It’s no secret. competition is booming in the business of cleaning services. But that doesn’t mean that your small business can’t be extremely successful. Don’t throw in the towel just yet. There’s room for everyone, you just have to make sure you get to it first!
The good thing about cleaning is that it works like Mother Nature, it’s inevitable. People are always going to need it, mess happens, and it doesn’t just disappear on it’s own.
That’s proof enough that the business makes sense, but the challenge is how do you rise above your competition? How do you get clients in your area before another company does?
Like most companies, cleaning services work best when you build a good rapport with your customers, so that they will return to schedule regular cleaning services.
First, let’s look at simple and effective ways to engage people to notice your small business, and by that we mean, doing a little more than taping flyers to the community mailbox.
Keep your website updated
This will probably be the most important tip, although they all play a crucial role in building your online presence. Having a website that is current gives your company that much more credibility to potential customers.
There’s nothing like visiting a website and noticing that the last time the company posted was in 2013, it makes you wonder if the company is still in business.
Since the wide majority of customers are browsing from their mobile phone or tablet, your website should be mobile and tablet friendly.
List Your Business on Local Business Directory
business listing sites increase your company's online exposure and help improve your local search ranking results in major search engine.
You should make sure you have a listing on the following local business directories:
- Google My Business
- Yelp
- Bing Places
- Better Business Bureau
- Angie's List
- Merchant Circle
Create a listing for your cleaning service on classified websites
Online classified advertising can be a very effective marketing tool for certain small business types, however it’s not for everyone, cleaning service can certainly benefit from it. It shouldn’t be your only marketing tool.
It’s proven effective for products and services that are local, specifically, for businesses that need to operate locally, like cleaning services.
Use Google Adwords
Place your ad directly on Google with Google AdWords. This would be the most effective way to show at the top of search results.
Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
Post videos online
Create how-to videos related to your service. Provide relevant information that people often search like: “How to remove tough stains from your carpet” or “How to clean windows and mirrors without leaving streaks”. Link your website to your tutorials, and advise your audience to contact you for more information.
Share your videos among multiple social media platforms like facebook, twitter, google+, etc.
Being a small business owner may also mean you don’t always have the time to invest in online advertising and social media marketing. Services are available which are committed to helping you build and protect your small business internet presence.
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