Local Business Citation Cleanup Guide


5 Steps Citation CleanUp Strategy

Here's My 5 Steps Citation CleanUp Strategy, You can use on Your Local SEO Project.

Step 1: I started with a Automated (BrightLocal) and Manual Citation Audit to Identify all Inaccurate Citations.

Step 2: Based on the Citation Audit, I Identify listings with incorrect NAP and Capture data in Spreadsheet.

Step 3: When I get complete list of Incorrect citations, I try to fix Inaccurate citations by claiming. When Claiming not available, I reach directories support to modify the business information. Some Directories take 3-4 emails to amend the information.

Step 4: I monitor emails, inconsistent citations and save notes on work spreadsheet. If I receive no updates from directories I emailed, then I do a follow up email or another round of citation cleanup.

Step 5: I send the final report with everything that has been done to my client.

Note It, in some cases there might be listings that would be uneditable, so the only option might be for them to be removed.

Outreach Email Template

Hi There,
I represent the "local business". I need help claiming the listing. The profile is already claimed but we don't have the login info.

We need to update the business information. The current information is wrong and needs to be updated right away.

Please use listing@localbusinesswebsite.com if you need further information.

Thank you,
Company Representative Name

9 Lessons On How To Attract High End Clients

How To Attract High End Clients

It is every business goal to have high end clients — these are clients that can really create a big difference in the profitability of any business. They do not care at all about the cost as long as they can be certain to get superior quality.


However, not all businesses know the essentials of how to attract high end clients; most only go with the simplistic idea that as long as they work on their products and services and are at par with others, these important clients will come.


High-end clients don’t grow on trees—attracting clients with luxury tastes and budgets to match takes excellent service and great PR. The home improvement space is already full of competitors ready to try their hand at these customers. The Associated General Contractors of America estimates that there are about 6 million workers in the construction industry, which is a lot in the running, to say the least.


And from a global perspective, the American economy performed quite well in 2016, at least compared to other developed nations like Japan and many countries in Europe. That’s left Americans with much more capital, meaning an expected 5% growth in construction starts in 2017. And residential units will get a large share of that growth—there’s a projected 12% dollar rise in single family housing. And where there is money and growth, there’s the opportunity for luxury products and goods, and less need to advertise the savings of a particular service.


Here Are The 4 Lessons On How To Attract High End Clients


Lesson 1: Don’t Sell Yourself Short


Imagine you’re about to buy a car, and you’re presented with two options from your dealer. One model costs $5,000 and one model costs $500,000. Which one would you say is the better car?

Unless your clients come to you on a referral, they’re a lot like the customer in this example. That is, since they haven’t seen the product you intend to provide them—because it’s not built yet—much of what they know about you gets communicated through your prices.


Keep in mind that high-end clients aren’t necessarily looking for a bargain or the best value. To these consumers, a lower price translates as a lack of quality. And if you haven’t been in the business for a long time, chances are, you’re probably charging too little anyway.

Analysts who study this sort of thing note that most of the time, when the price on a product or service is wrong, it’s because it’s too low, not too high. In fact, that’s the case with about 85% to 95% of bad prices. As a small business owner, the first step to evolving your customer base is to step up your prices.



Lesson 2: Let Price Reflect the Quality


Providing economical or budget-friendly solutions is great, but if a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other.


Every marketing expert says this: “High end clients do not care much for cheap provisions — they do not trust them.”


If the business is using prime equipment or technology and has the best professionals or experts in the business, in the mind of the wealthy and powerful, there’s no reason for the products or services to be cheap.


Lesson 3: Add Polish to Your PR and Customer Service


No brand wants customers to see how the sausage gets made—but particularly when you’re dealing with high-end clientele, customers will expect an experience that’s polished and thorough, from beginning to end. That means you may have to trade your work clothes for a clean collared shirt when you first greet your clients.


It also means branding your business using a well-designed logo and professional-quality photos of your past work (no more fisheye lens captures of that intricate cabinet work you did last summer). A trained graphic artist or photographer can provide these materials, and you can find many eager artists that will perform this work on contracting sites like Upwork.


Similarly, sensory touches—the ability to touch and feel wood samples, for instance, or walk through a showy display room—mean a lot to high-end consumers. Even very small touches, like your company cards, should be on textured cardstock meant to evoke a feeling of luxury and richness.


You may need to up your game when it comes to customer service, as well. That could mean hiring and training an employee to answer the phones when you’re out on the jobsite. It may mean investing in your website, or spending time responding directly to social media.

While every customer values their time, high-end clients are accustomed to fast, knowledgeable customer service exchanges. They prefer to be guided through the process by an expert, rather than doing a lot of it on their own.



Lesson 4: Establish a Top Quality Brand


Mahatma Gandhi once said, "It is the quality of our work which will please God and not the quantity."


It is the quality that will attract high end clients too.


Its the small attention to details that they notice. Things like a well designed site, quality photos, even the quality of the paper on your printed materials are all very important details.


You can also take a cue from one of the episodes of the '90s TV series "The Nanny."


Broadway mogul, Mr. Sheffield, only wanted an engagement ring for Miss Fine from the most famous jewelry stores like Tiffany and Co., Cartier, or Harry Winston because they are trustworthy and are known to produce the best money can buy.


A business should always strive and prove to be the best that money can afford because that solid reputation will establish a top brand that's reliable and worthy of respect.


Lesson 5: Get to Know Your Ideal Consumer


It’s easy to get excited about consumers with good financials. A customer base with a ton of expendable income? What business owner wouldn’t want that? However, your customers aren’t just a tax bracket, so if you treat them like a walking wallet, they’re going to feel it in your interactions.


To understand your ideal demographic, it helps to design a profile (or multiple profiles) of your ideal customer. Imagine the specifics: where they live in your area, what their home looks like, what they’re coming to you for. For instance, a highly-paid professional with two young children may have different needs than an elderly, retired couple living in a luxury community.


Additionally, you may need to keep an eye on the trends dominating the market. With a lot more income at their disposal, these homeowners are more likely to want to incorporate the latest designs into their remodel or new construction. Staying on top of new features like solar panel installations or floor-to-ceiling windows will help you capture these clients’ interest.


Lesson 6: Provide Special Perks for Premium Clients


Put a lot of thought into the bonuses and special privileges to that you can throw in for big accounts.


These perks are great manifestations of the business's fine taste and effort to take care of big money clients.


The key is to add things of high perceived value, that act as a "sandwich" to your main offer.


Think of your main product as the "meat" of the sandwich. To complete your sandwich, you want to include bonuses that become the "bread" of your sandwich -- one for below your meat, and another that goes above it.


The "bread on the bottom" is a bonus that addresses something that may be preventing your ideal client from using your service.


The "bread on the top" is a bonus that you create related to your main offer that your clients use after you deliver it, to enhance the results.


Lesson 7: Network, Network, Network


It’s all about who you know, and that’s never more true than when you’re trying to rewrite your brand. Wealthy clients have the ability to consider reputation above price, so they’re looking for a standout business with a well-known pedigree. That can be difficult to accomplish with a small business: You’re likely not able to afford the kind of expensive ad space that you’d need to communicate your message.


One tactic that several remodelers have found successful, however, was asking former clients to post anniversary signs for their business in their yard. If you can, approach homeowners who live close to the neighborhoods you want to target. The signs communicate both your longevity—it’s your business’s anniversary, after all—and your good reputation in the community.


Another idea is to sponsor an event or charity function in those areas. Your business’ name will be plastered everywhere, and there’s no better way to meet the clientele you hope to draw.

Besides that, it’s an opportunity to gather intel about what your future clients need and want, so be sure to engage and ask plenty of questions as you talk to attendees—you might just walk away with a whole new customer base!


Lesson 8: Offer Consistent and Superior Customer Service


Customer support or service is a clear reflection of quality operations; be classy, eloquent and consistently ready to help because high end clients are used to being put first -- they do not like to wait.


A famous quote by Sam Walton reads, "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."


And since they have the resources to pay for any service provider, no matter how high the charges are, it's a big advantage to provide them the support or services when they need and want them to get them to stay.


Lesson 9: Develop Strong Lead Generation


Big ticket sales guru, Kevin Nations stated, "Nothing fuels high ticket sales like powerful, authority based lead flows."


Authority based lead flows are from sources where you demonstrate your expertise in a certain area. This could be things like a weekly podcast, blog or even a book.


By giving them this content, you position yourself as an expert that understands their problems and can help them.


The other route is to develop a "trip wire", a low cost product that can introduce a new customer to you and your business. The key is to keep the price low, so there is not a possibility of price objection.

This will build a strong relationship, and result in attaining premium clients. Remember that high-end buyers are not looking for quick fixes, hacks or tricks; They want quality. They want you to move them, serve them, and show them they are unique and special.


Make sure that you are being yourself with your clients and allowing your authentic personality to shine.

How To Create a Mobile Friendly Responsive Website?

Mobile Friendly Responsive Website
Choose a Content Management System
Unless you have prior experience building websites, you probably want to use a content management system (CMS) to build your website. There are many options, but you probably want to go with either WordPress, Joomla, or Drupal. These are the most popular CMS systems to date, and have a tonne of useful plugins, and templates for beginners.

Create a Website Header
Keep your website header as slim as possible, and test it on small screens to ensure it scales properly.

Outline the Main Site Navigation
It is important that you keep your navigation as simple, and organized as possible. Use drop-downs to group pages under parent tabs, and apply internal linking to navigate to less trafficked, supporting pages through body text.

Create a Website Footer
Don’t underestimate a website footer’s effect on conversion. If your web page’s content is compelling this is where all your visitors should end up after reading the page, so use footer elements to continue the user’s experience.

Create Your Home Page

  1. Theater, Carousel or Slider
  2. Slogan or Tagline Header
  3. Brief Company Description
  4. Product / Service Page Links
  5. Promotional Materials: (videos, images, testimonials etc) 
  6. Call to Action Button


Create Your Contact Page

  1. Title: Contact (Company Name) – (Service Area). 
  2. Full Contact Details: Address, City, Country, Phone Number, Email, Fax, P.O box. 
  3. Map: Google Embed or Custom Design. 
  4. Operating Hours: Normal hours and holiday hours. 
  5. Email Contact Form: Collect at least: Name, Email, Message.
  6. Location Images (Gallery) or Virtual Tour: Check out Google’s 360 tour. 
  7. Social Links & Handles: Facebook, Google Plus, Twitter, Pinterest, Instagram, YouTube, SnapChat.
  8. Leave a Review Prompt: Link to Google Maps, and other Directories.


Create Your Service / Product Pages

  • Create product titles, and keep in mind how they will be read in search engines. 
  • Add your service area / city in your product titles to help get more local traffic. 
  • Create clever product descriptions that answer the following questions: Who can benefit from this product / service? (usage examples) What are the product / service features? (specs and options) How much does it cost? Where can I buy / pay for this product / service? Product / service specs PDF. High Quality product images from multiple angles. 
  • Product videos and that highlight key features. Customer reviews / testimonials. Social sharing buttons.


Set up a Company Blog
Company blogs are an easy, and great way to keep your website updated with fresh content! One or two posts a month is more than enough for the average small-medium business.

Install Google Analytics

How to Increase Your Website Traffic by 100,000

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How to Increase Website Traffic

If you want 100,000+ visitors, you have to perform tremendous task for next 9-12 months, after one year you may see steady traffic from various sources.

Lets Increase Your Website Traffic Now!

No matter what you think you know about blogging and website support, there is always room for improvement, right? After all, you always wish you can increase your website traffic. If you aren’t already following these 7 simple rules, take a gander and give a lot of consideration to following them. They’ve worked for many successful bloggers, including me, and they’ll work for you, too!

Rule #1: Mood is Everything

Setting the right mood for your article is crucial to a successful blog post. If your reader can tell that the information you are giving them will be credible or useful based on the mood of your blog article, you’ll have a more successful blog post. For example, opening a blog post with the promise that you can help a retailer multiply their sales is much more compelling than one that simply opens with telling them you hope their last big sale was profitable.

Rule #2: Data is Everything Else

To build credibility and establish yourself as an expert, you use data. Whether it’s your own data or someone else’s, if it supports what you are promising or saying, it helps you build the case for what you say. It’s the difference between sound advice backed up by experience and research versus something that was just made up on the spot.

Rule #3: The Hook Brings You Back

The average person’s attention span is a mere 8 seconds. That means you have to snag more of your reader’s attention quickly, like using your headlines. Your headlines are your hooks, and they need to be designed to drag people kicking and screaming, if necessary, into reading what you have to say.

Rule #4: Show Some Love

If you love your readers enough to do just about anything to keep them happy, they’ll reward you with staying with your blog for a long time and support. They’ll comment on your content, share it with the world, and tell everyone they know just how great you are.

Rule #5: Put Your Heart Into It

Don’t just blog about any old thing you can think of. Blog about something that you truly care about, something you can really put your heart into. This will help you write consistently and keep up the momentum that draws readers to your blog. Nothing is worse than a blogger who only blogs once a month out of necessity, instead of out of love. Write about what you love, and that love will help you write more (and get more readers.)

Rule #6: Make a List, and Check It Twice

Collecting emails is essential to successful blogging. This is so true that some blogs out there rely on email for up to 28% of the total traffic to the blog. If you’re blogging, make sure you offer something to entice people to give you their email address, like an eBook or an online course of some sort. That way, you can utilize your email marketing to its fullest potential, pulling in the traffic and ad revenues that you want and need.

Rule #7: Keep it simple, silly!

This rule refers to your vocabulary. Maybe you know the longest words in the dictionary, but most of your readers probably don’t. What’s more, when you use those long words, they feel like you’re talking down to them. Don’t talk down to your readers, or you’ll lose them! Instead, use simple, down-to-earth language that everyone can relate to.

5 Ways to Attract Readers to Your Small Business Blog

5 Ways to Attract Visitors to Blog

So you can write compelling blogs, and you’re up to date on your social content calendar, everything is going dandy, but there is just one thing you’re missing – you need to attract blog readers.

Some people think coming up with fresh topics to write about or finding the time to write regularly is the challenge but actually, it’s getting enough viewers to engage in your post. So much so that people are commenting, asking questions, or your blog has been shared across numerous social networks. That’s what the end goal for your business’s blog should be.

Add a “subscribe” button
If you attracted a reader, why not ask them to come back. Adding a subscribe or signup button gives the customer an option to be updated on your blog is the best way to grow your following.

Ask customers to visit your website and follow your blog
If a customer is showing interest in shopping in your store or visiting your beauty salon, they could possibly be interested in seeing what you have to share online. It certainly won’t hurt to ask!

Have your website appear on your business card and share it with your customers before they leave and simply say, “When you have a chance, take a look at our blog, I think you’d find a few articles helpful when using our products” or something to that effect. People won’t know to read your blog unless they know it exists!

Follow and engage with others in the blogging community of similar interests
Not everyone that would be interested in your blog are customers or buyers. It’s mostly other bloggers and business owners in the same industry looking to network, grow, share likes, comments, follows, etc. Pass by other blogger’s pages and share your comments and likes. For the most part you’ll find they’ll return the love!

Share Blog Posts to Facebook,
But not every post, or you’ll come off too pushy. Every week you should try to post a “highlight” article, perhaps highlighting the best moments or topics shared over the week. This is the kind of post worth sharing to Facebook without flooding your friends pages.

Monitor your Blog’s analytics
Just because there aren’t any comments doesn’t mean people haven’t visited or read the article. Get familiar with your blog’s analytics and see what topics gain the most traction. Follow the trends and post more about what people seem to be interested in.

How to Optimize for RankBrain and Semantic Search in 2017

Optimize Website for RankBrain and Semantic Search

Search engines are currently undergoing a significant evolution in the area of artificial intelligence. Keywords are no longer relevant for SEO. Okay, that isn’t entirely true, but if your strategy still centers on identifying a handful of target keywords and stuffing those keywords into as many places as you can on your site, chances are your website will not get high search engine ranking. That’s because keyword-centric optimization has been on the decline ever since the Hummingbird update of 2013 changed the game and made Semantic Search the reigning factor in Google Ranking Algorithm.

From 2015, Google started using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. RankBrain helps Google to process search results and provide more relevant search results for users query.

So, To be Successful in SEO, You need to Optimize your Website for RankBrain and Semantic Search in 2017.

RankBrain and Semantic Search has sparked a lot of buzz in the SEO Community. We've heard about Entity SEO, Conversational Content, Optimizing for Topics (as opposed to keywords optimization), and even completely ditching old-school SEO Tactics, like link building and Keyword Targeting, in favor of creating the most relevant and useful piece of content there is, and letting Google do the rest.

But is Google really giving up on keywords, and should SEOs do the same? What exactly does "Optimizing for Relevance" mean, how do you do it, and can you rely on it alone? How, after all, does RankBrain and Semantic Search work, and where do you get started? This article is an attempt to answer these questions.

What's RankBrain?


RankBrain is a form of Artificial Intelligence used by Google to help filter and process a large portion of search queries, so the results displayed are relevant to, and reflective of, the search intent. RankBrain uses machine learning and AI, with the ability to predict meaning, and therefore relevancy, to display the best matching results, even for previously unknown, and new search requests.

RankBrain has a core function of effectively answering new search queries and understanding what results should appear for topics with limited, if any, historical data to base relevancy and therefore ranking on.

RankBrain is the the third most important ranking factor for Google Search Ranking.

How RankBrain Work?


RankBrain's ranking component analyzes the pages in Google's index and looks for specific features (e.g., usage of certain related terms) that make those pages a good fit for the query. Such "features" are determined by analyzing the best-performing search results (according to Google's user satisfaction metrics, such as SERP click-through rate, pogo-sticking, time on page, etc.) and looking for similarities between these pages.

As a result, the pages that are deemed to be good responses to the query may not even contain the exact words from the query, but are nonetheless relevant. Google's recently said that RankBrain is "involved in every query", and affects the actual rankings "probably not in every query but in a lot of queries".

What's Semantic Search?


Semantic Search Aims to improve search accuracy by understanding searcher intent, contextual meaning of terms, and relationships between words to provide more relevant search results.
We should stop at two important concepts: intent and context.

Intent, which comes from the user, explicitly states what he or she is looking for. And context could be understood as everything that surrounds a search and makes this go in either direction, i.e., what gives it meaning. Thus, by understanding and connecting intention and context, search engines are able to understand the different queries, both what motivates and what is expected of them.

It all started with Google's Hummingbird update back in 2013. Hummingbird uses context and searcher intent (as opposed to individual keywords in a query) to ensure that "pages matching the meaning do better, rather than pages matching just a few words".

There are many aspects to pay attention to if you're looking to embrace RankBrain and Semantic Search, from choosing what to focus your pages on to researching keywords and topics, improving site relevance and markup. Let's Start.

8 Ways Optimize Your Website for RankBrain and Semantic Search in 2017


1. Create Attractive Search Snippets


Larry Kim, founder and CTO of WordStream, recommends improving organic click-through rates to increase your probability of success, because he suspects that RankBrain’s “Relevance Score” is the same as AdWords’ “Quality Score.”

If your click-through rates are less than impressive, focus on improving your SERP snippets. Make sure page titles and meta descriptions echo the user’s need, stand out on the search results page and entice the user to click for more. Simplify URLs so they reinforce value to Google and to users. And — when possible — craft content that targets featured snippet positions in search results. Make your snippet irresistible.

2. Rethink how content uses keywords (seriously, stop procrastinating)


Keywords have been changing for years, so this is not new SEO advice — and RankBrain might be the last nail in the coffin of the old way of thinking about SEO keywords. If you haven’t done it yet, it’s seriously time.

Stop creating pages or content tailored to only one keyword or keyword phrase. For maximum effect, try composing your semantic kernel of both your targeted keywords, as well as their variations and related keywords, and additional words that most commonly appear in the same context as your targeted keywords.

Tip: Gather keywords, group keywords into clusters, and generate exemplars — Another way to think of this process is that we’re grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword –> Concept –> Keyword. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords.

3. Write Conversationally


While keywords are still something you need to take into account when optimizing your website, Becaise you should optimize for your website visitor, not RankBrain.

Google’s own Gary Illyes agrees that the single most important factor in optimization when it comes to RankBrain is to create content that sounds human:

Try to write content that sounds human. If you try to write like a machine then RankBrain will just get confused and probably just pushes [sic] you back.


[I]f you have a content site, try to read out some of your articles or whatever you wrote, and ask people whether it sounds natural. If it sounds conversational, if it sounds like natural language that we would use in your day to day life [sic], then sure, you are optimized for RankBrain. If it doesn’t, then you are “un-optimized.”



4. Your pages' focus: keywords vs. topics


The very first question you should be asking yourself when you optimizing website for Semantic Search is this: How do I build my content? Should I (a) create pages around individual keywords, or (b) focus on broad topics and cover them in-depth? From the SEO perspective, these are the two (rather marginal) approaches to creating content today: (a) is the old-school way that you're probably used to, and (b) is the new-school approach that's becoming increasingly popular with the rise of semantic search.

If you took the old-school approach, you'd come up with tens of similar pages: a separate page (even if it's just a few sentences long) for each of the queries above. The problem with this is that in 2017, this kind of content will hardly ever be considered comprehensive, or even remotely useful, particularly in competitive niches. More likely than not, you'll be outranked by competitors who offer more comprehensive answers.

The new-school, topic-based approach implies creating a single page that covers all these topics, aka "The ultimate guide to buying vinyl". The basic idea behind the new-school approach is that you shouldn't be worrying about keywords at all — instead, you should build a comprehensive, original, high-quality resource, and Google will figure out the rest. Alas, for the time being, it's unlikely that it will.

You see, your "ultimate guide" may rank for the more generic terms like "how to buy vinyl". This is the kind of a broad term where the searcher isn't researching a specific aspect of the process, but rather researching the entire process and looking for the steps. Even if you include paragraphs on "where to buy rare records", Google won't always be able to figure out that that's something you should also rank for — simply because you're focusing on too many things with one page, and eventually each concept's prominence (or each keyword's term frequency, if you will) is diminished due to the length of your content and the number of micro-topics you're trying to cover.

5. Relevance


Now that we've figured out you need keywords to understand searcher intent and create content that matches it, it's time to move on to the role of keyword research and targeting in semantic SEO.

The first thing Google does when it receives a query is go through its index to find the pages that match it, likely using the TF-IDF algorithm. The process isn't always straightforward: the query may have to go through several refinements before Google retrieves possible search results from the index, and these results may be then further filtered according to various relevance and quality signals… And while it's true that in 2017, you can rank in Google for a keyword that's not even mentioned on your page, it only makes sense if you like to have things the unreasonably hard way.

Using keywords in your content helps inform search engines that your page is related to that term; in other words, it significantly boosts your chances of becoming one of the search results that will be considered for being ranked for the query.

In the age of semantic search, keyword research may have gotten less straightforward, but no less important. The two underutilized sources of keyword ideas that I feel give the best suggestions, particularly in the context of semantic search, are Google Autocomplete and Google Related Searches.

6. Meta-Relevance, Latent Semantic Indexing, and RankBrain


By now, Google's got a bunch of pages that it initially selected as potential matches to the query (with relevance 1.0). But how does it determine which results better fit the searcher's need and are more relevant to the intent behind the keywords? That's where semantics comes in.

LSI, or Latent Semantic Indexing, is a technology Google uses to understand the relationships between words, concepts, and web pages. By analyzing billions of web pages and the terms used in them, Google learns which terms are related, which ones are synonyms, and which commonly appear in the same context. This, in turn, lets the search engine build expectations as to the terms that are likely to appear in a given context.

So in a sense, both RankBrain and LSI are geared towards figuring out whether a page covers the topic thoroughly. But does thoroughness translate into rankings? Backlinko did a massive study to measure this. In it, they used MarketMuse to examine 1 million (!) Google results and the correlation of their topical authority (i.e. thoroughness and depth of expertise) and rankings.

7. Became a Knowledge Graph Entity.


Google's semantic search is powered by the Knowledge Graph in numerous ways. The Knowledge Graph is a collection of entities - specific objects that Google knows a few things about, such as persons, places, and things. The Knowledge Graph's impact on search results stretches far beyond the branded panels that are sometimes displayed to the right of organic listings.

Knowledge Graph data is used in organic rankings, rich answers, and various query-specific types of search results. One such type that seems to be gaining momentum is the "carousel" displayed for queries that name a certain category that a bunch of entities belong to:

If you do find an entity but aren't completely happy with what you see, go to Wikidata and use the search bar to find the listing about your company. Here, you'll be able to edit the details about your business, such as its description, official website, etc.

8. Improve User Experience


The role of user signals in SEO is controversial, and this article isn't the place to debate it. In the context of semantic search though, it's crucial to understand that the fairest measure of the effectiveness of any new component in Google's ranking algo (be it RankBrain, Hummingbird, LSI, or anything else) is user satisfaction. Satisfaction may be measured with metrics like SERP click rate, time on page, and bounce rates.

There are two ways Google obtains these metrics: through Search Quality Rating and real-life experiments in Google search. The scale of the latter is surprisingly vast; Google's Paul Haahr mentioned that whenever you run a Google search, you're in at least one experiment.

Conclusion


Above are some of the useful ways to optimize your website content for RankBrain and Semantic Search. Hopefully, you find this post useful and consider these methods while optimizing your site. All of these ways are some of the genuine ways used by the experts from SEO industry. You can use these means to Improve Your Website Search Engine Ranking.

What are the most important first steps in marketing a new iOS App?

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There are a number of pre-launch marketing activities you need to ensure you have done:

Buzz, buzz, more buzz. No hype.
There has never been an easier time to create an online business. But, equally, there has never been a more difficult time to grow one. Build as much hype as you can, you’ll need it.

The most effective pre-launch campaign has got to be the application Mailbox. They absolutely nailed it. I’ve tried to dig deep into the actual activities they did for people reading and I have simplified it into a list for ease of implementation.

These activities are not unique to Mailbox, so test parts of these and see which convert best for you.

Social Media
Grab your social handles. If you can get a decent name for your application on Facebook and Twitter, that’s brilliant. Similarly, to future proof yourself from changes in the social paradigm, keep an eye on new social networks like Snapchat. People will soon find a way to utilise that effectively for mobile app promotion.

Now you’re signed up, get talking. Create a spreadsheet where you pinpoint the influencers in your area and connect with them. Post content related to your product and build reputation. It’s very important to realise that you shouldn’t use social to directly sell your product. You must add value to the conversation that is already happening around you.

Now you have started to create some noise on social, don’t be afraid to put some modest PPC spend behind it.

Join HackerNews/Reddit and start to join and add to discussions which are based on a similar niche to your products. You’ll earn Karma, which means when you eventually come to pushing your content - you have gravitas. This is an interesting post on HackerNews.

Get active and provide brilliant content on other forums and social sites (like Quora) to post on topics related to your product. Again, don’t overly push your content but add real value to the discussions that are already taking place.

Your own blog can become one of your most effective user acquisition channels. Buffer have had incredible success with it and we see a similar trend. Your customers, who are humans, like to talk with humans, not brands. Check out what Buffer have achieved here.

There are many clever/smart growth hacks you can utilise on these social networks to maximise your newsletter sign ups. Mr Ryan Hoover discusses a pretty cool little hack he used here and, of course, I wrote personally about growth hacking on my blog here, which was very well received.

After you have spent some time establishing yourself in these various distribution channels, you can now start to connect the dots. However, even after you have spent time establishing yourself, you must tread carefully. Don’t oversell yourself.

Setup the funnel
One of the most important things you must ensure is installed and tagged correctly from day one is that your conversion funnel is measured. We use Mixpanel here at Tapdaq for our conversion funnel and we think it’s pretty good. Your conversion funnel is needed to continually iterate your product to ensure you maximise the hits you generate on your landing page.

Social Media Vs. Blogger Outreach to Promote Your Small Business

If these words are foreign territory to you, not to worry, we’ll fill you in throughout this article. On the upside, you’ve landed on this page. Which means you are doing your research and taking steps to boost your small business internet presence.

Social Media refers to platforms like Facebook, Twitter, Instagram, Snapchat, and much more. These websites are designed for its users to share real-time experiences through photos, text, sharing of news or information.

Every social media channel has it’s own environment. Not every platform is suitable for every business type; there’s certainly one that’ll work for you. It’s no secret social media has evolved substantially, from broadcasting messages in its early days to building relationships and engaging with their fans today.

Social media marketing is still very effective. But, it shouldn’t be your only strategy as the message can become redundant and repetitive.

Then there’s Blogger Outreach otherwise known as influencer marketing. The idea is most companies looking for more exposure for their product and service will turn to influential bloggers that have established a substantial following.

They will write about their positive experience, using their product or service. Normally, you would offer your product or service free of charge, sort of like providing them a sample enough for them to decide how they want to share your product with their following.

The benefit of running a Blogger Outreach campaign?

The Authenticity: The blogger is a real person providing their actual thoughts and feedback on your business. It’s not another marketing company coming up with another catchy slogan or salesy remarks and it’s not you trying to sell your own product.

The Exposure: You can gain from building these authentic relationships can result in natural links to your website.

The Relationships: You can build to establish a strong internet reputation.

The Opportunity to Appear in Organic Search Results.
Most bloggers will exercise SEO strategies in their articles and consider key terms that your audience would be more likely to enter into search engines like, Google.

Finding the right influencer blogger is key, you’ll want to find someone who resonates with your brand. For example, you want want a food blogger to write about your spa services. If you’re in the business of health and beauty, find a fashion blogger or an internet makeup guru to try your product and tell their following just how great it is!

So, when it comes down to which is better to promote your small business: social media or blogger outreach? It really is all about using both strategies together. As a business owner, you may not always have the time to stay up-to-date with regular posts or finding the right influencer to promote your products.

22 Effective SEO Tips by SEO Experts

22 Effective SEO Tips

How great would it be if we could gather all the Awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be glorious! Since we don’t have a room big enough to gather all the best experts in one place, we took advantage of the online “meetings” and gathered all the up to date SEO tips into an awesome expert roundup post. That is how we got the idea of interviewing 22 renowned SEO experts and how we found out 22 awesome and unique search engine optimization tips … the best of them.

22 Effective SEO Tips by SEO Experts for 2017


We’ve got answers from some of the brightest minds about the most actionable tips from the digital marketing world. We’ve found interesting news, insights and really helpful tips and guidelines about mobile optimization, metrics, qualitative content marketing, testing, technical SEO and customer centric websites. These 22 SEO Tips are some of the best for small businesses or large enterprises. Make sure you get the best of them.

1. SEO Is Not Just About Rankings


I’ve talked with many business owners that think ranking high in Google is all you need to be successful. The reality is that SEO is just one of many tactics to drive prospective customers to your website. Sure, ranking high in Google is great, but it’s also worthless if you don’t have a website that is set up properly to convert that traffic into leads and sales. Plus, you won’t rank high for long unless you have proper tracking in place and a process to monitor and analyze your SEO efforts. As you can see, SEO is not just about rankings; it’s also about website conversion rate optimization and website analytics and tracking. That’s important to understand before you start to invest in SEO.

2. Optimize Website for Visitor and Not for the Search Engines


Producing content that’s irrelevant and insignificant to your audience’s wants and needs leads to only one thing – people stop taking you seriously. People click on your links in the SERPs but they do not interact with your website and leave quickly – wasted opportunity to turn visitors into customers.

So how do I find what my buyer persona (not to be confused with ‘buyer profile’) is looking for? Glad you’ve asked, so let me give you some actionable tips. Finding questions that people are asking about your products or services. A very good place to start is Quora. I just went there and typed something very uninspiring like “carrots” (Writing content for a boring industry? No Problem).

3. Understand How Your Site Is Actually Performing Away From Vanity Metrics


If you track for the right KPIs, auditing will supply you with ongoing changes and help you focus on making the highest priority changes for you to hit KPIs and plan for the future.

4. Don’t Underestimate the Power of Creative Technical SEO


People often neglect testing in SEO, mostly because it’s not easy, but optimizing CTR is a way to get some huge wins. Check out how Etsy is doing it or this recent look at approaches from Wayfair and their learnings.

I’m talking about coming up with novel ideas and analyses that help move the needle but are less about copywriting and more about technical proficiency. A couple examples: digging deep into semantic keyword research and data mining or dynamically populating title tags using the Google Search Analytics API.

5. Have Content Deliberately Written to Be Highly Linkable


Highly linkable content is content written on a broad enough topic that you can work it into guest posts and other link opportunities naturally, without the article having to be directly related to the content you’re linking to.

For example, I wrote a big piece on customer delight – a thorough guide on how to make your customers happy at every point in your relationship. I’ve been able to link to this piece within articles on topics ranging from marketing and sales to operations and employee management. Having a few of these kinds of pieces means you’ll never miss an opportunity to link to your content.

6. Do Not Underestimate How Important “Branding” Is to SEO


Do not underestimate how important “branding” is to SEO.

7. Build Your Website on a Solid Foundation of Data and Keyword Research


Your goal should be to build a customer-centric destination that works 24/7 at attracting fresh business.

My company, Search Planet, specializes in E-commerce SEO. I often see even large e-commerce Web shops leak revenue and profit because they’ll mirror their own needs and organizational structure online, instead of focusing on their customers’ needs. So the best prospects don’t find them in search results. Or when they do, they won’t buy from them – but go to their competitors instead.

By transforming your online presence to be entirely customer-focused, you’ll cut through the clutter, dominate search engines, draw a flood of targeted traffic to your website, and make more sales.

8. Spend the Time and Money to Have Your Site Analyzed in Terms of Its Existing SEO


You could have all kinds of issues that you aren’t aware of and rather than just trying to throw links at the site or find someone to write better content for your home page, put some focus on doing a thorough SEO audit.

9. Make the Best Page on the Internet for Your Topic


So here’s how I think about SEO:

  • If you made the best page on the internet for your topic …there are 2000 Math PhD’s trying to HELP you;
  • If you didn’t make the best page on the internet for your topic …there are 2000 Math PhD’s trying to STOP you.

Of course, it’s not enough just to make a great page. But it’s step one. Combine this effort with a clear understanding of off-site SEO, links and basic understanding of how to increase your domain authority and everything is going to work out well for you.

10. When It Comes to Link Acquisition You Need to Be Looking for Trust


The landscape has changed so much, we’re seeing a lot more weight shifting towards user experience, and link building has become a game of trust.

SEOs need to forget about them; there isn’t a metric out there that gives a true reflection of the value of a link, we have come across so many links with good domain authority or domain trust that we would class as toxic websites. When it comes to link acquisition, you need to be looking for trust, and you can only do this through a manual review; is this website the kind of website Google would trust and want to pass value through, is it a trusted source of information? You should then focus on how your links appear on that site, links that look like ads, in the footer or sidebars are going to be less likely to pass value in the long term.

We’re seeing a huge increase in the influence site speed has on rankings. We have run a few tests now with clients and are seeing a direct and almost immediate correlation with speed improvements and an uplift in rankings. Make it a priority, work with the development team and ensure your website is as fast as possible.

11. Invest Time and Effort into Developing a Link Earning Strategy


Do not take any shortcuts to buy or build low-quality links. While links are still a ranking factor, that is no longer their sole purpose. An effective link will provide the opportunity to improve three things; your traffic, your brand, and build trust. These are the links that should be your focal point. These types of links are found in building relationships with relevant websites and companies, creating valuable (not just quality) content, and a consistently having a giving mentality. Though it takes times, the reward will be worth it.

12. If Everyone Else Is Zigging, Then Zagging Is a Strategic Opportunity


If you just want one SEO tip, then let me share the insight that led me to co-found SEO-PR back in 2003. Hundreds of SEOs optimize web pages hoping that they will get a high ranking in Google search results. And many of them do a great job. But only a small handful optimize news stories, blog posts, or press releases hoping that they will get a high ranking in Google News search results.

Now, the Google News algorithm is similar but different than the Google algorithm. Why? Because inbound links aren’t as strong a signal of the importance of a story. This puts a premium on relevance. But, the big mistake that many SEOs make is assuming that the popularity of keywords used on Google is the same on Google News. They often aren’t. You can see this for yourself by using the Google Trends Explore tool. The default result for any keyword will be web search interest. But you can use the drop down menu to see news search interest. And the trends are often different.

In addition, Google says that 16% of searches that it sees every day are new. Well, ask yourself: “Where do baby search terms come from?” And you’ll discover that the stork doesn’t bring them. They are generated by the “news.” So, these are search terms that your competitors haven’t been optimizing their web pages to get high rankings for 15 years. So, you have a better shot of getting your news stories or blog posts (if you’re a news source) and even your press releases to get high rankings for than you would for yet another web page.

Now, admittedly, your ranking in Google News may only last a day or two. But, for near term news and events, this is the opportunity to drive traffic to a relevant landing page on your website. Now, the links in press releases are no-follow, so there is no “link juice” in them. But, they can still drive visitors to a page with more information — if it’s relevant and important. We used unique tracking links in four press releases for Southwest Airlines to generate $2.5 million in ticket sales. And when the CFO asked how we knew that they came from the press releases, we showed him that the tracking parameters on the links weren’t used by any other element of the company’s marketing. And when he suggested that we were merely harvesting interest that had been generated by the company’s excellent TV advertising, we showed him that the releases were for new service to cities where Southwest Airlines had never run an ad. He asked what else we knew. Well, we’d analyzed the database of people who had purchased tickets and found that two-thirds had never flown Southwest Airlines before and that they were generally purchasing round-trip tickets for two people.

13. Invest More in Content


Invest more in content. This is without a doubt the thing that people underinvest in the most, yet, doing so almost always brings great yields, both in terms of conversion and SEO.

14. Run Your Own SEO Tests Across Different Search Categories


Don’t believe everything you read and watch on the internet about SEO. Most of the best SEO’s I know don’t even have a Twitter account. Run your own SEO tests across different search categories.

15. Perform an In-Depth SEO SWOT Analysis


My best SEO tip is to do an SEO SWOT analysis. What are your SEO Strengths? What are your SEO Weaknesses? What are your SEO Opportunities? What are your SEO Threats?

If you create a basic SWOT grid and start to detail your strengths, weaknesses, opportunities and threats, you can start to get a better idea what kind of SEO you need. This is exactly how we work at Bowler Hat and even our SEO service page details how you need to identify what kind of SEO is right for you.

16. Understand What Your Targeted Audience Might Be Looking For


Make sure you understand what your targeted audience might be looking for when they might search for a site that you are optimizing.

What words they might use when they search for it, how they might construct their query and what words they will expect to see on your pages. Also what questions they might have about the goods or services offered on that website; and the answers to those questions, so that you can provide answers, and begin the journey towards having them become customers of your site.

17. Test Longer Strategies over Tactics and Measure Each Step of the Way


Is it possible that a single implementation could make a big difference? Yes. Is it likely? Not really. If you’re investing in SEO, you’re accepting a long game.

Google wants to rank the sites that earn their users’ satisfaction. Google isn’t as easily influenced, thanks to new search models and AI that are designed to truly understand the value of a page the way a user would.

18. Make Sure Your Site Is Mobile Friendly


There are many things you can do to your website to improve SEO, but I would say right now that you should focus on making sure your site is mobile-friendly.

At the moment, Google uses your desktop site to rank you on desktop searches – Mobile First turns this on its head because it will base your desktop rankings on your mobile site. So if your mobile site is very poor, or even if you don’t have one, expect mobile first to cause you problems.

19. Create Your Own Websites and Experiment Things Risk-Free


The one SEO tip I would offer, that applies to both those who are new or more experienced, would be to start your own websites as soon as possible.

When I started out in the industry I was obsessed with consuming every SEO article that was published, but ultimately things really took off when I started launching websites. None of them are particularly successful, but they allowed me to try things risk-free without jeopardizing a client’s campaign. I was able to freely dive into onsite SEO, and I also dabbled in the ‘dark arts’ of link building which of course led to one of my sites being penalized..all fun and games! In order to truly understand how a website works I think it’s important to have some hands on experience, and getting that is easier than you might think. WordPress websites are simple to set up, and building up a bit of traffic can also allow you to experiment with advertising, log file analysis and more!

20. Focus on Content Quality


The single biggest tip I can give SEOs for 2017 is focusing on content quality. Over the last year, I have extensively been running experiments on how much the swing of search results has moved to the quality of the content.

It seems that the Google algo is getting better and better at pulling out content and really starting to understand how that content answers a query. Traditionally we used to talk about “content” and used to hammer in content in areas where really there was no structure, for example on product category landing pages in eCommerce websites. That used to be good enough to dominate the short, mid and long tail of queries as long as you had a decent volume of links.

21. Find a Way to Create Attention


Attention creates awareness, which in turn creates (brand) traffic and links, which will improve your SEO. You need to find a way to create attention (to your product/service/brand/company/website).

22. Hone Your Technical SEO Skills as Much as Possible


If I had to give one SEO tip it would be to hone your technical SEO skills as much as possible.

While SEO is a relatively broad discipline, the technical aspects of it are relatively opaque to many, and there is no shortcut for. On top of that, it is a skill that will likely always be in demand.

Top 5 Tips For Marketing On A Shoestring Budget

Local Business Owners Survive and Thrive by maximizing every dollar of a budget, every ounce of effort and every minute of time. An effective marketing strategy for your small business is crucial to efficiently grow revenue and minimizing wasted resources.

If you can maintain focus, understand your customers and your strengths, simplify your approach and maximize efficiency, you can find success with less. If funds are tight at the moment, try our 5 tricks for marketing on a shoestring budget for strong results without the massive price tag.

5 Ways to Market Your Small Business on a Shoestring Budget


1. Hone in and Focus

Big Companies with huge marketing and advertising budgets can afford to cast a wide net. For small business owners, a scattershot approach will deliver a very poor return on investment. Whatever channel you are focusing on, each marketing message must be targeted with laser-like precision.

A Well-targeted online advertising is the most cost-effective option for most small businesses. But if you don’t understand your targeting options or if your net is cast too wide, you can blow through your budget without creating value. The biggest value comes when you can find opportunities your competitors are undervaluing, where demand is lower than it should be, and the clicks, or impressions, are relatively cheap. You don’t want to follow the crowd and subsist on your competitors’ scraps. Rather than copying the strategy of your larger competitors, find the opportunities that are more precise with smart use of keywords and by targeting less obvious demographics.

Stay on-message, with your best message - make it clear what you are offering that the competition is not. Be results oriented, set your KPIs (key performance indicators) before you spend any money and keep a close watch on your results.

Think in terms of high-impact messages that are clear and succinct. Your intent should be apparent and simple to understand. In assessing your target audience it helps to consider demographics. How old is the audience you are trying to reach? Are they male or female? You can also use psychographics and other segmenting tools to drill down and create narrow marketing channels. There is virtually no benefit in marketing to those you are unlikely to reach.

2. Keep in Touch

Engagement is crucial to maintaining your customer base. The dollars you spend attempting to gain new customers will far exceed the ones you spend to keep them, so you need to make sure you look after your existing customers. Use e-mail and social media to enable a regular flow of communication and preserve the existing link with your patrons.

What you must remember is that maintaining a relationship with your customers requires finesse. You know the old saying, familiarity breeds contempt. Find that balance between being overwhelming and being effective. Here's a tip. The more helpful, professional and informative your communications are, the better they will be received. Every communication shouldn’t be an outright sales pitch.

3. Publish Great Content

Content is King. Content marketing is still one of the most reliable and cost-effective methods of marketing for small businesses, and it’s a solid choice for those who are trying to eke maximum value out of a shoestring budget.

Stand-out content is a surefire route to higher sales conversions - but this requires a solid content strategy, something which can be intimidating at first. Simply creating content with no real thought or goal behind it is akin to casting too wide a net with your advertising dollars. Again, you need to be focused on getting the most out of a smaller marketing pot.

Prior to any content creation efforts, research how to reach your target audience. Don’t assume you’re already aware of exactly who your target demographics are. Consider conducting market research to find what specific keywords they use to describe your product, what they find compelling about your product and what related topics interest them that are adjacent to the product you offer. Are you reaching a local, national, or international audience? This information will help you determine how to best reach customers in your choice of both content topics and mediums.

Creating valuable content that engages readers and provides useful information is one way to get a top spot in the search engine rankings. We've all seen how easily something can go viral. Remember Chewbacca Mom? In the age of social media, content can be viewed literally millions of times in less than 24 hours. The key is to be first in line. Your content will have less value if someone else beats you to the punch.

If you have the ability to create superior content yourself, go for it. And don’t be afraid to outsource for inexpensive help - websites like UpWork offer a pool of talent for less. Making smart use of freelancers once you have a content strategy in place is a cost-effective way to get your content needs covered without having to invest in a long-term hire.

4. Giveaway Discount Coupons

Coupons leverage the eternal fondness most people have for saving money and getting a deal. As such, offering coupons has been a powerful way for brands to attract new customers for many years. Make this work for you by investigating platforms that can distribute your coupon to a large number of people for a small cost.

Once you’re committed to offering business coupons, you need to have a plan in place to convert those trying your business into long-term customers. Talk to your new customers as appropriate, and find out what you can about what they want as a customer. Which aspects of your business do they love? Are there any impediments to them becoming a long term customer?

The free trial is another useful tool in the penny marketer's chest. Some people appreciate the opportunity to try something before they commit. It doesn't even have to be a long period of time. Sometimes seven days of service can do the trick.

5. Grow Your Community

Your best marketing assets are the satisfied folks you've served before. They will work cheaply on your behalf if you treat them right. Try offering a free month of service or product discounts in exchange for referrals. In many cases, the act of giving the reward itself is more meaningful to your existing customers than its value. In other words, customers value being appreciated.

Networking is one of the most powerful things you can do for your business. It can also be one of the most time-consuming. When you can persuade your existing customers to take up the cause of promoting your business, the growth can be exponential.

Small Business Owners with a Strategic Marketing plan in place have a far greater chance of succeeding on a shoestring budget. Match your passion, skill, and self-awareness to use what you know about your own business and your target audience to deliver bright ideas that will win new customers over and over again.

How do I implement Search Engine Optimization on my Website?

Before You Start: Make sure the keywords you are planning to use are ideal for your business! Optimizing your webpages around bad keywords can be a huge waste of efforts. For help determining your optimal keywords, See Optimal Keyword Detection.

Optimize the Page Title Tag.
The Page Title Tag is what appears first in search engine results, and also what appears in your browser’s title bar. Search Engines do have some ranking weight on page title tags, so remember when optimizing your page title tag to do the following:

  • Be Mindful of Page Title Length: (50-60 characters)
  • Place Important Keywords Close to the Front of the Title Tag: (city / product / service)
  • Leverage Branding: (if more notable than company name)
  • Consider Readability and Emotional Impact: (Convey most positive message possible)

Optimize Meta Description.
Your webpage’s meta description is a brief snippet or preview to the information / content that is on the page. You want this description to be as concise and compelling as possible. Note: meta descriptions will not directly impact your search engine ranking, but if used correctly can improve user click through’s, which in turn can improve your search engine ranking.

  • Recommended Length: between 150 and 160 characters.
  • Only use alphanumeric characters.
  • Avoid Similar or Duplicate Descriptions Tags.
  • Let the searcher know exactly what content is on this page.

Optimize Header Tag.
Header Tags (H1) are not to be confused with Page Title Tags. They are similar, but have different purposes. Your webpage Title Tag is a keyword focused description of the content that shows up in search engine results, your webpage header tag is a keyword focused introduction to the content on the webpage itself, to improve user readability.

Implement Image Alt Text & Title.
Image alt text (alternate text) helps explain to search engines what the image is. Use Alt text to describe all aspects of the image, using as many accurate descriptors as possible. You can also add an additional attribute “image title”, to help further describe the image to search engines. The more images on the page with alt text and titles, the better.

Implement Internal Site Linking.
Internal linking is a hyperlink on a webpage that directs traffic to another one of your webpages. What this does is make it easier for your visitors to navigate throughout the content on your website, which will improve your “user experience” in the eyes of search engines.

15 Important Factors To Consider Before Choosing A Web Hosting Service

Choosing a reliable hosting service is one of the very first and most important steps in your website development and marketing process. No matter how “maxim” it may sound, your website hosting is literally the foundation of your website online success.

Whether you’re looking to host your very first site or want to move an existing site to a new hosting provider, taking the time to think through each of the following items can help you feel confident that you have made the best decision that will meet your needs long into the future.

Physical Hardware

Physical hardware running your site being one of the most important considerations, take the time to research the server types of a hosting company is using. Is high-speed SSD storage included? Does it use redundant devices, such as RAID-configured hard drives? What is its response time when replacing failed hardware and are backups onsite?

Technical Support Team

No matter how good a host may be, it’s likely you’ll need to work with its support team at some point. Discover your comfort level when communicating with them upfront, as this may very well impact how quickly you arrive at issue resolution.

Response Times & Contact Options

Some web hosts require that you work through their ticketing system. Others have a phone-in option, use live web chat, or want you to reach them via email. So what is the best way to get in touch with them? Is the team available 24/7 or only during certain hours?

Reputation

In evaluating host contenders, reading reviews can help you make a more informed decision. HostReview is one of the resources you can use here—it’s a community of webmasters who share their experiences with different hosting providers to help find the most suitable option.

Hosting Features

Beyond providing you a server(s) where you can load your site contents, some hosts include many features, others make them available as add-ons, and still, others don’t offer any of them. These include:


  • Bandwidth: the amount of data transfer (in GigaBytes) that you can use per month. Your site visitors utilize bandwidth as-as the traffic moves from your server to the Internet and vice versa; each time an image located on your server is loaded in a browser, data is transferred, hence bandwidth – which basically means, the more users you expect, the higher the bandwidth you will need. As a very rough estimate, 5GB bandwidth should be enough for a medium-sized site with moderate traffic.
  • Disk Space: the amount of data you can store on your server. Today most (even quite cheap) hosting packages allow huge disk space. Most of my websites never occupy more than 1% of the available disk space. But you should know (to be able to estimate when needed) that if you are planning to build a simple website or blog, 3GB of available disk space would be obviously a lot more than enough (mind that a dynamic site (forum or blog) will need a lot of space for the database expansion).
  • Operating system: two standard web hosting operating systems are Linux and Windows. Linux is the traditional choice with most providers as it is significantly cheaper and is compatible with plenty of Open Source applications and most scripts you may need (unless you plan to use any Windows applications).
  • Control Panel: All hosting services provide some sort of a control panel where you will be able to add your domains and configure settings. Cpanel is the most common control panel found on any hosting service.
  • IP Address: IP address is basically the unique number which identifies the location of your server on the Internet. Like we have mentioned above, if you are on a shared or virtual private server, your site should be sharing an IP address with a number of other websites. If you are on the dedicated server, you have a unique IP address.
  • Server Location: tightly related to the above one, this one is important to mention for a number of reasons. For us, the most important reason is that Google considers the server “physical” location when ranking a website in both local and general search (for location-specific searches). So if you are creating a website for your local business and expect people to search it by location, find the hosting provider nearby.
  • Server Uptime: Uptime refers to the percentage of time your server (and website) should be “up” and running. Uptime is an important SEO-relevant metric. Apart from obvious damage to your website performance, frequent crashes often negatively affect SEO. Google won’t rank your website high if it is often unavailable or down (see tip #2 in the list of the ways of increasing Google crawl rate). Most web hosting providers “guarantee” min 99.9% uptime (but it is recommended to do your research and check for real people’s reviews before jumping to any conclusions).
  • (Free) Site Builder: Just don’t use them. period (hence the absence / presence of one should NOT be a criterion). You don’t need any (especially with various easy-to-install and easy-to-use website platforms like WordPress. Many built-in Site Builders are not SEO-friendly and limit flexibility; besides many of them are proprietary which means you won’t be able to painlessly move your site to another provider.
  • Customer Support and Feedback: Every hosting provider (like any person or service) may fail at times but the availability of the customer service and the rate at which they solve issues and – that’s what defines a good service provider.
  • The number of accounts per server: If shared server, it is advisable to know the number of sites with which you share the server. As if there are many sites on a server, the greater the chances of your site to load more slowly. Compare the number of accounts on a server with the number of accounts used by other hosting companies to have a starting point to negotiate. For full access to server, resources would better be up to 100 accounts per server.


Acquaint yourself with each host’s feature list in determining those that best match your specific needs.

Price of Hosting

Web host pricing is nowhere near uniform. Only by taking the time to comparatively shop will you finding a company that offers high quality hosting at a reasonable price. Determine accepted payment methods and look for discounts if you’re able to pay for service a year in advance.

Control Panel

A control panel or portal is the interface you’ll use to manage your website once it’s live. Here you can do such tasks as performing a manual backup, reset your server (if allowed), or configure additional domains. Two of most popular control panel options are cPanel and Plesk. Choosing a host that offers one of these helps make site maintenance easier.

Usability

As well as features like bandwidth and storage, you should look at the usability of the service. This will affect you if you are new to hosting and don’t have much coding or technical knowledge, or if you’d like more freedom to customize your website and hosting options.

The first usability feature to look for is whether the hosting provider has cPanel, Plesk, ispCP or ISPConfig. These programs allow you to set up and customize your website and hosting if you’re unfamiliar with the FTP (file transfer protocol) and is a must if you’re new to website hosting. Equally, if you plan to upload files from your computer to the website, such as header images and logos, you will need to ensure the hosting site provides FTP access.

Datacenter Geolocation

Having your site hosted at a datacenter that is geographically close to your target audience helps maximize site load speed experienced by your visitors.Having said that, organizations catering to a global audience should disregard this and consider using a content delivery network instead (see below), as it will replicate their website in multiple geolocations to improve performance.

Content Delivery Network

If your site is likely to have high bandwidth requirements, serve large files, or have other significant demands, you’ll want a content delivery network (CDN) to serve up at least a portion of your content. A CDN enables your site to quickly and efficiently serve a very high number of customers—performance that isn’t always possible using traditional hosting options. The host should also make CDN integration easy for you.

Email Features

This is one of those areas where you might not have considered asking your host for help. If you have a spam problem, then it may be because your hosting company doesn’t provide an adequate solution to stop it. Look into or ask about your provider’s spam solutions and general email practices. No matter what they say, email isn’t dead quite yet.

Upgrade Options

When you start a new website/blog, it is highly recommended to purchase a shared web hosting plan. This way you can save a lot of money on hosting bill during the time you grow you website/blog. Shared hosting is Web hosting in which the service provider serves multiple Web sites, each having its own Internet domain name, from a single WebServer. Most Web hosting companies provide the shared hosting plan nowadays.

As a rough estimate, the shared web hosting account is sufficient to support a properly optimized WordPress website with 5,000 to 100,000 unique visitors. However, if you are expecting your website to grow into a real big in next two or three years then it’s worth considering – what are the upgrade options web host provide you at the time of purchase. You may like to migrate from shared web hosting account to VPS or dedicated server for more disk storage, memory capacity and processing power with added security features. So, it’s very important to inquire about these upgrades options at the time of setting up web host account.

Security

In addition to other threats, distributed denial of service (DDoS) attacks is a frequent cyber attack form, with millions of sites being hit every day at a rate of tens, or even hundreds of gigs per second. Protection is a critical component for any website. Most web hosts offer basic security/firewall and DDoS protection, but the most effective threat mitigation available today involves routing all of your site traffic through a service that scrubs out nefarious traffic before it has an opportunity to wreak havoc with your content.

Scalability

In starting a new website, perhaps you only need a simple, shared hosting account. But once it becomes a success, your hosting needs will likely grow commensurately. In looking ahead, then, you may want to use a hosting company that provides such expansion options as virtual private servers (VPSs), dedicated servers, cloud hosting, and more.

Refund Policy

These days all web host companies have a refund policy or trial period and during which you can try the hosting services and decide whether you would like to continue or not. Remember that, if you forget to cancel your account before the last day of your trial period then you will be charged for the whole trial period. If you have this question in mind then it’s worth asking beforehand. Some companies do not require credit card information during the trial period and later when you decide to continue with then you will need to upgrade to your chosen plan after the end of trial period.

A Guide to Establishing Online Presence on a Budget

Getting started with a new small business can be an upward climb. But, as we all know the view from top is so rewarding. It’s certainly challenging when you have high hopes and goals you want to accomplish; only to realize you’re stuck with a tight budget.

Understandably you want to start making sales, gaining clients, whatever it is you do so that you can grow your budget and do more with your business. How do you get people to seek out your business? How do you get people to notice you?

While posters and handing out flyers might be the first thing you think of, it is a great idea however, since the print and design could get costly and only reaches people in that specific area. With a limited budget you want to extend your reach without spending too much to start.

Here’s how:

Search Engine Optimization (SEO)

This is an internet marketing strategy that you will use to be found online through search engines like: Google, Yahoo, or Bing. To optimize your business’ organic search results will be based on how well your SEO strategy considers how search engines work. For example, the content on your website should contain keywords or terms that your targeted audience would be searching. For example, a restaurant in Niagara Falls would would contain content on their website that some way or another mentions key terms like, “things to do in Niagara Falls” or “places to eat by the Falls”.

Social Media Marketing (SMM)

Social Media marketing is an essential part of any marketing campaign. It is one of the most effective ways of marketing, advertising, or communicating with people and potential customers online. An important element of social media is the way people can follow and like your posts further increasing your social popularity online.

Blogging

Invest time into your website by creating intriguing content. Remember the purpose of content is two-fold:

  • It is engaging, educational, relevant and timely to the intended audience.
  • To ensure Google values the content that you have published by being SEO-friendly, to increase organic search results.

5 Reasons Your Website Needs to be Optimized for Multi-screen Browser

Do you know the top 5 reasons your website needs to be optimized for multi-screen browsing?

Have you ever tried to visit a business page to retrieve information or book an appointment and you find yourself swiping right, left, up, down, and everywhere just to read one page?

How much more convenient would it be to just find another business that has a website fully optimized for quick and easy mobile browsing or appointment booking.

There are many reasons your website needs to be optimized for multi-screen browsing. However, having a business website that is responsive to mobile phones, tablets, and screen sizes certainly makes a customer’s browsing experience a lot simpler but it’s not all about comfort. Here’s why multi-screen optimization is essential for your small business growth:

Over half of internet traffic is mobile

If your goal is attracting traffic to your website, you need to start thinking mobile. Everyone is on mobile, over 80% of internet users are browsing on their mobile phones or tablets. As a business owner, you need to get on board with what the majority of prospective consumers are doing or risk falling behind to competitors.

Mobile users behave differently

Mobile users tend to consume more visual media like, short videos and photos. Getting the attention of this type of traffic requires a well optimized design.

Google favours multi-screen responsiveness

Google will rank your website higher if it works on all screens. And customers will be able to find you faster if your website works on their device.

Differentiate your brand

However, if you’re website is not yet optimized, you’re feeling like you need to catch up with the growing needs of technology. The truth is that about half of small businesses still haven’t made the change to multiscreen optimization. Introducing a responsive design is a way for you to get an edge on your competition.

Grow your social media presence

Social media shares also tend to be higher from mobile browsing. Meaning people are more likely to share pages from your website across social platforms while browsing from their phone.

The goal should be to have one website that works on hundreds of different screens, browsers and mobile devices.

5 Essential SEO Principles To Master In 2017

Tags:
I Believe, An Effective Keyword Strategies, Keywords Focus on the Website, Design for Optimal User Experience, With Good Quality Content and Crawlable Linking Strategy is The Foundation of a Successful Website SEO Campaign.

5 SEO Principles


Keyword Strategies: An Effective Keyword Strategy Start with Keyword Research and Selection, Selected Keyword and Keyword Phrase Should be used in the Website Content and Linking Strategy.

Keywords Focus on The Website: Selected Keyword and Keyword Phrase or its Synonyms or Similar Words Presence throughout the Website and Internal Linking.

User Experience: Site Loading Speed, Performance, and Security.

Good Quality Content: Fresh Content Focusing on Providing the Right Solution to Human Visitor with as much Information as Needed in the Smallest Possible Space.

Crawlable Linking Strategy:

  1. Internal Linking: Place Only Links that are Natural for the Human Reader. 
  2. Inbound or Incoming Links: All types of Incoming links that does not violet Google Link Scheme and Incoming Link Pointing to Live Pages.
  3. Outbound or External Link: Advocate site visitor to read related resource by pointing External hyperlinks.

How Blogger Outreach Can Grow Your Restaurant Business

Getting influential bloggers to feature your restaurant on their blog is one of the best ways to promote your business for little to no cost. After all, blogs are said to be one of the most influential digital resources people turn to when making purchases.

Have you ever heard of a “foodie”? It’s not just a person who loves to eat all kinds of foods for fun, it’s a food blogger, a person with an interest in gourmet cooking, blog writing, and photography. The notable ones are those with a substantial following and are desired to be enlisted by other successful restaurants. If you haven’t already, you should get started with a blogger outreach campaign for your restaurant.

Here are tips to reach restaurant bloggers:

Build Connections
Turn to Instagram, Facebook, Twitter, Google + profiles, etc. Search for hashtags #foodie #FoodBlogger #FoodPhotography #FoodForThought #FoodDiary. This may bring up a ton of results but it’s a good start to finding the perfect foodie.

Start following the bloggers that share a lot in common with your brand, like their photos, and share comments. Get to know the types of food and beverages they tend to post about. This is a good way to get on the bloggers radar before formally contacting them.

Take note of the number of followers, likes, or shares the blogger may have. You’ll want to consider reaching out to bloggers that have established a good following. Working with a new blogger could also benefit you both mutually. You could never build too many relationships and connections.

Reach out
Your first contact should be personable, light, and conversational. Keep in mind that influential bloggers get a ton of emails and requests like this often. You’ll need to stand out from the crowd. Start with introducing yourself and tell them a little something about your restaurant.

Start your pitch with inviting them to visit your restaurant, mention some dishes, and beverages you think they’d love to try. Mention ways you both can mutually benefit from connecting.

Follow and engage with others in blogging communities of similar interests
While it is the bloggers role to come up with the content, it is always a bonus to suggest creative new blog ideas.

  1. Invite the food blogger to attend a special event: A wine tasting, oyster fest, taco Tuesday, etc.
  2. Ask the food blogger to post about a daily menu by inviting them to dine at your restaurant everyday (at no cost, of course). This way, you’ll guarantee a full week of posts by the food blogger, attracting all of their followers to take notice of your restaurant.
  3. Share a specialized recipe
  4. Suggest a “look-book” for food lovers. Similar to a fashion look-book, but for food. The food blogger could feature their best photography on your featured dishes, cocktails, and desserts.

If the blogger doesn’t show immediate interest, that doesn’t mean they won’t consider it at another time. There is a huge community of food bloggers out there. Just remember to show your personality, share your story, and be unique.