Google Optimize Available Globally: Free and Premium Optimize 360 A/B Testing Tools

We know at March 15, 2016 Google Introduced the Google Analytics 360 Suite and at September 28, 2016 they rolled out Google Optimize — a free version of enterprise-class web and mobile-web testing and personalization tool. Google Optimize is aimed at help Small Businesses and Professionals track website data and it is the free version of Google Optimize 360.

At that time we were told that:

Google Optimize will be globally available at that time. Additionally, we’re including enhancements to many of our existing free products. Read on for details.

March 30, 2017 Google has announced that its Optimize and Optimize 360 A/B website testing tools are now available to everyone after a prolonged period in beta.

Both Free and Premium versions of the tools allow businesses to try out different versions of their company websites to see how each version performs based on the desired outcomes. They allow for a full A/B test with a WYSIWYG visual editor with drag-and-drop components. Tests can be targeted to specific types of users, and URL rules can be set to determine the pages that should be tested.

As we know Optimize is free, but Optimize 360 is not. Optimize 360 doesn't have a price listed online, but Convert has listed it at more than $150,000 a year. The differences are mainly in how many tests can be run at once. The free version only allows for three concurrent tests, and target metrics are limited to three as well. Optimize 360 has unlimited tests and target metrics available.

Google Optimize Features

Easy to Implement: A Google recent survey showed 45% of small and medium businesses don’t optimize their websites through A/B testing. The two most common reasons given were a "lack of employee resources" and "lack of knowledge to get started."

If you're part of that 45%, Optimize is a great choice for you. Optimize has many of the same features as Optimize 360. It's just right for small and medium-sized businesses who need powerful testing, but don't have the budget or team resources for an enterprise-level solution.

Optimize is easy for anyone to set up. Early users of Optimize have been happy with how easy it is to use. In fact, it's built right on top of Analytics, so if you're already an Analytics user you'll add just a single line of code to get Optimize up and running. With just a few clicks more, you can start using your Analytics data to design experiments and improve the online experience for your users.

Easy to Use: Worried about having to hire someone to run A/B tests on your site, or frustrated about not knowing how to do it yourself? Don't be. The Optimize visual editor allows for WYSIWYG (what-you-see-is-what-you-get) editing so you can change just about anything on your site with a drag and a drop. And more advanced users will enjoy the ability to edit raw HTML or add JavaScript or CSS rules directly in the editor.

Easy to use google optimize

Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have flexible URL targeting capabilities to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule you've set will apply to a specific URL on your site, use the new Optimize URL tester. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.

Easy to Understand Data: Google Optimize calculates results based on your existing Google Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions.

Easy to understand google optimize data

Google also upgraded the improvement overview (see image above) to help you quickly see how an experiment affects the metrics you care about most, whether that means purchases, pageviews, session lengths, or whatever else you’re tracking in Analytics.

Easy to Try: Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day. Google offering Optimize to everyone to help deliver better user experiences across the board.

Try Google Optimize

As of today, Google Optimize is available in over 180 countries. And we're not done yet: Keep an eye out for more improvements and announcements in the future.

See the Complete Customer Journey: Marketers require full visibility and context to see what’s really happening across all customer touchpoints, devices, and channels.

Useful Insights, not just more Data: Marketers need enormous computing power, data science and smart algorithms, all working together to quickly make sense of data for them. In other words, built-in intelligence to do the heavy lifting for marketers and make insights easy to see.

Enable better sharing within your organization: Marketers seek to put insights into everyone’s hands and get the whole company on the same page — resulting in stronger cross-functional goals and smarter decision-making.

Deliver engaging experiences to the right people: Internet Marketers want to make their brand immediately useful to consumers. With integrations across multiple Google technologies, the suite products not only work well together, but also with other products, including AdWords, DoubleClick, and 3rd-party platforms — enabling marketers to take immediate action and drive business impact.

What are you waiting for? Try Google Optimize Right Now!