Last week, Google announced changes in the way they evaluate backlinks. So how exactly does this influence your website rankings and how exactly does Google consider backlinks?
So, What exactly did Google
Google introduced a number of changes of their
ranking algorithm. The almost all important change was the
change of the backlink evaluation:
According to Google Stuff, "Link evaluation.
We often use characteristics of links to help us figure out the
topic of a linked page. We have changed the way in which we
evaluate links; in particular, we
are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to
keep our system maintainable, clean and
What really does this mean for your web page search
The fact is that, as usual Google doesn’t go into detail. As described in Google’s
statement, Google uses "Quality of links" to
determine out the topic of a linked page. We’ll consider
a look at the characteristics down below. Then we’ll
attempt to find out which element could have been changed.
Quality-A: Anchor Tag
The anchor text of a link has been the most crucial aspect for a
long time. If several websites link to a page with the
anchor text "ABC" then the page will obtain higher rankings for the term
Quality-B: the strength of the
Backlinks from pages along with
numerous incoming links possess a more significant influence rather than
backlinks coming from webpages with couple of backlinks.
Quality-C: subject material and webpage closeness
If a person sell shoes and boots on your
web site then the particular backlink to your website will have a bigger
impression if the written text that is all around the hyperlink to your web page
is about shoes and boots. If the hyperlink to your website
is surrounded by totally non related material then the web link won’t
matter as much.
I will try to post some more about it tomorrow.
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