta  can help travellers find great deals at

Custom URLs will also be available to people and pages worldwide, so brands like Globo can point readers to, or any of their other Brazilian publications.

At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned! Sharma advised.

We all know that short URLs very much helpful for search engine promotion as well as branding anywhere in this globe.

But If you  cannot wait for this, you can still get an custom short URLs for your personal as well as company Google+ Profile. You have to use an URL shortening service designed for Google Plus.

With it, you can get a personalized username for your profile in the form Note that this is a URL shortening service, which means it won't change your actual username on Google Plus. It will just provide you a redirect link, so when you enter in your address bar, it won't directly open your profile. Rather, it will redirect you to your Google Plus profile.

Step 1. You need to fetch your Google Plus Profile ID first. Log into your Google Plus account, and click on the down arrow next to your profile image in the top-right region of your screen. Now click on View Profile. Now, you can see the ID in your address bar. (See the image below. The highlighted numbers make up the ID). Select your ID and copy it.

Step 2. Take this ID, and go to GPlus. In the Nickname, type in the username you want to use. Now paste your ID in the ID field, and click on Add. Be sure to type in only your ID numbers, and not any slashes (/) or any other part of your profile URL. Usernames can only be between 3-25 characters.

Once you click on Add, GPlus will show you whether all is okay or not. And that's it! Now you can type into your address bar, and you will arrive at your own Google Plus profile. Take a look on above picture, I created for mine, and it's redirecting to my Google+ Profile!