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About Google Ad Planner & How it Works!

Google Ad Planer

Google Ad Planner was came out back in June 24, 2008, is a free Internet media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed internet marketing decisions.

Google Ad Planner helps you better segment and identify our target audience based on the targeted user behavior. It delivers you targeted demographics for thousands of sites, enabling you to provide a better marketing approach and effective media buying strategy. It also helps answer you critical questions that have thus far stymied Online Marketers of all shapes and sizes.

What  you can did by Google Ad Planner:

1. Define audiences by demographics and interests.

2.  you can create your display network lists and automatically upload that list intoy our Adwords campaign seamlessly.

3. Search for websites relevant to your audience.

4. Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.

5. Create lists of websites where you’d like to advertise and store them in a media plan.

6. Generate aggregated website statistics for our media plan.


1. Site thumbnails: Ad Planner crawls the web to capture thumbnail images of the homepage screenshots for domains and subdomains in Ad Planner. Learn how thumbnails relate to the appearance of sites.

2. Site categories: Site categories in Ad Planner are generated using Google AdSense content classification algorithms. Our technology uses factors such as keyword analysis, word frequency, font size, and the overall link structure of the web to determine what a webpage is about.
Additionally, publishers who claim their sites through the Ad Planner Publisher Center can verify and update these categories. Categories that have been verified and updated by publishers will be denoted by 'Data source: Publisher'.

3. Site description: Site descriptions are provided by publishers and highlight the site's theme, audience, and unique benefits. At this time, site descriptions are only available from publishers that have claimed their Ad Planner site listing.

4. Site description: Site descriptions are provided by publishers and highlight the site's theme, audience, and unique benefits. At this time, site descriptions are only available from publishers that have claimed their Ad Planner site listing.
Site traffic
Ad Planner offers various metrics to describe a site's audience. These include:
  • Unique visitors (cookies)
  • Unique visitors (estimated cookies)
  • Unique visitors (users)
  • Reach
  • Pageviews
  • Total visits
  • Average visits per visitor
  • Average time on site
To provide site traffic estimates, Ad Planner uses a hybrid methodology that combines sample user data from various Google products and services and direct-measured site-centric data.

Direct-measured, site-centric data

Ad Planner provides the ability for publishers to opt-in direct measured site-centric data as measured by Google Analytics.
When Google Analytics data is provided, Ad Planner displays direct measured data for:
  • Unique visitors (cookies)
  • Pageviews
  • Total visits
  • Average visits per visitor
  • Average time on site
5. Demographics: Ad Planner demographics are generated through demographic inference algorithms that combine third-party demographic data with Google sample data. The third-party demographic data is licensed from an industry-accepted consumer research panel operated according to industry best practices by a full-service research firm. The firm employs a variety of panel recruiting techniques to ensure the quality of their panel.
6. Audience interests: Aggregated audience interests in Ad Planner are generated by applying Google's interest classification system to Ad Planner's aggregated sample data. Ad Planner classifies aggregated opt-in user data into interest categories based on sites that users are visiting. These audience interests are presented in aggregated form in Ad Planner to help better understand the interests of the totality of visitors to a given site and are not used to categorize individual users or for individual user targeting on a particular site or across the web.

7. Ad specifications and ad presence: By analyzing Google web crawl data, Ad Planner estimates the presence of advertising on sites and the specific ad sizes and formats of those ads. Also, using the Ad Planner Publisher Center, publishers can review and update these ad specifications. Ad Specifications that have been reviewed and updated are denoted by 'Data Source: Publisher'.

8. Ad placements: Ad Planner obtains ad placement information from Google AdSense and Google Ad Manager. Ad impression data is available when viewing ad placements. This data comes directly from the publisher ad servers and is denoted by 'Data source: Publisher ad server'.
  • Google AdSense: All AdSense placement targeting-enabled placements that have sufficient traffic for Ad Planner to measure are displayed in Ad Planner.
  • Google Ad Manager: Publishers using Google Ad Manager can opt in their ad placements to display in Ad Planner.


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