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13 Errors to avoid with canonical URL

The canonical URL is used to tell the engines what is the official URL of a page; This is useful in some cases to resolve duplicate content issues. But beware: misused, canonical URL can hurt your SEO!
Why is it necessary to monitor the canonical URL? Since the time I do audits (2003!), I have encountered many kinds of errors with the canonical URL. I will summarize them here, which will save you from doing them too ...

Maybe you do not realize the large number of instances where a site contains errors at the canonical URL (which is not necessarily indicated via a URL, by the way).

13 Errors to avoid with canonical URL:
The same URL is indicated as canonical for a very large number of pages on the site (yet having different contents)Several canonical URLs are indicated in string (A indicates B, which indicates C, etc.)A indicates B as canonical, but B redirects to ANo canonical URL is specified for a page that is called with different URL parameters (eg utm_source and utm_medium, or &q…
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The ad experience report in Google Search Console

Do you have too many ads on your site? Or ads degrading the user experience? Since June 2017, a report tells you in your Search Console account. Knowing that these ads will be blocked in 2018, get ready!

Google Search Console Ad Experience Report
What is the purpose of this "Ad Experience" report? As of January 1, 2018, certain ads will be automatically blocked in Google Chrome, without the user having anything to install ( source ). In other words, Chrome will include an ad blocker!

This report will help you identify your pages that display advertisements that may be blocked by Chrome. If your site is concerned, you will see screenshots and even videos of ads that are problematic.

It's worth taking a look at, is not it?

Where can I find the advertising experience report? Go to and choose the property you want to test. The drop-down menu is on the top right on a fixed computer, it lists the properties to which you ha…

Google My Business Released Website Builder To All Countries

Google Business Websites are currently being rolled out globally by Google My Business. The new Google business websites are completely free and available to all businesses that have a verified Google business page. The Google business website is a single page, mobile friendly site with business information being extracted directly from the Google business listing to the website.

Available for Google My Business users, this new feature will provide templated, editable websites for SMBs created from their data and photos on Google Maps. The tech giant makes use of small businesses listing to build the website, taking care of the design and makes sure that their website is easily found in Search and Maps.

According to Google, the websites created with ‘Website With Google My Business’ tool will help businesses connect more easily with their customers and guide them on what exactly they want them to do next, like maybe call their business, book an appointment, or even sign up for mailin…

Connect To Job Seekers With Google Search

At Google I/O this year, Google announced Google for Jobs, a new company-wide initiative focused on helping both job seekers and employers, through collaboration with the job matching industry. One major part of this effort is launching an improved experience for job seekers on Google Search. We’re happy to announce this new experience is now open for all developers and site owners.

For queries with clear intent like [head of catering jobs in nyc] or [entry level jobs in DC], we’ll show a job listings preview, and each job can expand to display comprehensive details about the listing:

For employers or site owners with job content, this feature brings many benefits:

Prominent place in Search results: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.More, motivated applicants: job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants …

Why Should You Attend This June's Local Business Marketing Summit?

All Digital Marketers and Local Business Owners are invited to participate in a free two-day Online Local Business Marketing Summit being sponsored by the Colorado-based Local Marketing Institute.
On June 27-28, 2017, the Local Business Marketing Summit will kick off – it’s a FREE two-day online event designed specifically for local businesses who want to jump start their marketing efforts.

Scheduled presenters include more than a dozen digital-marketing experts who have been regular contributors to “Forbes” magazine, Google My Business, Moz, Search Engine Land, Social Media Examiner, SMX and “The Wall Street Journal,” according to a press release.

Speakers For The June 27-28 Local Business Marketing Summit Eric Shanfelt
Founder and CEO of Local Marketing Institute Myles Anderson
CEO of BrightLocal, Search Engine Land Contributor Bernadette Coleman
CEO of Advice Local, Contributor to Search Engine Land, Forbes Sean Daily
Founder / Lead Strategist at Social Media Ninjas Chris Dav…