Internal links and It's importance in SEO?

What are internal links?

Internal links are links between pages on the same site. For example, a link from the home page to a category page or links from a product page to similar product pages.

In short, internal links are links within the site and not pointing outside of the domain.

Why are internal links important?

Internal links are important for three main reasons.

• Crawl
• Relevance
• Priority

Here's a brief explanation of each.

Crawl 

Internal links provide navigation for users and search engines. A solid internal link structure ensures a site is maximizing crawl efficiency, which is the building block of SEO.

Relevance 

Proper internal linking provides relevance though linking related pages together and doing so with descriptive anchor text. A good internal linking structure creates 'neighborhoods' of content on the same subject or theme.

Priority 

Internal links provide a signal about what pages are most important on a site, generally measured by how many times you're linking to that page. Essentially, if you think a page is important, you link to it more often.

Internal links are links within your own website and are important in creating proper navigation and crawl paths, enforcing relevance and signaling priority.

About Backlinks!

While Google is so busy with the panda updates, Google+ Local and Penguin Update, the search results aren't what they used to be. For the first time ever, Google’s going to penalize website having Bad Links & OVER Optimization Issue. But Still Back links is Important for website Google organic Ranking, and this article is for How important are back links?

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high organic rank on Google. Of course, you’re content and Meta tags must represent your data with positive density percentages. Google then takes your website and performs a mathematics equation and places a numeric value on your website depending on one of the most important features, and back links.


A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. But after Google penguin update, reciprocal links can be considerate as violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. As Per Google Webmaster Guideline You shouldn’t engage with

• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
• Buying or selling links that pass PageRank

When Google Bot crawls any website & found backlinks to your website, and also found an outgoing link from your website to that website may determine Google’s that you engage with link exchange schemes.

So, if you did link-exchange in past, we advise you remove all links that’s represent the reciprocal link.