Google Penguin 4.0, Penguin is now real-time and more granular.

Yesterday Google Announced on their official Webmaster Central Blog that after four year and five months of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. With this update, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after googlebot re-crawl and re-index a page. The Penguin algorithm will be able to devalue spam by adjusting ranking based on spam signals, rather than affecting the ranking of the whole site.

Penguin is now part of Google’s core ranking algorithm, It is real-time and more granular.

Penguin Algorithm, The Real Time Update.
The Penguin Algorithm is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using unethical SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes.

Penguin becomes more page-specific, not sitewide only.
As we know Penguin Algorithm was a sitewide penalty but Google’s last official statement saying that it's now page-specific. Google also said this new Penguin algorithm is “more granular.” From its post:

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Can your website be affected by Penguin 4.0?
If your website were affected by Penguin in the past and you don't see a recovery, then that probably means your website is still affected and you should go with Penguin Cleanups.

Soon we’ll be hearing from many SEOs, Website Owner and SEO Tools Developers success and failed stories of Penguin recovery, as they analyze the changes their sites have made. I'd give this a couple weeks to fully roll out and check my analytics to see if there are any changes.

Google algorithm changes and the way Google evaluate backlinks

After Google panda & penguin update, we’re experiencing an old rumour that “bad or low quality links harm website ranking”. Although Google‘s direction about low quality links are not clear, I don’t think so or even don’t believe. We can re-read an old post from Google webmaster central blog that covered enough about this topics can be found here: http://googlewebmastercentral.blogspot.com/2009/10/dealing-with-low-quality-backlinks.html

The core expression of this article is,

“Finally, keep in mind that low-quality links rarely stand the test of time, and may disappear from our link graph relatively quickly. They may even already be being discounted by our algorithms. If you want to make sure Google knows about these links and is valuing them appropriately, feel free to bring them to our attention using either our spam report or our paid links report.”

I think Google can’t penalize us for thus issue weren’t directly involved, what do you think? Finally, Here's an awesome article contained penguin safe back-links methods: http://sepromotion.wordpress.com/2012/06/02/post-penguin-roven-backlinks-thats-work/

Google Penguin Update: Still you can win the game!

if you are not conscious regarding Google's Penguin update that was rolled out april 24. So what exactly Google made changes in this penguin update? as usual Google is very poor when it comes to make us clear about their algorithm. they never provide enough data about their algorithm as well as changes they made but they provide some guideline though their webmaster blog.

According to Google webmaster central blog penguin update focuses on several things including but not limited to, site-wide links that go against Google Webmaster Guidelines, spun content and articles and over optimization. If you think you have been hit by the Google latest penguin update then here are a few things that you should really consider doing before complaining to Google.

1. if you receiving alert though your Google webmaster tools account for unnatural links detected notice, it will better if you go though those website & remove links.

2. If your website rankings already been dropped it doesn't ensure that your website have been hit by the Penguin. Google did some mistake and admitted that it was incorrectly classifying some subdomain/domains as parked domains. Matt Cutts from Google web-spam head recommends filling out their form for those who believe they were affected by mistake. According to form if your site was affected by the Penguin update, and you don't think it should have been affected, please give Google more details on that form. It will then as you for the URL of your page, a few examples of keywords that you'd expect it to show for but which instead lists non-ideal results and any additional comments. form can be found here: https://www.google.com/webmasters/tools/reconsideration?pli=1

3. If you think your back link profile that you have acquired links from non-relevant site, mainly links that are placed site-wide then I highly recommend cleaning out those links and submitting a reconsideration request. Please Give them/google as much information as you can in your reconsideration request. It would be very useful to highlight all the links that you have taken down.