Wednesday, March 15, 2017

Top 13 SEO Resources: Become a SEO Expert

Being a SEO Expert means understanding how skills such as SEO, content, social media savvy, and other skills impact our ability to move the needle for ourselves and the organizations we work for.

When it comes to SEO, marketers don’t need to gain an intimate understanding of search engine algorithms. Rather, marketers simply need to have a basic understanding of how SEO impacts the “findability” of content. The following ten resources will get you there, and then some.

For Beginners: If you’re completely new to SEO, building a sound foundation of knowledge is your first step. Check out these three resources to get up to speed on the basics.

1. Google Search Engine Optimization Starter Guide (pdf). While I wouldn’t tell anyone to do “Whatever Google says” to do to get your website to rank, it’s important to know what Google’s public position is on a variety of tactics/techniques you might employ.

2. The Beginners Guide to SEO by Moz. This classic resource from Moz includes chapters on how search engines work, keyword research, analytics, and other SEO topics. Check out the ground-level introduction to discover best practices you can put to immediate use in your content marketing.

3. Periodic Table of SEO Success Factors.
Get in the know about on-the-page and off-the-page elements that impact your SEO with this SlideShare presentation from Search Engine Land. Discover how content quality, keyword use, site architecture, and other factors influence search engine results pages (SERPs).

4. An Introductory Guide to PPC by HubSpot.
This eBook outlines the potential benefits of paid search and how campaigns work. Find information on creating a keyword strategy, setting a PPC budget, optimizing ad copy, measuring performance, and other aspects of campaigns.

Taking to the Next Level: Tips and Tools from the Experts: Take your knowledge to the next level with specific tactics and tool recommendations from well-known SEO experts. These next four search resources are chock-full of insights you can use to optimize content.

5. Google SEO Guide: The Ultimate Resource by WordStream is one of the best SEO resource available online. It covers Keyword Research to How to get authority backlinks.


6. Learning SEO from the Experts “Solve for the humans!” Another HubSpot Guide.
This touchstone advice from HubSpot CTO Dharmesh Shah kicks off an eBook that provides SEO direction from the pros. Chapters from search authorities address keyword fundamentals, on and off-page SEO techniques, and link building best practices.

7. 21 Simple and Free SEO Tools to Instantly Improve Your Marketing By Buffer.
Buffer Content Crafter Kevan Lee observes in his blog post, “It’s amazing the difference a good tool can make.” Kevan goes on to provide resources for tasks that include checking the speed and usability of your site, analyzing links, and identifying duplicate content.

8. 37 Awesome Tools to Get the Most from Your SEO Campaigns by SEJ.
Because search engine optimization is so tool-dependent, there seems no better way to cap things off than with this listicle from Search Engine Land. Access tools that can immediately make you better at SEO analysis, link prospecting, and measurement.

Becoming Your Organization's Resident SEO Expert: How would you like to become the go-to SEO resource at your organization? Get there with the help of these final three advanced SEO resources.

9. The Advanced Guide to SEO by Neil Patel.
Go beyond the basics with Neil Patel and Sujan Patel in this Quick Sprout resource for getting more out of SEO initiatives. The infographic-style presentation provides a deep dive look at topics like indexation, accessibility, site performance, and advanced data research.

10. Search Engine Journal YouTube Channel.
Another must-subscribe for anyone interested in what’s next in SEO, Search Engine Journal’s YouTube channel offers frequent posts with industry newsmakers. Hundreds of archived videos cover SEO strategy, local search, and much more.

11. 58 Resources to Help You Learn and MasterSEO by KOSSmetrics.
Dig into this KISSmetrics post for a nice blend of quick tips, resources, and insights. Explore information on Google and Bing Webmaster Tools, review industry-specific SEO best practices, and get a list of bookmark-worthy blogs on content marketing.

12. Webmaster World.
Most SEO bloggers are guilty of writing too much theory and too little in the way of concrete examples. As a result, we’re often left thinking, “sounds good, but how do I know this really works?”

Webmaster World is one of the oldest and most trusted forums on topics related to web development and marketing online as a whole. These are real webmasters sharing their thoughts and issues in an environment conducive to open discussion. As a result, the threads often involve specific issues, a variety of voices and, most importantly, no-holds-barred discussion of the issue at hand.

13. The Anatomy of a Large-Scale Hypertextual Search Engine.
This the legendary paper submitted by Google founders Larry Page and Sergey Brin during their Ph.D. work at Stanford. It is a blueprint of sorts of the original working model for Google.

While in its current form Google in many ways dwarfs the original concept, the original Google concept was truly an engineering work of art – and reading the paper above will take you a long way in understanding the processes that are at the core of the search engines we know today.

Improving your SEO is a great way to make sure your hard work gets noticed by the right people. Rounding out your knowledge doesn’t need to be hard; just nailing the basics can do wonders for your brand’s visibility. Use insights, practices, and tools from these resources and you’ll be well on your way to earning your “SEO savvy” label.

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