8 Tools to Schedule Social Media Posts

Maintaining a constant social media presence can be difficult, especially for busy Blogger, Solopreneur, Freelancer and Small Business Owner looking to stay in touch with their circles. Luckily, there are plenty of free tools out there to help ease the burden. One of the most useful functionalities for this tool is the ability to schedule your future posts.

No matter who you are and what you do, you should be taking advantage of these tools. Here is a list of 8 best free Multi-Platform Apps for Scheduling your next Social Media Updates.

8. Hootsuite

Hootsuite is the most widely used platform for managing social media, created by Ryan Holmes in 2008. Hootsuite Free plan is perfect for individuals who want to start managing multiple networks. Manage multiple networks, schedule posts, and engage your audience, all in one place for Free.

Hootsuite Also has a broad range of apps, including their web-based original, mobile apps (iPhone and Android), desktop apps (Windows, Mac and Linux) and add-ons for Firefox and Chrome, all with the power to schedule updates.

Social Platforms Support: The desktop and web-based apps allow you to schedule to Twitter, Facebook, Facebook Pages, LinkedIn, Ping.fm, WordPress, MySpace, and Foursquare, while the mobile apps are limited to Twitter and Facebook.

Hootsuite Free Account Features:

• 3 Social Profiles included
• Basic Analytics
• Basic Message Scheduling
• Access to basic Apps
• 2 RSS feeds included
• SSL Secure Get Started–Free

7. Buffer

If you’re looking for free software that is easy to navigate, looks simple, and can make your team more efficient, then Buffer is definitely your key to managing social media. Once you create your account, you can choose the social networks you want to add to it.

The application was designed by a group of European expats in San Francisco, most notably Joel Gascoigne and Leo Widrich. Gascoigne is currently the CEO of Buffer, while Widrich is the COO. By June 2015, the team had reached 34 people from different parts of the world.

Buffer Save your time managing social media, Schedule, publish and analyze all your posts in one place.You can use Buffer for free with limited features. But if you use it for the free trial period and you love it, there’s no reason to pass on the great offer, because it really does cater to all of your marketing needs in the simplest way possible.

Social Platforms Support: Facebook, Twitter, Google+, LinkedIn and Instagram.

Buffer Free Account Features:

• 1 Social Accounts per platform
• 10 Scheduled posts per profile
• Optimal timing tool
• Link shortening and tracking

6. Everypost

Everypost is the social media publishing tool most acclaimed by content professionals, social marketers, SMBs and Digital Agencies.

Everypost has some shortcomings, but overall it’s a great little app that has the potential to make your life a lot easier. Posting the same message to multiple social media accounts can seem like a great big waste of time and with this free tools you can schedule social media posts, you no longer have to worry about that. It’s a straightforward and simple app to use and it does what it sets out to do – saves you time posting to social media.

Social Platforms Support: Facebook, Twitter, LinkedIn, Google+, Pinterest, and Tumblr

Everypost Free Account Features:

• 1 Social Accounts per platform
• 3 RSS feeds included
• 1 Team member
• 10 Scheduled posts per profile
• Email Support

5. SocialOomph

SocialOomph helps boost social media productivity by scheduling your social media posts. It offers a variety of interesting features that boost your marketing strategy. SocialOomph Users can easily schedule updates, identify quality follows, and even monitor social media activity. The Social Oomph platform integrates with a number of platforms and has helped thousands of users save time on their social media campaign management.

Social Platforms Support: Twitter, Facebook, Pinterest, LinkedIn, Plurk, and App.net.

SocialOomph Free Account Features:

• Track keywords
• Save and reuse drafts
• URL shortening
• Purge DM inbox
• Up to five Twitter accounts

4. SlackSocial

SlackSocial is a free social media Scheduling and Management tool. It’s one stop solution for managing all your social networks and profiles. SlackSocial support almost all the popular social networking platforms. It’s extremely simple to use and real time and money saver.

Social Platforms Support: Facebook, Twitter, LinkedIn, Blogger and Tumblr.

SlackSocial Free Account Features:

• Unlimited social profiles
• 10 posts/day
• Email reporting
• Easy profile and post management
• Real time delivery reporting

3. LaterBro
No need to register, Send Twitter or Facebook status updates later.

LaterBro uses the API (application programming interface) provided by Twitter and Facebook so that it will simply connect to your account on either service. You won’t need to sign up for a LaterBro account, and you won’t need to give them any of your account credentials. Just click the service for which you’d like to schedule a status update.

Social Platforms Support: Twitter and Facebook.

2. MavSocial

MavSocial, whose name is a hybrid of maven and social, aims to be a trusted expert in managing your business's social media content. Its business-oriented visuals and management allow you to consolidate your social activity in one place. Unlike other platforms, MavSocial gives you the option to post in multiple languages, even on the other side of the Great Firewall of China. Plus, the starter kit is free, with the option to upgrade to an expanded platform for enterprises.

Their free plan offers some good features for individuals looking for a simple way to manage their social media platforms. They can link two social media networks with one page per network. It also includes 1GB of visual content storage, time and date post scheduling, access to over 35 million stock photos, RSS feeds, customer support through email and community forums, a photo editor, and more.

Social Platforms Support: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Tumblr.

MavSocial Free Account Features:

• 1 user 2 social media profile
• 10 posts/ network/ day
• Digital Content Library
• Native Video Publishing
• Stock Image Library Access
• Campaign Management & Calendar

1. SocialPilot

SocialPilot is a social media management app geared specifically at online stores, though it can be used by many other types of businesses.

SocialPilot is geared towards retails, it’s capable of integrating with your eCommerce site and sending out branded Facebook posts. You’re able to post about your products directly on social media using existing product photos on the site.

Social Platforms Support: Facebook, Twitter, Instagram, LinkedIn, YouTube, Tumblr, VK, and Xing.

SocialPilot Free Account Features:

• Up to 3 connected profiles
• 10 posts sharing per day
• 30 posts in scheduling queue
• Content discovery & suggestions

Scheduling your Social Media Posts is such a simple way to increase productivity and just give you more time to focus on other things.

But Keep in Mind, Just because you are scheduling your posts, it doesn't mean that your social media accounts are totally hands off. You still need to monitor your account for mentions and to engage with your followers. You'll have a much stronger social media presence if you do so.

Hope you find these tools useful, I’d love to hear what social media tools you have found useful - are we missing any of your regular tools?

Google Penguin 4.0, Penguin is now real-time and more granular.

Yesterday Google Announced on their official Webmaster Central Blog that after four year and five months of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. With this update, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after googlebot re-crawl and re-index a page. The Penguin algorithm will be able to devalue spam by adjusting ranking based on spam signals, rather than affecting the ranking of the whole site.

Penguin is now part of Google’s core ranking algorithm, It is real-time and more granular.

Penguin Algorithm, The Real Time Update.
The Penguin Algorithm is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using unethical SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes.

Penguin becomes more page-specific, not sitewide only.
As we know Penguin Algorithm was a sitewide penalty but Google’s last official statement saying that it's now page-specific. Google also said this new Penguin algorithm is “more granular.” From its post:

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Can your website be affected by Penguin 4.0?
If your website were affected by Penguin in the past and you don't see a recovery, then that probably means your website is still affected and you should go with Penguin Cleanups.

Soon we’ll be hearing from many SEOs, Website Owner and SEO Tools Developers success and failed stories of Penguin recovery, as they analyze the changes their sites have made. I'd give this a couple weeks to fully roll out and check my analytics to see if there are any changes.

How To Increase Organic Traffic From Google To Your Blog

Traffic is one of the most common issue every internet marketer and website owner concern about. If you are an website owner then you definitely want people easily find your website or blog on google rather than your competitors. And when they find and land on your website, depending on the traffic source we called it Direct, Organic, Paid and Referral Traffic.

What is Organic Traffic?

"Organic traffic" is traffic that comes to your blog as a result of search engine natural/free/unpaid search results. When a search engine like google returns its search results, it usually gives us two type results: organic and paid.

Organic search results are the webpage listings that most closely match the user’s search query based on relevance, also called “natural” search results. Paid results are basically advertisements — the Web site owners have paid to have their Website display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

So when anyone click your webpage link from the search engine “natural” listings and reach your website, your website get a organic traffic.

How to Increase Organic Traffic From Google?

So, you want to get more organic traffic from google to your blog?

all you have to do is make sure your blog is displayed in google organic search results. Everyone wants to achieve higher google organic rankings, That’s because google organic search traffic is a proven.

The only trouble is, SEO keeps evolving, and no-one wants a penalty because of practicing the tricky methods. Google has been rolling out updates, ranging from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network deindexing updates to prevent search spam.

So what I'll do to increase my blog google organic ranking?

I'm not going to suggest you to hire SEO Professionals, instead I would suggest you to do it yourself. Whether you’re an internet newbie or expert, the following actionable tips will increase your blog google organic ranking:

Focus on 'long tail' keywords

Long tail keywords are phrases which can be very specific to your business. For example, if you blog about office cleaning and janitorial service in Toronto, trying to target ‘cleaning Toronto’ will have high competition levels from other blog and achieving a high google organic rank for this keyword will be difficult.

Instead, aim for long tail keywords which relate to a specific product or service, e.g ‘office cleaning service in Toronto’. This is more likely to target searchers who are using specific search terms to find the exact service they need. These specific, or niche, long tail keywords tend to have low competition levels and are therefore easier for your blog to gain high google organic ranking.

Consistent and Fresh Content

If you’ve decided you want to dedicate time to your blog, then it’s vital to make sure you are able to do this consistently. If you have written 5 blogs then don’t publish these all at once; instead, stagger them regularly across several weeks. Google rewards content which is fresh and provides useful information for users. Plus, regular blogs/articles positions you as a credible resource and enhances the authority of your website.

Create Valuable Content

Content, is ultimately what every user is searching for – in some form or another. It may be articles, video, wikis, blogs, or other social media, but it is all content, and the Useful and informative of it you have, the bigger your slice of the Google pie will be. If you have More valuable and useful content than other sites for a given search keyword, which site do you think Google is going to send its organic traffic to if its desire is to give the user the best results and experience possible? to your website.

Google is always going to remain committed to providing the best experience that it possibly can for users, and if your content is deemed as ‘low quality’ by Google, then its ranking will drop as they will see it as being of no use to their search engine users.

The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.

Ethical Link Building

There has been a lot of chatter about link building following Google’s crackdown on the spammy links which previously dominated SEO. Keep in mind when you build links for your blog:

• Avoid spamming 
• Aim to provide value to users of the sites you want a link from 
• Provide links to content relevant to the site you want a link from 
• Prevent stuffing the anchor text with lots of keywords 
• Avoiding being too promotional on Social platforms 
• Aim to contribute

There are many ways of finding ethical link sources around the web, here are a few different types of websites that could provide a link opportunity:

• General directories 
• Local business directories
• Bookmarking websites
• Social websites
• Reach out to related bloggers to write about your blog
• Participating on related community
• Answer question on Q&A sites like quora
• Write Guest Posts

You can also assist in effective link building without the help of any other sites, simply by building internal links within your own website. If you are creating content about a specific aspect of your business, then link to the related page(s) within your site. This shows Google that what you are talking about is relevant and can encourage visitors further into your site.

Pay Respect to Google Webmaster Guideline

Some people think that they are clever enough to outsmart Google. But they’re not. Though underhand tactics can gain momentum for a site, this is always for the short term. Google inevitably finds out, punishes your site and you end up in a far worse position than you were in initially. Dedicating time and planning to a well thought out SEO Strategy will see your blog reap the rewards in the long term.

Optimize for your Blog Reader not for Search Engine

To do everything you possibly can to improve your website’s SEO, optimisation needs to be a priority when you create, edit or update any of your content. This starts by writing meta tags for each page of your site which gives search engines a clear description of the content on each page. The most important meta tags are meta titles and meta descriptions.

Optimize your blog post title
The title provides a short description for each page which tells the search engine about the content of the page – this should contain keywords as near as possible to the start of the descriptions.

Optimize your blog post description
Descriptions are for search engines too, but they also provide info to users about the content within each page. This is your chance to entice search engine users to click through and browse the services or products that you have to offer.

Try to Lower your Blog Bounce rate

As usability is at the heart of Google’s SEO practices, their algorithms monitor how long users stay on a site – widely known as a website’s ‘bounce rate’. A high bounce rate indicates that the page didn’t contain content that was relevant to the user, or that the page offered a poor user experience. You should continue to strive to keep your website's bounce rate as low as possible by identifying factors which could be causing your users to leave your site.

Make the most of Google's Keyword Planner

Google’s Keyword Planner provides a fantastic starting point for businesses that want to find out which keywords they should try to rank well for. Google’s Keyword Planner was originally created for their AdWords users, but you can still use it without paying to advertise.

Simply type in some key phrases that you think your customers will use to try to find you. Google’s Keyword Planner will deliver a list which details the number of monthly searches for these terms, as well as the competition level for each. This helps businesses to identify the most beneficial keywords to target throughout their content.

Find and Get involved in related online community

Providing useful content to your online customers cements your authority within your company’s niche. Invite your online audience to ask questions and provide feedback to gauge opinions about the products that you deliver. Not only does this give you an insight into what your potential customers think and what they want, it also gives your website authority within Google rankings as you are providing what users are looking for – useful content.

Get Social

Social signals are already impacting Google Organic Rankings and many industry experts believe that will only increase. In a study conducted by Searchmetrics, seven social media activities ranked in the top eight factors that contributed towards SEO – particularly Google Plus.

Constantly Test & Optimize

You’re not quite done yet! The web is a living medium, and it’s never too late to better optimize your blog and content. There is always room for improvement, so don't be afraid to test and make changes in your blog. You would be surprised at how the smallest change can often result in the biggest change.

That's a pretty good start covers tactics that can help you increase your blog google organic ranking and traffic. Hope you find this post helpful.

SEO Tips for One Page Websites

When it comes to One Page Websites SEO, make sure you're matching Strategy Appropriately. It's very hard to win with single page, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.

Here are a few SEO Tips for One Page Websites you can use to increase your One Page Website organic ranking and attracting more organic traffic.

Single Page Website Content

Don't be scared of website size. Have as much content in there as needed to inform and provide regular call to action throughout. Make sure your One Page Website build with semantic markup and structures, Good semantic structure will help search engine like Google understand what your website really about.

Don't stuff your title and description with many keywords - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.

Great Content? no, you need Stunning Content.

Many experts talk about their “great content” that it reminds me of this line from The Incredibles:

EVERYONE CAN BE SUPER! AND WHEN EVERYONE'S SUPER....
NO ONE WILL BE.

If your site is going to be only one page, that one page needs to be amazing. Parallax scrolling and fancy CSS3 animation can make your single page websites look cool, but what makes yours different from all the others out there?

That’s not to say you have to get batty and put something unrelated to your business in your one page website. But it does show that people are attracted to things they’ve never seen before. Make sure your content is not only worth linking to, but also outstanding enough to be worth sharing.

Another thing to remember is that Google loves websites that stay updated, so make sure some of your content can be updated to stay fresh. Perhaps have a weekly news section that can be updated as needed. It'll help increase your One Page Website Google Organic Ranking.

Stick With Pagination

Google search robots have traditionally favored sites that were paginated, but in the case of one-page sites where multiple pages do not exist, you need to restructure the format by making sure that the site is not left without organized pagination.

This can be done by creating clear and discrete sections, each of which should be devoted to separate purposes.

By doing this you also automatically make site navigation a lot easier. Separating the content into distinct sections also gives you the opportunity of defining appropriate keywords for each section and thereafter optimizing it for that particular section.

Internal Anchor Link Optimization

Being a one-page website there are obviously no separate links or URLs to optimize, so you only have the anchor link to play around with. These links are employed to let users jump to different sections in the same web page. Now, these sections can only be optimized by optimizing the relevant anchor links.

For optimal results this can be done by using DIV ids as the anchor links, and then using the links on the navigation bar. For example, if there’s a section devoted to SEO on the one-page website, the DIV id may be named as <div id=“seo-services”>.

The anchor link can be created as <a href=“#seo-services”>SEO+Services</a>. By this simple operation, you have managed to generate a URL that is completely functional and search engine-friendly on the webpage.

Backlink is Most Important for One Page Website

Backlink is important for all sites, but it’s especially crucial for One Page Websites Ranking without an abundance of content. Since your usual on-page optimization may be limited, you’ll need to rely even more on backlinks to drive organic rankings and traffic.

The main advantage you have here is time. Take all the time you’d normally spend on blog posts and page content, and use it to build relationships that can eventually earn you quality links.

You’ve read plenty of online articles on different ways to earn links, so now’s your chance to actually go and try a few of the lesser-known tactics. These can be 404 link building, unlinked brand mentions, guest blogging, and earning backlinks in real life.

Keywords are Even More Important

Your keyword research has to be extremely thorough. You need to know exactly which keywords will get you the best results, and where to put them in your One Page Website.

You’ll probably have to pick and choose the very best keywords since you won’t be able to put them all in. This means making tough choices about what to leave out, so spend some extra time on your research.

Use H1 Tags in Every Sections

Single Page Websites are the rare exceptions to the “only have one H1” rule for entire website. In the case of a single-page website, all you need to keep in mind is to use an H1 tag separately for each section and leave the bot to sort out by itself all the information- this is not difficult as the H1 tag serves to indicate that the content following it is distinctive.

Break down content into Sections with inline anchor links

Even though it is One Page Website, it needs some sort of structure. The best way to do is to use DIVs and inline links.

Let’s look at how this can be obtain. First, give each section’s DIV an ID:

<div id="”Our-Service”"></div>

Then Simply link to it:

<a href=”# our-service”> Our Service </a>

When linking to a section of your site from another site, your HTML would look like this:

<a href=”http://www.w3storm.com/#our-service “>Our Service</a>

This is a great way to split up your content for easier reading and an friendly navigation. It will also help you direct visitors to specific portions of your page (for example, pricing or features) from other sites.

Track everything with Google Analytics

You should be doing this for all your sites, but you’re going to need to pay very closer attention with your Single Page Website.

In larger sites, if a page isn’t performing, you can still get traffic from other pages. With your tiny site, it’s crucial that you dig into your analytics and use the data to make changes.

Want Organic Ranking, you need to put in the Effort

Doing SEO for Single Page Sites isn’t so hard. It just take some extra work and a different way of thinking. You don’t need to reinvent the wheel, just pay closer attention to the details. The things that you can get away with missing on your bigger sites can be huge misses for a small one, so make sure to get the little things right.

Conclusion

SEO For One Page Website requires a lot more focus and creativity. Are you up to Single Page Website SEO Challenge? Also, beware about Google Mobile-First Search Index. If your website is not compatible with mobile device, Please Contact Us Now.

Why Your Local Business Website Needs to Be Mobile-Friendly

Are you still running your local business with a website that was designed in or 2009 or Before? If so, it’s time to update your website to meet google mobile-friendly algorithm released On April 21, 2015.

What Does “mobile-friendly” Mean?

“Mobile-friendly” means that your local business website delivers an optimum user experience, no matter what device a visitor may be viewing it from. If people who visit your site from a mobile device need to zoom in or pinch their screens in order to navigate, or if the exact same version of the site that displays for desktop computers shows up on a mobile device, then your site is not optimized for mobile use.

Why Should You Care?

US smartphone penetration is up to 75% as of the end of 2014. Late last year, mobile traffic exceeded desktop traffic for the first time. And according to Nielsen, 87% of mobile users used their mobile device for shopping activities like searching for a product or service, pricing comparisons, or brick & mortar address search.

Beside Usage, read what google says

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

What Makes a Site mobile-friendly?

• It avoids use of software that doesn’t work on phones (like Flash). 
• It makes links and buttons large enough and far enough apart to be easily clicked with a finger. 
• It uses text that can be easily read without zooming. 
• It sizes content so there’s no horizontal scrolling needed and no zooming required.

How do I know if my website is mobile-friendly?

It is actually really simple to test your local business website and check whether it is mobile friendly or whether you need to upgrade it. I recommends the following tools:

Google Mobile-Friendly Test – this is dead-easy, all you need to do is input the URL of the website you would like to check, hit the blue “analyze” button and the tool will determine whether your site is mobile-friendly, or whether you need to make improvements. It will also show you a mobile site preview.

Google Search Console Mobile Usability Report – you can use this as long as you have signed up for Webmaster Tools. The report will list any errors in mobile usability that your site has (or report none as below…). Related: How to Fix Common Mobile Usability Issues

Mobile Responsive Design Testing – This is a cool tool designed by StudioPress for checking your mobile-friendliness. Put in your website URL and see how it looks across different devices.

How to Get a mobile-friendly Website?

If you’ve done the tests as above and found that your business website is not mobile-friendly, here are a few steps for getting your site up to scratch:

Create a Mobile Version of Your Current Site: While this is a simple way to bring your site into compliance, it requires you to have two separate websites. It can be difficult to update two sites, and users may get frustrated if they find less content or information available on the mobile version versus the desktop.

Use Mobile Plugins on Popular CMS Platforms: The most popular website content management systems — Wordpress, Joomla, or Drupal — all have bolt-on solutions to make your site mobile-friendly without needing two separate versions. Some include additional ways to customize the mobile experience to not only provide the content, but incorporate other features best used on mobile devices.

Use a Mobile-first Responsive Design: The solutions above are just stopgaps until you can redesign your site by deploying a mobile-first strategy using responsive web design practices.

Designing the site with a mobile-first approach requires planning about how it will be used on mobile devices — an exercise that helps prioritize what content goes on the site. It also begs the question that, if it isn’t needed on mobile, then should it be on the desktop version?

Responsive design furnishes the best possible experience at the mobile level but allows for enhancements to the site’s design and functionality as it increases in screen size.

Final Thoughts

If your Local Business Website is fully optimized for mobile devices, you will likely to see some organic ranking and visitors. If you want to optimize your business website for local maps ranking read my Local SEO Guide.