Create a winning SEO campaign with SEO PowerSuite

SEO PowerSuite is a comprehensive pack of 4 SEO tools, each dealing with a particular aspect of SEO. The package has all you need to get top search engine rankings and see your traffic and sales boost. Check out the step-by-step guide below to create an SEO campaign that's a smashing success.

1. Find your target keywords

Decide on the keywords you'll be building your SEO campaign around.

Step 1: Get keyword ideas. Run Rank Tracker and follow the Wizard's instructions to create your first project. Switch to the Keyword Research workspace, and press "Suggest" to have hundreds of great keyword ideas generated for you with the use of over a dozen keyword research methods.

Step 2: Pick keywords with most profit-generating potential. Look at your keywords' KEI (Keyword Efficiency Index) to choose the most profitable keywords.

The terms with a green KEI are frequently searched for and have pretty low competition. Simply put, these can bring you lots of visitors — while being comparatively easy to rank for.

2. Check your website's rankings

Run a ranking check to see where your website currently stands.

Step 1: Select your target search engines and run the check. Press  in Rank Tracker and choose your target search engines to see your website's current ranks for the selected keywords.

Step 2: Identify keywords you need to focus on. Take a look at your current ranks — you may be ranking well for some terms already. Spot keywords your website doesn't rank high for, and concentrate your SEO efforts on those.

3. Detect on-site issues and fix them

Run a site audit to reveal errors and warnings that are holding your rankings back.

Step 1: Scan your website. Run WebSite Auditor and enter your website's URL to start the analysis.

Step 2: Find your site's weak spots. Take a close look at the factors with error and warningstatuses. Switch between Details and Recommendation to see problem pages and get tips.

Make sure you fix errors and deal with warnings accordingly to make your website search engine friendly.

4. Optimize your landing pages

Create relevant, keyword-rich content using specific optimization tips.

Step 1: Analyze your pages. Go to the Content Analysis module in WebSite Auditor, select the page you'll be optimizing, and enter your keywords. Let the software run a quick analysis of your page to get your page’s current optimization rate, details on keyword usage and other SEO stats.

Step 2: Follow optimization instructions. Pay attention to any factors with an Error or Warningstatus. Switch to the Competitors tab for details on how your top-ranking competitors are optimizing any given page element, and the Recommendation tab to get specific, keyword- and page-targeted advice on how to improve your page's optimization. Follow these tips to see your rankings (hence visits, hence sales, remember?) skyrocket.

5. Eliminate harmful links

Examine your backlink profile and get rid of the links that are dragging your rankings down.е

Step 1: Evaluate your backlink profile. Run SEO SpyGlass and enter your website's URL to collect your backlinks.

Go to the Link Penalty Risks tab, select your backlinks, and hit  to see if some of them may be doing your website more harm than good.

Take a closer look at links with a penalty risk over 40% and examine these pages to decide which of the links need to be removed.

Step 2: Get rid of bad links. If possible, reach out to webmasters of sites spammy links come from, asking them to take the links down. If there's a large number of harmful backlinks in your profile, or if outreach proves ineffective, you can tell Google to ignore these links by disavowing them.

To generate a disavow file in SEO SpyGlass, select the links you want to disavow, right-click them, and hit Disavow backlinks. Go to Preferences -> Disavow/Blacklist Backlinks to review your disavow file, and hit Export to save it on your computer when it's ready.

Submit the file you created to Google Disavow Tool, and voila - Google will know which links to ingore when deciding on your website's authority.

6. Build quality links

Expand your link profile with relevant, high quality backlinks.

Step 1: Discover link prospects within competitors' backlink profiles. Create projects in SEO SpyGlass for your best ranking competitors to see where they got their backlinks from. In a competitor's project, hit  to analyze their backlinks' quality. Pay attention to backlink authority factors like Page and Domain PR (or Moz's PA/DA), Domain Age, Link Value, etc., and identify top link sources. Export your shortlisted links through File -> Export or by copying them to a spreadsheet.

Run LinkAssistant and create a project for your site. Use the File ->Import option to load the link sources you've exported from SEO SpyGlass.

Step 2: Find more potential link partners. To find even more link partners using advanced search methods, hit .

Step 3: Reach out. In your LinkAssistant project, click  to contact potential partners and inquire if there are link opportunities available, such as guest posts, listings in quality business directories, or others.

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Create a winning SEO campaign with SEO PowerSuite:

• Find your target keywords
• Check current visibility in search engines
• Detect on-site issues and fix them

• Optimize your pages' content
• Get rid of harmful links
• Build new quality backlinks

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Reasons You Should Use AuthorityLabs

We all know the life and needs of agencies are different than those of in-house marketers. Providing successful marketing to several clients, versus just one business, can be a heavy burden. Although tools are essential for both types of marketers, certain tools benefit certain marketers better than others. AuthorityLabs is a great example of a tool that not only an SEO can benefit from, but an entire agency. SEO tools like AuthorityLabs help agencies monitor multiple client’s rankings, while sharing data as a team to meet client goals.

1. Monitor Your Client’s SEO

From harsh penalties to simple errors, SEO can change quickly. Agencies have to constantly monitor these changes and stay up to date on their client’s ranking behaviors. If an agency slips and misses an important update, a drop in rankings is the first thing a client will notice.

“How come I’m not showing up on page one when I search ‘my business’ in Google?”

AuthorityLabs makes monitoring client’s rankings manageable by homing all of the SEO tools you need under one roof. Dissect analytics and stay on track of local rankings and (not provided) keywords, all while sharing SEO data with clients and the team.

2. Track and Analyze Client’s Competitors

Clients want real data, especially when it comes to data about their competitors. Using AuthorityLabs, analyze different competitors patterns and keywords to see what kind of opportunities your client may be missing out on. You can also track competitors by comparing a client’s domain against theirs using the same sets of keywords. Once competitors are added into the system, group and sync domains to get a side by side comparison of your client’s rankings and their demographics.

3. Brand Your Analytics

When using third-parties for data and analytics, converting results into your own agencies branding can be difficult. Luckily, AuthorityLabs is 100% white label, meaning you can customize reports with an agency’s logo and branding. This gives clients a comforting feeling knowing all of the data is coming from the agency they hired, as well as trust the data from AuthorityLabs. You can also invite clients to login with their own login access so they can see the specific reports and ranking data.

4. Avoid Additional User Costs

Have a large agency? No need to fear additional user costs! Most companies have a user limit included with the original cost. Any extra users (usually any amount over one user) results in an additional charge for licenses or logins. For larger agencies, this means an affordable tool can become unaffordable quickly.

Authority Labs understands the needs of agencies and therefore doesn’t charge extra for additional user accounts. The seo and social team can both login to AuthorityLabs at no additional cost, as well as give multiple people and clients access to ranking reports.

5. Track Mobile Rankings

Whether you need to compare a client’s mobile rankings with their desktop rankings, or just want to stay on top of the overall #mobilegeddon impact, AuthorityLabs gives agencies a safe place to track all rankings.

The best part of AuthorityLabs’ mobile tracking is the ability to compare a client’s mobile website rankings side-by-side with their desktop and local rankings. The side-by-side feature gives agencies a complete understanding of how a client’s website is seen by viewers when their searching from their phones in a specific zip or postal code.

6. Schedule Weekly or Monthly Reporting 

AuthorityLabs was created to save time. Anyone who manually runs reports knows how tedious and time consuming it can be, especially for multiple clients. Prioritize your day by creating automated data exports for your clients, producing weekly and monthly ranking reports. In addition to scheduled reporting, agencies can keep track of current rankings, changes in ranking, historical rankings, download PDF reports, use a public link feature, instant CSV exports of single domains, or use the rank tracking API. Reporting for multiple clients has never been easier.

7. Track Results by Location

If a client’s campaign is targeting a given country, city, or zip code, you’ll need more than just basic rank tracking. AuthorityLabs gives agencies the ability to track domains in every country and language offered by Google, Yahoo! and Bing. City and zip code level tracking becomes more important as engines geotarget search results based on a searcher’s locale. When adding domains to track, you can choose a city or zip code to find out how Google presents your client’s site to searchers in each specific location.

8. Unlock Now Provided Keywords

Finally crack analytics and discover what those mysterious Now Provided keywords are. Those keywords are essential for bidding and offer numerous opportunities for rank improvement. Several keyword targeting opportunities went missing after “not provided” was rolled out and popular keywords were no longer displayed in analytics. With the Now Provided tool from AuthorityLabs, you can show clients which keywords are driving traffic and better optimize campaigns.

Take a Tour With Us

Haunted houses, the statues of Rome, and the Great Wall of China all make great tours. But, what’s even better? Our Authority Labs guided tour! Although this tour’s only spooky visitors is it’s tracking data, all of your ranking questions will be answered, and we hope, your SEO dreams will come true.

Want info about pricing and more detail? Contact us! We’d be happy to assist your agency with all of it’s SERP needs.