Let's say you've searched for keyword ideas, and you'd like to modify your results to see ideas for desktop and laptop computers, or phrase match keywords, for example. You can refine your results in a variety of ways for both the
Ad Group Ideas and
Keyword Ideas tabs.
Target and filter your keyword results
You can refine your results further by clicking the
Advanced Options and Filters link. Then, you can select the following options:
- Locations and languages: Choose specific countries and languages to see keyword ideas for your selections. For example, you can see keyword ideas for French-speaking customers in Switzerland.
- Devices: To see placement ideas for specific devices, such as mobile devices with full Internet browsers or mobile WAP devices, select a device from the Show Ideas and Statistics for drop-down menu.
- Filter ideas: You can filter your results by overall searches on Google (global monthly searches), searches performed in the country you've selected to target (local monthly searches), approximate CPC, and competition types. Select the Filter ideas drop-down menu. "Local Monthly Searches" will be the default option, so choose how you'd like to refine your results.
Keyword Tool
See advanced options and filters
Sort your results
We'll automatically sort your keyword ideas by relevance. However, you might want to see keyword ideas that have the most global monthly searches, or maybe those results with high competition. Here's how you can sort your results by different criteria:
- Click the Sorted by Relevance drop-down menu and select how you'd like to sort your results. Your results will then be resorted.
- To sort your keyword results in descending order, click the column header of the statistic you'd like to sort by. Click the column header again to sort your results in ascending order.
Include or exclude ideas
Here's how you can include or exclude certain terms from your keyword results.
- Include terms: In the Include terms box, enter keywords and click the + button. Your results will be updated to include only keyword ideas that contain at least one of the terms you added. If you don't include quotes around your keywords, you'll see ideas that include both terms, but not necessarily those terms only, in any order. If you use quotation marks around your keywords, you'll see keyword ideas that contain both terms in the order you added them.
Keyword Tool
See Include terms box
- Exclude terms: In the Exclude terms box, enter keywords and click the + button. Your results will be updated with keyword ideas that don't include any of the terms you added.
Keyword Tool
See Exclude terms box
Use keyword matching
When you search for keyword ideas, we'll automatically show you results for broad match keywords. You can see your results as broad match, exact match, or phrase match, which will allow you to compare statistics for keywords with multiple
match types at the same time.
To see your results with multiple match type, select or deselect the checkboxes next to the match types to see results for the ones you choose. For example, you might want to compare statistics for the broad match and phrase match versions of your keyword results, so you'd select the
Broad and
"Phrase" checkboxes.
Customize your table
Before you make your final choices, you can use the columns in your table to compare keyword performance statistics. We'll show you competition, global monthly searches, local monthly searches, and approximate cost-per-click (CPC) for Google search data by default.
To customize your table to see different columns, click the
Columns drop-down menu and select the checkboxes next to the data you'd like to see in your table. Click
Apply to update your table.