tag:blogger.com,1999:blog-87899697565372637952024-03-11T05:24:02.760-07:00Freelance Local SEO and WordPress ConsultantI'm Sohel Parvez, a Seasoned Freelancer Focusing on Local Search Marketing and WordPress Optimization. I Enjoy Working with Local Businesses and Help Grow Their Online Presence. I Increase the Local Business Visibility in Search Engines and Establish Brand Awareness.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.comBlogger242125tag:blogger.com,1999:blog-8789969756537263795.post-17662209191864684182021-06-22T11:17:00.002-07:002021-06-22T11:30:32.682-07:00What is Authoritative Google Map Citations for local SEO<p>When You Search for Something on Google Even Generic Search Queries, Google Frequently Triggers Map-Driven Local Business Listings, Delivering Users a Selection of the Most Relevant Local Businesses, While Dominating the <a href="https://parvezweblog.blogspot.com/2015/09/google-local-listing-3-pack-what-does-this-means-for-local-businesses.html">Coveted First Page</a> of Search Engine Results.</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwVt1XhoYbY1dv8S0tHrUNT-vZkFzo-nnF-9Z1Ji31dEEnUFFpKSebG8DCAGeXeIgowwXjae2KWNE_kKbSILY9enHKeHMhqpNTS6AuplMREJx2tTnCIv2kAeSMZpE1YDP5tP25XMfrQVSW/s510/Google+Local+Packs-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Local Pack" border="0" data-original-height="498" data-original-width="510" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwVt1XhoYbY1dv8S0tHrUNT-vZkFzo-nnF-9Z1Ji31dEEnUFFpKSebG8DCAGeXeIgowwXjae2KWNE_kKbSILY9enHKeHMhqpNTS6AuplMREJx2tTnCIv2kAeSMZpE1YDP5tP25XMfrQVSW/w400-h390/Google+Local+Packs-min.png" title="Google Local Search Results" width="400" /></a></div><br /><p><br /></p><p>You May Find That Your Business Doesn’t Show Up for Relevant Searches in Your Area. to Maximize How Often Users Find Your Business in Local Search Results, Ensure That Your Business Information in <a href="https://www.google.com/business/">Google My Business</a> Is Accurate, Complete, and Engaging.</p><p><br /></p><p>These Days, Your Consumers Are Going Online to Find You. Local Search Engine Optimization Is Simply One of the Ways to Position Yourself to Generate More Leads from the Internet.</p><p><br /></p><p>With <a href="https://moz.com/learn/seo/where-to-get-local-citations">Authoritative Google Map Citations</a>, Your Business Listings Stand a Fighting Chance. </p><p><br /></p><p>Your Business Citations Typically Appear in Directories and Other Website Resources That Search Engines Use to Determine the Accuracy and Relevance of Your Business Location. the Most Authoritative Google Map Citations for Local Seo Are Those That Are Consistent with Your Google Business Page.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEishe85aH_drRvkaH9qOaiQ_L5e6-H_ogeHX0hcX4RRvYozdGs9kzHCrlfY7OxQolZoD22wn-3jQaKyo5_Qc-qVi6vUgDo8aEfnJIANSn3IH4c-OjdtlBvh9AA6Dj0wtiSFU02SriM1aQBh/s510/Local-SEO-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Local SEO" border="0" data-original-height="498" data-original-width="510" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEishe85aH_drRvkaH9qOaiQ_L5e6-H_ogeHX0hcX4RRvYozdGs9kzHCrlfY7OxQolZoD22wn-3jQaKyo5_Qc-qVi6vUgDo8aEfnJIANSn3IH4c-OjdtlBvh9AA6Dj0wtiSFU02SriM1aQBh/w400-h390/Local-SEO-min.png" title="AUTHORITATIVE GOOGLE MAP CITATIONS FOR LOCAL SEO" width="400" /></a></div><br /><p><br /></p><h3 style="text-align: left;">How Does a Citation Affect Your Search Engine Rankings?</h3><p>Citations Help Internet Users to Discover Local Businesses and Can Also Impact Local Search Engine Rankings. Local Businesses Can Actively Manage Many Citations to Ensure Data Accuracy. </p><p><br /></p><p>The Most Authoritative Google Map Citations for Local Seo Are Those That Are Consistent with Your Google Business Page. the Way You Publish Your Business Name, Address, and Phone Number (Nap) on External Websites and Directories Should Be an Exact Match to the Nap on Your Google Business Page. Listen to Our Recent Podcasts on Citation Distribution.</p><p><br /></p><p><br /></p><h4 style="text-align: left;">Where Can I Find a Local Business Citation?</h4><p>as I Already Mentioned, a Local Citation Is Any Online Mention of the Name, Address, and Phone Number of a Local Business. Citations Can Occur on Local Business Directories, on Websites and Apps, and on Social Platforms. Citations Help Internet Users to Discover Local Businesses and Can Also Impact <a href="https://parvezweblog.blogspot.com/2017/02/how-to-improve-rankings-on-google-maps.html">Local Search Engine Rankings</a>.</p><p><br /></p><h4 style="text-align: left;">What About Local Business Directories?</h4><p>There Are Many Prominent Local Business Directories Online, with Business Citation Opportunities You Do Not Want to Miss. in Fact, There Are Over 200 Local Online Business Directories Offering Free Listings to Your Business. Adding Your Business to These Online Directories Is Certain to Improve Both Local and Organic Search Results, and Is Highly Recommended.</p><p><br /></p><p>I've Accumulated Years of Local Business Citation Building Experience for Various Countries Included but Not Limited to the USA, Canada, Uk, & Australia.</p><p><br /></p><p>I Create a Local Business Directory Listing with Consistent Nap and Full Business Information Without Any Error. I Create Citations Manually and Personally So Your or Your Client's Information Is Fully Secured.</p><p><br /></p><p>You Can Find My Citations Gig on Fiverr: <a href="https://www.fiverr.com/freshcitation/manually-create-top-class-local-citations">Do 100 prominent local citations for google maps seo by Freshcitation | Fiverr</a></p><p><br /></p><p>and on Upwork: <a href="https://www.upwork.com/services/product/50-citations-business-listing-for-your-usa-ca-au-local-business-1387045507155439616">Google Maps Citations for GMB ranking and Local SEO</a></p><p><br /></p><p><b>Hope to Work with You Soon and Give You My Level of Best Service.</b></p><p><br /></p><p><i>Sincerely</i></p><p><b><a href="https://parvezweblog.blogspot.com/p/about-sohel-parvez.html">Sohel Parvez</a></b></p><p>Contact Me on Upwork: <a href="https://www.upwork.com/fl/sohelparvez">https://www.upwork.com/fl/sohelparvez</a></p><p>See My Fiver Gig: <a href="https://www.fiverr.com/freshcitation">https://www.fiverr.com/freshcitation</a></p>Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-10183552647461741362019-09-10T11:51:00.003-07:002019-09-10T11:51:47.092-07:00Let’s Say Goodbye to the Google Old Search Console<h2 itemprop="alternativeHeadline">
After over two years since the new version of the Google Search Console has come out, Google has finally removed access to the old version.</h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="Old & New Google Search Console" border="0" data-original-height="800" data-original-width="1200" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSpeUVmfEbb_pcqNfodCFO4X-DyO0bTQazFPOIgGj-9wmkaygFJWYbDuHhfm6Umn9IBkHOfDFfIVfHJDf9poUoyFexs_YiU5r8WUlD1knsLlSlPv-oP-e3rC5oX-kb-Py4Eh4KL3b4A4dM/s640/Old+%2526+New+Google+Search+Console.webp" title="Old & New Google Search Console" width="640" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Google's Old & New Search Console</td></tr>
</tbody></table>
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After over two years of testing the new Google Search Console and bringing it out of just <a href="https://webmasters.googleblog.com/2018/09/the-new-search-console-is-graduating.html">about a year ago</a>, Google has <a href="https://webmasters.googleblog.com/2019/09/goodbye-old-search-console.html">announced</a> it has shut down the old Google Search Console.<br />
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In their Webmaster Central Blog, Google said,<br />
<blockquote>
Today we are reaching another important milestone in our graduation journey, we are saying goodbye to many old Search Console reports, including the home and dashboard pages 👋. Those pages are part of the history of the web, they were viewed over a billion times by webmasters from millions of websites. These pages helped site owners and webmasters to monitor and improve their performance on Google Search for over a decade.</blockquote>
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<blockquote>
From now on, if you try to access the old homepage or dashboard you’ll be redirected to the relevant Search Console pages. There are only a few reports that will still be available on the old interface for now - check the Legacy tools and reports in the Help Center. We're continuing to work on making the insights from these reports available in the new Search Console, so stay tuned!</blockquote>
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The announcement also shared on the twitter account:
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<blockquote class="twitter-tweet">
<div dir="ltr" lang="en">
We’re saying goodbye to our beloved old Search Console 👋. Join us in celebrating this moment 🥳 by sharing your memories using <a href="https://twitter.com/hashtag/SCmemories?src=hash&ref_src=twsrc%5Etfw">#SCmemories</a> - check out our tribute in the blog <a href="https://t.co/2UijlU3jLq">https://t.co/2UijlU3jLq</a> <a href="https://t.co/oD2Pf1D0qS">pic.twitter.com/oD2Pf1D0qS</a></div>
— Google Webmasters (@googlewmc) <a href="https://twitter.com/googlewmc/status/1171074244492570624?ref_src=twsrc%5Etfw">September 9, 2019</a></blockquote>
<script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script><br />
<b>Interface Redirect:</b> Google is redirecting all attempts to reach the old Google Search Console into the new Google Search Console interface. There are several legacy reports that are still not migrated over or replaced in the new interface. Those reports will be accessible via an option in the new Google Search Console named “legacy tools and reports.” You will be able to access those legacy tools and reports via the links.<br />
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Google is officially sunsetting the old version of the Search Console. Users who try to access the old version will be redirected to relevant pages in the new Search Console.<br />
There is still no 1-to-1 replacement for every old tool and report in Search Console, so Google will still be keeping these alive for now:<br />
<ol>
<li>Disavow Tool</li>
<li>Remove URLs tool</li>
<li>Crawl stats report</li>
<li>Robots.txt testing tool</li>
<li>URL Parameters tool</li>
<li>International targeting</li>
<li>Google analytics association</li>
<li>Data highlighter tool</li>
<li>Messages report</li>
<li>Crawl rate settings</li>
<li>Email preferences</li>
<li>Web tools</li>
</ol>
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Google will continue to work on making the above tools and reports available in the new Search Console. However, Google recently stated that users shouldn’t expect all tools to be ported over to the new version.<br />
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Below are some tools and reports which Google will be working on to make them permanent in the new search console but not all the tools will be ported over to the new version.<br />
<ul>
<li>Structured Data Testing Tool</li>
<li>Structured Data Markup Helper</li>
<li>Page Speed Insights</li>
</ul>
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Currently, there are few reports from the old search console which is accessible in the New Console under Legacy Tools and Reports below Security issues and above the Links tab.
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="New Legacy Tools And Reports" border="0" data-original-height="339" data-original-width="278" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn_1x0SQtNy3t4c14oYG_mVUBbIzZFwdMIT17IorRHSCEuURT2VgPl-XF98L6AHZ6GYvL1MOJ8qB-PDyE46w7ejsyhQ4QbdC-mASFC_7DfuqoHA5IHAoVzX1qJyafrqvt3Dcc2aRyU1_Sz/s320/Legacy+tools+and+reports.webp" title="Legacy Tools And Reports" width="262" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Legacy Tools And Reports In New Search Console</td></tr>
</tbody></table>
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In the new Webmaster Search Console, when you click the Legacy Tools and Reports, a drop-down menu displays the following items:<br />
<ul>
<li>International targeting</li>
<li>Removals</li>
<li>Crawl stats</li>
<li>Messages</li>
<li>URL parameters</li>
<li>Web Tools</li>
</ul>
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Later I'll Explain How to Use Search Console New Legacy Tools And Reports.
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Google paid tribute to the occasion by gathering its team for a group photo in front of the old Search Console interface in their blog post and a tweet.<br />
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<b>Why Webmaster and SEOs Should Care:</b> This is a big change for a lot of SEOs who were familiar and comfortable with the old google webmaster tool interface. Google removed features slowly from the old interface, but some SEOs continued to hang on to it.<br />
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By now, we should be used to the new interface and check out the new option to see some of the legacy reports. However, Google promised to add new tools in the new search console.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-85884633757973924492019-08-11T11:17:00.004-07:002019-08-11T11:21:53.079-07:00TOP 10 Advanced SEO Techniques to Improve Your Search Rankings in 2019First of all, the search engine isn’t going to rank your site overnight; it’s takes hard work and time. But the question is, Where do you focus all your energy when you’re trying to improve the SEO ranking of your website?<br />
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<img alt="Advanced SEO Techniques" data-original-height="693" data-original-width="1040" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_BUOng0oRfgk5QUUlI4RAiRk0dcBk-MOTA38BVb4Fcf8igVTAa2rOdwwgEmQzqyBZxNn4L8Hx4MwrYWCYGLHjGnuB-H92e61ouQQ0yYVmZv5-Vmm0mRmRZ3k2AjVhURqeum-NDJNstCBN/s640/TOP+10+Advanced+SEO+Techniques.png" title="TOP 10 Advanced SEO Techniques" width="640" /></div>
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There are certain areas you can work to increase your chances of getting ranked fast. Let’s take a look at some of the <b>best SEO techniques</b> that can help you <b>improve your search rankings in 2019</b>.<br />
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<h2>
10 SEO Techniques to Improve Your Site Rankings Fast.</h2>
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<b>1. Improve your page loading speed:</b> Your page loading time is important for a few reasons. First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking. But a slow website will also impact the way your website visitors engage with your pages.<br />
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<img alt="Increase PageSpeed" data-original-height="169" data-original-width="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik77XAzmwsrenbbWWQMxTYa5TrqzOMqUMovCF1H6yFObWjlr_N4GIw9YZVyfRgURqLYqfbXVKyK42Y8xOH2r5lJN3E_GFF-pwJMrS1ViTFzr8CjwY3TszzmKWFKdstV-GdoYCr0aGrhhvZ/s1600/PageSpeed.jpg" title="Improve site PageSpeed" /></div>
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As a result, those negative interactions will hurt your ranking too. So, <a href="https://parvezweblog.blogspot.com/2016/12/how-to-speed-up-your-ecommerce-website.html">make your site fast</a>.<br />
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<b>2. Useful, high quality, relevant content:</b> When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the <a href="https://www.searchenginejournal.com/dwell-time-seo/294471/">dwell time</a>. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.<br />
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<b>3. Optimize site images:</b> Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description, and caption.<br />
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<b>4. Break up your content with header tags:</b> Headings are another way to help improve the user experience on your website. They break up the content and make it easier to read or skim. Plus, headers make everything look more appealing, which is always beneficial.<br />
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<img alt="use header tag" data-original-height="224" data-original-width="391" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxbRycAytJ5IN8QBtuxC_OQ-cnwCxHlkSuE2Hg02VQ3XhOv6-h43DYBtB1oaGvIxGac7Ghe4-hGNu5Clm4gHLy4_Hg1eaj2c2djgwk-oSKZLzrUWHvwT9-V_1ZJvV5cZyY-WsVi3gFh3BZ/s320/optimize+header+tag.png" title="optimize header tag" width="320" /></div>
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If your website is just a wall of text, it’s going to discourage people from spending a long time on it. Proper <a href="https://yoast.com/how-to-use-headings-on-your-site/">use of header tags</a> can help break up your content into sections that are easier to read and utilize.<br />
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<b>5. Keep Updating Old Content:</b> To make the most out of your content, go through your older blog posts. Are any of the topics that you have written about still relevant? For example, perhaps you wrote about the best SEO techniques two years ago. But since then, Google announced major changes to its algorithm. Then you need to update your article.<br />
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<b>5. Outbound links:</b> To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use. <a href="https://moz.com/blog/5-reasons-you-should-link-out-to-others-from-your-website">Linking out to well-respected authority sites</a> will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.<br />
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<b>6. Add more than text uses Different multimedia:</b> The content on your website shouldn’t be only written words. Images, videos, slideshows, and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.<br />
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<b>7. Improve Site Readability: </b>Keep your audience in mind when you’re writing content on your website. If you want people to visit your site and spend time there, speak in terms they can understand. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.<br />
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You can use a variety of tools to test your content’s readability, including:<br />
<a href="https://readable.com/">https://readable.com/</a><br />
<a href="https://www.webfx.com/tools/read-able/">https://www.webfx.com/tools/read-able/</a><br />
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<b>8. Fix Broken links: </b> If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.<br />
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You can use tools like <a href="http://www.screamingfrog.co.uk/seo-spider/">Screaming Frog SEO Spider</a>, <a href="https://search.google.com/search-console">Google Search Console</a>, and <a href="http://validator.w3.org/checklink">W3C Link Checker</a> to search for links with errors on your website.<br />
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<b>9. Site architecture and navigation: </b>When visitors can’t find what they need on a website right away, they most likely leave the site and this contributes to high bounce rate, low dwell time and a low number of pages viewed. A “flat” site architecture not only makes content easier to find, but it can also help improve SEO ranking as it surfaces links of all critical pages making it easier for search engines to crawl the entire site.<br />
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Read More: <a href="https://support.google.com/webmasters/answer/7451184?hl=en#hierarchy">https://support.google.com/webmasters/answer/7451184?hl=en#hierarchy</a><br />
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<b>10. Optimize your site for mobile devices:</b> As I’m sure you know, mobile use is on the rise. It’s rising so fast that it’s actually overtaken computers and laptop devices. In the USA, <a href="https://think.withgoogle.com/mobileplanet/downloads/">94% of people with smartphones search for local information on their phones</a>. Interestingly, <a href="https://www.thinkwithgoogle.com/research-studies/creating-moments-that-matter.html">77% of mobile searches occur at home or at work</a>, places where desktop computers are likely to be present.<br />
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Obviously, Google recognizes this and ranks sites accordingly. Your website needs to be <a href="https://parvezweblog.blogspot.com/2015/07/how-to-fix-common-mobile-content-and.html">optimized for mobile users</a>. There’s no way around this. If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking.<br />
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Everyone wants to improve their site search rankings and get more traffic. But only a few use the right SEO techniques to improve their websites. Which SEO techniques working for you in 2019? Please share your views in the comments.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-78995870455962042019-08-08T09:00:00.001-07:002019-08-08T09:00:30.647-07:00Sohel Parvez Achieves Yext Certified Professional Status<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh76dVswhGhjk_MtxKYHMBHo9uZC_maT4Q_YTOjkWiFMsgPhww1dZFO2VHLouMIVn5x7nNTmXirpksmfryD0xN5v-6E_Nze_F2TGx4N27UYaFjoFA35PbZnC_CKG_-VtjOFPb8EH0iIhb_z/s1600/Sohel+Parvez+Yext+Certified+Professional.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Sohel Parvez Yext Certified Professional" border="0" data-original-height="1132" data-original-width="1600" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh76dVswhGhjk_MtxKYHMBHo9uZC_maT4Q_YTOjkWiFMsgPhww1dZFO2VHLouMIVn5x7nNTmXirpksmfryD0xN5v-6E_Nze_F2TGx4N27UYaFjoFA35PbZnC_CKG_-VtjOFPb8EH0iIhb_z/s640/Sohel+Parvez+Yext+Certified+Professional.png" title="Yext Certified Professional Badge" width="640" /></a></div>
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I’m pleased to share the news that I become a <a href="https://www.yext.com/partners/certified-partner/">Yext Certified Professional</a>. This certificate marks the completion of the Yext Certified Partner Product and Sales Curriculum. Yext partnership program offers professional marketers, digital agencies, <a href="https://parvezweblog.blogspot.com/p/about-sohel-parvez.html">Local SEO</a>s more control over brand experiences via AI technology and ensures a strong online presence for clients.<br />
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This Certification is just a credential that I'm expert in Yext technology.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl1a6-gb-X6TeqisHmr4YYTnGzBBHeAh0hkp5eabMHVF1bauSOgbUqXEhEQ1-mFXSn12x74wd4g-4msUDUbXpNVNC0yS0gcGfzZ9HG9rjmR2W2wD-OqouqY6BaO5_47RZv8BmvH_Nh1Kbj/s1600/Yext_CertifiedPartner_Badge.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="Yext Certified Partner Badge" border="0" data-original-height="100" data-original-width="774" height="81" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl1a6-gb-X6TeqisHmr4YYTnGzBBHeAh0hkp5eabMHVF1bauSOgbUqXEhEQ1-mFXSn12x74wd4g-4msUDUbXpNVNC0yS0gcGfzZ9HG9rjmR2W2wD-OqouqY6BaO5_47RZv8BmvH_Nh1Kbj/s640/Yext_CertifiedPartner_Badge.png" title="Yext Partner Certification" width="640" /></a><br />
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As a <a href="https://www.upwork.com/fl/sohelparvez">Local SEO Expert</a>, I'm partnering with Yext to level-up my <b>Local SEO Service</b>. This means I will be able to offer the powerful Yext platform to my clients <a href="https://parvezweblog.blogspot.com/search?q=local+SEO+campaign">local SEO campaign</a> and giving my clients the ability to control even more <a href="https://www.fiverr.com/brighteseo/do-brightlocal-mozlocal-yext-and-whitespark-citations">local business listings</a> online.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNrF4vT2PwIYcIch7Gaoit2RcNM1bHUVwThXt1TWlvldiVGfY7nk2-mY4G2u-1FDWlDa5bCYGYi2huKY4FJR_4f2br-asNrGwWJlJbeBFacB8GBosdGTDfH55I6yQQXO2MFaBPWx0_vmB1/s1600/Yext+Certified+Partner+Seal.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Yext Certified Partner Seal" border="0" data-original-height="356" data-original-width="356" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNrF4vT2PwIYcIch7Gaoit2RcNM1bHUVwThXt1TWlvldiVGfY7nk2-mY4G2u-1FDWlDa5bCYGYi2huKY4FJR_4f2br-asNrGwWJlJbeBFacB8GBosdGTDfH55I6yQQXO2MFaBPWx0_vmB1/s320/Yext+Certified+Partner+Seal.png" title="Yext Certified Partner Seal" width="320" /></a></div>
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<a href="https://en.wikipedia.org/wiki/Yext">Yext</a> is a location management service that helps to list your business on different local directories. Yext started off as a local advertising agency in 2006.<br />
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<h4>
About Me</h4>
<a href="https://parvezweblog.blogspot.com/p/about-sohel-parvez.html">Search Engine Optimization Expert</a> Focusing on Full Service Local SEO, SEO Audit, Technical SEO, Backlink Building, Yoast SEO and Speed Optimization, with 8+ Years’ of Experience in Freelancing.<br />
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<b>I'm Helping my Clients for:-</b><br />
✔️ Google My Business Setup and Optimization.<br />
✔️ Local Business Listing Management - Citation Building and Cleanup.<br />
✔️ Local and Organic SEO Strategy Development & Implementation.<br />
✔️ BrightLocal, SEMrush, Moz, Ahrefs, Google Search Console & Analytics Property Management.<br />
✔️ CMS & eCommerce Site Optimization.<br />
✔️ In-depth Keyword Research.<br />
✔️ Safe & Efficient Link Building & Links Profile Audits.<br />
✔️ Technical SEO Audits and Fixing.<br />
✔️ Spying On Competitors Site and Link Profiles.<br />
✔️ Boost WordPress PageSpeed & Performance.<br />
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Marketing Agency and Business Owner <a href="https://www.upwork.com/freelancers/~01939a356d3487516f">Contact Me</a>, I’m Happy to provide Specific details on Experience or References from past Projects.</div>
Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-85848260411372683662019-08-05T06:10:00.001-07:002019-08-05T06:10:18.445-07:006 Tips for Researching and Attracting Local Markets<div class="separator" style="clear: both; text-align: center;">
<img alt="6 Tips for Researching and Attracting Local Markets" border="0" data-original-height="338" data-original-width="805" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxRB5y54xD0m687xVahM9uvypuDnzq0qyPUCcD6dCFtGNIrHISS_zxmCORWOdhwIh9MrYIEzfnGM5aqlINz2fYLd6F0PmSt6bq31q5mmhcO4UhM-2sSZ4kmFFuzgKg6gNXBXYIjnxLZg5e/s640/6+Tips+for+Researching+and+Attracting+Local+Markets.png" title="6 Tips for Researching and Attracting Local Markets" width="640" /></div>
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<span style="font-weight: 400;">If you met someone from <a href="https://en.wikipedia.org/wiki/British_Columbia">British Columbia</a>, Canada for the first time and they told you that they live in West Van, you might question whether they live in a vehicle or something. However, the term “Van” is used by many locals in Vancouver to describe different parts of the city. And fyi...West Van is quite posh. </span><span style="font-weight: 400;"><br /><br />Having an online business allows you to sell to customers from anywhere, at any time. But if you aren’t speaking to local markets in a language that they understand and appreciate, you’re missing opportunities to connect with that market in a meaningful way.<br /><br />Likewise, there are many local advertising and tax laws, plus important government regulations to be aware of before entering into and selling to new markets.</span><span style="font-weight: 400;">This may be something that you wish you had the time to research. Or, perhaps it seems overwhelming to know where to start. To make your life easier, I’ve collected some useful tips and resources to help you to better understand and attract local markets. So, let’s get started.</span><br />
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<span style="font-weight: 400;"></span>1. Discover The Local Markets That Are Right For Your Business</h2>
<span style="font-weight: 400;">Just because your business is online, doesn’t mean that you have to be all things to everyone.</span><span style="font-weight: 400;"><br /></span><br />
<span style="font-weight: 400;">So, if you’ve already been running your online store for a while, a good place to learn more about the customers who are already seeking out your products, and where they are coming from is your web analytics data. </span><br />
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<span style="font-weight: 400;">This will help you to zero-in on your primary local target markets.<br /><br /><img alt="" src="//cdn.shopify.com/s/files/1/0898/4708/files/location-report.png?9249374778205864519" style="display: block; float: none; margin-left: auto; margin-right: auto;" /></span></div>
<span style="font-weight: 400;">Image via</span><a href="http://www.webanalyticsworld.net/2014/11/crafting-analytics-reports-for-your-sales-team.html" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">webanalyticsworld.net</span><span style="font-weight: 400;"><br /></span></a><span style="font-weight: 400;"><br />If you are using Google Analytics, check out the</span><a href="http://www.lunametrics.com/blog/2013/03/19/locations-report-google-analytics/" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">Locations Report</span></a><span style="font-weight: 400;"> which can be found under Demographics within the Audience tab. In Canada and the U.S. you can look at specific regions (like States and Provinces) – and even major cities tied to your customers’ IP address.</span><span style="font-weight: 400;"><br /><br />Your goal with this data is to find out which cities or regions are visiting your website most frequently. Is there a pattern that helps you identify which cities spend more with your website? And is this because you are actively targeting these markets, or are they coming to you because of what you sell?</span><span style="font-weight: 400;"><br /><br />Check out this helpful blog post which explains</span><a href="http://searchenginewatch.com/sew/how-to/2273965/how-to-navigate-the-google-analytics-location-report" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">how to navigate your location data reports</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><br />Once you have this information, you’ll be able to determine which regions or cities you need to tailor your message to through online promotions and your website.</span><span style="font-weight: 400;"><br /></span><br />
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2. Understand The Cultural Nuances In Each Market</h2>
<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0898/4708/files/tin-148169_640_large.png?2927077799786273437" style="display: block; margin-left: auto; margin-right: auto;" /><br />
<span style="font-weight: 400;">Image via</span><a href="https://pixabay.com/en/tin-can-soda-bubbles-carbon-acid-148169/" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">Pixabay</span></a><br />
<span style="font-weight: 400;">Most businesses already know that if you are selling your products in both Canada and the U.S., it is important to know the</span><a href="http://www.macleans.ca/economy/business/doing-business-across-the-border-hsbc-has-some-hilarious-cultural-advice/" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">quirky cultural differences</span></a><span style="font-weight: 400;"> between the two countries.<br /><br />However, as I described earlier, people from different regions in the same country might use unique words and expressions to describe a product (or a place in the case of Vancouver locals).</span><span style="font-weight: 400;"></span><span style="font-weight: 400;">They also might have different habits, beliefs, or use different languages than people in another city in the same state or province.</span><span style="font-weight: 400;"></span><span style="font-weight: 400;">For example, in some parts of the U.S., if you order a “Coke,” your server might think that you want to order a soda. And their next question would be “what kind?” Here’s a regional</span><a href="http://www.huffingtonpost.com/2012/11/12/soda-vs-pop_n_2103764.html" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">breakdown of who says what and where</span></a><span style="font-weight: 400;"> in regards to asking for a “soda” versus a “pop” versus a “Coke."<br /><br />So, it’s really important to use the right cultural language in order to speak directly to different markets within the same country. Otherwise, your message might get lost in translation.<br /><br />In fact, according to this</span><a href="https://www.gsb.stanford.edu/insights/when-does-culture-matter-marketing" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">Stanford University Business School story</span></a><span style="font-weight: 400;">, “</span><span style="font-weight: 400;">cultural biases influence purchasing behavior when information is processed in a cursory and spontaneous manner.”<br /><br />In other words, when someone is in a hurry to buy something, or they see an ad on a billboard or banner ad for just a brief moment, their interpretation of your marketing message is reliant on some of their cultural beliefs.<br /><br />In the case of the Stanford advertising study, many Asian American students favored one promotional message which talked about the “preventative and security” features of Welch’s grape juice, whereas most Anglo American students identified more with a different promotional message which spoke to the key personal benefits that could be gained from the beverage, such as “having more energy.”<br /><br />And while you need to do your homework and research important nuances for each target market, there is something to be said for physically visiting key markets, and immersing yourself in the culture, to get to know your customers personally.<br /><br />Here are a few ways you might do this:</span><br />
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<span style="font-weight: 400;"></span><b>Hire people as “boots on the ground” in key markets</b><span style="font-weight: 400;"> where you really want to dive deep into the local culture, climate (does it rain a lot or snow a lot and how does that impact what people do for fun or to stay connected as a community?) and history. These people don’t necessarily have to be running a physical store in that location - they could be remote or “virtual” employees who simply add an extra dynamic to your local marketing team.<br /><br />For instance, let’s say that you wanted to target the province of </span><span style="font-weight: 400;"></span><span style="font-weight: 400;">Quebec in Canada. You’d need to develop a separate local marketing strategy for </span><span style="font-weight: 400;"></span><span style="font-weight: 400;">the City of Montreal versus Quebec City and Rural Quebec, for example.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"></span><span style="font-weight: 400;">So, you would need people in each location who can tell you more about the rich history </span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><span style="font-weight: 400;">of each of these regions, how the political climates differ (e.g. some parts of Quebec support the <a href="http://www.blocquebecois.org/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Bloq Quebecois</span></a><span style="font-weight: 400;">, whereas other parts are more supportive of the</span> <a href="http://www.ndp.ca/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">NPD</span></a><span style="font-weight: 400;"> or</span><span style="font-weight: 400;"> </span><a href="http://www.liberal.ca/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Liberal</span></a> <span style="font-weight: 400;">party).<br /><br />In Montreal, many people are bilingual (speaking both English and French). Still, many locals will appreciate it if you try to communicate in French with them first. But in some</span></span></span><span style="font-weight: 400;"> </span><span style="font-weight: 400;"><span style="font-weight: 400;">parts of Quebec, people would want to access your site exclusively in French. So, that would play a role in how your craft your marketing messages.<br /><br /><span style="font-weight: 400;"></span></span></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"></span><span style="font-weight: 400;">And Montreal is a melting pot of cultures, religions and personal beliefs, whereas other parts of Quebec are devoutly Catholic. <span style="font-weight: 400;"></span><span style="font-weight: 400;"><span style="font-weight: 400;">So, although this example may sound a little crude, you could target <span style="font-weight: 400;"></span><span style="font-weight: 400;">Montreal if you sell XXX adult entertainment or toys online. But you probably wouldn’t </span><span style="font-weight: 400;"></span><span style="font-weight: 400;">want to target your website to the heavily Catholic populations in rural Quebec, as it </span><span style="font-weight: 400;"></span><span style="font-weight: 400;">may not be well tolerated. </span><span style="font-weight: 400;"><br /></span></span></span></span><span style="font-weight: 400;"><span style="font-weight: 400;"></span></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><span style="font-weight: 400;"></span></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><span style="font-weight: 400;"></span></span>
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<a href="https://www.shopify.ca/guides/ultimate-guide-to-pop-up-shops/why-run-a-pop-up" target="_blank"><b>Set-up a pop-up shop </b></a><span style="font-weight: 400;"> in each of your target cities and invite some of your best customers to meet your team face-to-face, provide feedback and learn more about your products and brand experience.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">In fact, Shopify recently conducted a retail tour of major cities across Canada (via local pop-up shops) to get up-close and personal with existing customers. The goal of the tour was to “teach” versus “sell” to customers through ecommerce best practices workshops that were hosted in a casual setting. Here’s a full description of </span><a href="http://www.theglobeandmail.com/report-on-business/small-business/sb-tools/small-business-briefing/shopifys-pop-up-shop/article17830692/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">how this concept was created and successfully executed</span></a><span style="font-weight: 400;">.</span>
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3. Ensure You Are Following Local Laws And Restrictions</h2>
<span style="font-weight: 400;">Following the laws for each specific market in which you are going to promote and sell your products can get tricky if you are an online business. So, it’s helpful to familiarize yourself with</span><a href="http://smallbusiness.chron.com/government-regulations-affect-marketing-retail-35217.html" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">consumer protection and truth in advertising laws</span></a><span style="font-weight: 400;"> which can differ across states and provinces in North America.</span><span style="font-weight: 400;">One example in Canada is the contest laws that exist in Quebec versus the rest of the country. As</span><a href="http://business.financialpost.com/entrepreneur/why-many-contests-exclude-quebec-residents" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">this article explains</span></a>, it is important to “pay special attention to Quebec” because you have to register your contest with a provincial regulator and you may have to “pay a 3% tax on the total prize value.”<span style="font-weight: 400;"><br /></span>Both the contest registration process and the tax payment can be a bit of a hassle. So, to the detriment of Quebec residents, a lot of companies choose to exclude the province from national contests – especially when under a time crunch to get a promotion up and running quickly.<span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">In addition, there are different language, pricing and labeling laws across Canada and in the U.S. This</span><a href="http://www.huffingtonpost.ca/ben-hanuka/us-retailers-canada_b_4901030.html" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">Huffington Post article</span></a><span style="font-weight: 400;"> breaks down a lot of the key cross-border and cross-cultural challenges and differences to note.</span><br />
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4. Tap Into Local Government Resources For Market Data</h2>
<span style="font-weight: 400;">Local government databases are an excellent source for market data about cultural nuances and consumer demographics. And since a lot of this information is free online, you don’t have to have a large market research budget to uncover great insights.<br /><br />If you live in the U.S., here’s a link to a</span><a href="http://www.uic.edu/cuppa/pa/academics/ABFM_database/databases_by_state.html" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">list of available databases that you can tap into by state</span></a><span style="font-weight: 400;">. And if you are looking to target Canadian consumers,</span><a href="http://www.marsdd.com/mars-library/find-canadian-market-data/#1" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">here’s a website</span></a><span style="font-weight: 400;"> that includes links to various databases like Statistics Canada which provides census data that can be broken down by region.</span><span style="font-weight: 400;">You can also access information from individual cities like the</span><a href="http://www1.toronto.ca/wps/portal/contentonly?vgnextoid=9e56e03bb8d1e310VgnVCM10000071d60f89RCRD" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">City of Toronto’s open data catalogue</span></a><span style="font-weight: 400;">. By open data, I mean information that can be freely used and manipulated by anyone. You’ll have to do a little bit of digging (and by digging, I mean web searching) to find specific open data sources by city. But tapping into this information will help you grow your business. </span><br />
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5. Evaluate Local Payment And Shipping Options<b> </b>
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<a href="https://pixabay.com/en/dock-container-export-cargo-441989/" rel="nofollow noopener noreferrer" target="_blank"><img alt="" src="//cdn.shopify.com/s/files/1/0898/4708/files/shipping_container.jpg?17307230070636102542" style="display: block; float: none; margin-left: auto; margin-right: auto;" /></a><span style="font-weight: 400;"><br />Image via</span><a href="https://pixabay.com/en/dock-container-export-cargo-441989/" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">Pixabay</span><span style="font-weight: 400;"><br /></span></a><span style="font-weight: 400;"><br />Another challenge for doing business across borders and with different local regions are variances in taxes and shipping rates.</span><span style="font-weight: 400;"><br /><br />For example in Canada, each province</span><a href="http://www.taxtips.ca/salestaxes/sales-tax-rates-2015.htm" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">charges a different sales tax rate</span></a><span style="font-weight: 400;">. So, it’s important understand what each of those rates are and when to apply them to the products to that you sell (you might be exempt for certain products).</span><span style="font-weight: 400;"><br /><br />Luckily, if you use Shopify as your ecommerce platform, you can easily set-up the taxes for different countries and regions using the Tax Settings feature. Shopify keeps that information up to date (so you don’t have to stay on top of all of the changes) and automatically applies the rate to whatever countries or regions that you add into tool. Here’s a link to the</span><a href="https://docs.shopify.com/manual/settings/taxes" target="_blank"> <span style="font-weight: 400;">manual to help you get started</span></a><span style="font-weight: 400;">.</span><span style="font-weight: 400;"><br /><br />In addition, you should consider offering free shipping to customers wherever you ship your products – even if it means cutting into your margins a little bit in certain regions. That’s because</span><a href="http://www.ups.com/media/en/Smarter_Strategies_for_Free_Shipping.pdf" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">studies have shown</span></a><span style="font-weight: 400;"> that the cost of shipping is a big deal breaker when it comes to shopping cart abandonment rates.</span><span style="font-weight: 400;"><br /><br />For more stats and details on how to resolve this issue, check out this blog post about</span><a href="http://www.shopify.ca/blog/8343330-how-to-choose-a-shipping-strategy-for-your-online-store" target="_blank"> <span style="font-weight: 400;">how to choose a shipping strategy for your online store</span></a><span style="font-weight: 400;">.<br /><br />Keep in mind that if you cannot offer free shipping to a specific region or country, then it’s important not to show those customers the free shipping option</span> <span style="font-weight: 400;">that is available to everyone else on the site. It’s definitely a turn-off to know that other customers are getting a better deal. See the next section for more details on local marketing strategies.</span><b><br /></b><br />
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6. Tailor Your Marketing Strategies For Key Regions And Cities</h2>
<span style="font-weight: 400;">Once you have all of the data and resources you need to identify your top target cities or regions, how you should speak directly to each market, and what you can and cannot do to sell to them, it’s time to build a local marketing and website targeting strategy.<br /><br />While I could spend an entire blog post writing specifically about local marketing strategies, here are a few ideas to get you started:</span><br />
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<img alt="" src="//cdn.shopify.com/s/files/1/0898/4708/files/Florida.png?10320690106245386704" style="display: block; float: none; margin-left: auto; margin-right: auto;" /><b><br />Landing page for Florida residents</b><br />
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<img alt="" src="//cdn.shopify.com/s/files/1/0898/4708/files/mountain-products.png?2824594712918419934" style="display: block; float: none; margin-left: auto; margin-right: auto;" /><b><br />Landing page for Colorado residents</b></div>
<span style="font-weight: 400;">Images via</span><a href="http://www.barilliance.com/geotargeting-just-works/" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">Barilliance</span></a><br />
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<b>Create locally targeted landing pages </b><span style="font-weight: 400;">for key markets. The screenshots above show how an online store displays two different promotions (one for Colorado residents and one for Florida residents) based on their visitors’ geographic location.</span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">To explain this concept further, here’s a link to a guide from Moz.com on</span><a href="https://moz.com/blog/local-landing-pages-guide" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">the importance of geo-specific landing pages</span></a><span style="font-weight: 400;"> and what to consider when building your own. To do this with Shopify, you can either create a separate</span><a href="https://docs.shopify.com/manual/your-website/pages/create-page" target="_blank"> <span style="font-weight: 400;">page</span></a><span style="font-weight: 400;"> for each market, or use</span><a href="https://apps.shopify.com/landed" target="_blank"> <span style="font-weight: 400;">Landed</span></a><span style="font-weight: 400;"> – a third-party partner app. </span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Likewise, you can work with Shopify partners like </span><a href="https://vwo.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Visual Website Optimizer</span></a><span style="font-weight: 400;"> or </span><a href="https://www.optimizely.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Optimizely</span></a><span style="font-weight: 400;"> to help you geo-target specific content areas on your homepage. While this will require a bit of time to set-up, it is worth doing in order to provide a tailored experience for your local customers.</span><span style="font-weight: 400;"><br /></span>
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<b>Segment your customer email lists by location </b><span style="font-weight: 400;">and customize your content to increase conversions. Again, this could mean letting specific locations know that they can get free shipping (or other promotional discounts) while excluding this information from other local market lists.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><br />This informative post from the Shopify blog</span><a href="http://www.shopify.ca/blog/10609641-divide-and-profit-how-to-segment-your-mailing-list-for-better-engagement" target="_blank"> <span style="font-weight: 400;">explains how to segment your email list</span></a><span style="font-weight: 400;"> and the best email marketing tools to use.</span>
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<ul>
<li style="font-weight: 400;">
<b>Geo-target your digital ad campaigns. </b><span style="font-weight: 400;">Many ad platforms let you</span><a href="http://www.geoedge.com/meetus_university/40/how-does-geo-targeting-work" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">geo-target</span></a><span style="font-weight: 400;"> (meaning to deliver an ad online to a specific geographic location) right down to the postal code. This can be especially useful if you are trying to drive customers to a local retail store via mobile advertising.</span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Just like the email strategy described above, you can create targeted messages and creative that will resonate with each local market. And if you are focusing on paid search or SEO, make sure you target regionalized keywords in addition to developing location-specific creative.</span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Check out this overview from SiteSpect on</span><a href="http://www.sitespect.com/blog/jeffrey-vocell/leverage-geo-targeting-increased-engagement-and-conversions" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">how to leverage geo-targeting to increase engagement and conversions</span></a><span style="font-weight: 400;">.</span><b><br /></b>
</li>
<li style="font-weight: 400;">
<b>Target location-specific events like the weather or local holidays. </b><span style="font-weight: 400;">You’ll have to do research on what the key events are in each of your biggest target markets.</span><span style="font-weight: 400;"></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">But the information you uncover can help you to tailor specific promotions and offers associated with those events – like a sale on rain gear if it has been raining non-stop for a number of days in one location. Or if people in Quebec, Canada are planning to celebrate</span><a href="https://en.wikipedia.org/wiki/Saint-Jean-Baptiste_Day" rel="nofollow noopener noreferrer" target="_blank"> <span style="font-weight: 400;">St.-Jean-Baptiste day</span></a><span style="font-weight: 400;">.</span>
</li>
</ul>
<ul>
<li style="font-weight: 400;">
<b>Continue to track everything in Analytics </b><span style="font-weight: 400;">to see if your local marketing strategy is working or if it needs refining.</span><a href="http://www.shopify.ca/blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you" target="_blank"> <span style="font-weight: 400;">Here’s a simple guide</span></a><span style="font-weight: 400;"> to making the most out of your web analytics data.</span>
</li>
</ul>
<span style="font-weight: 400;">Researching and developing local marketing strategies can seem overwhelming if you sell to a lot of markets online. So, if you are just getting started, it may be worthwhile to begin by researching and testing your strategies in just one or two markets. <br /><br />Then, once you have developed a set of best practices (and perhaps learned from some mistakes), you can put together a plan to roll out your strategies to other markets that you have identified and properly researched – one step at a time!</span>Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-4929824423337039912019-07-19T00:05:00.000-07:002019-07-19T00:33:52.272-07:00Migration SEO Strategies to Protect Rankings, Boost Traffic, and Drive Sales<div class="separator" style="clear: both; text-align: center;">
<img alt="Migration SEO Strategies" border="0" data-original-height="340" data-original-width="810" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5zGgvxiqZTFPXMUzTAVw6Bm8XqHa4pAkg41wTZAoEIpfhs8NnlvBh7oVuFb9j4OxQ8wxIe4l4vawx9ISED9yn-UW9mjvPMRvIhZ0RMWzf5furlyOSsyMUndyFu9AjXP_8NTnS9fr1YwWX/s400/Migration+SEO+Strategies+2019.webp" title="Migration SEO Strategies in 2019" width="400" /></div>
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If an ecommerce site can’t be found in organic search engine results, does it even exist? It doesn’t matter if you sell across multiple channels or not — ranking on page one is the price of admission to compete in the product discovery and consideration phases of a customer’s buying journey. <br />
According to <a href="https://www.catalystdigital.com/wp-content/uploads/WhySearchPlusSocialEqualsSuccess-Catalyst.pdf" rel="nofollow noopener noreferrer" target="_blank">Forrester,</a> 71% of consumers use search engines to learn about new products and services; 74% research and compare products via search engines prior to completing a transaction.<br />
But what happens if you decide to replatform? The answer is simple: those rankings are vulnerable. The good news is that with the right strategy, you can not only maintain those rankings but also boost organic traffic and sales. Let’s dive right in and show you how to preserve your rankings with a solid replatforming SEO plan.<br />
<h2>
Why Is Your SEO at Risk?</h2>
Google and other search engines use complex algorithms to rank your site’s pages. Your content, site architecture, and user experience are some key on-site factors that impact the outcome.<br />
Search engines regularly crawl your site and index each page, recording metrics like traffic, <a href="https://www.blogger.com/enterprise/site-performance-page-speed-ecommerce" target="_blank">page speed</a> and bounce rates (among many others) and factor them into your rankings. Each time something changes between crawls, it has the potential to impact your rankings.<br />
If your replatform doesn’t take this into consideration, you can end up losing a lot of traffic and sales. Changing on-page content, failing to properly tell search engines where your links moved, and letting outdated pages get lost in an ever-growing crowd of content are all major SEO replatforming mistakes.<br />
“If a merchant changes too many things during migration it’s hard to tell why the data points are changing,” warns Carla Wright, Merchant Engagement Lead at Shopify Plus who’s helped lead the replatforming SEO strategies of brands like ColourPop, Quay, Kylie, and CR7. “Only after you've completed your migration and have a benchmark on your new platform, should you begin implementing changes to your content strategy.”<br />
<h2>
What to Include in a Replatforming SEO Checklist</h2>
There is no “one size fits all” SEO replatforming strategy. Every ecommerce business must carefully review your site structure, current performance, and your long-term goals. Still, there are some key concepts that apply across the board.<br />
At a minimum, you must follow these steps in your SEO “pre-replatforming” checklist ...<br />
<ol>
<li><a href="https://www.blogger.com/u/1/blogger.g?blogID=8789969756537263795#SEO1">Map Redirects One-for-One</a></li>
<li><a href="https://www.blogger.com/u/1/blogger.g?blogID=8789969756537263795#SEO2">Minimize On-Page Changes</a></li>
<li><a href="https://www.blogger.com/u/1/blogger.g?blogID=8789969756537263795#SEO3">Monitor Duplicate Content</a></li>
<li><a href="https://www.blogger.com/u/1/blogger.g?blogID=8789969756537263795#SEO4">Track 404 Errors Rigorously</a></li>
<li><a href="https://www.blogger.com/u/1/blogger.g?blogID=8789969756537263795#SEO5">Make It Mobile, Make It Fast</a></li>
<li><a href="https://www.blogger.com/u/1/blogger.g?blogID=8789969756537263795#SEO6">Optimize After Replatforming</a></li>
</ol>
<a href="https://www.blogger.com/u/1/null" name="SEO1"></a>
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<h3>
1. Map Redirects One-to-One</h3>
It’s rare to simply switch platforms while keeping the exact same URL structure across your site. Redirects ensure that visitors are still able to access the same content on new URLs while directing search engines to the new pages and informing them that the content is legit.<br />
“If managed correctly, your migration will not result in any traffic loss. That involves informing search bots of the new URL of every page and making as few changes as possible to both the content and the structure of your site,” explains Wright.<br />
<br />
Wright always advises merchants is to spend time on your redirect mapping for accuracy; focus on one:one redirects versus many to one. “What I mean by that is don’t redirect 100 product URLs to a collection (many to one), rather than spending the time to map each product to the same new product URL (one:one),” she advises.<br />
When <a href="https://www.blogger.com/enterprise/red-dress-boutique-replatform-magento" target="_blank">Red Dress Boutique</a> decided to replatform, the company worked with <a href="https://www.visiture.com/" rel="nofollow noopener noreferrer" target="_blank">Visiture</a>, an ecommerce search marketing agency, from the beginning to complete a comprehensive audit and consultation prior to the migration. The Red Dress Boutique team adopted the agency’s technical SEO recommendations, like …<br />
<ul>
<li>Carefully considering 301 redirects to retain organic traffic</li>
<li>Diligently checking that meta descriptions carried over</li>
<li>Paying attention to changes in the website’s robots.txt file and XML sitemap generation to ensure that unnecessary pages didn't get indexed and impede crawl efficiency</li>
</ul>
“Executing on each action item is one of the ingredients that made this platform migration so successful,” says Dana Harbour, Founder of Red Dress Boutique.<br />
<img alt="Red Dress Boutique search results" src="//cdn.shopify.com/s/files/1/0898/4708/files/Dresses_search.png?v=1551198796" style="box-shadow: 0 4px 15px 0 #EBEBEB; display: block; margin-left: auto; margin-right: auto;" /><br />
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<br />
<br />
<br />
<figure>
<figcaption>Google Incognito results for “affordable women’s dresses”</figcaption>
</figure>
<br />
Just months after replatforming and implementing their SEO maintenance strategy, Red Dress Boutique reduced its annual costs by over $100,000 while also achieving double-digit sales growth.<br />
<a href="https://www.blogger.com/u/1/null" name="SEO2"></a>
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<h3>
2. Minimize On-Page Changes</h3>
It can be tempting to change everything at once as part of the replatforming process. You’re already changing platforms, so why not all of the content and design, too? However, Wright warns that if Google has been crawling your site for a while then a dramatic change to everything from the words and images on the page to your site architecture will be “noticed” by the search engine, and can lead to a reindex and an unfortunate dip in your organic traffic.<br />
No one knows exactly how search engines determine the top rankings, but <a href="https://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond/107-We_may_soonhear_thatalgorithmicelements_are" rel="nofollow noopener noreferrer" target="_blank">many SEO experts suggest</a> to keep your site as identical as possible after you replatform to preserve your current rankings. <a href="https://wemakewebsites.com/expert-advice-replatform-ecommerce-store" rel="nofollow noopener noreferrer" target="_blank">Paul Rogers</a>, an ecommerce consultant at Vervaunt says that he’s seen ecommerce businesses lose “~50% of their organic traffic and revenue” because they overlooked and undervalued the technical SEO impact. That includes forgetting to:<br />
<ul>
<li>Mirror the structure of the website — ensuring all categories and even any non-primary pages receiving traffic are retained on the new site</li>
<li>Review how dynamics pages are handled, such as filter pages, search pages, and pagination which require consideration as to how you want them to be crawled and indexed on the new site</li>
</ul>
Likewise, remember that the fewer aspects of your site that are changed during the replatforming process, the easier it’ll be to identify the root cause of any SEO fluctuations that happen because you will have a baseline from which to begin your measurement. It’s as important for testing SEO performance as it is for improving your overall conversion strategy.<br />
One month after relaunching with the help of its digital marketing agency, <a href="http://www.gointerstellar.com/" rel="nofollow noopener noreferrer" target="_blank">Insterstellar</a>, BackJoy achieved a 101.88% increase in sales from organic traffic. As part of the SEO strategy, the agency focused on making it easier for search engines to index the site, and worked with the BackJoy team to run a number of tests with the goal to convert more of the site’s newfound organic search traffic, including …<br />
<ul>
<li>Landing page and traffic source combinations</li>
<li>Product bundles to lift sales</li>
</ul>
Six months after BackJoy’s organic search traffic tests, the site achieved a 22.11% lift in conversions. “The conversion rate numbers are really good and are constantly getting better,” says Tre Vertuca, BackJoy’s President and COO. “We’re glad we can do a lot of this on our own now but we’re also grateful to Interstellar and their expertise.”<br />
<a href="https://www.blogger.com/u/1/null" name="SEO3"></a>
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<h3>
3. Monitor Duplicate Content</h3>
“SEO is mostly about content,” advises Wright. While technical components can and do impact SEO, your platform should handle the basics which allows you to focus on creating content that attracts and converts your buyers. If you have multiple shops or a multi-domain strategy, you’ll need to have your team expert, an agency partner or platform launch expert work through how to transition your content and ensure that technical changes are well planned out.<span style="font-weight: 400;">”</span><br />
<br />
One reason why is that search engine algorithms aren’t always the biggest fans of duplicate content. Of course, it’s not always possible to avoid. There are many reasons why your site might have duplicate content, including:<br />
<ul>
<li>HTTP and HTTPs: Most software-as-service platforms default to HTTPS (Hypertext Transfer Protocol Secure) and should issue an SSL for every shop’s domain. If you miss a redirect from HTTP to HTTPS, HTTP version would be accessible and would be hosting duplicate content.<br /><br />
</li>
<li>Subdomains versus TLD: Using a number of Top Level Domains (TLD) means that you as a domain administrator also need to put in the extra work to inform a search engine that your two, or many, domains are related. Subdomains imply that to the search engine.<br /><br />
</li>
<li>Dev environments: whether you host your own dev shops or use additional stores for staging be sure they include a no index tags. In the event that you remove the password on the development shop, you don’t want that indexed by a search bot. </li>
</ul>
In many of those cases, you should <a href="https://help.shopify.com/themes/development/getting-started/search-engine-optimization" target="_blank">use canonical URLs (e.g., the most authoritative URL you want search engines to see) to direct search engines</a> to the original content. “Canonicals basically say to Google, ‘Hey, if there is more than one result, I want you to pick this one,’” explains Wright. On Shopify, canonicals are set by default to help manage any duplicate content issues that happen over time. However, they are still editable to accommodate advanced SEO strategies.<br />
<span style="text-decoration: underline;"><img alt="code canonicals" src="//cdn.shopify.com/s/files/1/0898/4708/files/Canonicals_code_v2.png?v=1551200579" style="display: block; margin-left: auto; margin-right: auto;" /></span><br />
Also, if you have dynamic pages that display different content each time they’re viewed, make sure they’re not indexable. These steps ensure that your most valuable pages won’t have to “share” diluted rankings, and you won’t be penalized for duplicate content.<br />
<a href="https://www.blogger.com/u/1/null" name="SEO4"></a>
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<h3>
4. Track 404 Errors Rigorously</h3>
Replatforming is a great time to identify and resolve all of the 404 errors on your site. Doing so will help to boost your organic rankings after you move over to the new platform. <br />
<br />
Unable to scale its SEO strategy with its old ecommerce platform, <a href="https://www.blogger.com/enterprise/multi-brand-ecommerce" target="_blank">The Emazing Group</a> replatformed with help from <a href="https://apps.shopify.com/traffic-control-bulk-redirects" target="_blank">Traffic Control</a> — an integration that allows merchants to automatically generate unlimited redirects. This enabled its ecommerce team to fix years of “404 error pages”: 650,000 pages, to be precise.<br />
<br />
And, as all of its brands’ sites moved, the company found it easy to optimize page titles, meta descriptions, SEO-friendly URLs, and their internal linking structure. Even more important, the company’s SEO strategy resulted in 130% YoY organic traffic increase, and 22.59% increase in conversion rates which resulted in a 227% revenue increase, or $98,000, for an average month via its iHeartRaves brand.<br />
<img alt="Sequin bra search result" src="//cdn.shopify.com/s/files/1/0898/4708/files/ThirdLove_Search.png?v=1551198799" style="box-shadow: 0 4px 15px 0 #EBEBEB; display: block; margin-left: auto; margin-right: auto;" /><br />
<br />
<br />
<br />
<br />
<figure>
<figcaption>Google Incognito results for “sequin bra”</figcaption>
</figure>
<br />
Similarly, EmazingLights now ranks number one for a number of sales-driving keywords:<br />
<img alt="Search results for light glove" src="//cdn.shopify.com/s/files/1/0898/4708/files/LightGloves_search.png?v=1551198799" style="box-shadow: 0 4px 15px 0 #EBEBEB; display: block; margin-left: auto; margin-right: auto;" /><br />
<br />
<br />
<br />
<br />
<figure>
<figcaption>Google Incognito results for “light gloves”</figcaption>
</figure>
<br />
<img class="hide--mobile" src="https://cdn.shopify.com/s/files/1/0898/4708/files/Katie_Knoll.png?13098233763464344279" style="float: right; margin-bottom: 20px; margin-left: 20px;" /><br />
“We were able to lock down top spots for some of our most valuable keywords, bringing in new customers and more revenue than ever before,” says Katie Knoll, Digital Marketing Manager at The Emazing Group.<br />
<a href="https://www.blogger.com/u/1/null" name="SEO5"></a>
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<h3>
5. Make It Mobile, Make It Fast</h3>
At the end of March 2018, Google announced that the company has officially prioritized the mobile version of a site’s content to rank pages. Carla Wright explains, “This approach is called mobile-first indexing, which means that Google will use the mobile version of a page for indexing and ranking to better help their (primarily mobile) users find what they’re seeking.”<br />
But there is another factor on your ecommerce site’s mobile pages that you must prioritize — waiting for a slow loading page that you clicked on from a search result using your smartphone can be extremely irritating.<br />
<br />
Google scores page speed in aggregate as part of your ecommerce site’s search engine rankings. The company <a href="https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/" rel="nofollow noopener noreferrer" target="_blank">recently trained a deep neural network</a> — “a computer system modeled on the human brain and nervous system” — and discovered an enormous jump in bounce rates based on mobile load time. Having a <a href="https://www.blogger.com/enterprise/site-performance-page-speed-ecommerce" target="_blank">fast</a>, <a href="https://www.blogger.com/enterprise/mobile-commerce-future-trends" target="_blank">mobile-first SEO and ecommerce website strategy</a> is now a “must-have” to provide an optimal customer experience.<br />
<img alt="Mobile load time and bounce rate increases" src="//cdn.shopify.com/s/files/1/0898/4708/files/Mobile_load_time.png?v=1551198795" style="box-shadow: 0 4px 15px 0 #EBEBEB; display: block; margin-left: auto; margin-right: auto;" /><br />
In the case of PWAs (progressive web applications), <a href="https://love2dev.com/blog/pwa-seo/" rel="nofollow noopener noreferrer" target="_blank">Chris Love</a> — a PWA and SEO expert — recommends that you render as much of your HTML on the server side first, “as a static web page. Then either rendering on demand server-side as much as possible and leave the last bit for client-side rendering.” Following this approach will ensure that your pages will index faster and be directly linkable.<br />
He adds that you shouldn’t use heavy JavaScript to render your pages in the browser either. “When it comes to pages that need to be indexed and ranked by Google this means almost 100% of the page should be pre-rendered on the server. Google likes this because it can consume the content and score the page for search results,” he says.<br />
Another option is to use accelerated mobile pages (AMP): an open-source project (sponsored by Google) that enables content on mobile websites to render almost immediately. The important word in that last sentence is <em>content</em>. To be AMP compliant many features that ecommerce stores rely upon — namely, advertising tags and JavaScript — must be disabled. Moreover, you can only use Google-approved HTML and host the page on Google infrastructure.<br />
Nonetheless, AMP ought to be considered based on your needs. “Google-sponsored research shows that AMP leads to an average of a 2X increase in time spent on page. The data also shows ecommerce sites experience an average 20 percent increase in sales conversions compared to non-AMP web pages,” says <a href="https://www.ampproject.org/latest/blog/amp-two-years-of-user-first-webpages/" rel="nofollow noopener noreferrer" target="_blank">Eric Enge</a>, CEO of Stone Temple Consulting. Because the AMP code is open-sourced, merchants can use accelerated mobile pages either on Shopify or through their PWA.<br />
<a href="https://www.blogger.com/u/1/null" name="SEO6"></a>
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<h3>
6. Optimize After Replatforming</h3>
With constantly changing algorithms and updates, SEO should be a permanent, ongoing part of your ecommerce growth strategy. So you’ll need to keep the momentum going after you make the switch. And even if your site is performing well, it can always do better.<br />
Think of replatforming as an opportunity to perform an SEO-SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on your site, which can provide you with valuable insights on how to move forward.<br />
You’ll also be able to evaluate how your new platform can help bridge any gaps. Of course, as mentioned above, be mindful of the impact of your changes and their timeline as they relate to the physical migration process of your ecommerce site.<br />
For further SEO growth opportunities, ask yourself these six questions:<br />
<ol>
<li>Is my content valuable and helpful to readers? As Carla Wright mentioned earlier, this is the most important factor in your search engine rankings. This post explains <a href="https://www.blogger.com/enterprise/seo-product-descriptions" target="_blank">how to maximize the success of your product descriptions</a> to build on the success you’ve already achieved.<br /><br />
</li>
<li>Does my site use meaningful and targeted keywords? The more relevant they are to a user’s most specific searches, the better.<br /><br />
</li>
<li>Does my site use HTTPS? It stands for HyperText Transfer Protocol Secure which is an important trust signal for customers who give you private information or credit card information. In 2014, it became a ranking factor, and every domain on Shopify has an SSL certificate issued for it. Shopify Plus also gives you an EV certification which is often overlooked.<br /><br />
</li>
<li>Are my URLs short-and-sweet at 75 characters or less, containing my keywords and using only alphanumeric characters? URLs are less important for keywords than they were five or so years ago. However, it’s important to ensure they are as straightforward and driven by the most relevant keywords for each product or page.<br /><br />
</li>
<li>Are my directory structures simple, with three or fewer levels of depth? “Behind the scenes, sites can use specific markup (code) that makes it easy for search engines to understand the details of the page content and structure,” says Wright.<br /><br />
</li>
<li>Is my site mobile-friendly and do those pages load quickly? You should have covered this during the replatforming process, but it’s always a good time to <a href="https://www.blogger.com/enterprise/site-performance-page-speed-ecommerce" target="_blank">test and see how those pages can be improved even further</a>.</li>
</ol>
Finally, James Corr, Owner of Only Growth advises that you resubmit your new sitemap to <a href="https://search.google.com/search-console/about" rel="nofollow noopener noreferrer" target="_blank">Google Search Console</a> to ensure Google reindexes your new site after you replatform. He says that you can <a href="https://medium.com/@jameskylecorr/minimizing-seo-impacts-when-re-platforming-an-e-commerce-store-bacad48103b5" rel="nofollow noopener noreferrer" target="_blank">expect to see a 5 to 10% drop in traffic in the first month,</a> which is normal as search engines re-analyze your site over several months. As long as the percentage of web pages indexed continues to increase, then you know you are on the right track.<br />
<h2>
Seize Your Replatforming Opportunity to Improve SEO</h2>
Although the thought of replatforming can be scary, it’s important to consider all of the positive outcomes that result from investing the time to do it right. One of those opportunities is that it is a great time to improve your SEO.<br />
The tips in this post are more than enough to help you get started. But if you’d like more, we recently released our most-detailed guide to ecommerce migration and replatforming ever … be warned: this behind-the-scenes and hands-on look isn’t for the faint of heart.<br />
Instead of a surface-level sales pitch, it includes everything you need to know about large-to-enterprise migration.<br />
https://www.shopify.com/enterprise/replatforming-seo-strategiesSohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-29570104830671460282017-12-21T10:00:00.000-08:002017-12-21T10:00:43.540-08:00Google New Rich Results Testing Tool<div class="separator" style="clear: both; text-align: center;">
<img alt="Google rich results testing tool" border="0" data-original-height="1330" data-original-width="825" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP95khdgfNggz0BO5Hg1igf4KXdqFSaONJkFuDyDHGs9F7GMO1jISAzWng9dIDEDcLhknlHLX_SVFRzgoUZ8GQ9W1PALNcD3yhvuco3AG9AtL608zZn6Dftwce-BVzyfeqMJKn4kkAZzZn/s400/google+rich+results.png" title="Google structured data test tool" width="247" /></div>
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Google <a href="https://webmasters.googleblog.com/2017/12/rich-results-tester.html">announced at 21/12/2017</a> that they have released a new-and-improved version of its Structured Data Testing Tool, available in beta as the <a href="https://search.google.com/test/rich-results">Rich Results Test</a>. The name of the tool "rich results" reflects – as noted in the announcement post – the fact that what Google had previously referred to as "rich snippets, rich cards, or enriched results" will now be called "rich results" as their official documentation moving forward.<br />
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Google said the new testing tool “focuses on the structured data types that are eligible to be shown as rich results.” This new version enables you to test all data sources on your pages, including the recommended JSON-LD, Microdata or RDFa. Google said this new version is a “more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content.”<br />
<br />
The new Rich Results Testing tool currently only supports tests for Job posting, Recipe, Course, and Movie. Google said it will be adding support for other rich results over time.<br />
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The new google tool also has a drawback that, this tool does not currently show schema.org syntax errors, which currently used by millions of website.<br />
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<h4>
Eligibility for rich results</h4>
The Structured Data Testing Tool never explicitly states whether a given page (or code block) is eligible for rich snippets. The closest the tool comes is to provide a "PREVIEW" link when results are capable of generating a rich result, and only then after you click through to the eligible data type.<br />
<br />
Eligibility is now front-and-center in the Rich Results Test response, with pages that are eligible for rich results clearly labelled as such, along which data type ("Detected structured data") for which the page is eligible.<br />
<br />
It's equally obvious when a submitted page isn't eligible for a rich result.<br />
<br />
There is also a third category pertaining to rich result eligibility, seemingly triggered when a page could be eligible for rich results if errors were corrected.<br />
<br />
Details on these errors are provided in a pane on the "Detected structured data" section of the test results.<br />
<br />
Again, be cognizant that only job postings, recipes, courses and movies are currently supported by the tool, as per the prominent message at the top of a test results page.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-71450247466038081072017-08-14T13:13:00.000-07:002017-08-18T05:37:57.547-07:0013 Actionable Tips to Optimize the New Google Questions & Answers<div class="separator" style="clear: both; text-align: center;">
<img alt="Tips for Optimize Google Q & A" data-original-height="272" data-original-width="738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEca_ZY8xqp3KlV_yfEsztcDrN53aY3W5W844nORwCHjlNgyO_IPYXDYT9lReJ8-WgYYs6-Zb1N-vNa0gHTH48Jkbxhi5NOkYJDfTLnk5b4J1MUbimdI5PMB4A4Nkvqh3IbuIIF7j3K_GF/s1600/13+Actionable+Tips+for+Google+Q%2526A.png" title="13 Quick Tips to Optimize the New Google Questions and Answers" /></div>
<br />
<h2>
13 Quick Tips to Optimize the New Google Q & A</h2>
<br />
The new <a href="https://parvezweblog.blogspot.com/2017/08/google-rolling-out-places-questions-answers-in-gmb.html">Google Places Q & A</a> offers a lot of potential for both helping and hurting a business. Here are some thoughts on how your business should approach this new and untried feature in the <a href="https://support.google.com/business/answer/6331288?hl=en">Google Local Knowledge Panel</a>.<br />
<br />
<h3>
How will New Google Q & A Work?</h3>
<br />
Usually, A <a href="https://en.wikipedia.org/wiki/Q%26A_website">Q&A website</a> is a website where the site creators use the images of pop culture icons to answer input from the site's visitors, usually in question/answer format; Like <b>Quora</b> and <b>Yahoo Answer</b>.<br />
<br />
<h4>
Tips - 1: Give Informative Answers</h4>
Treat New Google Q&A as an opportunity to solve a potential customer’s future problem. The better you answer, the more likely your customer will upvote your answer and this will help your get new clients and more brand awareness.<br />
<br />
<h4>
Tips - 2: Get out in front of them.</h4>
Crowd sourcing can be intimidating to the typical business but its best if you approach this, like reviews and photos, proactively. Having good Q & A’s posted will limit the opportunity for mischief.<br />
<br />
<h4>
Tips - 3: Start Now.</h4>
Write out some questions that you can post to your listing. This will give the early postings a chance to be upvoted more over time.<br />
<br />
<h4>
Tips - 4: Make sure that You really Write Frequently Asked Questions.</h4>
It's imperative that you listen to incoming phone calls and list out the actual questions that clients frequently ask before they come into the store. This will save you and them time which is one of the things that purchase funnel optimization is about. The obvious candidates here are the very real concerns about parking questions, special hours, appointments and other conveniences.<br />
<br />
<h4>
Tips - 5: Think long tail as well.</h4>
Once you have identified the low hanging fruit, brainstorm some of the less frequently asked questions (but asked) about some of your less well known services. “Does this bakery offer gluten free choices?” I am NOT saying to treat this as a keyword spamming opportunity. It isn’t but going niche can be helpful.<br />
<br />
<h4>
Tips - 6: Communicate</h4>
Engage with Q&A visitors. Upvote great answers, follow people who are interested in your topics. Show that you’re genuinely interested in developing your credibility. Stop trying to sell and start focusing on leading, influencing and connecting instead.<br />
<br />
<h4>
Tips - 7: Plan for Scanning.</h4>
Customers are a busy lot and you want to be sure that both the questions are easy to read and the answer are brief but accurate. Be brief and too the point. These need to be short answers to real questions.<br />
<br />
<h4>
Tips - 8: Write for Your Audience</h4>
A lot of businesses and marketers automatically go into sales mode when they see someone with a problem that their product can fix. But that’s not the approach you want to take. Here’s the problem with trying to immediately sell to someone who asks a question:
<br />
<ol>
<li>People hate being sold to</li>
<li>It doesn’t seem genuine</li>
<li>You want to build a relationship first</li>
<li>It turns you into a salesperson, not an authority/expert</li>
</ol>
Instead of shoving your products and services down their throat, come up with a well written, valuable piece of content that addresses their question. Remember, you’re not just responding to the one person who asked the question. You’re responding to potentially thousands of your future customers who might buy your services or products.<br />
<br />
<h4>
Tips - 9: Customers Voice</h4>
Write them using your customers voice. These are meant to be accessible and easy to understand, not marketing pieces.<br />
<br />
<h4>
Tips - 10: Make the Answers Useful</h4>
Make them useful to both parties, your business and the customer. Obviously the goal here to facilitate interactions between the right kind of customer and your business.<br />
<br />
<h4>
Tips - 11: Control Yourself</h4>
Control yourself and don’t over do it. Its best if there are fewer rather than more. (I am not yet sure what that means but…)<br />
<br />
<h4>
Tips - 12: Make A Plan for Disaster.</h4>
This is a crowd sourced environment after all and we all know that weird and unpleasant things can arise. Write down a plan so that in the heat of the moment you don’t do something stupid. Usually the first step is to take a breath and call a trusted advisor (to talk you off of the cliff).<br />
<br />
<h4>
Tips - 13: Monitor and Update</h4>
Monitor your Knowledge Panel for new questions. If they are legit be the first to answer. Use your <a href="https://www.google.com/business/">Google My Business</a> login and the answer will be noted as from the business owner. This is likely going to be a problem for multi location chains as their is no API or in dashboard notification but it is necessary. Hopefully Google will prioritize the development of tools to deal with this both proactively and at scale.<br />
<br />
What's your tips? Please share your opinion in the comment form and Follow me at <a href="https://www.quora.com/profile/Sohel-Parvez">Quora</a> and <a href="https://answers.yahoo.com/activity/answers?show=KJSS4A4E3LC3QIQROPY5H63DV4&t=g">Yahoo Answer</a>.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-56334362456090356562017-08-13T20:00:00.000-07:002017-08-13T20:00:03.966-07:00Google Rolling Out Questions & Answers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDaYTJWiPtBFLqjwZ3mBCX3m8hP3iYTAoI07HcLJx-j8utWBH1H_tz-S0NLXZk3vJUnPqWkliCPIfGw-odSkzEnX0ILkm0JZXab-9d3-4Hyy2KdKmzANL9hGFMx6547nNTsqAWEwXMHwhx/s1600/Google+Q%2526A+in+GMB.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Business Listings Q&A" border="0" data-original-height="452" data-original-width="780" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDaYTJWiPtBFLqjwZ3mBCX3m8hP3iYTAoI07HcLJx-j8utWBH1H_tz-S0NLXZk3vJUnPqWkliCPIfGw-odSkzEnX0ILkm0JZXab-9d3-4Hyy2KdKmzANL9hGFMx6547nNTsqAWEwXMHwhx/s1600/Google+Q%2526A+in+GMB.jpg" title="Google Rolling Out Questions & Answers In GMB" /></a></div>
<h2>
</h2>
<h2>
Google Rolling Out Questions & Answers In Google Business Listings</h2>
Google has <a href="https://www.en.advertisercommunity.com/t5/News-Updates/Answer-customer-questions-on-Google-Maps-for-Android/m-p/1191452#M1003">announced and started</a> to roll out Places Questions & Answers, a crowd sourced and business sourced Q & A product for <a href="https://support.google.com/business/answer/6331288?hl=en">local Knowledge Panels</a>. <a href="http://onlineownership.com/questions-answers-in-google-business-listings/" rel="nofollow">Tim Capper has a great summary</a> as well that is worth the read.<br />
<br />
Essentially the product is designed to allow Google to offer additional FAQ type content via the Knowledge Panel that answers consumers most frequent and “long tail” questions about a Place.<br />
<br />
The product is initially rolling out on <b>Android Google Maps</b> only. At some point in the near future it will be available on all mobile browsers as well.<br />
<br />
Here is Google’s description of the product that was provided during a preview of the product:<br />
<br />
<h3>
What</h3>
Questions and Answers allow business owners to answer questions directly from potential customers. Merchants can also anticipate FAQ’s by adding commonly asked questions and their answers.<br />
<br />
Merchants and other users can both thumb up content to boost its ranking and flag content that is incorrect or spam.<br />
<br />
<h3>
Why</h3>
Users have many place-specific questions that are going unanswered right now. By allowing them to ask the business owner and each other, we can help them make decisions more quickly.<br />
<br />
Example questions our users have about places:
<br />
<ul>
<li>“What dishes should I try?”</li>
<li>“What should I definitely do/see?”</li>
<li>“How much seating is there for large groups or special events?”</li>
<li>“Is there space to park a baby stroller?”</li>
<li>“What’s the lighting like inside?”</li>
<li>“Is delivery or take-out offered?”</li>
<li>“Which credit cards are accepted?”</li>
<li>“Is this a good date night restaurant?”</li>
<li>“Are service animals allowed?”</li>
<li>“Can I bring my kids here?”</li>
<li>“Where should I look for parking?”</li>
<li>“Do I need reservations for a Friday night?”</li>
<li>“Are there coupons?”</li>
</ul>
Great in concept for Google and perhaps the consumer, but the devil is for sure in the details as to whether it will be good for the business.<br />
<br />
Google has said that moderation will be much like reviews in being mostly automated with some human curation. If the product fails the failure is likely to be in the moderation and more importantly, spam moderation details.<br />
<br />
If antagonistic competitors figure out the moderation rules, I see it as very likely that passive aggressive negative information could easily be posted. Will staff in <a href="https://en.wikipedia.org/wiki/India">India</a> be able to understand the subtlety?<br />
<br />
And of course there is always the “lets turn everything into an ugly promotional tool” mindset that many have that could pollute the waters with incredibly spammy content.<br />
<br />
As the product is currently designed (it feels given the very limited release and limited interfaces more like a beta,) it puts the difficult task of monitoring directly on the shoulder of the business owner. They need to continually goto their Android Maps app and check to see if the questions are meaningful and if they need to answer the question or whether the consumer answer is adequate.<br />
<br />
Posts and Websites “felt” very business friendly. This on the other hand will feel like a poke in the eye to most businesses. Being required to regularly go back and check the crowd sourced status of a listing due to fear of the “crowd” might be off base, is one more task that appears to offer little of value to the business and will take additional (and very limited)time.<br />
<br />
Like reviews, I don’t doubt though that effectively embraced and managed it can help a business. I am just not sure most of them will see it that way.<br />
<br />
On a more strategic level for Google, this product is one more piece of content that will be residing within the Knowledge Panel for the business… first NAP and photos, then reviews, reviews from the web, then Posts and now “Places Q & A”.<br />
<br />
Like <a href="https://www.google.com/flights">Google Destinations</a> in the travel industry, it is an effort to create ever more granular content that will keep consumers within Google’s subtly “walled garden” and further limit the likelihood of their visiting your website.<br />
<br />
Short haul it could increase conversions, if properly handled, and that would be a good thing… until the gate keeper starts charging more for the privilege or sends the traffic elsewhere.<br />
<br />
Here is a FAQ with details that we know about Places Q & A (assembled with the help of the many TCs in <a href="https://www.en.advertisercommunity.com/t5/Google-My-Business/ct-p/GMB">Google’s My Business Forum</a>).<br />
<br />
Q: Places? That sounds like back to future.<br />
A: It is. Branding has never been Google’s strong point. <br />
<br />
Q: Will the product be used for “ranking”?<br />
A: Who knows. Google loves data and they love good data even more. If it is good data, I could imagine that it might some day. <br />
<br />
Q: Will the data be good?<br />
A: Your guess is as good as mine.<br />
<br />
Q: Who can participate in the launch?<br />
A: This is a Global launch to all Android Users on Google Maps – so there aren’t any testers. Business owners and consumers are targeted for asking and answering. <br />
<br />
Q: Is it visible in the GMB dashboard?<br />
A: No, not yet. <br />
<br />
Q: Are there any active notifications to the business owner?<br />
A: Yes merchants get notifications through the Android Maps app. <br />
<br />
Q: Do you get email notifications if you have a new question and do they go to owners AND managers AND Comms managers?<br />
A: Owners and managers will get push notifications from Google Maps on Android if a question is asked or answered by a user. <br />
<br />
Q: Is it visible on desktop browsers?<br />
A: No<br />
<br />
Q: Is it visible to iPhone users<br />
A: No, only Android users on the Maps App (for now) <br />
<br />
Q: Is there moderation of any kind?<br />
A: Yes. Google will moderate some things automatically (bad words, gibberish), and users will also have the ability to flag. It will be a similar process as the photos/reviews flagging. <br />
<br />
Q: Will the moderations work?<br />
A: If it is like reviews and photos…. it will be opaque and frustrating to business owners but time will tell. <br />
<br />
Q: Will the merchant receive any notifications as to the resolution of a spam or flagging report?<br />
A: The review process is similar to photos/reviews. I.E no. <br />
<br />
Q: Can a user delete question?<br />
A: Merchant can’t delete a question from another user, they can flag it though. <br />
<br />
Q: Can a user delete their own question?<br />
A: I am not sure. I think so.<br />
<br />
Q: What if there are competing/different answers?<br />
A: Since the business would be logged into the GMB account when they reply, Google will display messaging that lets people know it’s the owner/business replying. <br />
<br />
Q: How does Google determine the “best” answer?<br />
A: We don’t really know. However like on <a href="https://www.quora.com/profile/Sohel-Parvez">Quora</a>, there is an upvoting option and Google loves data…. if you test it let me know. <br />
<br />
Q: Where and how will this display?<br />
A: It shows up within the listing on the maps app for Android users <br />
<br />
Q: Will it show in organic search on the desktop?<br />
A: TBD<br />
<br />
Q: Is there a limit to the number of questions and or answers?<br />
A: There are no limit to the FAQ’s<br />
<br />
Q: When will this be available to the iPhone Google App?<br />
A: That’s not known at this point <br />
<br />
Q: What are the rules on taking down a question?<br />
A: Guidelines match reviews pretty closely — for factual questions, Google can take things down that are flagged as incorrect. The rules around spam and abuse are similar to reviews. <br />
<br />
Q: Can businesses opt-out?<br />
A: No. Don’t be naive. <br />
<br />
Q: Can links be embedded in a question or answer?<br />
A: No, no links allowed. <br />
<br />
Q: How does Q & A affect ranking?<br />
A: It doesn’t affect ranking. But Google loves data…. <br />
<br />
Q: Are you able to post or answer questions via the API?<br />
A: Not currently. <br />
<br />
Q: We have hundreds of businesses, how can we post common questions to all of our location listings?<br />
A: Brute force, one at a time <br />
<br />
Q: We have hundreds of locations how can we monitor questions.<br />
A: Buy your staff Androids and man the bunkers. If you are lucky, since it is initially limited to Android Maps, there will be few. <br />
<br />
Q: What’s to stop merchants from asking their own questions and then have their employees vote up the answers to the top<br />
A: They could do that – nothing to stop them, though it would probably be better if they replied from the GMB account so that it would identify the response as one from the business owner. <br />
<br />
Q: Are all business listings eligible for Q & A?<br />
A: Any reviewable place will allow for Q&A. <br />
<br />
Q: Will Google use these questions to add to attributes, add answers to Home etc?<br />
A: It is not known at this time but Google loves data…. <br />
<br />
Q: How about age restricted businesses, Hospitals, financial etc. Will they have Q & A?<br />
A: Any reviewable place will allow for Q&A – a very small number of businesses don’t support questions and answers. <br />
<br />
Q: Can you see the Q&As on all platforms and only add new Q&As on Android Mobile?<br />
A: You can only see Q&A on the platforms that you can add Q&A on. So at launch, they will only be visible on Android Google Maps.<br />
<br />Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-11492577675287041492017-08-13T18:00:00.000-07:002017-08-13T18:00:03.424-07:00How to Add Your “Under Construction” Business to Google Maps<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhupCXwTG6TsUIggdQCa13cNn6vqBZLg_QoL2wTjgqXM8k99weqvqN9s_pvVwE0tJHiKu0kzjWfCdU44MT6AeaFsX9SP6JY9yPcOKcuEdiLhgTU3cT-V-w7WA-AFhpYmyUQyUhizHIZ26NT/s1600/Under+Construction+Business+to+Google+Maps.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Add Your Under Construction Business to Google Maps" border="0" data-original-height="600" data-original-width="738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhupCXwTG6TsUIggdQCa13cNn6vqBZLg_QoL2wTjgqXM8k99weqvqN9s_pvVwE0tJHiKu0kzjWfCdU44MT6AeaFsX9SP6JY9yPcOKcuEdiLhgTU3cT-V-w7WA-AFhpYmyUQyUhizHIZ26NT/s1600/Under+Construction+Business+to+Google+Maps.jpg" title="Guide to Add Your “Under Construction” Business to Google Maps" /></a></div>
<h2>
<br /></h2>
<h2>
Guide to Add Your “Under Construction” Business to Google Maps</h2>
Google is quite explicit in their guidelines that you can’t verify a listing via Google My Business prior to it opening. Apparently though, there is a new option within Google Maps Android to add a business under construction and indicate the date in the future that it will be open.<br />
<br />
Here is the relevant “rule” from the guidelines that clearly prohibits a business from attempting to verify a business before it is open:<br />
<blockquote>
<h3>
Ineligible businesses</h3>
The following businesses aren’t eligible for a business listing:<br />
<ul>
<li>Businesses that are under construction or that have not yet opened to the public.</li>
</ul>
</blockquote>
While the Add a Place feature in Google Maps doesn’t offer as much control as the Google My Business dashboard verification, it does offer a way to be sure that your soon to open business is visible on day one. Whether this feature will be rolled out to the desktop, iPhone or the Dashboard is not clear.
Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-82620086312499127322017-08-12T11:30:00.000-07:002017-08-13T12:41:18.844-07:00Google My Business Expands Optional URLS for Appointments, Reservations & Ordering Ahead<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY2GpQ_Afetck6G40W5ErrBwkKbFVU88zuozxNzLkqqQnuoJc9m0W6f-nOoagypPNZsuPGvmgFShLaa_Zd9Fa_hQ4OKa93EFm6TaPdYoeMmTeoI2SrvbIm3IdqKWU2GrVD6se-l_rYJAq2/s1600/GMB+URL+Options.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="GMB URL Options" border="0" data-original-height="600" data-original-width="738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY2GpQ_Afetck6G40W5ErrBwkKbFVU88zuozxNzLkqqQnuoJc9m0W6f-nOoagypPNZsuPGvmgFShLaa_Zd9Fa_hQ4OKa93EFm6TaPdYoeMmTeoI2SrvbIm3IdqKWU2GrVD6se-l_rYJAq2/s1600/GMB+URL+Options.jpg" title="Google Added URLS for Appointments, Reservations & Ordering Ahead Option" /></a></div>
<h2>
<br /></h2>
<h2>
Google Expands Optional URLS for Appointments, Reservations & Ordering Ahead for GMB</h2>
<br />
Joel Headley of <a href="https://twitter.com/headley/status/895043068612587524" rel="nofollow">PatientPop pointed</a> out on Twitter that Google had added the ability to add a “make an appointment” URL to physician listings and other verticals, It appears that they have expanded these in various verticals and not just physicians as well as adding vertical specific options.<br />
<br />
Professionals such as lawyers, doctors, insurance agencies, consulting firm & psychologists as well as construction, computer repair, flooring and plumbing companied have the ability to add the make an appointment URL. I am sure that many other categories do as well. The only listing where I didn’t see an option was a bricks and mortar lawn and garden location.<br />
<br />
Restaurants are also now allowed to add both a reservation and an order ahead URL to their listings.<br />
<br />
Update 4/10: Google has published an updated Help page: <a href="https://support.google.com/business/answer/6218037?hl=en">Local Business URLS</a>. On it they note that there are the following types of URLS available:
<br />
<ul>
<li>Booking an appointment</li>
<li>Placing an order</li>
<li>Reserving a table</li>
<li>Searching for items</li>
<li>Viewing the menu</li>
</ul>
They also note that <br />
<blockquote>
In some cases, links to certain third-party booking services will appear automatically on business listings. These links cannot be edited in Google My Business.</blockquote>
<br />
I have not seen the searching for items option, if you have I would like to know what the context was. It also isn’t clear to me if the business already has a 3rd party booking service link whether they can add their own book an appointment link and whether they will co-exist or not. Please let me know.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-14251003381965922322017-07-25T20:00:00.000-07:002017-08-17T23:34:56.760-07:0013 Ways to Use Internal Links to Improve Organic Rankings<img alt="Internal Linking Example" data-original-height="298" data-original-width="728" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs7AsfK4rfMYtX0PR2fzMcwFCN0YNsl8CgTYdaWcM7l20lSdT2MloXXK1vszRLmsB8UsP-jT0WQaW2uzJYJu-3d4cHVappHphmtYflIg6wzkJYtEvNilzNbYXyxqKOU1YFxkP4H7hJ2xIT/s1600/Internal+Linking+Chart.jpg" /><br />
<br />
<h3>
What is an Internal Link?</h3>
Internal links are links between pages on the same site. For example, a link from your site home page to service page or links from your site product page to similar product pages.<br /><br />In short, internal links are links within the site and not pointing outside of the domain.<br /><br />
<blockquote>An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.<br /><cite><a href="https://en.wikipedia.org/wiki/Internal_link">Wikipedia</a></cite></blockquote><br />
Unlike other SEO factors, internal link has double effect on a website. Firstly, it influences user engagement metrics, including time spent on website, page views per session, and conversion rate. And secondly, internal link has significant ranking importance that can boost any site organic position in the SERPs.<br />
<br />
<h3>
Importance of Internal Linking</h3>
In SEO and Technical Side, Internal linking has four main purposes:<br />
<ol>
<li>In website navigation, internal link help user find more pages in the site.</li>
<li>Internal Link Help Defines the Website Architecture and Hierarchy.</li>
<li>Internal Link Pass Page Authority and Ranking Power Throughout the Site.</li>
<li>Internal Link help search engine spider discover more pages on a site.</li>
</ol>
<br />
<h2 style="text-align: center;text-transform:uppercase;">
13 Ways to use internal links to improve your site rankings</h2>
<br />
<h4>
1. Create Lots of Content.</h4>
In order to create internal links, you have to have lots of pages and posts. The first step is maintain a <a href="https://parvezweblog.blogspot.com/2015/08/internal-links-and-its-importance-in-seo.html">internal linking strategy</a> is to have a killer <a href="https://parvezweblog.blogspot.com/2017/03/seo-and-content-marketing-with-wizard-of-moz.html">content marketing strategy</a>. You can’t have one without the other.<br />
<br />
When you create lots of content, you’ll have lots of content for Internal Linking. The more links to Pages and Posts, the better your internal linking strategy will be.<br />
<br />
Some internal linking strategies propose extremely complex layers of pages, silos of content, and a mathematically-balanced formula for number of links to levels of pages. I say it doesn’t really matter. Internal linking doesn’t require organizational spreadsheets and trigonometric derivative charts.<br />
<br />
An internal linking strategy with lots of content looks less like an org chart, and more like this:<br />
There are no “cycles.” There are no “silos.” There are no “tiers.” There are no structured flow diagrams. There’s just plenty of happy links going to helpful places.<br />
<br />
<h4>
2. Use Relevant keywords in the anchor text.</h4>
In keeping with the your website content theme, your internal links should only use anchor text - not images or any other media files. Image links are fine, provided that images are not the main source of links, and assuming the image is properly alt-tagged.<br />
<br />
The use of anchor text for internal linking might not look natural. So, don’t use optimized anchors. Just use natural, un-optimized sentence fragments as anchor text, and you’ll do just fine. No cute tricks. No overthinking it. Just highlight the text, link it, and done.<br />
<br />
<h4>
3. Link deep.</h4>
The deeper your links go, the better. There are two types of internal links you should avoid:<br />
<ul>
<li><b>Homepage.</b> Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.</li>
<li><b>Contact us.</b> This is a common mistake of many who are starting out in content marketing. As part of their obligatory call to action at the end of a post, they may write something like, “Give us a call to find out more about our awesome services!” Then, they link to the “contact us” page using the anchor “give us a call.” Don’t link to the contact us page unless absolutely necessary.</li>
</ul>
<br />
In Essence, you should avoid links to the top level pages on a site — pages to which the main navigation menu already has links.<br />
<br />
The Best links and the most natural links in a content marketing strategy are deep within the structure of a site.<br />
<br />
<h4>
4. Use links that are natural for the reader.</h4>
Internal linking requires a user-focused approach to adding value and information. The link value that gets distributed throughout the site is secondary to this key point providing value to the site visitor.<br />
<br />
One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in. If that link is an internal one, the site visitor stays longer and becomes more involved in your website experience.<br />
<br />
When you link in your content you’re telling the search engine that the target of your link is so relevant and important that you want your visitor to simply be able to click a link and go straight there. Basically, that what you’re linking to is potentially so relevant that the visitor may want to stop what they’re reading and go to the next page.<br />
<br />
Content links are a strong signal to both the search engine and the user that the content you’re linking to is really good. Readers want that. Thus, internal linking is helping the reader. But you’re also helping your SEO.<br />
<br />
<h4>
5. Create Only When Relevant.</h4>
Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.<br />
<br />
In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets.<br />
<br />
<b><i>Should I link the two pages?</i></b><br />
<br />
There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal cross-linking.<br />
<br />
But, if I have a page on parakeet food, then it might make a great internal link for my parakeet nest article. Chances are, information about “parakeets” is going to be on both of the pages. Because of this content overlap, the link is relevant.<br />
<br />
As much as possible, link to relevant content in your internal linking.<br />
<br />
<h4>
6. Use do-follow links.</h4>
Do-Follow links are the best way to build out the internal link architecture of your content marketing.<br />
<br />
One theoretical internal linking strategy of the past was to no-follow most of the links on a page, in order to increase the link juice to a single page. This type of pagerank sculpting doesn’t work as an <a href="https://parvezweblog.blogspot.com/">SEO strategy</a>.<br />
<br />
Back in 2005, the search engines came up with the no-follow, known by the attribute rel=nofollow. The idea behind no-follow was that the link “<i>should not influence the link target’s ranking in the search engine’s index.</i>” As <a href="http://en.wikipedia.org/wiki/Nofollow">Wikipedia stated</a>, <i>such links would “reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website.</i>”<br />
<br />
Despite the uproar and confusion in the wake of the no-follow link, most people now agree that it’s a good idea. As <a href="http://searchengineland.com/infographic-nofollow-tag-172157">Danny Sullivan explained</a>, no-follow links can help sites “<i>avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices.</i>”<br />
<br />
In spite of its value, however, using no-follow links is not a strategy you should be using as part of your internal content links. The link value needs to flow freely to and from internal pages, rather than get stopped up by a no-follow. Keep things free and fluid.<br />
<br />
<h4>
7. Use a reasonable number of internal links.</h4>
You don’t need tons of links in your internal content. Google’s instructions are simple: “<i>Keep the links on a given page to a reasonable number.</i>”<br />
<br />
What the Heck is a Reasonable Number?<br />
Answer is Simple Nobody Really Knows.<br />
<br />
Smart people have tried to answer the question, but not <a href="http://www.mattcutts.com/blog/how-many-links-per-page/">even Matt Cutts has provided a definitive statement</a>. He wrote, “<i>It seemed about right to recommend 100 links or so,” and “in some cases, it might make sense to have more than a hundred links.</i>”<br />
<br />
So, should you go for 100 links? Maybe, but that 100-total links includes all the links on a page — footers, headers, nav bars, ads, everything. 100 links isn’t as hard as it sounds, once you calculate the total number of HREFs on an entire page.<br />
<br />
When it comes to internal linking, I suggest around three to four, depending on the length of your post. I usually write articles that exceed 1,500 words, and I don’t have a link-heavy navigation bar. So, I wouldn’t feel bad about throwing in ten or twenty internal links if I needed to.<br />
<br />
There’s no magic number. There is however, the all-important user. Add as many links as would be helpful for the user.<br />
<br />
<h4>
8. Make sure all the important pages are linked.</h4>
These days, search engines rely both on sitemaps and links to discover web pages. It means that even unlinked or the so-called 'orphan' pages can be found by the search engines as these pages are listed in the sitemap. <br /><br />But it's impossible to find 'orphan' pages through the website's navigation. Such pages virtually don't exist for the users. It's a good idea to get rid of orphan pages; you can either delete them (if they are useless) or link them from other pages of the website.<br />
<br />
Landing pages that are created for pay-per-click campaigns are an exception. They often act as independent website areas that are not linked from the main website's content and are normally blocked from indexation.<br />
<br />
<h4>
9. Make sure image links have alt attributes.</h4>
The alt attribute of image links acts like anchor text for text links — so it's another opportunity to send a ranking signal to search engines.<br />
<br />
So, Make sure image links have alt attributes.<br />
<br />
<h4>
10. Mind duplicate links to the same URL.</h4>
If there are several links on the same page that point to the same URL, search engines would give the priority to the first anchor text. <br /><br />Keep this in mind and use the right keywords in the first link's anchor: subsequent anchors won't matter as much.<br />
<br />
<h4>
11. Place links within pages' main content.</h4>
The links placed within a page's content have a higher SEO value than the ones in the header, footer, or sidebar. The latter have more to do with navigation, and it looks like Google treats those as non-editorial links. <br /><br />Links in the main content, on the other hand, add new information and value to the text. Furthermore, the text and keywords surrounding a link also matter for the ranking of the target page.<br />
<br />
On the contrary, if you force links with additional information to open in a new tab, it's easier to go back to the original piece of content.<br />
<br />
In order to force browser to open a link in a new tab, add a 'target' attribute to the link in HTML:<br />
<br />
<a href="http://exampleurl.com" target="_blank">Anchor Text<a>
<br />
<br />
However, remember to avoid this tactic when you channel users through a conversion funnel. In this case, links should be opening in the same tab.<br />
<br />
<h4>
12. Point links from traffic pages to conversion pages.</h4>
Many companies run a blog to create "engaging and useful content". Some of them achieve the goal, and their posts attract significant traffic. The problem is that a blog post can rarely boast a high conversion rate. <br /><br />Why not channel users from high-traffic blog posts to landing pages that are specifically optimized for conversion?<br />
<br />
<h4>
13. Keep it Natural.</h4>
This strategy implies that you don't care about the number of internal links, their anchors, or any <a href="https://parvezweblog.blogspot.com/">SEO tricks</a>. You just follow common sense and create links to the content that may be helpful to your users; as simple and elegant as that. <br /><br />In practice, it means that you should only keep in mind the internal linking best practices that I mentioned in this post.<br />
<br />Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-84382535240782680612017-07-17T12:55:00.000-07:002017-07-17T12:55:03.782-07:00Infographic: 2017 Voice Assistant Trends<img data-original-height="600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizUCOPJZME4di59DQuZF4_44D1bC5FZRgbS-okcde1LZOxZTlLJrJQw2CQyMI_75JRzBH2_lsFWjOs8r2Zrq4_SU_jS3O_8wvPJ0jCfTjRaBxfT5qjvzH5A2f1w3eztF6m2yr6Ibc2sYsP/s640/Voice+assistant+trends+2017.jpg" width="780" />
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<br />
The popularity of voice assistants has seen a phenomenal rise in the last few years. In fact, we’re quickly closing in on one million voice assistants connected to IFTTT! So, we know you love them — and love using them with <a href="https://en.wikipedia.org/wiki/IFTTT">IFTTT</a> to control everything from smart lights to your social media. But, we wanted to learn more about how exactly you’re interacting with your assistants. So, in April, we reached out and asked you. Here’s what you had to say:<br />
<br />
<div style="text-align: center;">
<img class="center" data-original-height="1600" data-original-width="379" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaI_CElMHjXHbRrtRaqEhhyAFc5Qb-3uhXAH2Pc2iSdc68qyGH5ZsRQy0JZWRylEnJtxjQIx5q4Y5JhOHVI9ikAR6EK4YKwhTJ8gf7LPdVtsCk1Mhzw3I4gAtsZNyyN3E8UehxK05WqMYW/s1600/voice+assistant+trends+2017+infographic.png" /></div>
<br />
Alexa and Google Assistant are honorary for IFTTT Headquarter — always ready to help out with a question, find a phone, take a note, track a to-do — or start the party. There’s more on the way, too: new assistants are building with IFTTT! Watch this space to hear about them as soon as they hit the platform. In the meantime, check out our latest collection, Applets for voice assistants, to see some of our favorite use cases.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-17841721043047897182017-07-14T10:00:00.000-07:002017-07-14T10:00:07.043-07:00What We Know About The June 25 Google Update<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhdkUKxvQSjM2xpX4i5CjT81TgvK9U0zQFTqv2ktR5FDj9RPAn7HdSOAQ96pA9c4chLFfYMOSETZzRhVXHtTx-RqtO4EAV1ovnY2XNAArSqImEgG-bktlRB5Sp9rdskbZyxQu_7Tm1hyphenhyphenlI/s1600/June-25-Google-Update.png" alt="Google Algorithm Update June 2017" data-original-width="738" data-original-height="448" />
Google updated their search results algorithm in late June, and over the holiday weekend. A significant Google algorithm update happened on June 25. This update has had webmasters and SEOs buzzing in all past week about the significance of its effects on websites across the world.<br/><br/>
Not all the tracking tools are showing massive changes. Mozcast has been overheating for the past couple months now, SERPMetrics seems to have declined a bit, Algoroo is somewhat calm now, Accuranker shows activity, RankRanger is showing major swings and SEMRush is also showing major changes. <br/><br/>
<h2>Google's June 25 Algorithm Update - High Fluctuations, Low Chatter</h2>
Despite the length of the current update, the initial chatter, per Barry Schwartz of SERoundtable, was quite light. This is obviously peculiar, not only in light of the length of the update, but the fluctuation levels themselves as well. The risk levels on our Rank Risk Index have risen above moderate, and show a continuous series of high fluctuation levels.<br/><br/>
With rank fluctuations being what they are, a voluminous degree of chatter would be the norm, or at minimum the expectation. What then is behind the slow development of industry chatter in this instance? This question, oddly as it may be, plays a significant role in understanding (of course partially, as only Google knows the full picture) what transpired with this update.<br/><br/>
It’s no secret that Google updates its algorithm often, and based on what we’ve seen since 2000, it will likely continue to do so for years to come. If you’re noticing the reduction of impressions in Google Search Console over the default view of 28 days, expand the range to 90 days.<br/><br/>
<h3>June's Algorithm Update Ranking Positions Hit Analysis</h3>
RankRanger, another tracking tool, provided further analysis of the June 25 update in a blog post published today. The company says this appears to be a long running update, the likes of which has not been seen since October 2016.<br/><br/>Analysis from RankRanger indicates Google’s recent algorithm update primarily targeted sites that were ranking in positions 6-10.
<ul>
<li>Top 3 Results - Exact Match (%)</li>
<li>Top 5 Results - Exact Match (%)</li>
<li>Top 10 Results - Exact Match (%)</li>
</ul>
RankRanger also broke down its analysis by niche. While there were fluctuations across all niches, the food & beverage industry appears to have been hit the hardest. This is followed by sites in the health & fitness, gambling, retail, and travel niches respectively.<br/><br/>
<h2>Google's June Update - What You Should Do Now</h2>
Being able to accurately identify the root causes plaguing your website can seem like a scary proposition for some. Using the scientific method can help you figure out whether you have a big SEO problem.<br/><br/>
For those who want to know, How to tackle this situation, follow this guide:
<ul>
<li>Start With Hypothesis</li>
<li>Make Ranking Observation</li>
<li>Conduct an Website Analysis</li>
<li>Update Your Content Regularly</li>
<li>Publish Relevant Content</li>
</ul>Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-80567781083161725592017-06-30T18:00:00.000-07:002017-07-04T13:35:58.540-07:00Does Organic CTR Impact Google Rankings?<div class="separator" style="clear: both; text-align: center;">
<img alt="Organic CTR Impact on Google Rankings" data-original-height="442" data-original-width="750" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8d6HZxtmmRi5qYOeE84HrMIkFKdKcc0t8WcaFuVhmz8MPPwC6MciJ_stJlCG0iRl5giRjxFtQxURJqhws_KXoNDnU_QSWxR4XeSVgAnfesVL4dccrcdQqMkO20huZaoneupXSXbMUu-a0/s1600/Organic+CTR+Impact+on+Google+Rankings.jpg" title="Does Organic CTR Improve Google Rankings?" /></div>
<br />
Does organic click-through rate (CTR) data impact google rankings? This has been a huge topic of debate for years within the search industry.<br />
<br />
Several tests seem to have shown that the click-through rate Influence the Google Organic Ranking. A new test seems to show the opposite. Who to believe?<br />
<br />
<h3>
According to Rand, Click-through rate is a Ranking Factor</h3>
<br />
<a href="https://moz.com/rand/about/" rel="nofollow">Rand Fishkin</a> ( co-founder of Moz.com ), has several times used moz's large subscribers (mainly via social networks) to carry out SEO Tests. A test in <a href="https://twitter.com/randfish/status/622512189681696768" rel="nofollow">July 2015</a> seems to have shown that the Organic CTR (Click-through rate) Improve Google Search Ranking, and that a better CTR led to a better position in search.
<br />
<br />
But be careful, his test was biased, like all tests, and the CTR was not the only variable. He talked about this again in a <a href="https://moz.com/blog/google-may-use-your-behavior-to-impact-search-rankings-whiteboard-friday" rel="nofollow">video</a> referring to a patent you should read. He had already been interested in this <a href="https://moz.com/rand/queries-clicks-influence-googles-results/" rel="nofollow">in 2014</a>.<br />
<br />
<h3>
According to Bartosz Góralewicz, Google no Longer Uses CTR in Their Ranking Algorithm</h3>
<br />
Bartosz Góralewicz conducted a test in March 2015 to try to prove the same, but he came to the opposite conclusion! According to Bartosz, Google no longer take into account CTR in their Organic Ranking Algorithm. You can read hiss explanations on <a href="http://searchengineland.com/ctr-ranking-factor-227162" rel="nofollow">Search Engine Land</a> (as well as in more detail on its <a href="https://goralewicz.com/blog/click-through-rate-is-not-a-ranking-factor-case-study/" rel="nofollow">own site</a> ).<br />
<br />
In summary, Bartosz used click bots, which simulate users doing Google searches and clicking on results. He explains that he had trouble getting there, but after weeks of work he could simulate visits that Google apparently did not identify as Bot user. To prove this, He shows that the visits were recorded in <a href="https://analytics.google.com/">Google Analytics</a> and <a href="https://www.google.com/webmasters/tools/">Google Search Console</a> (which is not easy for simple clickbots ). And most importantly, he was able to influence <a href="https://trends.google.com/trends/">Google Trends</a> and <a href="https://support.google.com/adplanner/answer/3310841?hl=en">Google Ad Planner</a>. In his conclusion, he believes that it is finally safe to tell that that Google has abandoned CTR from their core algorithm, because this metric can be easily manipulated.<br />
<br />
<h3>
According to Google, CTR is not a Ranking Factor</h3>
<br />
Besides, Gary Illyes ( Webmaster Trends Analyst at Google ) said in 2015 that Google do not use CTR as a Ranking Factor.<br />
<br />
<h3>
<b>My Personal Opinion</b></h3>
<br />
Well then, if Google does not use CTR as a Ranking Signal, why other tests have positively shown Organic CTR Does Improve Google Ranking? And why do we read That Higher Organic CTR Lead to Higher Position on Search Engine?<br />
<br />
Here are some thoughts I would like to share with you about tests I Mentioned Earlier:<br />
<br />
<ul>
<li><b>Rand's Test Conducted By Real Human Users:</b> Real Human Google Visitors, with Browsers cookies enable. Conversely, the experiments of Bartosz were made with software. Although he ensured that google were unable identify this as artificial visit, But it does not prove that Google's algorithm has not "decided" to ignore these types of queries and clicks. In reality, it seems probable that Google checks if the CTR increases for people not connected to their Google account as for others (Ditto for many other things such as the type of desktop / mobile device, Operating system, browser, etc.).</li>
<li>It is also possible to surmise that the actions performed by human visitors at Rand's test to increase the CTR have involved other criteria which may also influence the search ranking.</li>
<li>Bartosz conducted the test for a short amount of time (2 weeks if I understood correctly). In my opinion, to improve the CTR results in improved positioning, it takes a much longer period. And if one day there is a peak of traffic (it can happen, buzz or other), the CTR must keep high after that, otherwise it does not confirm the interest of Internet users.</li>
</ul>
<br />
What is Your Opinion About Organic CTR Impact on Google Ranking?Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-87106985481248033692017-06-30T02:07:00.002-07:002017-07-04T13:36:08.074-07:00How to Remove 404 Errors in Google Search Console<div class="separator" style="clear: both; text-align: center;">
<img alt="Fix Crawl Errors in Google Search Console" data-original-height="340" data-original-width="738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXzXNYxTxAULyeNGoLOd1IxpBaYfsbApQFSta8YpjxZsouh5YF_s7EmCUt5EkfveDJLSjSkQ2No72ME2TbupQwHnNlvklZISxvO6gIx4FFUPWOWrb5hXqSd9VZMOTc0-quTd75DTyGXiDZ/s1600/Fix+Crawl+Errors+in+Google+Search+Console.png" title="Fix 404 Errors in Google Search Console" /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
If you having issue with 404 Error in <a href="https://www.google.com/webmasters/tools/">Google Search Console</a>, this tutorial is for you! Follow the Steps to <b>Improve your Website Usability and Organic SEO</b>.<br />
<br />
<b>The Framework is as Follows:</b> Despite your efforts, Google lists 404 errors (And other types of HTTP Errors) in the "Crawl Errors" report in your website Search Console Account.<br />
<br />
<b>Is 404 Error Bad For My Website?</b><br />
<br />
<b><i>How to correct them and make HTTP Errors disappear from GSC?</i></b><br />
<br />
<h4>
Do 404 Errors Bad For My Website SEO?</h4>
<br />
Here are the explanations provided by Google:<br />
<blockquote class="tr_bq">
In general, 404 errors do not adversely affect your site's performance in search results, but they can help improve the user experience.</blockquote>
In the help, you will find additional tips:<br />
<br />
<blockquote class="tr_bq">
They often occur as a result of typos or configuration errors, for example in the case of links generated automatically by a content management system. They can also be the result of the growing development of our services to detect and explore links in integrated content such as JavaScript.</blockquote>
<ul>
</ul>
<br />
This last sentence is not very clear, but basically we understand that Google sometimes seeks to access URLs that simply do not exist, but its interpretation of JavaScript codes makes Google believe that these URLs may exist.<br />
<br />
I End with the latest tips from Google about 404 error:<br />
<blockquote class="tr_bq">
It is quite normal, even desirable in some cases, to encounter 404 error codes on the Web. You will probably never be able to control all links that redirect to your site or resolve any 404 errors that appear in the Search Console. Focus on the most important issues, solve the problems you can, then move on to another step.</blockquote>
<br />
So? The purpose of my article is precisely to help you understand <b>404 error impact on organic seo</b> and how to fix them.<br />
<br />
<b>My Point of View:</b><br />
<br />
<ul>
<li>If a user land 404 page by clicking search engine organic result then you should fix the link ASAP. Because this 404 error (404 or other) will negatively impact your website search ranking.</li>
<li>If a page is in error 404 because of a link coming from other website, you can do nothing and it does not degrade your SEO performance. But if the link is coming from quality site, as long as it landing in a broken page, you're not getting any seo advantage of this link, so you should correct the link.</li>
<li>If you have too many 404 errors in your internal links, it degrades the user experience so you should fix them to improve user experience.</li>
</ul>
<br />
<h4>
Steps to Fix 404 Errors</h4>
<br />
In your place, I would follow these steps.<br />
<br />
<h4>
Step 1- Fix 404 Errors Generated by Internal Links</h4>
<br />
If 404 errors are caused by internal links, they must be corrected because:<br />
<br />
<ul>
<li>These errors degrade the user experience</li>
<li>These errors interfere with your SEO since a page does not receive the link you had planned to make</li>
<li>It's easy to detect and correct :-)</li>
<li>It will do a first cleaning of the list of errors 404 indicated in Search Console</li>
</ul>
<br />
<h4>
Step 2- Fix 404 Errors Generated by Sitemaps</h4>
<br />
Use an HTTP header checker tool to check that each and every URL in your Sitemap actually returns a 200 status code (which means everything is OK). There should be no redirection.<br />
<br />
If you are lost in all these codes: see the <a href="https://en.wikipedia.org/wiki/List_of_HTTP_status_codes">list of HTTP codes</a> .<br />
<br />
<h4>
Step 3- Fix 404 Errors Generated by backlinks</h4>
<br />
Some 404 errors may be linked to backlinks, that is, links from other sites, pointing to a wrong URL on your site. To identify them, use your favorite backlinks analysis tool (Majestic, Ahrefs or Moz) and retrieve the list of backlinks pointing to a 404 error. Majestic has published an article on this topic, it's up to you to exploit it for your own Site instead of that of a competitor. If you do not arrive at all, and you ask me kindly , it is possible that I will do it for free ;-)<br />
<br />
If the one who made the link was slightly mistaken in the URL, it is a pity and it must be corrected:<br />
<br />
<ul>
<li>Contact the webmaster of the site that makes you the link in error to ask him to correct it. Introduce him in a positive way by explaining that he has a broken link on his site ...</li>
<li>If it does not respond, set up a 301 redirect from the wrong URL to the right one</li>
</ul>
<br />
<h4>
Step 4- Fix other HTTP Errors</h4>
<br />
Once you have validated the previous steps, wait 1 or 2 weeks for Google to update your Search Console account. Next, see the Crawl Errors report, click the "Not Found" tab in the "URL-level Errors" sub-section.<br />
<br />
<h4>
Google lists Errors in Order of Priority, so enjoy.</h4>
<br />
If it's easier for you to manage the list in Excel, simply download the table in CSV format (or Google Docs). In the case of CSV, here are the columns that you will retrieve:<br />
<ul>
<li>URLs</li>
<li>Response code: 404 for pages not found</li>
<li>Google News error: only applies to sites in Google News</li>
<li>Detected: date of first detection by Googlebot (the robot of Google)</li>
<li>Category: error type (here "not found")</li>
<li>Platform: Googlebot version encountered error (computer, smartphone or multimedia phone)</li>
<li>Last exploration: date of last crawl by Googlebot</li>
</ul>
<br />
Depending on the different cases that remain listed, you may need to repeat one of the previous steps. To see more clearly, you can check the box in front of the URL processed and click on the button "Mark as correct".<br />
<br />
<b>Tip :</b> If you have a lot of errors, you may get to the limit set by Google, which is 1000 URLs. To circumvent it, simply declare a subpart of your site as a new property in Search Console. This technique works only if you have directories at the root, for example / blog /. In this case, you can declare http://www.example.com/blog/ as a new property; It will be validated immediately and you will be able to consult the list of errors 404 concerning only this directory. Convenient !<br />
<br />
<h4>
Redirect to the Reception: bad solution!</h4>
<br />
I still regularly encounter badly configured sites, on which in case of page not found we are redirected to the homepage. Do not do that!<br />
<br />
Indeed Google's <a href="https://support.google.com/webmasters/answer/35120?visit_id=0-636165520754976104-2571278050&rd=1">online help</a> confirms that a web server must return a 404 code when a resource can not be found:<br />
<blockquote class="tr_bq">
It is quite normal, even desirable in some cases, to encounter 404 error codes on the Web.</blockquote>
<br />
You may have configured a custom 404 error page (that's fine). However, check that the HTTP returned is a 404 code, and not 302 (temporary redirection). Use an HTTP code test tool on a non-existent URL on your site. If you have a 302 redirect, you may have specified an entire URL in your .htaccess file for the custom error page.<br />
<br />
<h3>
How often should you check for 404 errors?</h3>
<br />
You should be checking your 404s at least once every month and on a bigger site, every week. It doesn’t really depend on how much visitors you have but much more on how much content you have and create and how much can go wrong because of that. The first time you start looking into and trying to fix your 404 error pages you might find out that there are a <em>lot</em> of them and it can take quite a bit of time. Try to make it a habit so you’ll at least find the important ones quickly.<br />
<br />
<h4>
<b>Need Help?</b></h4><br />
If you do not get there or something is not clear enough for you, feel free to ask the question in the commentsSohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-76221471399822590422017-06-26T14:00:00.000-07:002017-06-30T01:56:44.375-07:0013 Errors to Avoid with Canonical URL<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRWxsdro6dvsaK2MGlG4_RbStpr5XX0LwLF22xi-aHLAogpBVlhQBwtKjswKpEkb03PRwmddXc9LyVMqJ_I1-dOtsz0axDMomba8OJCfhd4iyDSL0z44l9u46He5Wz5MRtc_1sVvkwNQ_1/s1600/canonical-url-tag.gif" style="margin-left: 1em; margin-right: 1em;"><img alt="Canonical URL SEO" data-original-height="445" data-original-width="600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRWxsdro6dvsaK2MGlG4_RbStpr5XX0LwLF22xi-aHLAogpBVlhQBwtKjswKpEkb03PRwmddXc9LyVMqJ_I1-dOtsz0axDMomba8OJCfhd4iyDSL0z44l9u46He5Wz5MRtc_1sVvkwNQ_1/s1600/canonical-url-tag.gif" title="canonical URL" /></a></div>
<br />
The canonical URL is used to tell the engines what is the official URL of a page; This is useful in some cases to resolve duplicate content issues. But beware: misused, canonical URL can hurt your <a href="https://parvezweblog.blogspot.com/search/label/SEO">SEO</a>!<br /><br />
<h2>
Why is it necessary to monitor the canonical URL?</h2><br />
Since the time I do audits (2003!), I have encountered many kinds of errors with the canonical URL. I will summarize them here, which will save you from doing them too ...<br />
<br />
Maybe you do not realize the large number of instances where a site contains errors at the canonical URL (which is not necessarily indicated via a URL, by the way).<br /><br />
<h3>
13 Errors to Avoid with Canonical URL:</h3>
<br />
<ol>
<li>The same URL is indicated as canonical for a very large number of pages on the site (yet having different contents)</li>
<li>Several canonical URLs are indicated in string (A indicates B, which indicates C, etc.)</li>
<li>A indicates B as canonical, but B redirects to A</li>
<li>No canonical URL is specified for a page that is called with different URL parameters (eg utm_source and utm_medium, or "sort", "orderby", etc.)</li>
<li>No canonical URL is specified on a non-responsive mobile site (for example, with m.example.com)</li>
<li>A indicates B as the canonical URL, but B is in error 404 or forbids crawl (disallow in robots.txt) or indexing (meta robots noindex)</li>
<li>The actual URL and the canonical URL indicated differ by a slash at the end (present or absent)</li>
<li>The canonical URL is indicated in relative and not in absolute (begins with http), which is not a problem in itself, but sometimes the reconstructed URL is different or wrong</li>
<li>The actual URL uses one or more uppercase letters but not the canonical URL (or vice versa)</li>
<li>The actual URL uses URL rewriting but not the canonical URL (or the reverse)</li>
<li>The canonical URL always corresponds to the URL consulted, without verification, whatever is added in the URL</li>
<li>A indicates B as canonical, and B indicates A as canonical</li>
<li>In case of pagination, on each URL (page 2, page 3, page 4 ...) one finds as canonical URL that of page 1</li>
</ol>
<br />
It does not look like anything, but by force it can really hurt your SEO, not only on Google for that matter.<br />
<br />
Both check and correct if necessary! And do you know of other errors with the canonical URL?<br />
<br />
<br />Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-65603194240443715642017-06-23T12:00:00.000-07:002017-08-18T06:39:34.778-07:00The Ad Experience Report in Google Search Console<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFje_rKFyi5jBsHZOZsoxSOmFd8hFYxM62t41YugxTJlhDqaJ4HhM2r8PJ3W9GuaxJoJd2K6BBbOnFfD9lgv3LRBWl5ocJDt74to_3jXtk9mxZLHF7N0EIORKcmaFuW8bNsMPbEMPljDtv/s1600/Google+ad+experience+report.png" style="margin-left: auto; margin-right: auto;"><img alt="Google ad experience report" data-original-height="662" data-original-width="1366" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFje_rKFyi5jBsHZOZsoxSOmFd8hFYxM62t41YugxTJlhDqaJ4HhM2r8PJ3W9GuaxJoJd2K6BBbOnFfD9lgv3LRBWl5ocJDt74to_3jXtk9mxZLHF7N0EIORKcmaFuW8bNsMPbEMPljDtv/s640/Google+ad+experience+report.png" title="Google ad experience report" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Google Ad Experience Report</td></tr>
</tbody></table>
<br />
Do you have too many ads on your site? Or ads degrading the user experience? Since June 2017, a report tells you in your Search Console account. Knowing that these ads will be blocked in 2018, get ready!<br />
<br />
<h2 class="center">
Google Search Console Ad Experience Report</h2>
<br />
<h4>
What is the purpose of this "Ad Experience" report?</h4>
<br />
As of January 1, 2018, certain ads will be automatically blocked in Google Chrome, without the user having anything to install ( <a href="https://blog.google/topics/journalism-news/building-better-web-everyone/">source</a> ). In other words, Chrome will include an ad blocker!<br />
<br />
This report will help you identify your pages that display advertisements that may be blocked by Chrome. If your site is concerned, you will see screenshots and even videos of ads that are problematic.<br />
<br />
It's worth taking a look at, is not it?<br />
<br />
<h4>
Where can I find the advertising experience report?</h4>
<br />
Go to <a href="https://www.google.com/webmasters/tools/ad-experience">https://www.google.com/webmasters/tools/ad-experience</a> and choose the property you want to test. The drop-down menu is on the top right on a fixed computer, it lists the properties to which you have access.<br />
<br />
You can also click on "Web Tools" in the left margin, once connected to your Search Console account, for the site of your choice.<br />
<br />
Then click on "Computer" or "Mobile" to access the results.<br />
<br />
Here is what it gives in image:<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="Google ad experience report" data-original-height="662" data-original-width="1366" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFje_rKFyi5jBsHZOZsoxSOmFd8hFYxM62t41YugxTJlhDqaJ4HhM2r8PJ3W9GuaxJoJd2K6BBbOnFfD9lgv3LRBWl5ocJDt74to_3jXtk9mxZLHF7N0EIORKcmaFuW8bNsMPbEMPljDtv/s640/Google+ad+experience+report.png" title="Google ad experience report" width="640" /></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Google Ad Experience Report<br />
<div>
<br /></div>
</td></tr>
</tbody></table>
<br />
<b>Note</b>: it is possible that your site has not yet been analyzed, in this case you will only receive the message "Status: not examined". So we will have to wait and consult the report another day ...<br />
<br />
<h4>
Definition of the Advertising Experience</h4>
<br />
The advertising experience is defined by several elements:<br />
<ul>
<li>The presentation of the site</li>
<li>The behavior of the site</li>
<li>The content and ads your users are exposed to</li>
</ul>
<br />
It can be a direct result of trafficking (creating and displaying) creatives on your pages (for example, automatic video ad play with sound).<br />
<br />
It may also depend on how ads are embedded in your site (eg, high ad density on mobile devices).<br />
<br />
<h4>
Inventory of the Advertising Experience on your Site</h4>
<br />
Google conducts reviews to verify that ad experiences are likely to cause inconvenience to your users.<br />
<br />
If they are found several times, they will be listed in this report.<br />
<br />
Reports are grouped by root domain, including all subdomains and directories. If your root domain is example.com, the report contains the ad experiences of www.example.com, actualites.example.com, example.com/finances, and so on.<br />
<br />
To review the ad experiences on your site, Google takes into account your main region of broadcast. This region corresponds to the geographical area from which the majority of visitors come. Internet users in each country may have their own preferences for advertising experience. However, the data suggest that there are groups of countries with similar preferences. Each major dissemination region has one or more countries assumed to have similar preferences in terms of advertising experience. For now there are 2 regions:<br />
<br />
<ul>
<li>Region A: United States and Canada</li>
<li>Region B: Europe</li>
</ul>
<br />
<h4>
How do I know if my Ads will be Blocked by Chrome?</h4>
<br />
Look at the filtering status of the ads on your site, it may correspond to the following values:<br />
<br />
<ol>
<li><b>Disabled :</b> Chrome does not filter ads on your site.</li>
<li><b>Enabled :</b> Regardless of the region in which they are located, users browsing your pages with the Chrome browser do not see the ads that are showing. You must resolve non-compliance issues and submit your site for review.</li>
<li><b>Paused :</b> Ad filtering in Chrome is paused during review of your site.</li>
<li><b>Pending : </b>The status of your site is "Failed". Ad filtering will take place in the future. We will send an e-mail to users and registered site owners at least 30 calendar days before the start of ad filtering. To avoid this filtering, troubleshoot non-compliance issues and submit your site for review.</li>
</ol>
<br />
<h4>
Google Warns Before Blocking Ads?</h4>
<br />
Yes Fortunately !<br />
<ol>
<li>Initially, no ads are blocked.</li>
<li>If you identify bad advertising experience on your site, Google will send you a warning . The ads are not yet blocked.</li>
<li>If 30 days after the notification your site is not corrected, Google considers it a failure and Chrome will start blocking your ads.</li>
</ol>
<br />
<h4>
How do I Request a Review of the Site?</h4>
<br />
If you think you have corrected the issue, please visit this support page for Google .<br />
<br />
<h4>
Which Pubs are Deemed Immediately Harmful?</h4>
<br />
Adverse advertising experiences are particularly misleading or abusive.<br />
<br />
Definition: An advertising experience is considered harmful if it meets one of the following conditions ( source ):<br />
<br />
<ol>
<li>It uses malicious or unwanted software that can be installed on the user's computer.</li>
<li>It leads to a phishing attempt.</li>
<li>It aims to trick the user into inciting him to download software (malicious or not), or to install malicious or unwanted software.</li>
<li>It causes an automatic redirection without intervention of the user.</li>
<li>It involves components that are confusing (such as a close button that does not close the ad, but clicks on it or returns to another content).</li>
<li>It has deceptive content intended to trap the Internet user. For example, the ad may appear to be a system message, such as an update button.</li>
</ol>
<br />
<h4>
Which Ads Annoy the most Users?</h4>
<br />
According to the Coalition for Better Ads study, respondents indicated the following 3 types of ads:<br />
<br />
<ul>
<li>Advertisements that interrupt : When you arrive on a press article, an announcement forces you to wait ten seconds before you can read it. Advertisements that disrupt the flow of information - especially on mobile devices - are generally considered the most boring by consumers. The study shows that 74% of mobile users find that ads that interrupt access to content (such as pop-ups) are extremely or very annoying.</li>
<li>Advertisements that distract : It only takes a few seconds for people to decide if your site is worth their time. Flashing animations and commercials that automatically play a sound distract people during these first critical seconds. In the end, these ads could cause them to abandon your site. These experiments are extremely disruptive on both fixed and mobile computers.</li>
<li>Disruptive ads : When a page is cluttered with commercials, it takes more time to load, making it more difficult for people to find what they are looking for. On mobile, a high density display slows down strongly, which degrades the user experience.</li>
</ul>
<br />
<h4>
Advertisements to Avoid on Mobile</h4>
<br />
Mobile browsing is a matter of speed and convenience. To avoid annoying or even irritating mobile users, avoid anything that can hinder or deconcentrate the consultation of the content. Especially that the screen is not that big!<br />
<br />
<h4>
Ads to Avoid on Computer</h4>
<br />
On desktops, users like to control their experience, so the obstacles that prevent them from controlling the flow of information at their own pace are unacceptable.<br />
<br />
<h3>
3 Golden Rules for a Better user Experience:</h3>
<br />
<ol>
<li><b>Be immediate : </b>people are more likely to engage when ads are quick and do not slow down content. For example, using the system GPA , advertisements AMP offer a more effective way to build, serve and measure adaptable ads ( responsive ). With ads loaded 6 times faster, Time Inc. measured 13% greater visibility and increased eCPM and CTR .</li>
<li><b>Be immersive : </b>Advertising experiences that blend perfectly with a user's content experience are less likely to bother them. Native advertising offers the ability to show ads that match the form and function of your site's content. The responsive native ads can even adapt to all types of devices and screens. The New York Times measured a CTR multiplied by 6 and visibility impressions multiplied by 4 with native ads compared to comparable standard banners.</li>
<li><b>Be relevant :</b> programmatic technology allows advertisers and publishers to publish more relevant ads based on consumer interests, which helps them stay more committed to your site.</li>
</ol>
<br />
What's Your Opinion About Google Ad Experience Report?Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-71312499846918723702017-06-20T09:00:00.000-07:002017-08-18T05:41:02.316-07:00Google My Business Released Website Builder To All Countries<div class="separator" style="clear: both; text-align: center;">
<img alt="GMB Website Builder" data-original-height="348" data-original-width="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLo4Dp4Sl1bBTvGPuOk91dwDbpj6vrAYfG9Tvu0Ve-8xKdYSot-QBBYbLgK3wBz26oHblYXt8cD8lrbOliSoMZPOy2ULNVuHbjx_U5DNFi6IvXh9H-mKkA0UZYJgsdpoKBisOZMiFmbFhF/s1600/Google+My+Business+Website+Builder.jpg" title="Google My Business Launches Website Builder" /></div>
<br />
Google Business Websites are currently being rolled out globally by <a href="https://www.google.com/business/">Google My Business</a>. The new Google business websites are completely free and available to all businesses that have a verified Google business page. The Google business website is a single page, mobile friendly site with business information being extracted directly from the Google business listing to the website.<br />
<br />
Available for Google My Business users, this new feature will provide templated, editable websites for SMBs created from their data and photos on <a href="https://maps.google.com/">Google Maps</a>. The tech giant makes use of small businesses listing to build the website, taking care of the design and makes sure that their website is easily found in Search and Maps.<br />
<br />
According to <a href="https://www.google.com/">Google</a>, the websites created with ‘Website With Google My Business’ tool will help businesses connect more easily with their customers and guide them on what exactly they want them to do next, like maybe call their business, book an appointment, or even sign up for mailing list to remain updated on all the latest products/services that the business comes up with.<br />
<br />
As part of the website builder tool, Google even gifts the businesses their own free domain or they also have the option of buying a domain of their own choice with Google Domains right from ‘Google My Business’.<br />
<br />
<h3>
What is Google Business Websites?</h3>
<br />
Google Business websites are free single page, mobile friendly websites for businesses. A Google business website is only available to businesses that have a Google business page. If you do not have a Google business listing you can start here. If your business has an unclaimed listing, you will need to claim the business listing to gain access.<br />
<br />
You will be eligible for the website as soon as you have created the business listing, even whilst waiting for verification, however if the listing gets suspended, then the website will be 404’d.<br />
<br />
<h4>
What Google My Business Website Builder Offer You?
</h4>
<ul>
<li>Custom domain name</li>
<li>It's mobile friendly</li>
<li>Drives calls and visits</li>
<li>Automatically updates</li>
<li>You can manage it on your mobile phone</li>
<li>You can easily place ads on them</li>
</ul>
<br />
<h4>
How to Create a Business Website with Google My Business Website Builder?</h4>
<br />
Your Google business website can be up and running is seven pain free steps. The main parts of the site are auto populated based on information already available in the Google business page, with the only real functionality being Images, Headline, Subheading and Body Copy.
<br />
<ul>
<li>Log into your <span style="text-decoration: underline;"><a href="https://business.google.com/manage/" rel="noopener noreferrer" target="_blank">Google My Business Dashboard</a></span></li>
<li>Manage Location</li>
<li>Select Website in Main Menu</li>
<li>Select Theme</li>
<li>Header Image Extracted from Owner Photos</li>
<li>Text Edit – Headline, Description, Summary Header, Summary Body</li>
<li>Add Photos for Footer Images</li>
<li>Settings – Create Domain Name</li>
<li>Publish</li>
</ul>
<br />
<h4>
Is Google Business Websites SEO Friendly?</h4>
<br />
The Free Google Website builder for GMB does not offer any real “SEO” optimization features at the moment. The intention behind the Google My Business website was to allow small businesses in developing countries the chance to create a simple, single page, mobile friendly website, that users could find out more about the business then the Google business page provided.<br />
<br />
Depending on how this new google tool received by businesses globally, will depend on how Google develops their My Business Website builder.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-57260358880478585302017-06-20T04:31:00.000-07:002017-06-30T03:32:05.344-07:00Connect To Job Seekers With Google Search<div class="separator" style="clear: both; text-align: center;">
<img alt="Connect To Job Seekers With Google Search" data-original-height="934" data-original-width="1166" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjas-sw3wBwAcihqr_XsCiPY2V6vgOWQARh5DR98Nji-u1eGJmVmcGew6C099GwuiQ3YNMnx4qI5DZ6M3vqqExyqZLdm0fxl6fRYF4B_B1sf6qkYjfO_v_izvXos7wtGg84QpnbQdbf3dgX/s640/Connect+To+Job+Seekers+With+Google+Search.png" title="Connect To Job Seekers With Google Search" width="640" /></div>
<br />
At <a href="https://events.google.com/io/">Google I/O</a> this year, Google <a href="https://youtu.be/Y2VF8tmLFHw?t=6704">announced Google for Jobs</a>, a new company-wide initiative focused on helping both job seekers and employers, through collaboration with the job matching industry. One major part of this effort is launching an improved experience for job seekers on Google Search. We’re happy to announce this new experience is now open for all developers and site owners.<br />
<br />
For queries with clear intent like [<a href="https://www.google.com/webhp?hl=en&gws_rd=cr&fg=1#q=head+of+catering+jobs+nyc">head of catering jobs in nyc</a>] or [<a href="https://www.google.com/webhp?hl=en&gws_rd=cr&fg=1#q=entry+level+jobs+in+dc">entry level jobs in DC</a>], we’ll show a job listings preview, and each job can expand to display comprehensive details about the listing:<br />
<img alt="Connect To Job Seekers With Google Search" data-original-height="934" data-original-width="1166" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjas-sw3wBwAcihqr_XsCiPY2V6vgOWQARh5DR98Nji-u1eGJmVmcGew6C099GwuiQ3YNMnx4qI5DZ6M3vqqExyqZLdm0fxl6fRYF4B_B1sf6qkYjfO_v_izvXos7wtGg84QpnbQdbf3dgX/s640/Connect+To+Job+Seekers+With+Google+Search.png" title="Connect To Job Seekers With Google Search" width="640" /><br /><br />
For employers or site owners with job content, this feature brings many benefits:<br />
<br />
<ul>
<li><b>Prominent place in Search results:</b> your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.</li>
<li><b>More, motivated applicants:</b> job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.</li>
<li><b>Increased chances of discovery and conversion:</b> job seekers will have a new avenue to interact with your postings and click through to your site.</li>
</ul>
<br />
<h4>
Get Your Job Listings on Google</h4>
Implementation involves two steps:<br />
<ol>
<li>Mark up your job listings with <a href="https://developers.google.com/search/docs/data-types/job-postings">Job Posting structured data</a>.</li>
<li>Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.</li>
</ol>
<br />
If you have more than 100,000 job postings or more than 10,000 changes per day, you can <a href="https://docs.google.com/a/google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNV-jwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewform">express interest</a> to use the High Change Rate feature.<br />
<br />
If you already publish your job openings on another site like <a href="https://www.linkedin.com/">LinkedIn</a>, <a href="https://www.monster.com/">Monster</a>, <a href="http://directemployers.org/">DirectEmployers</a>, <a href="http://www.careerbuilder.com/">CareerBuilder</a>, <a href="https://www.glassdoor.com/">Glassdoor</a>, and <a href="https://www.facebook.com/">Facebook</a>, they are eligible to appear in the feature as well.<br />
<br />
Job search is an enriched search experience. Google created a <a href="https://support.google.com/webmasters/answer/7407437">dedicated guide</a> to help you understand how Google ranking works for enriched search and practices for improving your presence<br />
<br />
<h4>
Keep Track of How You’re Doing and Fix Issues</h4><br />
There’s a suite of tools to help you with the implementation:<br />
<ul>
<li>Validate your markup with the <a href="https://search.google.com/structured-data/testing-tool">Structured Data Testing Tool</a></li>
<li><a href="https://developers.google.com/search/docs/guides/prototype#preview-markup">Preview your listing</a> in the Structured Data Testing Tool</li>
<li><a href="https://support.google.com/webmasters/answer/183669">Keep track of your sitemap</a> status in Search Console</li>
<li><a href="https://support.google.com/webmasters/answer/6381755">See aggregate stats and markup error examples</a> in Search Console</li>
</ul>
<br />
In the coming weeks, Google will add new job listings filters in the <a href="https://support.google.com/webmasters/answer/6155685">Search Analytics report</a> in Search Console, so you can track clicks and impressions for your listings.<br />
<br />
Google spoke to hundreds of people before launching this search vertical.<br /><br />
<blockquote class="tr_bq">
“I’m personally enthusiastic for this initiative because it addresses an important need and taps our core capabilities as a company from searching and organizing information to A.I. and machine learning,” said Sundar Pichai Chief Executive Officer of Google.</blockquote>
Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-788300612778663402017-06-18T09:00:00.000-07:002017-06-29T18:24:21.374-07:00Why Should You Attend This June's Local Business Marketing Summit?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjceVKFMCdeQ3d1pBe9Abm5G3DP5AONS7UhMVRNwI_s9bp7OcJ0aJcQpVKbbvDDvKzwnf__TDAS6Y-IoN0cX-EBtFq-NkwbCyf95UJcPO4-7sFqfhW3-QE9ZzAXNLZYrRZ_3y59f20Qu0ZC/s1600/local-business-marketing-summit-2017.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="local business marketing summit 2017" data-original-height="416" data-original-width="740" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjceVKFMCdeQ3d1pBe9Abm5G3DP5AONS7UhMVRNwI_s9bp7OcJ0aJcQpVKbbvDDvKzwnf__TDAS6Y-IoN0cX-EBtFq-NkwbCyf95UJcPO4-7sFqfhW3-QE9ZzAXNLZYrRZ_3y59f20Qu0ZC/s1600/local-business-marketing-summit-2017.jpg" title="local business marketing summit" /></a></div>
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<br />
All Digital Marketers and Local Business Owners are invited to participate in a free two-day Online Local Business Marketing Summit being sponsored by the Colorado-based Local Marketing Institute.<br />
On June 27-28, 2017, the Local Business Marketing Summit will kick off – it’s a FREE two-day online event designed specifically for local businesses who want to jump start their marketing efforts.<br />
<br />
Scheduled presenters include more than a dozen digital-marketing experts who have been regular contributors to “Forbes” magazine, Google My Business, Moz, Search Engine Land, Social Media Examiner, SMX and “The Wall Street Journal,” according to a press release.
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<br />
<h3>
Speakers For The June 27-28 Local Business Marketing Summit</h3>
<ol>
<li>
Eric Shanfelt<br />
Founder and CEO of Local Marketing Institute
</li>
<li>
Myles Anderson<br />
CEO of BrightLocal, Search Engine Land Contributor
</li>
<li>
Bernadette Coleman<br />
CEO of Advice Local, Contributor to Search Engine Land, Forbes
</li>
<li>
Sean Daily<br />
Founder / Lead Strategist at Social Media Ninjas
</li>
<li>
Chris Davis<br />
Director of Education for ActiveCampaign, Former Head of Mkt Automation at Leadpages
</li>
<li>
Lissa Duty<br />
Editor-in-Chief and Co-Founder of Rocks Digital, Social Media Trainer and Author
</li>
<li>
Joy Hawkins<br />
President of Sterling Sky, Google My Business Top Contributor, SMX , Search Engine Land
</li>
<li>
Collin Holmes<br />
CEO of Chatmeter, Former VP of Product Management and Marketing for V-ENABLE
</li>
<li>
Laurie Macomber<br />
President of Blue Skies Marketing, Local, SEO, and Content Marketing Expert
</li>
<li>
Marcus Miller<br />
Digital Strategist at BowlerHat, Moz and Search Engine Land Contributor
</li>
<li>
Phil Rozek<br />
Owner of Local Visibility System, Local Search Ranking Factors Contributor
</li>
<li>
Conrad Saam<br />
GM of Mockingbird Marketing, Former Director of Marketing for both UrbanSpoon and Avvo
</li>
<li>
Dennis Yu<br />
Chief Technology Officer of BlitzMetrics, Contributor for WSJ and Social Media Examiner
</li>
<li>
Phil Nicolosi
</li>
</ol>
<br />
<br />
The Local Business Marketing Summit takes place Tuesday and Wednesday, June 27-28, and will feature 18 video sessions from some of the most well-respected local marketing experts in the world. The subject matter of the sessions will be centered around six themes: social media; local search engine optimization; online ratings and reviews; your website; email marketing; and online advertising.
<br />
<br />
The Local Marketing Institute was founded by CEO Eric Shanfelt, who has more than 25 years experience in digital marketing. His background includes serving as senior vice president of digital for Penton Media and HarperCollins. The goal of his company, he says, is to teach businesses, marketers and developers how to successfully market a local business online.
<br />
<br />
The two-day summit would normally be nearly $500, but Shanfelt is extending a special offer to Sign & Digital Graphics readers to enjoy all 18 video sessions free of charge. <a href="https://localmarketinginstitute.com/summit/">Click HERE</a> to get your free pass.
<br />
<br />
<h3>
What You'll Learn From Local Business Marketing Summit?</h3>
<ul>
<li>
The Local SEO Checklist 2017
</li>
<li>
How To Get the Most from Your Google My Business Listing
</li>
<li>
Social Media Tactics That Actually Work
</li>
<li>
Digital Advertising 101 for Local Businesses
</li>
<li>
A Complete Local Business Digital Marketing Strategy
</li>
<li>
Tips and Tricks to Build Email List
</li>
<li>
Marketing Automation
</li>
<li>
About Paid Local Listing Service
</li>
<li>
Content that Works Well for Web, Email and Social Media
</li>
<li>
Anatomy of a Well-Designed Local Business Website
</li>
<li>
How to Get the Most From Your Local Business Facebook Page
</li>
<li>
Which Local Business Review Sites Work Best for You?
</li>
<li>
Keys to Successful Facebook Local Advertising
</li>
<li>
How to Get More Reviews for Your Local Business?
</li>
<li>
Keys to Successful Google Local Advertising
</li>
</ul>
Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-47473410519043081852017-05-31T21:51:00.000-07:002017-08-18T05:55:57.661-07:00Local Business Citation Cleanup Guide<div class="separator" style="clear: both; text-align: center;">
</div>
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</div>
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</div>
<div class="separator" style="clear: both; text-align: center;">
<img alt="5 Steps Citation CleanUp Strategy" data-original-height="386" data-original-width="680" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlIukwaU6Vkyrv-3j1Gw4EgkOsPfELQyo78J7ecLeNgfUEWD0wMggeAu9Jb4GOoHX64RGTsKYq90lnumrAWiicIi-zvsl9EdaNFGEVWSLu0Q9rWC3GnPlqVefuyIGP3soVPLK4oxLM-9vL/s1600/My+Citation++CleanUp+Process.jpg" /></div>
<br />
Here's My 5 Steps Citation CleanUp Strategy, You can use on Your Local SEO Project.<br />
<br />
<b>Step 1:</b> I started with a Automated (BrightLocal) and Manual Citation Audit to Identify all Inaccurate Citations.<br />
<br />
<b>Step 2:</b> Based on the Citation Audit, I Identify listings with incorrect NAP and Capture data in Spreadsheet.<br />
<br />
<b>Step 3:</b> When I get complete list of Incorrect citations, I try to fix Inaccurate citations by claiming. When Claiming not available, I reach directories support to modify the business information. Some Directories take 3-4 emails to amend the information.<br />
<br />
<b>Step 4: </b>I monitor emails, inconsistent citations and save notes on work spreadsheet. If I receive no updates from directories I emailed, then I do a follow up email or another round of citation cleanup.<br />
<br />
<b>Step 5:</b> I send the final report with everything that has been done to my client.<br />
<br />
Note It, in some cases there might be listings that would be uneditable, so the only option might be for them to be removed.<br />
<br />
<b>Outreach Email Template</b><br />
<br />
Hi There,<br />
I represent the "local business". I need help claiming the listing. The profile is already claimed but we don't have the login info.<br />
<br />
We need to update the business information. The current information is wrong and needs to be updated right away.<br />
<br />
Please use listing@localbusinesswebsite.com if you need further information.<br />
<br />
Thank you,<br />
Company Representative NameSohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-54821949222104510772017-05-30T18:07:00.000-07:002017-08-18T05:49:43.680-07:009 Lessons On How To Attract High End Clients<div class="separator" style="clear: both; text-align: center;">
<img alt="How To Attract High End Clients" data-original-height="173" data-original-width="738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimZYOlnfhUsZruSaVghVnvF_8sUMyJv2al1115LL9OocY6UGRxEuycBRzewuUWZN3zRwIq9th3Bw_JQoe-xPk2VZxAD_h208jTY7nwOgIdM60-EUvh9K1jIpIrkZi2Igld0QZqrIDsePF-/s1600/How+To+Attract+High+End+Clients.jpg" title="Lessons On How To Attract High End Clients" /></div>
<br />
It is every business goal to have high end clients — these are clients that can really create a big difference in the profitability of any business. They do not care at all about the cost as long as they can be certain to get superior quality. <br />
<br />
However, not all businesses know the essentials of <b>how to attract high end clients</b>; most only go with the simplistic idea that as long as they work on their products and services and are at par with others, these important clients will come. <br />
<br />
High-end clients don’t grow on trees—attracting clients with luxury tastes and budgets to match takes excellent service and great PR. The home improvement space is already full of competitors ready to try their hand at these customers. The Associated General Contractors of America estimates that there are about 6 million workers in the construction industry, which is a lot in the running, to say the least.<br />
<br />
And from a global perspective, the American economy performed quite well in 2016, at least compared to other developed nations like Japan and many countries in Europe. That’s left Americans with much more capital, meaning an expected 5% growth in construction starts in 2017. And residential units will get a large share of that growth—there’s a projected 12% dollar rise in single family housing. And where there is money and growth, there’s the opportunity for luxury products and goods, and less need to advertise the savings of a particular service.<br />
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<h2 class="center">
Here Are The 4 Lessons On How To Attract High End Clients</h2>
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<h4>
<strong>Lesson 1: Don’t Sell Yourself Short</strong></h4>
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Imagine you’re about to buy a car, and you’re presented with two options from your dealer. One model costs $5,000 and one model costs $500,000. Which one would you say is the better car? <br /><br />Unless your clients come to you on a referral, they’re a lot like the customer in this example. That is, since they haven’t seen the product you intend to provide them—because it’s not built yet—much of what they know about you gets communicated through your prices.<br />
<br />
Keep in mind that high-end clients aren’t necessarily looking for a bargain or the best value. To these consumers, a lower price translates as a lack of quality. And if you haven’t been in the business for a long time, chances are, you’re probably charging too little anyway.<br /><br /> Analysts who study this sort of thing note that most of the time, when the price on a product or service is wrong, it’s because it’s too low, not too high. In fact, that’s the case with about 85% to 95% of bad prices. As a small business owner, the first step to evolving your customer base is to step up your prices.<br />
<br />
<br />
<h4>
<strong>Lesson 2: Let Price Reflect the Quality</strong></h4>
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Providing economical or budget-friendly solutions is great, but if a business wants to appear thoroughly competitive and professional, the price it charges should always reflect quality like no other. <br />
<br />
Every marketing expert says this: “High end clients do not care much for cheap provisions — they do not trust them.” <br />
<br />
If the business is using prime equipment or technology and has the best professionals or experts in the business, in the mind of the wealthy and powerful, there’s no reason for the products or services to be cheap.<br />
<br />
<h4>
<strong>Lesson 3: Add Polish to Your PR and Customer Service</strong></h4>
<br />
No brand wants customers to see how the sausage gets made—but particularly when you’re dealing with high-end clientele, customers will expect an experience that’s polished and thorough, from beginning to end. That means you may have to trade your work clothes for a clean collared shirt when you first greet your clients.<br />
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It also means branding your business using a well-designed logo and professional-quality photos of your past work (no more fisheye lens captures of that intricate cabinet work you did last summer). A trained graphic artist or photographer can provide these materials, and you can find many eager artists that will perform this work on contracting sites like <a href="https://www.upwork.com/freelancers/~01939a356d3487516f">Upwork</a>.<br />
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Similarly, sensory touches—the ability to touch and feel wood samples, for instance, or walk through a showy display room—mean a lot to high-end consumers. Even very small touches, like your company cards, should be on textured cardstock meant to evoke a feeling of luxury and richness.<br />
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You may need to up your game when it comes to customer service, as well. That could mean hiring and training an employee to answer the phones when you’re out on the jobsite. It may mean investing in your website, or spending time responding directly to social media.<br /><br /> While every customer values their time, high-end clients are accustomed to fast, knowledgeable customer service exchanges. They prefer to be guided through the process by an expert, rather than doing a lot of it on their own.<br />
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<br />
<h4>
<strong>Lesson 4: Establish a Top Quality Brand</strong></h4>
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<a href="https://en.wikipedia.org/wiki/Mahatma_Gandhi">Mahatma Gandhi</a> once said, "It is the quality of our work which will please God and not the quantity."<br />
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It is the quality that will attract high end clients too. <br />
<br />
Its the small attention to details that they notice. Things like a well designed site, quality photos, even the quality of the paper on your printed materials are all very important details.<br />
<br />
You can also take a cue from one of the episodes of the '90s TV series "<a href="http://www.imdb.com/title/tt0106080/" rel="nofollow">The Nanny</a>." <br />
<br />
Broadway mogul, Mr. Sheffield, only wanted an engagement ring for Miss Fine from the most famous jewelry stores <a href="https://en.wikipedia.org/wiki/Tiffany_%26_Co.">like Tiffany and Co.</a>, <a href="https://en.wikipedia.org/wiki/Cartier_(jeweler)">Cartier</a>, or <a href="https://en.wikipedia.org/wiki/Harry_Winston">Harry Winston</a> because they are trustworthy and are known to produce the best money can buy. <br />
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A business should always strive and prove to be the best that money can afford because that solid reputation will establish a top brand that's reliable and worthy of respect.<br />
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<h4>
<strong>Lesson 5: Get to Know Your Ideal Consumer</strong></h4>
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It’s easy to get excited about consumers with good financials. A customer base with a ton of expendable income? What business owner wouldn’t want that? However, your customers aren’t just a tax bracket, so if you treat them like a walking wallet, they’re going to feel it in your interactions.<br />
<br />
To understand your ideal demographic, it helps to design a profile (or multiple profiles) of your ideal customer. Imagine the specifics: where they live in your area, what their home looks like, what they’re coming to you for. For instance, a highly-paid professional with two young children may have different needs than an elderly, retired couple living in a luxury community.<br />
<br />
Additionally, you may need to keep an eye on the trends dominating the market. With a lot more income at their disposal, these homeowners are more likely to want to incorporate the latest designs into their remodel or new construction. Staying on top of new features like solar panel installations or floor-to-ceiling windows will help you capture these clients’ interest.<br />
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<h4>
<strong>Lesson 6: Provide Special Perks for Premium Clients</strong></h4>
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Put a lot of thought into the bonuses and special privileges to that you can throw in for big accounts. <br />
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These perks are great manifestations of the business's fine taste and effort to take care of big money clients.<br />
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The key is to add things of high perceived value, that act as a "sandwich" to your main offer.<br />
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Think of your main product as the "meat" of the sandwich. To complete your sandwich, you want to include bonuses that become the "bread" of your sandwich -- one for below your meat, and another that goes above it.<br />
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The "bread on the bottom" is a bonus that addresses something that may be preventing your ideal client from using your service.<br />
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The "bread on the top" is a bonus that you create related to your main offer that your clients use after you deliver it, to enhance the results.<br />
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<h4>
<strong>Lesson 7: Network, Network, Network</strong></h4>
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It’s all about who you know, and that’s never more true than when you’re trying to rewrite your brand. Wealthy clients have the ability to consider reputation above price, so they’re looking for a standout business with a well-known pedigree. That can be difficult to accomplish with a small business: You’re likely not able to afford the kind of expensive ad space that you’d need to communicate your message.<br />
<br />
One tactic that several remodelers have found successful, however, was asking former clients to post anniversary signs for their business in their yard. If you can, approach homeowners who live close to the neighborhoods you want to target. The signs communicate both your longevity—it’s your business’s anniversary, after all—and your good reputation in the community.<br />
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Another idea is to sponsor an event or charity function in those areas. Your business’ name will be plastered everywhere, and there’s no better way to meet the clientele you hope to draw.<br /><br /> Besides that, it’s an opportunity to gather intel about what your future clients need and want, so be sure to engage and ask plenty of questions as you talk to attendees—you might just walk away with a whole new customer base!<br />
<br />
<h4>
<strong>Lesson 8: Offer Consistent and Superior Customer Service</strong></h4>
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Customer support or service is a clear reflection of quality operations; be classy, eloquent and consistently ready to help because high end clients are used to being put first -- they do not like to wait. <br />
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A famous quote by Sam Walton reads, "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."<br />
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And since they have the resources to pay for any service provider, no matter how high the charges are, it's a big advantage to provide them the support or services when they need and want them to get them to stay.<br />
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<h4>
<strong>Lesson 9: Develop Strong Lead Generation</strong></h4>
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Big ticket sales guru, Kevin Nations stated, "Nothing fuels high ticket sales like powerful, authority based lead flows."<br />
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Authority based lead flows are from sources where you demonstrate your expertise in a certain area. This could be things like a weekly podcast, blog or even a book.<br />
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By giving them this content, you position yourself as an expert that understands their problems and can help them.<br />
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The other route is to develop a "trip wire", a low cost product that can introduce a new customer to you and your business. The key is to keep the price low, so there is not a possibility of price objection.<br /><br /> This will build a strong relationship, and result in attaining premium clients. Remember that high-end buyers are not looking for quick fixes, hacks or tricks; They want quality. They want you to move them, serve them, and show them they are unique and special.<br />
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Make sure that you are being yourself with your clients and allowing your authentic personality to shine. Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-20075605835145099652017-05-30T15:42:00.000-07:002017-07-15T16:57:02.301-07:00How To Create a Mobile Friendly Responsive Website?<img alt="Mobile Friendly Responsive Website" data-original-height="287" data-original-width="738" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQjLNvTuJFqGIUTRN18x9cqPQkO2vjWnrwvkgIg57jP2vcfKoRKtTPgOdSRdPfdZx7GLkT5Bw3jP5SnEIljrms2LefNSTexRkV3H06GRcZcj-BhCPSKtEvYCpsYfGnhm9bRsYbEQEy7K9D/s320/Mobile+Friendly+Responsive+Website.png" title="Design a Responsive Website" width="320" />
<br />
<b>Choose a Content Management System</b><br />
Unless you have prior experience building websites, you probably want to use a content management system (CMS) to build your website. There are many options, but you probably want to go with either WordPress, Joomla, or Drupal. These are the most popular CMS systems to date, and have a tonne of useful plugins, and templates for beginners.<br />
<br />
<b>Create a Website Header</b><br />
Keep your website header as slim as possible, and test it on small screens to ensure it scales properly.<br />
<br />
<b>Outline the Main Site Navigation</b><br />
It is important that you keep your navigation as simple, and organized as possible. Use drop-downs to group pages under parent tabs, and apply internal linking to navigate to less trafficked, supporting pages through body text.<br />
<br />
<b>Create a Website Footer</b><br />
Don’t underestimate a website footer’s effect on conversion. If your web page’s content is compelling this is where all your visitors should end up after reading the page, so use footer elements to continue the user’s experience.<br />
<br />
<b>Create Your Home Page</b><br />
<br />
<ol>
<li>Theater, Carousel or Slider</li>
<li>Slogan or Tagline Header</li>
<li>Brief Company Description</li>
<li>Product / Service Page Links</li>
<li>Promotional Materials: (videos, images, testimonials etc) </li>
<li>Call to Action Button</li>
</ol>
<br />
<br />
<b>Create Your Contact Page</b><br />
<br />
<ol>
<li>Title: Contact (Company Name) – (Service Area). </li>
<li>Full Contact Details: Address, City, Country, Phone Number, Email, Fax, P.O box. </li>
<li>Map: Google Embed or Custom Design. </li>
<li>Operating Hours: Normal hours and holiday hours. </li>
<li>Email Contact Form: Collect at least: Name, Email, Message.</li>
<li>Location Images (Gallery) or Virtual Tour: Check out Google’s 360 tour. </li>
<li>Social Links & Handles: Facebook, Google Plus, Twitter, Pinterest, Instagram, YouTube, SnapChat.</li>
<li>Leave a Review Prompt: Link to Google Maps, and other Directories.</li>
</ol>
<br />
<br />
<b>Create Your Service / Product Pages</b><br />
<br />
<ul>
<li>Create product titles, and keep in mind how they will be read in search engines. </li>
<li>Add your service area / city in your product titles to help get more local traffic. </li>
<li>Create clever product descriptions that answer the following questions: Who can benefit from this product / service? (usage examples) What are the product / service features? (specs and options) How much does it cost? Where can I buy / pay for this product / service? Product / service specs PDF. High Quality product images from multiple angles. </li>
<li>Product videos and that highlight key features. Customer reviews / testimonials. Social sharing buttons.</li>
</ul>
<br />
<br />
<b>Set up a Company Blog</b><br />
Company blogs are an easy, and great way to keep your website updated with fresh content! One or two posts a month is more than enough for the average small-medium business.<br />
<br />
<b>Install Google Analytics</b><br />
<br />Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0tag:blogger.com,1999:blog-8789969756537263795.post-35011387592340531992017-05-25T18:02:00.000-07:002017-08-18T05:50:05.592-07:0014 Things Every Local Business Website Needs in 2017<div class="separator" style="clear: both; text-align: center;">
<img alt="14 Things Every Local Business Website Needs" border="0" data-original-height="554" data-original-width="738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_Lj6JaIcW1eVPU9rL9ajrKRIgW08DzQCJr8-W5kiFym-KxUBgqWd3VapOJMMj-e5FQRhQBo6gpv-srom-B3BpWH51SdpHPzUVuzmyA4lmVGf0lnnsS0t1GKHKblKm5bJLIk7Z-EFQz5hI/s1600/14+Features+Every+Small-Business+Website+Needs.png" title="14 Must Have Features For Small-Business Website." /></div>
<br />
A lot of small businesses don’t have a website, or if they do, they don't pay attention to the site. If you just starting out to create a website for your business or want to update/add features to your existing business website, Then This Guide Is For You. I've Crafted a List of Must-Have Features for Small Business Websites. From Choosing Domain Name to Displaying Trust Seal, Here Are The 14 Must Have Features that will Effectively help you Market Your Small Business Website Online in 2017.<br />
<br />
Let's start with Statistic, If we have a look at the <a href="https://clutch.co/web-designers/resources/small-business-2017-website-survey">Clutch’s</a> Small Business Websites in 2017 Survey, We'll get an idea about United States Small Business Website Status.<br />
<br />
<b>Small Business Websites in 2017: Survey</b><br />
<ul>
<li>29% of small businesses do not have a website. In 2016 This were 46% small businesses.</li>
<li>Of the small businesses that do have a website, 79% say their website is mobile friendly.</li>
<li>Only 58% of Midwestern small businesses have a website compared to the Northeast (72%), the South (73%), and the West (77%).</li>
<li>Low-revenue small businesses (those earning less than $1 million a year) are about 30% less likely to have a website than higher-revenue companies.</li>
<li>High-quality web content and increased mobility are top website priorities in 2017.</li>
</ul>
<br />
It’s time to think about your business website. Take a deep breath.
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<br />
The very first question you should ask yourself when you set out to Create or Update/Add Features your Small Business Website is: <b>What Features Should be on my Website?</b><br />
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Answer is Simple, You should include As Little As Possible, But As Much As Necessary Information to Accomplish your business goals for the website, and Deliver Right Message To Your Website Visitor. Your site will be more complex if you use e-commerce feature, or if you rely solely on internet marketing for your business leads and sales.<br />
<br />
But If Your Goal To Get A Simple Website Up And Running, There Are Only A Few Elements That Are Absolutely Essential On Your Business Website.<br />
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14 Features Every Small Business Website Needs</h2>
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<strong>1. A Simple, Memorable Web Address</strong></h3>
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Don't make things complicated. Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address.<br />
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I always recommend the .com domain as users are conditioned to type that extension when they enter a Web address. For non-profits or organizations, I usually recommend using a .org domain for branding purposes, but also recommend having a .com version of the domain in case a user accidentally types the .com address.<br />
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I also suggests avoiding dashes (which can cause SEO headaches) and numbers (which can cause confusion for customers).<br />
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<strong>2. A Clear Site Description</strong></h3>
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Someone who stumbles upon your website shouldn't have to do investigative work to figure out what, exactly, it is that you do. That means clearly stating your name and summing up your products or services right on the homepage.<br />
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Tell people this is the right website that they have been searching for, A Clear description of Who You Are and What You Offer will attract the visitor's attention immediately within 2-3 seconds, and encourage them to stay on your website longer.<br />
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<strong>3. Easy-to-find Contact Information</strong></h3>
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You wouldn't want to lose a customer to a competitor just because you made it difficult for them to get in touch with you.<br />
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Not every online visitor has the patience to click through every page on your website to find the contact information.<br />
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The best place for the contact information is the top left or top right corner of the home page. It is also a good practice to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily.<br />
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You should also be sure to include several ways for them to contact you -- phone, e-mail, and a standard contact form, are all good options. Forbes also suggests including your address, and even a link to your location in Google maps.<br />
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One of the biggest mistakes business owners make is to force only one way to reach them. The point is to make it very easy for users to communicate with you on their terms.<br />
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<strong>4. Display Customer Testimonials</strong></h3>
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Some people don’t realize how important a customer testimonial can be. Testimonials help build relationship for the business for first time visiting consumers, and you want your business to look the best, don’t you?<br />
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<b>The Importance of Testimonials:</b><br />
<ul>
<li>According to Nielsen research, “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.”</li>
<li>88% have read reviews to determine the quality of a local business (vs. 85% in 2013)</li>
<li>39% read reviews on a regular basis (vs. 32% in 2013)</li>
<li>Only 12% do not read reviews (vs. 15% in 2013)</li>
</ul>
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For many businesses, it's ideal to have a website page devoted to testimonials where all of them are visible, but it doesn't end there. They're particularly valuable on website pages that drive important conversions, where your potential customers are making decisions.<br />
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It's well worth your time to select the testimonials that best complement the conversion you're trying to achieve. Depending on the content and format of the testimonial, it can achieve different goals at different stages of the sales process.<br />
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By choosing testimonials that address potential customers' questions and concerns at a given point, you're using social proof to guide them down the sales funnel.<br />
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Testimonials aren't only for your website, though—you can also share them on social media and incorporate them into emails, blog posts, ebooks, print materials, videos, broadcast ads, and beyond. Hey - if they're the most effective form of content marketing, then why not use them?<br />
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<strong>5. Include Several Calls-to-Action On Your Website</strong></h3>
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Calls-to-Action Tell the online visitors literally what you want them to do with clear tones of commend. For instance, you may want them to call you now for free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc.<br />
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Call-to-Action act like you Suggesting your site Visitor to Perform an Action -- Lile Contact You, Subscribe To your Site, Share your Site or Buy Something, for example.<br />
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If you’re creating a website to gather leads or interact with potential customers, make sure you’re clear on what you want your prospects to do.<br />
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Want your customers to call you or buy your product? Ask them. Want them to contact you? Show them where they can do it.<br />
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Overall, inviting people to call or buy your products is important. Some people may not even realize it’s an option unless you specifically tell them that it is an option.<br />
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<strong>6. Fresh Quality Content</strong></h3>
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Your website is your first impression on a customer, You want to give them what they're looking for, and perhaps even give them a reason to keep coming back.<br />
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Fresh Content is Critical for Your Website Search Ranking. You can keep your content fresh by incorporating a regularly-updated blog or connecting in your social media feeds.<br />
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<b>By Fresh Quality Content, I Mean:</b><br />
<dl>
<dt><strong>Fresh</strong></dt>
<dd>-- Fresh can mean a lot of things. It can mean content that is relevant to a current issue or about a current event. It can simply mean up-to-date. It’s important to make sure that the information in your content is current and accurate - one of the many reasons Cascade Server’s Broken Link Report is so helpful. Since you’re not the only one updating your content, you need to make sure that when others update theirs, it doesn’t create broken links on your site.</dd>
<dt><strong>Quality</strong></dt>
<dd>-- Quality can feel subjective, but everyone has read content that was clearly not quality. Quality content is accurate, well-researched, targeted, free of spelling and grammatical errors, and intentional. Intentional content serves a purpose - it tells a story or imparts knowledge to the reader. Nothing is worse than finding a piece about a topic you’re interested in, and realizing it doesn’t actually give you any useful information.</dd>
<dt><strong>Refreshed</strong></dt>
<dd>-- Great content is either timely or timeless. Meaning it has the freshness of being current or the freshness of being content that transcends time. With information and technology advancing at an exponential rate, it’s getting harder to create timeless content, but periodically refreshing your content can keep it feeling timeless. As we mentioned before - a blog about best SEO practices is more of a timely piece which will need be rewritten as standards change, whereas a guide for creating a content calendar can be timeless with only minimal updating.</dd>
<dt><strong>Value-Add</strong></dt>
<dd>-- Quality content adds value. Once you know who your audience is, and what you want to achieve with your content, you have to make sure you’re giving something in return. True value is also original. Think of what only you can offer, or an angle that no one else has approached. Unique content is essential as more and more marketers are utilizing content marketing.</dd>
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<strong>7. Know The Basics of SEO</strong></h3>
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Your website won't do you as much good if no one can find it. Become familiar with the SEO Basics to make your website more Accessible by Search Engine.<br />
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You don't need to Use Mysterious, Ninja, black hat SEO types to rank well on the search engines. Simply make sure your website's User Experience is Good and Properly Accessible by Search Engine.<br />
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<b>Good User Experience Means:</b><br />
<ul>
<li>Design For End Users’ Perspective.</li>
<li>A Clear and Functional Website Architecture.</li>
<li>Intuitive Visual Presentation.</li>
<li>Responsive Design.</li>
</ul>
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<b>Search Engine Accessibility Means:</b><br />
<ul>
<li>Ensure site meta titles and description are descriptive, yet Concise.</li>
<li>Use alternative text for all of your site images.</li>
<li>Use a clear and proper heading structure and avoid empty headings.</li>
<li>Provide descriptive link text (i.e. Avoid “click here”).</li>
<li>Don't rely on JavaScript for things that don’t need it.</li>
<li>Avoid mouse dependent interaction.</li>
<li>Use standard web formats when possible</li>
<li>Provide transcripts and captions for video.</li>
<li>Declare the language of your site and pages.</li>
<li>Allow multiple ways of finding content (i.e. search, a site map, table of contents, clear navigation, etc.)</li>
<li>Use text instead of images when possible.</li>
<li>Providing useful links to related and relevant resources.</li>
<li>Ensuring URLs are human readable and logical.</li>
<li>Presen a clear and consistent navigation and page structure.</li>
<li>Avoid CSS and other stylistic markup to present content or meaning.</li>
<li>Define abbreviations and acronyms.</li>
</ul>
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<strong>8. A Secure and Reliable Hosting Solution</strong></h3>
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While most business owners see the value of creating awesome website and content, the importance of selecting a reliable web host often takes a back seat. In my experience, most small businesses end up making a wrong choice in the beginning because they do not properly evaluate their needs.<br />
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Choosing A Secure and Reliable Hosting Solution is a major consideration when launching a site; remember that without a web host - how can anyone view your site! Figuring out which web hosting provider and level of service you need can be mind boggling. This can be especially true for Small-Business starting out who may lack technical experience in this area.<br />
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It is imperative that you go with a secure, trustworthy hosting company to keep your online information safe and your content up and running. It is also very important to keep your content management system updated in order to stay one step ahead of the hackers.<br />
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Choose a hosting company that occupied with latest server hardware, technology and infrastructure and support high level of performance & reliability.<br />
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<strong>9. A Responsive Website</strong></h3>
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Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. Andy Chu, director of Bing for Mobile, says 70% of task completion happens within one hour on mobile sites, meaning that people are often browsing on the web with intent — they're looking to do something, buy something or go somewhere. If someone searches for a restaurant on his smartphone, he's likely to eat at that restaurant within the hour, says Chu. So your website better be readable on handheld devices.<br />
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Until two years ago, designing for the web meant designing for a computer, now it means designing for anything with an internet connection, referring to laptops, tablets and smartphones, all of which have different screen sizes. So, how can you do it? Responsive design.<br />
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Why should I care about Responsive Design?</h3>
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<b>Here're 15 Facts to help you Understand Importance of Responsive Design</b><br />
<ul>
<li>80% Of Internet Users Own A Smartphone Gadget (<a href="http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/">Smart Insights</a>)</li>
<li>Mobile Devices Will Drive 80% Of Global Internet Usage and 60% of Digital Ad Spend Will Be On Mobile By 2018 (<a href="https://www.zenithmedia.com/mobile-forecasts-75-internet-use-will-mobile-2017/">Zenith</a>)</li>
<li>Mobile-influenced Offline Spending Already Over $1 trillion (<a href="https://go.forrester.com/">Forrester</a>)</li>
<li>48% of consumers start mobile research with a search engine (<a href="https://www.thinkwithgoogle.com/">Google Research</a>)</li>
<li>68% Of Digital Media Time Is Now Spent On Mobile (<a href="http://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent">comScore</a>)</li>
<li>By 2018, 80% Of Email Users Will Use A Mobile Device To Access Their Email Accounts (<a href="http://www.emailmonday.com/mobile-email-usage-statistics">Email Monday</a>)</li>
<li>Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (<a href="http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/">Smart Insights</a>)</li>
<li>68% of companies have integrated mobile marketing into their overall marketing strategy. (<a href="https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html">Salesforce</a>)</li>
<li>71% of marketers believe mobile marketing is core to their business. (<a href="https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html">Salesforce</a>)</li>
<li>Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (<a href="http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails">MicKinsey & Company</a>)</li>
<li>83% of mobile users say that a seamless experience across all devices is very important. (<a href="http://wolfgangjaegel.com/mobile-web-usage-in-2015-infographic/">Wolfgang Jaegel</a>)</li>
<li>91% of mobile users say that access to content is very important. (<a href="http://wolfgangjaegel.com/mobile-web-usage-in-2015-infographic/">Wolfgang Jaegel</a>)</li>
<li>57% of users say they won’t recommend a business with a poorly designed mobile site. (<a href="http://cmsreport.com/articles/the-5-mobile-marketing-mistakes-infographic-12442">CMS Report</a>)</li>
<li>88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (<a href="http://nectafy.com/mobile-marketing-trends-mash-up/">Nectafy</a>)</li>
<li>40% Of Mobile Searches Have Local Intent (<a href="http://www.thinkwithgoogle.com/research-studies/creating-moments-that-matter.html">Google Mobile Moments Study</a>)</li>
</ul>
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Responsive website design enables you to use fluid widths, so that your website layout will adapt to the screen on which it's being browsed. You can enter HTML code so that your sidebar takes up, say 20% of the screen width, and the remaining 80% is reserved for the body of your website. Layouts are adjustable and images are scalable to make for a better web experience on myriad devices. <a href="https://parvezweblog.blogspot.com/">https://parvezweblog.blogspot.com</a> is good example of site with responsive design, so you can see for yourself.<br />
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Need Help Design a Responsive Website? Contact Us.<br />
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<strong>10. Clear Website Navigation</strong></h3>
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A Map is useless without a legend and a website is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site — Service, Products, Contact, About, FAQ, etc. Being cryptic or clever will just be a turnoff for users.<br />
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When developing your navigation strategy, you should consider a call to action. Ask Yourself, What is it that you want people to do on your site? Place an order? Email for a quote? Become a member? Come to your brick-and-mortar store? Call to speak with a customer service rep? Make your goals clear and obvious. <br />
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<strong>11. A FAQ Section</strong></h3>
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People have a lot of questions. As you hear concerns from customers and receive feedback via email, gather up the most frequently asked questions into a list and write clear and concise answers. Try to address common customer concerns, questions or objections that customers have. Questions often raise about your services, warranty, specifications, pricing, company history, your accreditation and cancellation policies.<br />
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Then Create a Page or Section called FAQ in your website and display all the answers you wrote. By creating a well-structured, planned and thoughtful FAQ page, you can develop a very useful piece of content for your site, and a standalone selling tool – one that is often overlooked, and just as often – not developed as effectively as it could be.<br />
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<strong>12. Social Media Integration</strong></h3>
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There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business. Some of the popular social media are Twitter, Facebook, Google+, YouTube, Pinterest, LinkedIn, Instagram, Tumblr, Foursquare. <br />
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Integrating these platforms into your website will help boost your site search ranking, improve your business' footprint on the social media and build your following across numerous social platforms. Is it worth it to maintain a presence on <em>so many</em> social platforms? Yes — as long as you actually <em>maintain</em> your online presence, you'll keep your brand top-of-mind and keep users engaged. Social media is not going to leave us anytime soon and its worth the investment in time — it does make a difference.<br />
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<b>Ways to Make Social Media Work for You:</b><br />
<ul>
<li>Pick the proper social media platforms related to your business.</li>
<li>Do not over promote your business.</li>
<li>Write individual posts for each network.</li>
<li>Have personality to your posts.</li>
<li>Measure your results and act accordingly.</li>
<li>Engage with the community.</li>
<li>Give your content real value.</li>
</ul>
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<strong>13. Add a Sitemap</strong></h3>
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Sitemaps are organized lists or flow chart diagrams that shows connections between web pages, web page trees, and website content. A visual sitemap is a very effective method for both planning and communicating ideas about a website’s structure. Pages and content are typically organized in a hierarchical tree with root and parent pages at the top, deeper and more specific child pages toward the bottom, and subject matter distributed horizontally.<br />
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There are basically two main types of sitemaps; the HTML sitemap that is primarily built for human site visitors and the Extensible Markup Language (<a href="https://en.wikipedia.org/wiki/XML">XML</a>) sitemaps designed for the search engines. The HTML sitemaps are basically lists of links to all the pages in a website, just like a book’s table of content. In most cases, this kind of sitemap lists pages hierarchically based on the categories and their location on the site. You can use a website mapping tool to create sitemaps of this kind so that your visitors can quickly find the information on your website and search engines bots can thoroughly crawl the content.<br />
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On the other hand, XML sitemaps are principally meant for use by search engines. This sitemap is mostly a string of codes to directly communicate with the search engines regarding parts of the website that should be crawled. Note that the XML is a language that is understood by the search engines, which makes it ideal for this purpose. This type of sitemap is highly recommended for sites with complex content. Some websites cannot be easily accessed from the homepage because of some formats like Ajax or Flash that search engines have difficulty crawling.<br />
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It is recommended that you include both HTML and XML sitemaps because they serve different targets and purposes. You stand a high chance of improving your SEO with sitemaps because they increase internal linking as well as create a content-rich web page. After using a website mapping tool to create sitemap, place it on the homepage and ensure it is at the footer of all the other pages.<br />
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<strong>14. Add a Trust Seal</strong></h3>
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For any website that sells a service or product online – whether it be a service or physical good, there are two primary ways to increase transaction volume. One is to increase website traffic (By Organic or Paid Search Engine Results), getting more potential customers into your sales funnel. The other is to increase the conversion rate, getting more revenue and more customers from your existing traffic base.<br />
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<i>A trust seal can increase your website conversion rate. <a href="https://blog.comodo.com/e-commerce/trust-seals-e-commerce-depends-on-tryust/">Comodo</a> Prepared a Survey showing a 78% of online shoppers said the presence of Trust Elements, such as Trust Seals, would dictate if they’d trust a website.</i>
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<strong>So, What is a Trust Seal?</strong></h3>
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A Trust Seal, sometimes called a Secure Site Seal, is something you’re likely already familiar with if you’ve ever noticed small badges displayed on a website footer or sidebar, Particularly on Small-Business Website.<br />
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<blockquote>
A trust seal is a seal granted by an entity to website or businesses for display. Often the purpose is demonstrate to customers that this business is concerned with security and their business identity. The requirements for the displaying merchant vary, but typically involve a dedication to good security practices or the use of secure methods for transactions or most importantly verified existence of the company. Trust seals can come in a variety of forms, including data security seals, business verified seals and privacy seals and are available from a variety of companies, for a fee. A Trust seal can be either active or passive. Most seals are validated when they are created and remain so for a specific duration of time, post expiry of which the business/process has to be re-validated.
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<footer>Source — <cite><a href="https://en.wikipedia.org/wiki/Trust_seal">Wikipedia</a></cite> </footer>
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The function of most trust seals will depend on the company who issued the seal. Some of them indicate trust scores, ratings or sales stats of the websites that show visitors how safe the particular business is. Others indicate the presence of <a href="https://en.wikipedia.org/wiki/Transport_Layer_Security">SSL/TLS</a> (Secure Sockets Layer), meaning the site connects over <a href="https://en.wikipedia.org/wiki/HTTPS">HTTPS</a> (Hypertext Transfer Protocol Secure) and data transmitted between a visitor’s browser and the server is encrypted and can't be theft by third party.<br />
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<b>Here are Different Types of Trust Seals:</b><br />
<ol>
<li>Security Seals</li>
<li>Privacy Seals</li>
<li>Buyer Protection Seals</li>
<li>Business Identity Seals</li>
</ol>
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Example of Trust Seals for Small Business Website can be showcase of your Business Accreditation, Certificates, Brand or Trade Association Badges and Awards that show You and Your Business is Legitimate with Notable Achievements. This also includes Privacy Seals and SSLs (Secure Sockets Layers). This helps users feel more secure when browsing your website and filling out personal information about themselves. Even if your business is only asking for something as simple as an e-mail address, adding this kind of trust elements will increase the likelihood of a user providing that information.<br />
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<b>Example of Some Trust Seal for Local Business Website Can Be</b><br />
<ul>
<li><a href="https://www.bbb.org/saskatchewan/for-businesses/become-an-accredited-business/advertising-bbb-accreditation/bbb-accredited-business-seal-for-the-web-/">BBB Accredited Business Seal</a></li>
<li>Certificate From Your Local Chambers of Commerce Association</li>
<li><a href="https://www.sba.gov/starting-business/business-licenses-permits">Federal Licenses & Permits</a></li>
<li><a href="https://certify.sba.gov/">SBA Certificate</a></li>
<li>Industry Related Certificate. If you are a HVAC and Refrigeration Technician, <a href="http://www.natex.org/site/1/Home">NATE Certificate</a> Can Validate your Field of Expertise.</li>
<li>Brand or Trade Association Badges, Like <a href="http://www.phccweb.org/">The National Association (PHCC)</a> Association Badge.</li>
<li>Any <a href="https://en.wikipedia.org/wiki/Certificate_authority">Valid SSL Certificate</a></li>
</ul>
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<strong>Conclusion</strong></h4>
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Above 14 Things are Extremely Important and Must Have Features for Every Local Business Website. So, if you’re running a small business website, consider straying from what people say is right and try out what actually works for small businesses.Sohel Parvezhttp://www.blogger.com/profile/09561954602677719153noreply@blogger.com0