How do I implement Search Engine Optimization on my Website?

Before You Start: Make sure the keywords you are planning to use are ideal for your business! Optimizing your webpages around bad keywords can be a huge waste of efforts. For help determining your optimal keywords, See Optimal Keyword Detection.

Optimize the Page Title Tag.
The Page Title Tag is what appears first in search engine results, and also what appears in your browser’s title bar. Search Engines do have some ranking weight on page title tags, so remember when optimizing your page title tag to do the following:

• Be Mindful of Page Title Length: (50-60 characters)
• Place Important Keywords Close to the Front of the Title Tag: (city / product / service)
• Leverage Branding: (if more notable than company name)
• Consider Readability and Emotional Impact: (Convey most positive message possible)

Optimize Meta Description.
Your webpage’s meta description is a brief snippet or preview to the information / content that is on the page. You want this description to be as concise and compelling as possible. Note: meta descriptions will not directly impact your search engine ranking, but if used correctly can improve user click through’s, which in turn can improve your search engine ranking.

• Recommended Length: between 150 and 160 characters.
• Only use alphanumeric characters.
• Avoid Similar or Duplicate Descriptions Tags.
• Let the searcher know exactly what content is on this page.

Optimize Header Tag.
Header Tags (H1) are not to be confused with Page Title Tags. They are similar, but have different purposes. Your webpage Title Tag is a keyword focused description of the content that shows up in search engine results, your webpage header tag is a keyword focused introduction to the content on the webpage itself, to improve user readability.

Implement Image Alt Text & Title.
Image alt text (alternate text) helps explain to search engines what the image is. Use Alt text to describe all aspects of the image, using as many accurate descriptors as possible. You can also add an additional attribute “image title”, to help further describe the image to search engines. The more images on the page with alt text and titles, the better.

Implement Internal Site Linking.
Internal linking is a hyperlink on a webpage that directs traffic to another one of your webpages. What this does is make it easier for your visitors to navigate throughout the content on your website, which will improve your “user experience” in the eyes of search engines.

5 Reasons Your Website Needs to be Optimized for Multi-screen Browser

Do you know the top 5 reasons your website needs to be optimized for multi-screen browsing?

Have you ever tried to visit a business page to retrieve information or book an appointment and you find yourself swiping right, left, up, down, and everywhere just to read one page?

How much more convenient would it be to just find another business that has a website fully optimized for quick and easy mobile browsing or appointment booking.

There are many reasons your website needs to be optimized for multi-screen browsing. However, having a business website that is responsive to mobile phones, tablets, and screen sizes certainly makes a customer’s browsing experience a lot simpler but it’s not all about comfort. Here’s why multi-screen optimization is essential for your small business growth:

Over half of internet traffic is mobile

If your goal is attracting traffic to your website, you need to start thinking mobile. Everyone is on mobile, over 80% of internet users are browsing on their mobile phones or tablets. As a business owner, you need to get on board with what the majority of prospective consumers are doing or risk falling behind to competitors.

Mobile users behave differently

Mobile users tend to consume more visual media like, short videos and photos. Getting the attention of this type of traffic requires a well optimized design.

Google favours multi-screen responsiveness

Google will rank your website higher if it works on all screens. And customers will be able to find you faster if your website works on their device.

Differentiate your brand

However, if you’re website is not yet optimized, you’re feeling like you need to catch up with the growing needs of technology. The truth is that about half of small businesses still haven’t made the change to multiscreen optimization. Introducing a responsive design is a way for you to get an edge on your competition.

Grow your social media presence

Social media shares also tend to be higher from mobile browsing. Meaning people are more likely to share pages from your website across social platforms while browsing from their phone.

The goal should be to have one website that works on hundreds of different screens, browsers and mobile devices.

How do I implement Search Engine Optimization on my Websites?

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Before You Start: Make sure the keywords you are planning to use are ideal for your business! Optimizing your webpages around bad keywords can be a huge waste of efforts. For help determining your optimal keywords, See Optimal Keyword Detection.

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Step 1: Find the webpage best suited to start SEO Optimization.

• Search: ( site:website.com “target keyword” ) to find which webpage is best suited to be optimized for that “target keyword”.  
• Doing this is extremely helpful when your website has a lot of pages. If your website has only a few pages, you should already know which one to optimize.

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Step 2: Optimize the Page Title Tag (meta tag).

The Page Title Tag is what appears first in search engine results, and also what appears in your browser’s title bar. Search Engines do have some ranking weight on page title tags, so remember when optimizing your page title tag to do the following:

• Be Mindful of Page Title Length: (50-60 characters)
• Place Important Keywords Close to the Front of the Title Tag: (city / product / service)
• Leverage Branding: (if more notable than company name)
• Consider Readability and Emotional Impact: (Convey most positive message possible)

i.e “(City) (Brand) (Product) (Service Offering) | (Company Name) or (Toronto) (A-Brand) (Furnace) (Cleaning for $X) | (Airi.io)” 

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Step 3: Optimize Meta Description.

Your webpage’s meta description is a brief snippet or preview to the information / content that is on the page. You want this description to be as concise and compelling as possible. Note: meta descriptions will not directly impact your search engine ranking, but if used correctly can improve user click through’s, which in turn can improve your search engine ranking.

• Recommended Length: between 150 and 160 characters.
• Only use alphanumeric characters.
• Avoid Similar or Duplicate Descriptions Tags.
• Let the searcher know exactly what content is on this page.

---

Step 4: Optimize Header Tag.

Header Tags (H1) are not to be confused with Page Title Tags. They are similar, but have different purposes. Your webpage Title Tag is a keyword focused description of the content that shows up in search engine results, your webpage header tag is a keyword focused introduction to the content on the webpage itself, to improve user readability.

• Title Tag: How Surround Uses Personal Blogs in Digital Marketing – Surround
• Header Tag: When Digital Marketing meets Personal Blogging, games change!

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STEP 5: Implement Image Alt Text & Title.

Image alt text (alternate text) helps explain to search engines what the image is. Use Alt text to describe all aspects of the image, using as many accurate descriptors as possible. You can also add an additional attribute “image title”, to help further describe the image to search engines. The more images on the page with alt text and titles, the better. 

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Step 6: Implement Internal Site Linking.

Internal linking is a hyperlink on a webpage that directs traffic to another one of your webpages. What this does is make it easier for your visitors to navigate throughout the content on your website, which will improve your “user experience” in the eyes of search engines. 

How To Speed Up Your eCommerce Website

We hear a lot of story about ecommerce website slow loading issue, which ultimately impact negatively. Before we learn How to Speed Up eCommerce Site, we might want to know, how a slow loading website negatively impact your business bottom line.

A website is said to have a high success when it load fast.

Page loading issue is obviously play a crucial part of any website’s User Experience (UX) & Search Engine Ranking. And many times we neglect this critical issue to serve better aesthetic design, a new nifty slider, add more images or unnecessary function to a site.

Imagine, You have great product showcase & content on your website, but if the site take longer than 10 seconds to load, most of your user might leave your website & all your efforts will be unseen by potentials buyers.

Design VS UX

Unfortunately, your website visitors don't pay much attention to all the bells and whistles you want to add to your websites, but they care about how fast your website load. And if your website doesn’t load quickly, you will lose potential visitors, conversions and off-course the purpose of the website “Revenue”.

Additional negative impact is website loading time is a high important factor when it comes to ranking especially Google search ranking & advertisement. Google publicly announced site speed is an important organic ranking factor among their other 200+ factors, in their Webmaster Central Blog at April 09, 2010.

Matthew "Matt" Cutts the former head of the web spam team at Google wrote a follow up article about website speed in his personal blog "speeding up your website is a great thing to do in general. Visitors to your site will be happier (and might convert more or use your site more), and a faster web will be better for all.”

Statements made by other Googlers, John Mueller - Webmaster Trends Analyst at Google.

We do say we have a small factor in there for pages that are really slow to load where we take that into account.
We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we’ll crawl from your site.

If you have a slow ecommerce website Google might crawl the site slower and that’s really bad – especially if you are adding new products, blog posts or making changes to your website.

I found similar statement on Bing Webmaster Guidelines, in their statement the call it "PAGE LOAD TIME (PLT)" & Bing direction about PageSpeed is "This element has a direct impact on the satisfaction a user has when they visit your website. Slow load times can lead to a visitor simply leaving your website, seeking their information elsewhere. If they came from our search results that may appear to us to be an unsatisfactory result that we showed. Faster is better, but take care to balance absolute page load speed with a positive, useful user experience."

A Very interesting recent (April 4, 2016) speed experiments ran at Forbes has concluded:

“Over the testing period users read fewer articles each day whilst experiencing delays loading each web page.”

In this article I’m going to dig some essential ecommerce Industry Stats regarding Webpage Speed. Because speedy sites do better than slower ones, we’ll talk about stats relevant to ecommerce website. Then, we’ll dive a little deeper and give you 11 Actionable Tips on How to Improve your eCommerce Website Load Times.

Research by Radware Ltd. suggests that slow load times are having an increased impact on e-commerce websites: assuming a conversion rate of 2% and an average spend of $115 per person, as the Centre for Retail Research  estimates, a site that gets 100,000 visitors a day would lose over $130,000 a day if 57% of its visitors bounced from frustration over slow loading.

Page Speed Affects eCommerce Website Conversion Rates

According to  Radware, a one second delay in page time equals a 7% loss in conversions, 11% fewer page views and a 16% decrease in customer satisfaction.

Webperformance Today  found that for every one second of improvement, Walmart.com experienced a 2% jump in conversions.

• The median top 100 ecommerce home page takes 5.5 seconds to render feature content.
• The median page has increased in size by 13.59% in one year.
• Forty-eight percent of the top 100 retail sites fail to compress images.

Today, a fast-loading website is a necessity; isn't a luxury. A website load fast should improve your visitor satisfaction levels and the number of conversions, for instance. 50% of Customers expect a site to load in less than 2 seconds, even majority of them tend to close a website that isn’t loaded within 3 seconds. Almost 75% of online shoppers who’ve trouble with websites speed performance say they won’t return to the site to buy again. And obviously they would also recommend their friends not to buy or go through those websites.

John: Joe, Where you get the awesome shoe?

Joe: I first tried to buy it from abcdeal, but the site load too slow; so I bought it from xyzdeal.

OK, what does it mean? It means, abcdeal had a potential customer joe (may be joe will never come back to that website), but lost as it’s site load slowly & the site lost Joe’s friend’s too.

So, how can i improve my eCommerce site speed?

In this article, I will explain you step by step guide to increase the speed of your eCommerce website.

Step 1: Test Your eCommerce Website Loading Speed

To improve your website speed, you first have to determine why it is slow. In order to understand that, run your website though a speed test. It’ll help you discover the areas you need to improve & current state of your website speed & performance.

There are quite a few decent (and free) site speed checkers available online. I like  Google PageSpeed Insights Most. With this free Google Tools, you can test your website's mobile & desktop devices load time of individual pages. The tools also analyze website performance & give you actionable suggestions to make your website faster.



Visit the site, enter your site URL and run the test. It’ll grade your website 0-100 for mobile & desktop user performance & experience.

Another great tool I would like to introduce you is  Pingdom, Try their  Pingdom Website Speed Test, This tool measures the performance of your website by Load time, Page size, & number of HTTP requests. Pingdom shows you how long it takes to load your site on the first visit (how long it would load for someone who never visited your site before) and for the second visit (how long it would load if someone visited your site before and has assets cached in their browser). It also shows you how many http requests it needs to load your page.

In short, it is an easy-to-use tool to help webmasters, site owners and web developers everywhere optimize the performance of their websites.

Speed Test & Accessibility Tools I Recommend

PageSpeed Insights by Google -  https://developers.google.com/speed/pagespeed/insights/

Pingdom -  http://tools.pingdom.com/fpt/

Website Report by University of Illinois -  http://fae.cita.uiuc.edu/

WebPagetest - https://www.webpagetest.org/

Step 2: Reduce HTTP Requests

A Website, essentially, is a collection of data files. Now, imagine that a separate HTTP request is required each time the browser needs to fetch a file from your server. If the browser continues to get your site’s files in this manner, the site will take a long time to load.

So, How to reduce the number of HTTP requests?

Use CSS Sprites: Despite the scary name, a CSS Sprite is just a group of images combined into one. For Example, if you need to load 2 versions of the same button (active and inactive), you can bundle them together. This way, it’ll take just one HTTP request to acquire the entire CSS sprite (image bundle), and then you can display the appropriate image depending on the situation.

Enable KeepAlive Connections On Your Server: Usually, browsers can make one HTTP request per one HTTP connection. However, if you have KeepAlive connections enabled, the browser will be capable of sending multiple HTTP requests (data requests) over the same TCP connection.

Step 3: Optimize Images

In almost 87% of my personal project, I found images are the culprit for website slow loading issue. Don’t be careless with your images; think about how you can optimize them. It’s ok if you want to showcase your products by high resolution images, but try to optimize/resize them as much as possible.

According to Radware, roughly 45% of top 100 e-commerce sites on the web don’t bother to compress their images.

You can use free tools like tinypng.com or tinyjpg.com to dramatically reduce the size of your images, while the image quality defer silently.

Step 4: Reduce the Number of Plugins Installed

You know, plugins add extra functionality to your web store’s pages, by including one or more CSS & JavaScript files (Think about Review Widget, Social Media Sharing Plugin, Pop Ups, and Newsletter Signups, etc…) integrated with your website template.

As long as the plugins installed & stay on active mode (doesn’t mean you really use it), your web store CMS loads those plugins CSS & JavaScript files in non-render-blocking way. Meaning, the browser loads them via HTTP  request & spends some time to loading those unnecessary files.

What is a problem though: Browser loads those files even if you don’t use the plugin. As long as it is installed, it will continue to load the files.

So, I really recommending you uninstalling unnecessary plugins for improving your web store’s performance. Not the ones you are using of course. But absolutely, please do remove the ones you are currently not using.

Step 5: Choose a Optimized Template

Unfortunately, your online store’s performance is somewhat dependent on which template you have installed. A template that is optimized for performance includes all styles in one CSS file, and includes all necessary JavaScript in one JavaScript file, loaded in a non-blocking way (or at least keep it minimal). A template that is not optimized for performance has multiple CSS and JavaScript files, and loads them in a render-blocking way.

So before you buy a template, I recommend you to test the template with Google Pagespeed Tools and see the performance score.

Step 6: Optimize the JavaScript and CSS files

OK. Now comes the tricky part. If you already have a template installed on your website, and you don’t want to buy & install another template, but still want to improve your site’s speed & performance, you have to manually optimize your files.

Here is How To:

You can make your files smaller by Minifying JavaScript & CSS files with any of the available third-party tools:

• SmartOptimizer
• YUI Compressor

Step 7: Use a Fast and Reliable Hosting Servers

Your hosting company and package have a huge impact on the speed of your eCommerce site. Make sure your web host’s servers run well and can handle your busiest times. For example, you’re running a flash sale. Can your host handle the added traffic quickly and efficiently? If not, find another web host.

One more thing to consider is that it’s best to get a Dedicated IP Address for your account. As per GoDaddy, a dedicated IP could “ensure faster response during periods of high traffic load.” (If your site uses an SSL certificate, this means there already is a dedicated IP allocated for you, since it’s required to establish an SSL connection.)

8. Use a PHP Accelerator

What PHP Accelerators do is increase the speed of PHP Application, which leads to “improvements of web page generation throughput by factors of 2 to 7.”

Although it’s hard to imagine that no such accelerator is installed on your server yet, check with your webmaster/web host to make sure there is one. Some widely-used PHP accelerators include:

• Alternative PHP Cache (APC)
• XCache

If you have a site written in a programming language other than PHP, most likely you won’t need an accelerator for it. (For instance, no corresponding tool is required for a Java  Based Website.)

Step 9: Use GZIP Compression

Gzip Compression allows the server to compress site files when returning them to the browser, which reduces the size of files exchanged and, of course, shortens the time it takes to load a page. According to Google, this feature can reduce the file size of one’s pages and stylesheets up to 70-90%.

GZIP Facts:

• GZIP performs best on text-based assets: CSS, JavaScript, HTML.
• All modern browsers support GZIP compression and will automatically request it.
• Your server must be configured to enable GZIP compression.
• Some CDNs require special care to ensure that GZIP is enabled.

Ask your web host if their server support GZIP Compression. It can greatly speed up your eCommerce site by reducing files size without ruining image quality or the site itself.

Step 10: Include Breakpoints for Mobile

A breakpoint is the point at which your webpage will resize or respond to suit the best browsing configuration for the screen that your customer is viewing.

If a webpage doesn’t offer multiple breakpoints for different screen resolutions, the viewing quality of the site will be negatively impacted.

11. Use a Content Delivery Network

A content deliverynetwork (CDN), essentially, is a network of additional servers used to deliver site content to the user. The beauty of using a CDN is that such content as your videos, images, CSS files, or JavaScript can be gathered from multiple servers at one (even a closer one to your user!), which spurs their delivery.

You see, a browser can establish only a limited number of simultaneous connections to one domain. But this limitation is lifted if you use a CDN. Popular content delivery networks include:

• CloudFlare
• MaxCDN
• EdgeCast
• CacheFly

It should be mentioned, however, that content delivery networks don’t come cheap, and you may choose to exhaust other means of accelerating your site before you turn to a CDN provider.

Be sure to consult a Professional SEO Consultant on how a CDN may affect your traffic from image search first.

As we have seen, website load speed directly correlate to user experience & search engine ranking. If you care about your search engine rankings, and the experience of your users, you should be improving performance of your website.

If you think that your website still too slow, let me know; I'll inspect your website & help you speed up.

On Page SEO Checklist: 17 Ways to Optimize Your Page

If you’re just getting the hang of all the things that go into an optimized webpage, there’s no doubt the list can be overwhelming.

What is on-page SEO?

On-Page SEO refers to the process of making your pages appeal to both search engines and human. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see.

on-page SEO is the foundation on which your website must be constructed for better search engine ranking.

In this article, I’ll show you an On-Page SEO Checklist and This checklist can help you improve organic traffic, drive leads and improve your position in search engine results?

1. Title Tag

Ensure each page has a unique and descriptive title. A title is the most important on-page SEO element and usually target keywords present in title type helps return relevant pages on search engines.

Advice: Title Tag Should be 55-65 characters including spaces.

2. Description Tag

The description tag should include the most important keywords within 156 characters including spaces.

The description tag is important for your site visitors as they are the summary of the page content that they see on search results. The keywords in meta description used to help websites rank in the earlier days, but not much anymore because of manipulation of this element for SEO, in the past.

Advice: Ensure each page has a unique description.

3. Heading Tags

Unlike title and description, The heading tag is visible on the web page to the human visitors. It is also important from search engine point of view as search engine bots acquire the information about the page from the heading tag, especially h1 tag.

H1 tags are meant for the Headline and therefore, your Title should be wrapped around this tag. However don’t over optimize your page by adding keywords to sub-headings which are H2, H3, and H4.

The purpose of H tags is to tell Google how the content is structured for readability. E.g. Our title describes the topic of this post, followed by sub-headings which further explains and goes into detail about On-Page SEO.

Advice: Place your targeted keyword in the h1 tag.

4. Write High Quality Content

The page content is what makes it worthy of a search engine organic result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. And All the on-page optimization in the world won’t help you if no one finds your content useful.

The content of a page must contain keywords chosen for a particular page. These could be targeted keywords or long tail keywords or synonyms. Just make sure the keyword density is not too high, which means use them only when they make sense to the human reader.

5. SEO-Friendly URLs

Keep the URLs clean and fill them with keywords or words that aptly describe the content. The URLs say a lot about a site’s architecture and often is considered important for SEO as well as usability.

URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.

6. Optimize Images

When you see a picture of a baby crying, you instantly recognize what’s going on in the picture.

The problem is, this instant recognition isn’t possible for search engine spiders at this time. Instead, you must help the spiders understand each of your images with HTML alternative text attribute called alt tags.

What is image alt text?

The short answer is, it’s the text that the search engine uses to understand images.

7. Content Length

Page content length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. For your written posts, 1,500+ words should be the minimum.

Advice: Improve content to match/better content on competitor websites.

8. Internal Linking

Internal Linking help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. For instance, if you've written about a topic that's mentioned in your blog post on another blog post, ebook, or web page, you should link to that page. That will not only help retain visitors on your website, but also demonstrate the other relevant and authoritative pages to search engines. It

• helps readers find what they’re looking for 
• helps your audience get to know, like, and trust you 
• helps search engines crawl every page on your site 
• helps search engines create an accurate sitemap

9. Site Map:

Every site must have a sitemap. However, even if sites don’t have one, they get indexed by search engines. The presence of a sitemap makes it a tad easier to find and index pages, for the search engines.

Every site should have an HTML sitemap, and every page should link to that sitemap, probably in the footer for your website user.

10. Text Navigation:

Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see. Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top nav.

11. Robots.txt:

It’s important this file exists, even if it’s empty. The Robots.txt file tells the search engine spiders what not to index. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site (this has been known to happen!).

Advice: If you have your robots.txt file, Check it with Google Webmaster Tool Robots.txt Tester. The robots.txt Tester tool shows you whether your robots.txt file blocks Google web crawlers from specific URLs on your site.

12. Loading Speed:

Google has stated on the record that page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.

Make sure it doesn’t take more than 4 seconds for your page to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.

Advice: Check Google PageSpeed Insights or use tools like Gmetrix.com to analyze and improve a website’s performance.

13. Use of MultiMedia:

Visuals are a great addition to any Page. The use of multimedia enhances the search engine positioning of a site and add visuals. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.

14. Use Social Sharing:

You need social media share and like icons on your webpage, especially if you generate content at regular intervals in the form of blogs or press releases.

Although, Social signals not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link. So don’t be shy about placing social sharing buttons prominently on your site.

Learn How To Manage Your Social Media.

15. Outbound Links:

Outbound links have a small role to play on search ranking and they are totally under your control. This is an easy, white hat SEO strategy to get more traffic. Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.

16. Fix Mobile Usability Issues:

Google is invested in providing users a great mobile experience. See how your site is performing on mobile devices with the Mobile Usability Report, located within Search Traffic section of Google Webmaster Tools. This report lets you know if your touch elements are too close, if your content is sized to the viewport, your flash usage, font size and more.

If you want to check your website mobile usability issue , you can use Google’s mobile friendly test tool.

Advice: Learn How to Fix Common Mobile Content and Usability Issues.

17. Use Structured Data Markup:

Giving search engines as much information as possible about your site and the information it offers can only enhance your performance, so it’s become key for pages that want to outrank their competition to use structured data markup (also known as rich snippets) to enhance their search engine listings.

Structured data can have a multitude of benefits, ranging from improved CTR in the SERPs to better SEO performance overall. Here’s what you need to know about adding structured data markup to your site.

Tools for Adding Structured Data:

• Schema Creator by Raven – http://schema-creator.org/ 
• Schema Generator by 51 Blocks – http://www.51blocks.com/tools/schema-generator/
• microDATAgenerator by 630 Marketing – http://www.microdatagenerator.com/

What is your On Page SEO Strategy? Let us know in comments how much time and expertise you provide to on page SEO of your site.

How To Write SEO Friendly Blog Post

I think that your post should focus on what matters to your audience, not search engines. That said, there is no harm in optimizing it for search engines to help it get discovered. In fact, SEO is a great way to get your blog discovered by relevant people without spending your budget.

In this post, I would like to give you some tips on writing blog posts that are both very readable as well as SEO-friendly.

Optimize your Post Title: 

Use Google Keywords Planner to learn what people are searching for online. If there are many people who are searching for the phrase that is included in your title, and the competition for that phrase is low - you have a better chance to rank higher and have many people click into your content.

Optimize your Post Description:

Post Descriptions play a major role in search engine ranking, and description act as sales copy for your blog post. The Description has to be a short text which indicates the main topic of the page. If the meta description contains the search term people use, the exact text will be shown by Google underneath your URL in the search results.

Research long tail keywords:

Find 1-2 long tail keywords and use them a few times inside your content, preferably in the title and the first 100-200 words. Don't force it! Only use the keywords if they naturally fit the test you're writing.

Use SEO Plugin:

Use an SEO plugin, like Yoast for Wordpress, to optimize your content.

The most popular blog SEO tool for WordPress is the WordPress SEO by Yoast. Yoast has a wide variety of SEO tools for blog articles and website pages. The image shows one of the Yoast tabs for a recent blog article. The plugin analyzes the blog article for 18 different SEO factors and rates it while providing a “street light” style ranking of Red – Yellow – Green based on the articles ranking on each SEO factor.

Create Engaging Content:

Make sure your content is engaging - the longer people will spend with your content and the lower your bounce rate will be, the higher search engines are likely to rank your page.

Use and Optimize images:

Your blog posts shouldn't only contain text, you should also have images that help explain your content. But search engines don't just look for images. Rather, they look for images with alt text.

You can figure out an image's alt text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines interpret the meaning of the image. As you can see below, the alt text is "related-search." Think of alt text as an interpreter for search engines. Search engines cannot interpret what an image means without the text to explain it.

You can also use Infographics, videos, and slides which might give your reader excellent visual supplements.

Post Length:

Post Length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. For your written posts, 1,500 words should be the minimum.

Keyword Diversity:

Use different text every time you post a link to your content. Google doesn't like duplicates, so make sure that on every forum or article you include a link to your content from, you will use the different text.

Link internally when possible:

Internal links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. For instance, if you've written about a topic that's mentioned in your blog post on another blog post, ebook, or web page, you should link to that page. That will not only help retain visitors on your web site, but also demonstrate the other relevant and authoritative pages to search engines.

Internal Linking

• helps readers find what they’re looking for 
• helps your audience get to know, like, and trust you 
• helps search engines crawl every page on your site 
• helps search engines create an accurate sitemap

To find more Internal Linking, you can read more about Internal links and It's importance in SEO?

Link to External Helpful Resources:

Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in .edu or .gov creates a better user experience and shows search engines you truly want to help searchers. They’ll reward you with higher rankings and more traffic.

Use Categories and Tags:

One of the best things about blogs is how organized and interconnected they can be. Taking advantage of that with categories and tags helps both readers and search engines. A few rules of thumb to keep in mind:

• Use keywords for categories and tags where possible. This strengthens the keywords in each post and builds keyword-rich tag and category pages. 
• You should have no more than 12 to 24 categories total. 
• Each post should be in 3 categories or less. 
• Tags should not be the same as categories because it confuses search engines. 
• The sweet spot for tagging blog posts appears to be 5 to 10 tags per post, but you can have as many tags total as you want.

Post Regularly:

Adding actual and functional information to your website will give the search engine the idea that your website is alive. If it’s not an active website, the search engine will crawl it less often and it might become less appealing to the search engine to include the page in the search results.

What other blog writing tips have improved your SEO? I’d love to hear your thoughts in the comments!
Read How to promote your blog posts?

White Hat Organic Search Engine Optimization Strategies

White Hat Organic Search Engine Optimization Strategies

In order to get more visitors to your website, and convert these visitors to buyers increasing the sales of your products or services, you need to be on the first page of search engines result pages. The big question now is. Are you on the first page? If your answer is NO, then we have all you need to get you there. We have developed and tested the best white hat organic search engine optimization strategies which guarantee your website a first page ranking on your chosen keywords. This strategy does not only get you to the top of the first page, but they also make sure that you stay at the top.

With more and more people relying on search engines like Google, Bing, Ask, Yahoo and more for their everyday information and to find products and or services online, and with more than about 90% of them clicking on the links found on the first page of these search engines, you can't afford not to be on that first page if you want your website, product or service to be successful online. And our white hat organic SEO Strategies, which are based on years of development, research, tweaking and re-tweaking to meet every search engine algorithm change is just what you need to get a share of the thousands of visitors that click on links found on the first pages of search engines, and converting these visitors into potential and actual buyers for life. We base our SEO strategies to get the best results possible on:

1. Professional SEO Services

2. Organic SEO Services

3. Ethical SEO Strategies

4. Search Engine Marketing Services

5. Search Engine Optimization

6. Seo Marketing

7. Google Search Marketing

8. Search Marketing Company

9. Online Search Marketing

10. Digital Marketing Agency/Company

Professional SEO Services

We provide you with the most professional SEO services in the industry. For all your onsite and offsite search engine optimization needs, we have the most reliable, trustworthy and customer oriented services. Our expert search engine marketing professionals will work with you closely from the start to the end of each project, to make sure that you are happy with our services and to guarantee the best results possible. If you need to optimize your website to be more search engine and user friendly, that is making the most out of the keywords chosen for the website, while at the same time providing the best content which is readable and informative to your visitors, and then our professional digital marketing services are meant just for you. Also, if you are more interested in just some offsite SEO services so as to give your website and sales an added push to the top, then don't hesitate to contact us for a quote.

Organic SEO Services

With our many years of experience and research, we do not only pride ourselves with organic search engine optimization services that will get you on the first page for your chosen keywords on Google which is one of the world's widely used search engines, but our organic search engine optimization services will also take your website on the top of other search engines such as Baidu, the most used search engine in China and Asia, Bing-former MSN Bot and Microsoft's search engine, Yahoo and Ask and many other minor and local search engines for the same keywords.

Ethical SEO Strategies

Ethical SEO Strategies, also known as white hat SEO are search engine optimization strategies focused on short term and long term results, which follows all the major search engine's guidelines and requirements for website and webpage Online Search Marketing. These strategies, unlike black hat SEO strategies, are adored by all search engines, as such; your website will be more search engine friendly, thereby increasing your ranking on search engine result's pages. With our ethical SEO strategies, which has been tested over and over again, and adapted to changing search engine algorithm and guidelines over the years, and always coming out with positive results, your website's traffic and visitors is sure to skyrocket.

Search Engine Marketing Services

For years, SEM or Search Engine Marketing has been looked upon as the under lying block of many companies' online website marketing strategies. The logical reasoning behind this is that, when somebody searches for a particular word or words and your site shows up, that person is basically a potential visitor and a potential buyer of whatever product you are selling or services you are offering. But if your website is not found on search engines and search results, then you are missing out on a large amount of potential website traffic, which studies have shown is one of the most qualified as well as highest converting traffic online. With our Search Engine Marketing Services, we can simply be an extended part of your marketing department and can assure that your site gets seen by that hungry and thirsty visitor who searches for your targeted keywords, by blending our search engine marketing services into your other marketing objectives.

Search Engine Optimization

Search engine optimization generally abbreviated SEO is a process whereby a website's or webpage's visibility is improved in search engines' organic search results. There are basically two ways to optimize a site for better search results. Onsite SEO-involves working on the website's or webpage's content, Meta tag, Meta description, and image titles, descriptions and Others Meta tags to make them more search engine friendly and hence search engine optimized. Offsite SEO on the other hand involves more on the interaction of your site with other sites and generally through linking the site's pages to other website pages with related or unrelated content depending on some considerations such as page rank, and traffic rank. But to be frank, there isn't any magic solution or approach that works for all websites. That is why we will analyze your site, its pages and content, keywords as well as your competitor's so as to create a unique and well-informed strategy specifically for you to ensure your search engine optimization campaign is an utmost success.

Seo Marketing

Search engine optimization marketing or seo marketing is a process whereby a website or company focuses its marketing strategies on seo. This means that they entirely rely on higher ranking on search engine search results for potential sales. This can either be done through sponsored listings on specific search terms, or through organic search listings. We can save you time and money by doing all your seo marketing for you, while you just seat back relax and focus on taking orders and making your customers happy.

Google Search Marketing

With the many search engines out there, and with each of them pulling out new guide lines for webmasters to follow in order to get higher ranks in their search results, it becomes obvious that you have to choose what search engine to focus your efforts on. That is where (put your website name here) comes in, with a fully comprehensive Google search marketing campaign tailored to suit and please the biggest search engine with the highest user monthly and global searches. With our Google search marketing campaign, you will get your website's ranking focused particularly on Google. We will send you to top of both local Google search results, if your business is concentrated in a specific geographical location, and international search results, if you are more global. This is a one in all Google search engine solution for better ranking on Google.

Search Marketing Company

As a leading and specialized search marketing company, you can trust us with all your seo requirements. We have been around for a long while now, and the reason of our success as a search marketing company is the fact that we help our clients to generate a steady flow of traffic to their websites from search engines that they would never have imagined possible. Whether you are looking for a customized seo solution for your website or an offsite seo campaign to boost your traffic and sales, our team of highly experienced seo experts can help you get your website at the very top of search engine results. By integrating all our white hat seo strategies and innovations into your goals, we provide you with the perfect search engine marketing solution you need.

Online Search Marketing

While your marketing team focuses on your offsite marketing, let us focus on your online search engine marketing, since it is what we do best. We can easily intergrade into your company's marketing department to boost your company's visibility online, and hence increase traffic, and potentially increase sales. And all this will only cost about half or less than what you might spend on training your own online search marketing representative, not to mention that we are also experts in the field. So you will get a team of expert’s working day and night to make sure that you succeed online, And for far less than you can ever imagine. Request a quote now, to get an online search marketing campaign customized to your website's needs.

Digital Marketing Agency

The world is becoming a visual place. That is why we have put together a digital marketing agency, which is focused on optimizing your website for video searches and other related digital searches. With the ability of users to fine tuned their searches to specific kinds of information like videos or audios, it is primordial that your website is also optimized to be able to capture some of these fine tuned searches, And our digital marketing company do just that. Since many other seo service providers completely ignore these strategies, this means less competition in these searches and easy ranking for you at the top of the search results.