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Showing posts from August, 2015

Content marketing planning and effective marketing tactics in 2015 [Infographic]

In 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to following infographic, the biggest challenge content marketers face is measuring content effectiveness, while an overwhelming 56% of marketers don’t have a content marketing strategy!

So, what is the latest Content marketing planning and effective marketing tactics in 2015? Check out this infographic created by Jane Hunt, along with her team at JBH Marketing to summarize the key issues and give examples of what's working and what isn't.


Mozila launched ‘Webmaker’ Android App in Bangla

August 17, 2015 Mozilla launched a new Android app version of Webmaker that focused on participants from three main markets – Bangladesh, India, and Kenya. The new app currently only support Android devices and available in four languages: Bengali, Brazilian Portuguese, English and Indonesian.

The announcement comes as a follow up on the initial Mozilla Webmaker that launched over three years ago, with the goal of hand-tailoring an intuitive and organic web-creating space that would help people "learn and play using the open building blocks of the web."

You can download the  free, open source app from Google Play at mzl.la/webmaker.

Current app is updated version of it beta version. Improved performance and a more optimal user experience, shared projects can now be viewed on any platform (mobile or desktop), and users with poor connectivity will experience better performance while offline. Also, content discovery is now location-based — you can see what others in your comm…

IT Security and Fraud Detection Seminar in Dhaka

A seminar about IT Security and Fraud Detection and its proper usages will be held on Thursday, August 27 at BIBM Center.

CTO Forum Bangladesh and Bangladesh Institute of Bank Management (BIBM) will organized the seminar at BIBM Center. The organizers said at a press conference in city’s Farmgate area on Monday afternoon.

They said that so far 700+ online shops exist in bangladesh and Sales of these online shopping sites are gradually increasing everyday. Every online shop at some point face fraud and security issue. According to the organizers, the seminar will uphold different aspects of online shopping, which has earned fame globally.

It will put importance on IT Security and Fraud Detection as it is the top issue in developing this sector, they added.

Visa chief risk (India and South Asia) officer Shivakumar Sriraman will present keynote paper at the seminar to be attended by Bangladesh Bank (BB) deputy governor Nazneen Sultana as chief guest and BIBM director general Dr Towfiq Ah…

Social Media Tactics to Increase Traffic to Your Website

Are you struggling to control the power of Social Media for your website? are you want to Increase Traffic to Your Website from social media? If the above answer is yes, then I'm writing this post for you.

Why should you care about Social Media? Because it used by millions of users everyday. Based on Statista data, revealed in March 2015, below are the approximate numbers of active users in different social media sites:

Facebook – 1,415,000,000 LinkedIn – 347,000,000 Google+ – 300,000,000 Twitter – 288,000,000
Do you know, The population of USA is something like 300,000,000. And all of these social media users are there, just on the other side of your screen!

The days are gone when you could optimize your website and blog every day, increase your audience via email and RSS subscriber and just sit and relax. Although this strategy still works in today, But now it is the era of social media!

The Social Media Sites can help increase your website visitor if you have something worth in…

How to Increase the Domain Authority of Your Site: Infographic

The concept of Domain Authority was started by Moz (Previously known as SEO Moz) and represents the best prediction for how a website will perform in search engine rankings. It is calculated by combining all of Moz's other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.

It is one of the most important Phrase known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank.

Want to know How to Increase the Domain Authority of Your Site? Well, the Infographic Explain it all.


What are the Best Keyword Rank Checker Today?

Keyword Rank Tracking is an Essential part of every Online Marketing Campaign. It's especially important to all SEO Professional who work on Search Engine Optimization Project. Rank Tracker retrieves search engine rankings for pages and keywords, Some tools also track selected rankings over time to see which efforts are making the most impact on your SEO Campaign and show you the ranking changes.

Now, there are  a lot of free and paid rank checker out there that help SEO Professionals to track keyword rankings. Some tools that work great at certain tasks but terrible at others. Before Writing this post, I did a lot of Research to bring you the Best Keyword Rank Checker for your SEO Project.

Moz Pro In the Moz Pro plan, you can run up to five different campaigns at the same time. Because Moz limits the number of keywords you can track per campaign to 60, that totals 300 keywords you can track overall five campaigns, which can be limiting if you're running campaigns with differ…

About Internet.org

84% of the population who are not experiencing the virtue of internet - Internet.org is a joint initiative of Facebook and six companies (Samsung, Ericsson, MediaTek, Opera Software, Nokia and Qualcomm) that plans to bring affordable access to selected Internet services to less developed countries by increasing efficiency, and facilitating the development of new business models around the provision of Internet access.

It has been criticized for violating net neutrality and favoring Facebook's own services over its competitor. Until April 2015, Internet.org users could access (for free) only a few websites, and Facebook's role as the gatekeeper in determining what websites were in that list was criticized for violating net neutrality. In May 2015, Facebook announced that the Internet.org Platform would be opened to websites that met its criteria.

Internet.org Participants: 
Below is a selective history of launch dates, Country and participating mobile networks:

July 2014: Zamb…

Google Is Hiring An Program Manager, Search Engine Optimization

Google is Hiring An Program Manager, Search Engine Optimization, based on a recent job posting on the Google Careers portal.

The Google job listing is for a “Program Manager, Search Engine Optimization.” The description of the job makes it clear that this is about Online marketing:
As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites. The Technical SEO manager will be required to work with many different departments within Google including marketing, sales, product development and engineering. "You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for interna…

Fundamentals of Responsive Web Design

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.

Websites need to work across multiple devices, screen sizes, and browsing contexts. Web designs need to be responsive to these variables, providing an optimal viewing experience for each scenario.

This article covers Fundamentals of Responsive Web Design like screen density, fluid grids, and responsive images, as well as actual design strategies that guide you from website mock-up to testing.

Rule of Thumb:
Configure the Viewport:  A viewport controls how a webpage is displayed on a mobile device. Without a viewport, mobile devices will render the page at a typical desktop screen width, scaled to fit the screen. Setting a viewport gives control over the page's width and scaling on different …

Beginner's Guide: Common Mistakes in Content Marketing

There are many mistakes that marketers make with content marketing. They too often equate clicks and traffic and downloads as buying signals, which they can be. But they can also turn into nothing if you haven't attracted your ideal customer with the right motivations.

In my experience, here are the critical mistakes that content marketers makes:

No Content Marketing Strategy: Content marketing only works if it fulfills actual business goals, whether that’s more customers, a larger email list, or more search engine traffic. What are your business goals for your marketing, and specifically, your content marketing? What’s your strategy to achieve those goals? Is your content marketing following suit?
Not Using an Editorial Calendar: Do you take a few moments to Google how to come up with topics and wonder just how people keep their ideas together? They make an editorial calendar! Once a person as come up with topics, they can implement them into a calendar for the month, half of th…

How to Promote Your Blog Posts?

Being relatively new to the "blogosphere", I am no expert on the best methods of blog post promotion. Firstly, I do not believe that quantity is necessary strongly correlated to quality blog posts.

I think that promoting your blog post can almost take too much time away from the actual writing. So it is a personal choice on how much time you devote to writing and promotion your blog.

Nevertheless I have read plenty of articles and hope the below can help you promote your blog posts.

Ways to Promote your blog posts: Create Great Content: More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites? 
Do you provide a reason for people to spend more than a few seconds reading your pages?
Get your content right, and you’ve created a solid foundation to bring traffic on your blog posts. If your posts are really good, most likely people will …

How to Optimize your Facebook posts to Maximize Engagement?

Whether you are a small business, a large agency, or even a top retailer like Walmart and Target, Maximizing engagement on Facebook is all about content.

Here are 7 Best Types of Content for Facebook Marketing:

Create useful content Visuals visuals, and more visuals Infographics Current events Humor Statistics Quotes
1. Create useful content.  Lend a hand to your audience. Share articles that your customers will find helpful and relevant to their business. Make most of your content about the customers as opposed to promoting your products. Useful content should predominantly be shared on blogs such as WordPress or your website. Valuable content includes (but is not limited to) tricks of the trade, tips, how-to guides, ebooks, webinars, etc. Save short, helpful blurbs for Twitter. You can also tweet useful links to your followers. Rely mainly on images for Facebook, Pinterest and Instagram. Why you ask? Take a look at the next point.
2. Visuals visuals, and more visuals.  According to …

Internal links and It's importance in SEO?

What are internal links? Internal links are links between pages on the same site. For example, a link from the home page to a category page or links from a product page to similar product pages.

In short, internal links are links within the site and not pointing outside of the domain.

Why are internal links important? Internal links are important for three main reasons.

CrawlRelevancePriority

Here's a brief explanation of each.

Crawl  Internal links provide navigation for users and search engines. A solid internal link structure ensures a site is maximizing crawl efficiency, which is the building block of SEO.
Relevance  Proper internal linking provides relevance though linking related pages together and doing so with descriptive anchor text. A good internal linking structure creates 'neighborhoods' of content on the same subject or theme.
priority  Internal links provide a signal about what pages are most important on a site, generally measured by how many times you'r…

2015 Social Media Marketing Challenge: Infographic

In recent years, social media has become a powerful digital marketing tool used across various industries.

As it is still relatively new, there are many obstacles which marketer and social media professionals are facing every day. So, What are the biggest challenges for social media marketers in 2015?