13 Ways to Use Internal Links to Improve Organic Rankings

What is an Internal Link?

Internal links are links between pages on the same site. For example, a link from your site home page to service page or links from your site product page to similar product pages.

In short, internal links are links within the site and not pointing outside of the domain.

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.
Wikipedia

Unlike other SEO factors, internal link has double effect on a website. Firstly, it influences user engagement metrics, including time spent on website, page views per session, and conversion rate. And secondly, internal link has significant ranking importance that can boost any site organic position in the SERPs.

Importance of Internal Linking

In SEO and Technical Side, Internal linking has four main purposes:

1. In website navigation, internal link help user find more pages in the site.
2. Internal Link Help Defines the Website Architecture and Hierarchy.
3. Internal Link Pass Page Authority and Ranking Power Throughout the Site.
4. Internal Link help search engine spider discover more pages on a site.

13 Ways to use internal links to improve your site rankings

1. Create Lots of Content.

In order to create internal links, you have to have lots of pages and posts. The first step is maintain a internal linking strategy is to have a killer content marketing strategy. You can’t have one without the other.

When you create lots of content, you’ll have lots of content for Internal Linking. The more links to Pages and Posts, the better your internal linking strategy will be.

Some internal linking strategies propose extremely complex layers of pages, silos of content, and a mathematically-balanced formula for number of links to levels of pages. I say it doesn’t really matter. Internal linking doesn’t require organizational spreadsheets and trigonometric derivative charts.

An internal linking strategy with lots of content looks less like an org chart, and more like this:
There are no “cycles.” There are no “silos.” There are no “tiers.” There are no structured flow diagrams. There’s just plenty of happy links going to helpful places.

2. Use Relevant keywords in the anchor text.

In keeping with the your website content theme, your internal links should only use anchor text - not images or any other media files. Image links are fine, provided that images are not the main source of links, and assuming the image is properly alt-tagged.

The use of anchor text for internal linking might not look natural. So, don’t use optimized anchors. Just use natural, un-optimized sentence fragments as anchor text, and you’ll do just fine. No cute tricks. No overthinking it. Just highlight the text, link it, and done.

3. Link deep.

The deeper your links go, the better. There are two types of internal links you should avoid:

• Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.
• Contact us. This is a common mistake of many who are starting out in content marketing. As part of their obligatory call to action at the end of a post, they may write something like, “Give us a call to find out more about our awesome services!” Then, they link to the “contact us” page using the anchor “give us a call.” Don’t link to the contact us page unless absolutely necessary.

In Essence, you should avoid links to the top level pages on a site — pages to which the main navigation menu already has links.

The Best links and the most natural links in a content marketing strategy are deep within the structure of a site.

4. Use links that are natural for the reader.

Internal linking requires a user-focused approach to adding value and information. The link value that gets distributed throughout the site is secondary to this key point providing value to the site visitor.

One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in. If that link is an internal one, the site visitor stays longer and becomes more involved in your website experience.

When you link in your content you’re telling the search engine that the target of your link is so relevant and important that you want your visitor to simply be able to click a link and go straight there. Basically, that what you’re linking to is potentially so relevant that the visitor may want to stop what they’re reading and go to the next page.

Content links are a strong signal to both the search engine and the user that the content you’re linking to is really good. Readers want that. Thus, internal linking is helping the reader. But you’re also helping your SEO.

5. Create Only When Relevant.

Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.

In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets.

Should I link the two pages?

There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal cross-linking.

But, if I have a page on parakeet food, then it might make a great internal link for my parakeet nest article. Chances are, information about “parakeets” is going to be on both of the pages. Because of this content overlap, the link is relevant.

As much as possible, link to relevant content in your internal linking.

6. Use do-follow links.

Do-Follow links are the best way to build out the internal link architecture of your content marketing.

One theoretical internal linking strategy of the past was to no-follow most of the links on a page, in order to increase the link juice to a single page. This type of pagerank sculpting doesn’t work as an SEO strategy.

Back in 2005, the search engines came up with the no-follow, known by the attribute rel=nofollow. The idea behind no-follow was that the link “should not influence the link target’s ranking in the search engine’s index.” As Wikipedia stated, such links would “reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website.”

Despite the uproar and confusion in the wake of the no-follow link, most people now agree that it’s a good idea. As Danny Sullivan explained, no-follow links can help sites “avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices.”

In spite of its value, however, using no-follow links is not a strategy you should be using as part of your internal content links. The link value needs to flow freely to and from internal pages, rather than get stopped up by a no-follow. Keep things free and fluid.

7. Use a reasonable number of internal links.

You don’t need tons of links in your internal content. Google’s instructions are simple: “Keep the links on a given page to a reasonable number.”

What the Heck is a Reasonable Number?
Answer is Simple Nobody Really Knows.

Smart people have tried to answer the question, but not even Matt Cutts has provided a definitive statement. He wrote, “It seemed about right to recommend 100 links or so,” and “in some cases, it might make sense to have more than a hundred links.”

So, should you go for 100 links? Maybe, but that 100-total links includes all the links on a page — footers, headers, nav bars, ads, everything. 100 links isn’t as hard as it sounds, once you calculate the total number of HREFs on an entire page.

When it comes to internal linking, I suggest around three to four, depending on the length of your post. I usually write articles that exceed 1,500 words, and I don’t have a link-heavy navigation bar. So, I wouldn’t feel bad about throwing in ten or twenty internal links if I needed to.

There’s no magic number. There is however, the all-important user. Add as many links as would be helpful for the user.

8. Make sure all the important pages are linked.

These days, search engines rely both on sitemaps and links to discover web pages. It means that even unlinked or the so-called 'orphan' pages can be found by the search engines as these pages are listed in the sitemap.

But it's impossible to find 'orphan' pages through the website's navigation. Such pages virtually don't exist for the users. It's a good idea to get rid of orphan pages; you can either delete them (if they are useless) or link them from other pages of the website.

Landing pages that are created for pay-per-click campaigns are an exception. They often act as independent website areas that are not linked from the main website's content and are normally blocked from indexation.

9. Make sure image links have alt attributes.

The alt attribute of image links acts like anchor text for text links — so it's another opportunity to send a ranking signal to search engines.

So, Make sure image links have alt attributes.

10. Mind duplicate links to the same URL.

If there are several links on the same page that point to the same URL, search engines would give the priority to the first anchor text.

Keep this in mind and use the right keywords in the first link's anchor: subsequent anchors won't matter as much.

11. Place links within pages' main content.

The links placed within a page's content have a higher SEO value than the ones in the header, footer, or sidebar. The latter have more to do with navigation, and it looks like Google treats those as non-editorial links.

Links in the main content, on the other hand, add new information and value to the text. Furthermore, the text and keywords surrounding a link also matter for the ranking of the target page.

On the contrary, if you force links with additional information to open in a new tab, it's easier to go back to the original piece of content.

In order to force browser to open a link in a new tab, add a 'target' attribute to the link in HTML:

<a href="http://exampleurl.com" target="_blank">Anchor Text<a>

However, remember to avoid this tactic when you channel users through a conversion funnel. In this case, links should be opening in the same tab.

12. Point links from traffic pages to conversion pages.

Many companies run a blog to create "engaging and useful content". Some of them achieve the goal, and their posts attract significant traffic. The problem is that a blog post can rarely boast a high conversion rate.

Why not channel users from high-traffic blog posts to landing pages that are specifically optimized for conversion?

13. Keep it Natural.

This strategy implies that you don't care about the number of internal links, their anchors, or any SEO tricks. You just follow common sense and create links to the content that may be helpful to your users; as simple and elegant as that.

In practice, it means that you should only keep in mind the internal linking best practices that I mentioned in this post.

The Best Link Building Tools By Experts Choice

Think you need dozens of tools for link building? Think again. I asked 60 Solopreneur, SEO Experts, Copywriters and Bloggers a simple question:

“If you could only use 3 SEO Tools for your link building campaigns which 3 would you choose?”

I wanted to know plain and simple which tools I must seriously consider and what I can live without.

As a newbie blogger I’ve been overwhelmed by all the top 10, 20 and even 100 lists that have got me nowhere closer to choosing a manageable selection of tools. That’s why I decided the only way to know for real was to ask the experts and see if the best tools in the industry would indeed reveal themselves.

Read on to discover each expert’s favorite 3 SEO Tools along with their awesome tips on how to use them! You can either skip to your favorite expert using these quick links or grab a coffee, get comfortable and commence scrolling!

60 SEO Experts Reveal 3 Favourite Link Building Tools

Neil Patel
Majestic SEO,  Scrapebox and Open Site Explorer.

Pawel Grabowski
BuzzStream – Great tool for blogger outreach and prospecting management. Think of it as your link building CRM with research tools built in (my personal definition of it of course :)). A tool I simply can’t live without. Oh, an important thing, their support is absolutely magnificent. One of the best I have ever seen.

Link Prospector by Citation Labs – A tool for finding link building opportunities. It’s fast, super easy to use and can find plenty of great websites you can build links from. Although as with any tool of that type, the results you get largely depend on what information you put in first (just thought I’d mention).

Rank Tracker – Perhaps not the most ideal tool but the one I use so thought I’d include it here too. It’s good for checking out your rankings but since it runs from your local machine, make sure that you use some sort of proxy or VPN if you want to check results from other location than yours.

Brian Dean
Good question ahrefs buzzstream and excel not sure if MS office is on Twitter.

Aleyda Solis
I really like Buzzstream, CognitiveSEO & Link prospector.

Amal Rafeeq
I think I’ll be going with Alexa. It records backlinks more quickly than others I think. And I recommend you NOT TO care much about the backlinks and Social Shares. Just continue what you are doing, produce great content and natural links will flow to you.

Chris Dyson
my top LB tools Scrapebox ahrefs & followerwonk

Miguel Salcido
First off, 3 tools is tough! Link building is so dynamic and encompasses so much. But if I had to only live with 3 tools for link building they would have to be Link Prospector, Google Docs, and BuzzStream.

Google Docs is just invaluable for things like organization, collaboration, and data management. What I mean by data management is being able to slice and dice data for different URLs or links and pull in metrics, contact info, etc. There are also tons of great tools built in Google Docs that one can leverage to generate content ideas and search queries.

Link Prospector is great for quickly developing lists of potential link targets whether it’s guest blogging, niche directories, contests, etc. This tool, I could not live without! It does what many of us had to do manually for years in terms of finding link prospects. It’s also extremely affordable and pays for itself easily.

And Buzzstream is useful for contact management, task management, and finding contact information. You can get alot with the paid version, but their free tools are excellent as well! You can use their free tools to find contact information, generate search queries, build lists, etc.

With these three tools one can build a very successful link building campaign that can last as long as you can keep working.

Adam Connell
BuzzStream – this is an essential part of our process at UK Linkology. It allows us to manage large guest posting campaigns with ease, track links and social mentions – even prospect for link building opportunities. The built in CRM is perfect for link building and it makes what can easily spiral out of control into something that’s easily managable.

Ahrefs – I use a couple of different sources for examining link profiles, but Ahrefs has got some really impressive tools that make it stand out… the way they break down anchor text into different numbered terms makes identifying issues very easy.

The crawler comes in handy, along with the mentions and batch analysis tools. The graphs it spits out come in handy for reports too.

Advanced Web Ranking – I’ve tested a lot of rank tracking tools and I know that tracking rankings is really difficult, lots of factors involved but you still need a bench mark – this bench mark will help you identify possible issues in the future.

I’ve tried desktop and online based tools to track rankings and I’ve had problems across the board – lack of features, poor reporting but AWR does everything that I need with some crawling and site evaluation tools too.

Paddy Moogan
BuzzStream – most people know that I’m a big fan of BuzzStream, it has so many uses but ultimately, it lets you scale link building in the right way because you build up your “black book” of link building contacts which can help you get more and more links the more you use the system. It also does a great job of pulling in link metrics so you can do quick link analysis tool

Followerwonk – I like link prospecting with Followerwonk because it lets you find true influencers in an industry which means that if you can build a relationship with them, the value goes far beyond just a link.

Google – you can find all the link prospects you’ll ever need by learning how to use Google properly. It sounds basic but you often don’t need fancy tools to scrape Google for you, you can get much more granular by refining your own queries quickly and pulling in the results manually than having to rerun tools.

Andy Crestodina
Links happen when great content becomes visible to someone who creates links. Who creates links? Writers, bloggers, editors, journalists, podcasters and event organizers. In other words, the trick to link building is to create visibility among creators.

So here are three networking tools that can be used for link building. I recommend these tools because they focus on research.

FollowerWonk, InkyBee, and Topsy.

Silicon Beach
to be different Twitter outreach photoshop creating content & feedly keeping track of target blogs for engament

Jon Dykstra
My 3 most-often used tools are:
Google Keyword Tool – I have Market Samurai and Long Tail Pro, but tend to use GKT the most.

Google Trends

Camtasia Video Screen Capture – I make tons of videos and transcribe them. It’s one of my favorite content-generation methods these days… plus I put the videos on YouTube.

Ann Smarty
MyBlogGuest, BuzzStream and Google search

Iness Bokhan
As for the 3 SEO tools I’d use for link building, I’ll probably pick the following ones:

1. SEO Spyglass – the tool has a huge database that gets regularly updated and it brings back the unlimited number of backlinks and analyzes top backlink page factors (PR, age, Alexa, anchor text, etc.).

2. Google Analytics – pretty obvious, but still, this is the tool I keep open in the browser tabs most of the time.

3. The SeoQuake plugin for Firefox – for instant analysis of potential backlink pages.

Chris Ainsworth
My answer would depend upon the purpose for your link building tools. If you’re looking for link analysis tools in the post-Penguin era then personally I would have to say:

1. Google Webmaster Tools
2. Ahrefs
3. Link Detox If you’re looking for actual link building tools (i.e. automated tools) then don’t!

Otherwise if you’re looking for tools to help with the placement of links (i.e. identification of a trustworthy domain) then there are an array of tools such as Archive.org, WHOis, Majestic SEO etc which will help to establish the history of a domain.

My answer would depend on your goal for the tools but getting it down to just 3 may be a problem. Any SEO with clout will advise using an array of tools to ensure you obtain the widest overview possible. I hope that helps.

Tim Grice
response source, follwerwonk and Google That's for link building, link analysis is a different story.

Gabriella Sannino
One thing that’s apparent, if you’re paying attention to the changes occurring in SEO: it’s more than analytics, technical and content strategies – it’s about human behavior, too. How are people making those connections? The easiest and most time consuming way is earning links. That is important for SEO. Actually it’s two-fold process.

The first and most important reason is the connections you make outside your digital footprint that reinforce and add value to your readers. The second reason of course, is that search engines use those signals. Yes, search engines view links as part of the authority given to your web presence and will continue to do so, while updating algorithms that combat crappy links.

I’m sure you’ve seen those comments people make. “Google is ranking company xyz better than ours, yet our content is better.” I get it, really I do. But at the end of the day, allowing Google to dictate your day-to-day operations is like being a hostage with no clarity for your future. Let me be clear, ranking should not become your Holy Grail. Contradiction much you say? Sure, but at the end of the day ask yourself who’s buying from you? I’m pretty sure you’ll agree it’s not Google.

Maybe you should add earning links as your top must do in 2015. It’s an organic process and yes, its time consuming but when done organically it’s like a facelift, it becomes ageless. At least for the next 3-5 years LOL. Which when you consider how long a strong organic link lasts, the odds are for you, and not against you.

Below are my top three organic link-building tools. Each one offers a variety of options that will not only help with your organic efforts, but that will point you in the direction of “where” you should look first.

Link Prospector from Whitespark, Google Webmaster Tools and Majestic SEO.

Gregory Ciotti
For the sake of being different, I’ll try to include a few of the less obvious options.

Yesware – I’ve written thousands of words about email outreach and networking over email and if there is one tool I can’t live without, it’s this. Reminders, tracking, customizable templates, it’s got everything a link builder needs for email.

Ahrefs – Simply put, the premier tool for checking links. Their mentions tracker is also highly underrated.

AuthorityLabs – Instead of wasting time tracking the results of your linkbuilding, tools like AuthorityLabs let you get an overview of your current rankings quickly so you can go back to (surprise!) building more great links.

Geoff Kenyon
Link Prospector: The Link Prospector by Citation Labs is a great tool for finding outreach targets – it’s easy to use, fast, and while you can use advanced search queries in Google, this scales a lot better making it a much more efficient way to do your prospecting.

Open Site Explorer API: Once you have your prospects from Link Prospector, you have to determine which targets you should pursue as not all sites and links are equal. The OSE API provides a fast way to do this. There have been several posts written about using gdocs to access the API, but the best way is to use Pyscape.

Additionally, OSE (and Pyscape) are great for doing competitive analysis so that you can determine where to concentrate your efforts.

Google Analytics: Your analytics is ultimately what you need to turn to in order to determine how effective your link building is (You don’t have to use Google Analytics, I just like GA, more on that here). Rankings don’t matter, your organic traffic and your revenue matter so it’s important to spend more time in your analytics, understanding what’s happening on your site rather than checking ranking reports.

Chris Antoni
3 Essentials to my link building:

Community Specific Forums, YouTube, and Guest Posts.

I don’t need no stinking tools! Just playing with you, but that is my real answer.

Matt McGee
I can give you one tool: Help A Reporter Out , also known as HARO. It’s a great place to discover journalists and writers that are looking for expert sources, and then reach out to them to be interviewed for their reporting needs. That can lead to great mentions and links from trusted websites — so-called “editorial” links that are given freely and seem to be highly valued by Google. Hope that helps. I don’t do “traditional” link building anymore, just PR/outreach like I’ve described above.

Mauro D’Andrea
I love Long Tail Pro. You can integrate it with your Moz free account so that you’ll have the chance to analyze your competitors and their links pretty easily. Other than links you can check site age, domain authority, page authority and page rank of many sites at a glance.

Open Site Explorer is another powerful tool. It gives you many insights about links pointing to a certain page.

As a third tool, I’d think about Microsoft Excel, or other similar softwares (even though it isn’t really a SEO tool). With it you can track your link building strategy, your search engine rankings, your keywords, important websites and email contacts.

Mike Essex 
Majestic SEO: Fantastic for checking which links have been received and analysing competitor strategies

Gorkana / HARO: Both great ways to see active PR queries that journalists need help with

TweetDeck: I add lists of journalists on Twitter so I can see whenever they have questions and can interact with them, building long term connections

Bill Hunt
Google Webmaster Tools – to find broken and misdirected links often to the home page.

Majestic SEO – for bulk links and drill down in link value.

Link Research Tools – primarily for their Link Detox tools to weed out bad and old links.

Nick Eubanks
hmm tough one, I would say SERP IQ, ahrefs, and buzzstream.

Anthony Mangia
I love the Moz Keyword Analysis tool. I don’t think there’s a better tool on the market to quickly analyze the SERPs and really look at how competitive a given keyword will be to rank for. The interface is slicker than ever with the re-brand from SEOmoz to Moz, and their Full Reports are as in-depth as it gets. I use this tool a ton when I’m prospecting for new niches to enter when building websites for myself.

GroupHigh is my favorite blogger outreach tool. It’s Buzzstream’s slicker, more powerful, much more expensive older brother, but I think it’s worth every penny for some of my larger clients. Being able to mass import URLs by the thousands and pull down basic blog information, SEO and traffic metrics, social networking stats and even things like whether or not the blogger normally runs giveaways/guest posts/sponsored posts makes prospecting for new blogger connections a breeze.

Evernote isn’t really an SEO tool, per se, but it is my whole life. I use Evernote to organize any and all information relating to various clients and websites I own, including notes, to-do’s, new content and any important files. This allows me to access the files I need from any device, whether I’m at my apartment, at a client’s office, or on the road.

My favorite feature of Evernote, however, has to be the Clearly extension. Whenever I see an article on Inbound.org that I know I want to read, I just hit the Clearly button and the content of the article gets scraped and saved to my Evernote account in a clean, easy-to-read format that I can access offline on my iPad, which makes my Subway rides a million times more productive.

Zac Johnson
Three tools that I like to use are:

Google Keyword Tool – always a good resource for people just starting out and don’t have money to spend on premium services.

Serpfox – a nice little site that keeps me updated with all of my site rankings and movement.

Long Tail Pro – an awesome software application that provides deep research and numbers or finding winning keywords.

Jason Acidre
SEOquake, Google Search and Ahrefs.

Nicole Beckett
One tool would definitely be Open Site Explorer. Some of the best SEO advice I ever got was ridiculously-simple — Google your target keywords, and see what kind of links the top 3 results have. Then, try to get links from the same places (like publishing a guest post on the same blog, etc.). It’s easy to do with Open Site Explorer and it really works!

Another tool I use is Google’s “sites like” option to find guest blogging opportunities. For example, I have alot of articles published on Site Pro News, but I’m always looking for similar sites that I can contribute to. The “sites like” option has helped me find websites that I may never have found on my own.

I think those are the only 2 tools I really use. Since SEO has changed so much over the past few years, I’ve focused more and more on other opportunities (like guest blogging and even *quality* forums that I can join and build relationships on — not just drop a link on). Luckily, I’ve gotten some great exposure AND some really great links in the process!

Kane Jamison
In a hypothetical world where I only get 3 tools, the best answer to this question will always be the following:

1. An email client
2. A Google search box
3. A spreadsheet to track it all

I think the smartest link builders would argue that a phone is just as good as an email client. That said, linkprospector.citationlabs.com is the one paid tool I wouldn’t give up – it greatly speeds up the prospecting process. After that, OSE & BuzzStream are the next best additions to our toolset.

Darren Paterson
Personally, I find the following three tools to be the most important and potentially invaluable in terms of my day to day activities and “tools for your offsite link building campaigns”:

Open Site Explorer – There is really no need to explain in detail why and how we utilise OSE, but mainly the ability to download and manipulate backlink profiles for both clients and competitors is quick and simple.

Ahrefs – I have found Ahrefs to be a great secondary tool, which provides a lot of data, which is easily accessible, which otherwise would involve hours of work when using OSE. For example, anchor text distribution graphs are automatically created and require no additional work when entering a URL into Ahrefs.

Google Webmaster Tools – Although not necessarily within the “tools for your offsite link building campaigns”, it has to be one of the main tools I use day-to-day. A lot of my my time, especially within the last few months, has been focussing on identifying measurable backlink data. Therefore utilising the the ability to download ‘discovered’ backlinks over the last few years is incredibly useful. Especially when conducting backlink audits for new and potential clients.

Bill Sebald
BuzzStream would be my first. My love for BuzzStream knows no bounds.

Second would be RankRanger, a daily rank tracker with a lot of different metrics and a great whitelabel option. This is a big time saver with clients

Third is the Web Developer plugin for Chrome and Firefox. I use it all the time for audits.

Marcus Taylor
The three SEO tools I use the most (besides the really common ones) are SEMRush, URLprofiler, and Screaming Frog.

While SEMRush has a lot of cool features, I’m a particularly big fan of their site audit feature, which tends to flag a lot of site issues missed by Google Webmaster Tools and Screaming Frog.

On top of this, the competitive data that you can get from SEMRush is extremely useful when doing competitor analysis, and a (surprisingly) accurate way of seeing which keywords are generating the most traffic for a given site.

URLProfiler is one of my favourite tools for scraping link data, as it collects data through Majestic, Moz and Ahrefs’ APIs, and then allows you to export the information with a lot of control over different filters.

Finally, Screaming Frog is my go to tool for getting a birds eye view snapshot of a website’s onsite structure and general health. It’s also particularly useful when you need to get a snapshot of all of a site’s title tags and meta information, along with the character length of each.

Bob Jones
Raven Tools – The link manager is an essential part of our daily link building hustle.

Majestic SEO – Although we also use OSE from Moz and Ahrefs, Majestic seems to have the right type of functionality for us when it comes to competitive research.

Google – This includes GWT but also Google.com itself. Learn all about advanced search operators and you’ll be able to find fantastic link opportunities if you do it right.

Samuel King
My 3 top tools are:

Google Analytics – This is the only tool I need to evaluate campaigns, track conversions and monitor set KPIs.

Google Webmaster Tools – Another google tool. Tells me what is going on with links.

Raven Tools – A very robust SEO assistant that pulls in data from multiple sources.

Chris Gilchrist
I don’t have time to explain all the choices but, Majestic SEO, BuzzStream and Screaming Frog.

James Agate
Very quickly… Google Docs, Trello, and Link Prospector.

Carrie Hil
My 3 go-to tools for linkbuilding are:

Raven Tools – their Backlink explorer and link manager are awesome.

Open Site Explorer – you don’t need both Raven and OSE, but if you have them, they’re great!

HARO – Help A Reporter Out service looks for niche experts to provide info to reporters and journalists. A great resource for certain businesses looking to get the word out.

Harris Schachter
I love following tools:

Ahrefs domain comparison. I’ve always been a fan of Ahrefs and this tool tucked away in the site is no different. With it, you can compare up to 4 of your competitors alongside your own domain. It presents very useful data, including link and referring domain counts, backlink sources, TLD types, link types, authority metrics, social lovin’ and more.

You can quickly size up the competition with this, before diving into the individual sites. Once you identify some top performers, you can then go into the main section of Ahrefs and export all their links and pivot in Excel to find some great opportunities which your competition has but you might not.

Browser Addon/Plugins. I know this is kind of cheating because it’s more than one tool, but the Moz Bar, Check My Links, Web Developer Plugin, and some handy bookmarklets are too crucial not to mention.

LinkRisk. Simply put, you can’t grow a garden without pruning some things here or there. I got in during the beta, but I’ve really been digging on LinkRisk. It does a great job of identifying bad and risky links which you might want to consider disavowing or removing.

For sites with a ton of backlinks, this tool saves a lot of time and can also serve as validation for your own opinions about the quality of links, as sometimes this type of judgement can be subjective. I love that you can take an ahrefs or Majestic export and plug it right in, identify different classes of risk and then automatically export a disavow file. It’s simple, useful and plays nice with other tools I already use.

Rhea Drysdale
Majestic SEO, Screaming Frog, and Google Webmaster Tools.

Nathan Rossow
There are a few tools that I use in my day to day work. My Top 3 are LongTail Pro, Moz Pro, and Bright Local.

Sohel Parvez
I love Majestic SEO, Ahrefs, Majestic and Open Site Explorer.

Gianluca Fiorelli
The tools I would use – and that I actually use – are:

BuzzStream, which is the state of art CRM for link builders. It solves tons of time consuming tasks so you can spend your time for what it counts: outreach.

Majestic SEO/OSE, for finding opportunities and doing competitive analysis.

Followerwonk, because I consider that the best way of doing link building is targeting your audience well – its tastes, dislikes et al – but especially analyzing those ones who influence your audience. Try to understand what they like, what they share, from what sites and create that kind of content and target the sites they read and share things from, because it works!

Philip Bryant
My top three SEO tools for linkbuilding would have to be: Majestic SEO, BuzzStream and Google Advanced Search Operators.

Debra Mastaler
Hub Finder from SEOBook – Finds co-occurring sites. Link Detective – Analyzes back links by type and Social Crawlytics – Identifies most shared content.

Sean Stahlman
Three link building tools I can’t live without? While I use BuzzStream for management, I think there is some great value in the following tools. With the recent Google updates, I’m spending significantly more time for clients auditing link profiles and cleaning them up before earning them some great value.

Screaming Frog – I use this for anything from site audits, detailed backlink analysis, redirect mapping and so much more. Pair it up with data exported from other tools and it’s a massive time saver. You also can’t beat the customer service that Dan delivers!

Majestic SEO – I know there are a variety of 3rd party link tools available but Majestic has always been one of my favorite sources. It’s affordable, fast and provides the majority of information I’m looking for. That doesn’t mean I don’t still leverage OSE, FWE or other tools for some missing components.

Google/Bing Webmaster Tools – Free information directly from search crawlers! Regardless if some data (links) is not entirely complete, I think it’s extremely valuable to know how crawlers are interacting with your site, how their index matches up with the actual amount of content you are presenting and what roadblocks are being encountered. While I wish the link data from Google was more accurate, I’m happy to have a fairly solid starting point for reviewing potential threats.

George Stevens
I’d probably say:
1) Google Webmaster Tools – gives you your fundamentals – a place to check how Google is looking at your website. Also one of the best lists of backlinks you can get – links that tools like MajesticSEO and Open Site Explorer don’t pick up. I’ve found link lists in Webmaster particularly useful for combating negative SEO.

2) Majestic SEO – I prefer MajesticSEO to Open Site Explorer. I use this for lots of backlink profile metrics.

3) Moz (SEOmoz) – wide selection of tools to help with SEO. E.g. checks websites for errors and issues and gives keyword competition.

Joel Widmer
My top 3 are: Open Site Explorer, BuzzStream and SEO Toolbar by Moz.

Sebastian Cowie
Top 3 Tools / Sites for me:
Ahrefs – Invaluable and definitely the leader of the pack when it comes to backlink data and competitor research.

Scrapebox – Too many tools to list, but it’s basically got everything you could ever need for data collection, scraping, rank tracking… the list goes on.

Google Webmaster Tools – Great at detecting issues and the backlink data is definitely more accurate and inclusive. Also offers insight into key term visibility and effectively does your keyword research for you.

Nick LeRoy
The three SEO Tools I rely on the most are Open Site Explorer, Majestic SEO and good ol Google Docs. I like OSE and MajesticSEO as tools to do competitor research. Not only is it good to find links going to their websites but also other websites the sites link out to which might be relevant for me to hit up in the future.

After that i am a purist — i like google docs and excel spreadsheets. I’ll simply keep a list of what site i’ve reached out to, dates, domain value (seomoz metrics & PR) and relevance. I also utilize this spreadsheet as a little black book in case any of these websites i’ve received a link before are relevant for future projects! It’s as simple as that for me. No fancy tools in my arsenal!

Ryan McLaughlin
BuzzStream – Every time I discover a new opportunity, I immediately click my Buzzmarker in order to get it queued up in this tool. As someone that really appreciates easy organization, BuzzStream is a lifesaver.

Open Site Explorer – Of course, for backlink research everyone has their preference (whether it be OSE, Majestic, ahrefs). Personally I use all of them, but my “go to” is usually OSE. The export of competitor’s backlink profiles in order to identify their top links is one of my first things I check.

Google Search – Advanced queries in the big G are invaluable to the link building process.

Simon Penson
BuzzStream, Ahrefs, our tool for finding influencers

Peter Attia
It would depend on many factors including the type and scale of link building. I’ll focus on traditional outreach link building, as I feel that’s what most people are seeking. However, the scale of link building is still a factor here. For example, if I was working with a high budget business with a team of link builders who are getting as many links as they can, all day every day, I would say:

BuzzStream – To keep track of who got a link where (so two link builders don’t approach the same person) and to churn out outreach emails more efficiently.

Ahrefs – To keep track of my back link profile and make sure things look organic and healthy.

Excel – To organize everything properly, keep track of budgets, and assess which terms to go after moving forward.

For a low budget business that is trying to get a small amount of high quality links, I would say: Followerwonk – To find higher quality candidates with healthy social profiles. Ahrefs – For competitive analysis and to see if I can mine some higher quality leads from competitors. Boomerang – To make sure I send out a follow up email if I don’t get a response from someone.

Sujan Patel
My favorite tools are: Open Site Explorer – Finding the competition’s links. Ontolo – building a contact list and Cognitive SEO – for link cleanup and removal. Because these days everyone needs to remove a few links.

Wiep Knol
If I could use only three, it would probably be: Majestic SEO (for raw data) Cognitive SEO (for detailed analysis) BuzzStream (for campaign management).

Dan Stelter
As a copywriter, I don’t get into the SEO side of things too extensively, but some concepts, like keyword research and on-page optimization, are critically important for my copy to succeed. I use some tools to check SEO health too, but when I’m talking about SEO, I’m more discussing tools I use for keyword research etc…

1. SEMrush – I use this tool mostly for keyword research. You don’t even need the paid version. Basically, you can type in competing domains and see the exact keywords they’re targeting, as well as where they rank for those keywords. It works great for generating ideas.

2. SeoQuake toolbar – This toolbar is pretty awesome for checking competition. It gives critical stats like domain age and page rank of the pages you that show up in Google’s SERPs. This information is vitally important for me to have when determining which pages and keywords to target when designing clients’ or my own websites.

3. My own eyeballs – I use these because Google wants to give the best rankings to websites that provide the best user experience. That can only be judged by looking at the site yourself. About 80% of the guest post requests I get come from spammy, awful websites I’d never link to. The same goes if I’m guest posting on someone else’s website – I know I’ll get the best SEO value if the site has great content and comes across as a credible resource.

Sanket Patel
Three tools which i use always are:

BuzzStream – As far as finding good link prospects is concerned, I love this tool. I have made many channels through this tool and recently have added one more to have a far and wide reach to bloggers. I have been able to pick microinfluencers having conversations about their products. This software really helps me in finding better opportunities easily.

Moz – The best thing i like about this tool is the toolbar provided by Moz Community. It gives us a bunch of SEO metrics in few seconds. I am able to evaluate many things for the initial start-up of the web promotion. I love other stuff too, like OSE for link analysis, Onpage checklist analysis and recently added Followerwonk for twitter analysis and many more tools which enables quick tasking. All Moz tool makes your workflow easy at the end.

IFTTT – If you are running social media campaign then do not forget to add IFTTT. You will get powerful connection through normal triggers via ‘if’ & ‘then’ statements. There are 57 channels which are associated to this tool. I have setup the same for youtube, twitter and many more channels and i am getting quick reactions through those trigger which i have set already. It becomes easy to measure all social signals from one easy platform.

Lyndon Antcliff
Email, Twitter and occasionally the free Moz bar.

I am a content based linkbuilder, a buzz marketing, newsjacking, linkbaiting type. I no longer care about seo as such. Don’t get me wrong it’s certainly not dead and never will be. But the aim of the game is to get links, improve brand awareness and improve customer base.

The three tools I mention are what I could not do without, although most will not think that Email and Twitter are a tool, but that is how I use them. My experience tells me what I need to know about a website these days. Few tools can replicate that

Dan Petrovic
There are many great tools which my team uses for link building and link management. This includes Majestic, Raven, Moz, BuzzStream, Ontolo and recently we’ve been looking at Cognitive SEO as well. But since the question is about what I use I’ll have to go off the beaten path, so I hope it won’t disappoint.

Google Webmaster Tools: I’ve built so much functionality around Google Webmaster Tools data that I would find it really uncomfortable to plan my campaigns without it. Before I create an outline for a link building campaign I look at the pages that have already attracted natural links and ask a question: “What made this content linkworthy?”.

Once I answer that question I can then plan content creation strategy and then focus on outreach. Google Webmaster Tools also helps me prioritise which type of content and keywords are worth targeting. I even built a custom tool which helps me crunch all the Webmaster Tools numbers and streamline the decision making process.

Fresh Link Finder: I try to keep link creation process as organic as possible and for this reason I’ve built a tool which helps me track natural links as they happen. Fresh Link Finder analyses three link sources: Google Webmaster Tools, Google Analytcis and server log files. It’s also capable of tracking referrer string data with .js much like Google Analytics code.

I log in daily and observe what content has attracted links and the quality of links generated. This allows me to connect with fans, build new relationships and credit those who link to me. From time to time I’ll have an opportunity to correct a link or in rare cases request a removal (if I feel the link is a risk to our link profile). One fun thing is that I can tell that I will get a link from an article before the article goes live (e.g. blogger clicks the link in a post draft before publishing the story).

Muil: Link building is relationship building. I like to start with my existing connections to source links from, rather than begging for links form complete strangers. What better place to start with than your own followers on Twitter? I drop my Twitter username in Muil and it gives me a list of users and their websites/blogs in a CSV file.

For me that’s a great starting point when building links through relationships. Of course you wouldn’t spam people all at once as social outreach works best when applied on an individual level.

Chris Higgins
As a marketing agency we are fortunate to have access to a whole host of cool tools and pieces of software to help us with our day to day tasks.

They all do their job really well, but I definitely have my favourite and as you may expect these are the ones I use most often at all stages of a client’s campaign, from inception through to ongoing monthly delivery.

SEMrush, Ahrefs and LinkRisk.

If you could only use 3 tools for your link building campaigns which 3 SEO Tools would you choose?

How to find good links that will help your website ranking?

How to find good links that will help your website ranking?

Link building has been one of the most hotly debated issues in the SEO community for the past few years and The controversy started in the SEO community back in 2012, when Google first released Penguin update.

Experts believe that your website organic ranking can get hurt if your website has the wrong type of backlinks. Wondering, How do you judge the quality of a website? What is a good website and from which web pages should you get links?

Links are still the most important ranking factor for search engine like Google Organic Ranking and here's how you'll find and build quality links.

What Is a quality links?
In my opinion, there are few factors that make a link quality backlink:

• Come from High Domain Authority, Page Authority and has high authority linkbacks.
• Not created by any automated software/application.
• Come from related site/topic.
• Not Paid.

How do i get quality backlinks?

• Relevant Source
• Trusted Source
• Sends traffic
• Few other Backlinks on the page
• Not easily acquired
• Authors/Bloggers
• Local
• Industry
• News

Make no mistake: all automatic backlinks are bad
All backlinks that have been created automatically have no positive influence on the rankings of your website. If these automatically created backlinks use the rel=nofollow attribute, there’s nothing you have to worry about.

If you used tools that automatically created backlinks in bulk for you, you should try to get rid of these backlinks to avoid a penalty. The link disinfection tool in SEOprofiler can help you to get rid of bad backlinks.

The easier it is to get a link, the less you will benefit from that link
For example,uploading an image to imgur.com and then adding a link to your site in the description or comments won’t do your website any good. Creating a blog on Tumblr and linking to your site also won’t boost your website rankings. If it is very easy to create a link, that link won’t have an effect on your rankings.

You do not need special metrics
Many webmasters only want to get backlinks from pages with a particular PageRank. While you can use this method, it is usually a waste of time and it makes link building more difficult than it really is.
If a website has an overall high-quality then it does not matter if the page with the link to your website has a low Google PageRank:

If a high-quality website adds a new page, the new page will have an initial PageRank of zero. Nevertheless, the page can still be very good. A page that has a PageRank of zero today can have a high PageRank tomorrow.

If only pages with a high PageRank had a chance, it wouldn’t be possible to get new pages in Google’s results page. Experience shows that new pages appear in Google’s results every day.

Using your common sense leads to lasting results
When you find a web page that could link to your site, ask yourself the following questions:
Does the linking page look good to the average web surfer? Does the page have interesting content?
Is the content related to my website? Does it make sense if the web page links to your site?

If you can answer all questions with “yes,” then you should try to get a backlink from that page. It doesn’t matter if that page has a low PageRank.

Google tries to imitate common sense with its algorithms. If you use common sense to build your links and follow the tips above, you make sure that the backlinks to your website will count in all future updates of Google’s algorithm.

How do I implement Search Engine Optimization on my Websites?

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Before You Start: Make sure the keywords you are planning to use are ideal for your business! Optimizing your webpages around bad keywords can be a huge waste of efforts. For help determining your optimal keywords, See Optimal Keyword Detection.

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Step 1: Find the webpage best suited to start SEO Optimization.

• Search: ( site:website.com “target keyword” ) to find which webpage is best suited to be optimized for that “target keyword”.  
• Doing this is extremely helpful when your website has a lot of pages. If your website has only a few pages, you should already know which one to optimize.

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Step 2: Optimize the Page Title Tag (meta tag).

The Page Title Tag is what appears first in search engine results, and also what appears in your browser’s title bar. Search Engines do have some ranking weight on page title tags, so remember when optimizing your page title tag to do the following:

• Be Mindful of Page Title Length: (50-60 characters)
• Place Important Keywords Close to the Front of the Title Tag: (city / product / service)
• Leverage Branding: (if more notable than company name)
• Consider Readability and Emotional Impact: (Convey most positive message possible)

i.e “(City) (Brand) (Product) (Service Offering) | (Company Name) or (Toronto) (A-Brand) (Furnace) (Cleaning for $X) | (Airi.io)” 

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Step 3: Optimize Meta Description.

Your webpage’s meta description is a brief snippet or preview to the information / content that is on the page. You want this description to be as concise and compelling as possible. Note: meta descriptions will not directly impact your search engine ranking, but if used correctly can improve user click through’s, which in turn can improve your search engine ranking.

• Recommended Length: between 150 and 160 characters.
• Only use alphanumeric characters.
• Avoid Similar or Duplicate Descriptions Tags.
• Let the searcher know exactly what content is on this page.

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Step 4: Optimize Header Tag.

Header Tags (H1) are not to be confused with Page Title Tags. They are similar, but have different purposes. Your webpage Title Tag is a keyword focused description of the content that shows up in search engine results, your webpage header tag is a keyword focused introduction to the content on the webpage itself, to improve user readability.

• Title Tag: How Surround Uses Personal Blogs in Digital Marketing – Surround
• Header Tag: When Digital Marketing meets Personal Blogging, games change!

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STEP 5: Implement Image Alt Text & Title.

Image alt text (alternate text) helps explain to search engines what the image is. Use Alt text to describe all aspects of the image, using as many accurate descriptors as possible. You can also add an additional attribute “image title”, to help further describe the image to search engines. The more images on the page with alt text and titles, the better. 

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Step 6: Implement Internal Site Linking.

Internal linking is a hyperlink on a webpage that directs traffic to another one of your webpages. What this does is make it easier for your visitors to navigate throughout the content on your website, which will improve your “user experience” in the eyes of search engines. 

The Philosophy Behind Link Building

Among Internet Marketer, there seems to have controversy when it comes to baclinks, link building strategies & it's importance. if you ask a group of online marketer, What is a backlink?, Why are backlinks So Useful?, How do search engines evaluate backlinks?, importance of backlinks in seo? link earning, etc you'll get different & vague answers from them.

To make you clear, in this post I'll write simple to understand definition of Philosophy Behind Link Building & to help you make sense of what's backlinks truly harmful for your website.

So, What is a Backlink?

A backlink is a clickable piece of text or an image that links one website, webpage, or files to another. As an example here is a link to the Local SEO Consultant at this website, which is surrounded by the anchor text "Local SEO Consultant", So, we’ve got the answer of most important question out of the way.

Backlinks are also knows as Internal Links, Inbound Links & Outbound Links. Let’s move on to Why are backlinks So Important to the web in general as well as for SEO prospective.

Why are Backlinks So Important?

Without backlinks the world wide web (aka WWW) as we know it wouldn’t exist. Without backlinks, how would we ever browse the internet? Now I know you’re going to Say, well I could search in Google to find the results I want. That however is not really going to work because how could Google find and index all the webpages on the Internet without being able to search around from link to link?. And even google managed (Many of you believe, "Google can do anything!") to do it & how could you visit those webpages, if backlinks don't exist on google search index?

So, Backlinks are useful & also important, because it's the reference of the WWW. Without reference we’d still survive, but getting around would be pretty difficult, wouldn’t it?

For example, if a Local SEO Expert has a website about how to build healthy backlinks, and received a backlink from another website about backlinks building, then that would be more relevant in a search engine's assessment than say a link from a site about carpet cleaning. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

How do Search Engines Evaluate Backlinks?

Search engines like Google, Yahoo! & Bing crawl the world wide web looking for new content to display to their searchers. They go from link to link, site to site and page to page finding content so they can show them when someone searches a query which each page is highly relevant for. These links could be on websites or blogs or document or social media sites. This is one of many reasons why backlinks is so important to SEO.

The number of backlinks is an indication of the popularity or importance of the particular website. Backlinks are important for SEO, because some search engines, especially Google, give more value to websites that have a good number of healthy quality backlinks, and consider those websites more relevant than others in their results pages for a user search query.

In Google's eye, A backlink considered to be a positive 'vote' for the receiving webpage from another granting webpage.

Why are Backlinks So Important in SEO?

In deciding how search engines rank webpages, they want to give their user the most relevant & useful result which satisfies the users search query. If you type ‘local seo services’ into Google and you get results for carpet cleaning and janitorial service companies, what are you going to do? You’re going to search in another search engine such as Bing or Yahoo!, and Google may have lost you as a user.

Google is the market leader in search and they have a 63.8% market share in the U.S according to comScore Releases February 2016 U.S. Desktop Search Engine Rankings. They’ve achieved this by giving us the best results when we search for things compared to their competitors. Therefore the key is giving the most relevant set of results for any of the billions of possible things somebody could type into the search box.

Not only are backlinks the reference that search engines use to find webpages but backlinks are one of the major signals that search engines use to decide how relevant and authoritative a particular page is. The links which point at individual pages from other web pages around the internet really help search engines to understand more about pages and how to best arrange them to keep their users happy. You’d be surprised. There’s a lot of information that can be collected from a backlinks and they gather the maximum information possible!

When the search engines calculate the relevance of a site to a user search query (aka keyword), they consider the number of quality inbound links to that site. So we should not be satisfied with merely getting inbound links & it's quantity, it is the quality of the inbound link that matters most. A search engine considers the content of the sites to determine the quality of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, If you are an Carpet Cleaner in Phoenix, Arizona and somebody searches for ‘carpet cleaner phoenix’ you want to be on page 1, right? Page 1 normally only has 10 results and you can bet that there are far more than 10 cleaners competing for that page 1 spot. Whilst there are a huge number of factors in Google’s algorithm and backlinks certainly aren’t the be all and end all, backlinks are one of the strongest factors currently used. In your case, Local SEO is highly important for your local businesses, and of course we do offer local SEO services.

Another reason you may want to achieve backlinks is to allure more visitors to come to your website. You can't build a website, and then expect that people will find your website without showing user the way. You will probably have to get the word out there about your site. One way business owner & webmaster got the word out used to be through backlinking. Let's talk about, how can we help you to build backlinks.

How Can We Help You to Build Backlinks?

Backlinks Building is what we usually do. As discussed, backlinks are not the only important search engine ranking factor to be considered but in any good SEO campaign you will have to build high quality backlinks to your website to help to show search engines that your site is relevant for the keywords agreed upon at the keyword research stage of the SEO Strategy. Building backlinks is known as off site optimization.

Honestly, it’s not easy to get natural authority backlinks (Great Healthy Backlinks Require a Great Amount of Time, Work & Content), after all why would another webmasters or websites owner link back to your site. Our job with the SEO link building campaign is to help you to create mirthful link worthy content for your website and then to use various plans and methods to inspire relevant webmasters or websites owner to link back to your website & content.

The days are long gone, when low-quality reciprocal links, links from link-farms, & paid links worked for search engine organic ranking. Instead we focus our all attention to creating high quality content. We create a serious content marketing strategy & execute them accordingly. We’ll be able to establish your business website as an authority site within your given niche or industry.

What's About Reciprocal Links, Link farms, and Paid Links?

There is much discussion about reciprocal links, link farms, paid links & It's Importance last few years. In the Google Jagger Update at October 2005, In this algorithm changes, Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. Reciprocal links were one of the targets of Google's Jagger update & Google not valuing reciprocal link exchange since then.

Many webmasters had agreed upon reciprocal link exchanges & paid links, in order to boost their website's rankings with the sheer number of inbound links. In a link exchange, one webmaster or website owner places a link on his website that points to another webmasters or owners website, and vice versa. Many of these links were simply not relevant, and were just discounted by google jagger algorithm update. So while the irrelevant backlink was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google Organic Ranking.

In a Paid Links, one webmaster or website owner places a link on his website that points to another webmasters or owners website for money. This links too act as reciprocal link & but called one way reciprocal link.

We must be carefully dealt with these kinds of link. Google not only check the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad website. Please read more about google's Link schemes.

How to get rid of the harmful links Pointing to your website?

• Ask webmasters to remove the links.
• Submit the harmful links to Google disavow tool.
• Make sure to regularly re-check your links.
• Contact Us & We"ll Help you remove harmful links.

What's Link Earning?

Link Earning is the process of creating high quality content that other webmaster, website owner and bloggers cannot fail to link to your website content. And hey, this give you more power if you’re a recognized brand that can build your link portfolio this way. This is indubitably the ideal scenario for any website owner. But if you’re NOT recognized as a brand, however, this version of link earning Technics is highly unrealistic expectation for you.

Because Search Engine Algorithms are highly dependent on quality & authoritative backlinks, you’re not going to rank if you don’t have high enough quality backlinks.

And guess what? If you don’t rank high on search engine organic result, the primary reference that would allow people to find your website useful and amazing, is besieged for all intents and purposes.

So you can’t be found in search engine's organic search unless you have enough backlinks, and you can’t realistically “earn” links unless people are finding your site.

What If I Use Backlink Building Tool?

I wouldn't recommend you to use a backlink building software, it has to be "manual". If you use a link building software to build Automated links, Google will eventually find out and your website could be penalized.

Here are some Automated Link Building Techniques that are definitely going to caught by Google Algorithm:

• Spun Content Submission.
• Blog & Forum Commenting.
• Forum Profile & Comment Link.
• Low Quality Directory Submission.
• Private Blog Networks.

Be Careful Of Outgoing Links: I’m going to keep this part simple, here are some quick guides for outgoing links:

• Bad Neighbourhoods (spam, warez etc sites)
• Moderate or Remove any obvious spam from user generated content and apply nofollow to any outgoing links.
• Don’t link to low quality sites/content.
• If you are selling links, Add the nofollow attribute to the links.
• Add the nofollow attribute to any affiliate links.
• Don’t hide outbound links.
• Periodically review and clean up broken outbound links.

Need High Quality Authority Link Building? Contact to one of our Link Building Specialists today to know more on how backlinks can help improve your website organic ranking.

How Do I Make a Begin Then?

Sylvester Stallone & Caitriona Balfe in Escape Plan Movie (2013)

Have a good read of the pages and posts of this site. We try to straightforward SEO as much as we can at here, and there is some good guidance that we write regularly. We also emphasize the importance of Good SEO Campaign & Mobile Marketing and if you are looking for Local SEO Services & Citation Building Service, we can help. Once you’ve decided what services you need from us, just fill out our contact form and we’ll get right back to you. We’d love to talk to you about your business and how we can help to take it forward online, and quite simply, make you more money.

Don’t worry, Our Local SEO Services & Citation Building Pricing is not expensive and we can talk through the options for you. We offer Guaranteed Local SEO and if you want instant traffic through PPC we can help you with Adwords Campaign Management too. We’re confident that you will have a huge return on your investment from our service. Contact Us Today!

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White Hat Organic Search Engine Optimization Strategies

White Hat Organic Search Engine Optimization Strategies

In order to get more visitors to your website, and convert these visitors to buyers increasing the sales of your products or services, you need to be on the first page of search engines result pages. The big question now is. Are you on the first page? If your answer is NO, then we have all you need to get you there. We have developed and tested the best white hat organic search engine optimization strategies which guarantee your website a first page ranking on your chosen keywords. This strategy does not only get you to the top of the first page, but they also make sure that you stay at the top.

With more and more people relying on search engines like Google, Bing, Ask, Yahoo and more for their everyday information and to find products and or services online, and with more than about 90% of them clicking on the links found on the first page of these search engines, you can't afford not to be on that first page if you want your website, product or service to be successful online. And our white hat organic SEO Strategies, which are based on years of development, research, tweaking and re-tweaking to meet every search engine algorithm change is just what you need to get a share of the thousands of visitors that click on links found on the first pages of search engines, and converting these visitors into potential and actual buyers for life. We base our SEO strategies to get the best results possible on:

1. Professional SEO Services

2. Organic SEO Services

3. Ethical SEO Strategies

4. Search Engine Marketing Services

5. Search Engine Optimization

6. Seo Marketing

7. Google Search Marketing

8. Search Marketing Company

9. Online Search Marketing

10. Digital Marketing Agency/Company

Professional SEO Services

We provide you with the most professional SEO services in the industry. For all your onsite and offsite search engine optimization needs, we have the most reliable, trustworthy and customer oriented services. Our expert search engine marketing professionals will work with you closely from the start to the end of each project, to make sure that you are happy with our services and to guarantee the best results possible. If you need to optimize your website to be more search engine and user friendly, that is making the most out of the keywords chosen for the website, while at the same time providing the best content which is readable and informative to your visitors, and then our professional digital marketing services are meant just for you. Also, if you are more interested in just some offsite SEO services so as to give your website and sales an added push to the top, then don't hesitate to contact us for a quote.

Organic SEO Services

With our many years of experience and research, we do not only pride ourselves with organic search engine optimization services that will get you on the first page for your chosen keywords on Google which is one of the world's widely used search engines, but our organic search engine optimization services will also take your website on the top of other search engines such as Baidu, the most used search engine in China and Asia, Bing-former MSN Bot and Microsoft's search engine, Yahoo and Ask and many other minor and local search engines for the same keywords.

Ethical SEO Strategies

Ethical SEO Strategies, also known as white hat SEO are search engine optimization strategies focused on short term and long term results, which follows all the major search engine's guidelines and requirements for website and webpage Online Search Marketing. These strategies, unlike black hat SEO strategies, are adored by all search engines, as such; your website will be more search engine friendly, thereby increasing your ranking on search engine result's pages. With our ethical SEO strategies, which has been tested over and over again, and adapted to changing search engine algorithm and guidelines over the years, and always coming out with positive results, your website's traffic and visitors is sure to skyrocket.

Search Engine Marketing Services

For years, SEM or Search Engine Marketing has been looked upon as the under lying block of many companies' online website marketing strategies. The logical reasoning behind this is that, when somebody searches for a particular word or words and your site shows up, that person is basically a potential visitor and a potential buyer of whatever product you are selling or services you are offering. But if your website is not found on search engines and search results, then you are missing out on a large amount of potential website traffic, which studies have shown is one of the most qualified as well as highest converting traffic online. With our Search Engine Marketing Services, we can simply be an extended part of your marketing department and can assure that your site gets seen by that hungry and thirsty visitor who searches for your targeted keywords, by blending our search engine marketing services into your other marketing objectives.

Search Engine Optimization

Search engine optimization generally abbreviated SEO is a process whereby a website's or webpage's visibility is improved in search engines' organic search results. There are basically two ways to optimize a site for better search results. Onsite SEO-involves working on the website's or webpage's content, Meta tag, Meta description, and image titles, descriptions and Others Meta tags to make them more search engine friendly and hence search engine optimized. Offsite SEO on the other hand involves more on the interaction of your site with other sites and generally through linking the site's pages to other website pages with related or unrelated content depending on some considerations such as page rank, and traffic rank. But to be frank, there isn't any magic solution or approach that works for all websites. That is why we will analyze your site, its pages and content, keywords as well as your competitor's so as to create a unique and well-informed strategy specifically for you to ensure your search engine optimization campaign is an utmost success.

Seo Marketing

Search engine optimization marketing or seo marketing is a process whereby a website or company focuses its marketing strategies on seo. This means that they entirely rely on higher ranking on search engine search results for potential sales. This can either be done through sponsored listings on specific search terms, or through organic search listings. We can save you time and money by doing all your seo marketing for you, while you just seat back relax and focus on taking orders and making your customers happy.

Google Search Marketing

With the many search engines out there, and with each of them pulling out new guide lines for webmasters to follow in order to get higher ranks in their search results, it becomes obvious that you have to choose what search engine to focus your efforts on. That is where (put your website name here) comes in, with a fully comprehensive Google search marketing campaign tailored to suit and please the biggest search engine with the highest user monthly and global searches. With our Google search marketing campaign, you will get your website's ranking focused particularly on Google. We will send you to top of both local Google search results, if your business is concentrated in a specific geographical location, and international search results, if you are more global. This is a one in all Google search engine solution for better ranking on Google.

Search Marketing Company

As a leading and specialized search marketing company, you can trust us with all your seo requirements. We have been around for a long while now, and the reason of our success as a search marketing company is the fact that we help our clients to generate a steady flow of traffic to their websites from search engines that they would never have imagined possible. Whether you are looking for a customized seo solution for your website or an offsite seo campaign to boost your traffic and sales, our team of highly experienced seo experts can help you get your website at the very top of search engine results. By integrating all our white hat seo strategies and innovations into your goals, we provide you with the perfect search engine marketing solution you need.

Online Search Marketing

While your marketing team focuses on your offsite marketing, let us focus on your online search engine marketing, since it is what we do best. We can easily intergrade into your company's marketing department to boost your company's visibility online, and hence increase traffic, and potentially increase sales. And all this will only cost about half or less than what you might spend on training your own online search marketing representative, not to mention that we are also experts in the field. So you will get a team of expert’s working day and night to make sure that you succeed online, And for far less than you can ever imagine. Request a quote now, to get an online search marketing campaign customized to your website's needs.

Digital Marketing Agency

The world is becoming a visual place. That is why we have put together a digital marketing agency, which is focused on optimizing your website for video searches and other related digital searches. With the ability of users to fine tuned their searches to specific kinds of information like videos or audios, it is primordial that your website is also optimized to be able to capture some of these fine tuned searches, And our digital marketing company do just that. Since many other seo service providers completely ignore these strategies, this means less competition in these searches and easy ranking for you at the top of the search results.