How to Increase Your Website Traffic by 100,000

If you want 100,000+ visitors, you have to perform tremendous task for next 9-12 months, after one year you may see steady traffic from various sources.

Lets Increase Your Website Traffic Now!

No matter what you think you know about blogging and website support, there is always room for improvement, right? After all, you always wish you can increase your website traffic. If you aren’t already following these 7 simple rules, take a gander and give a lot of consideration to following them. They’ve worked for many successful bloggers, including me, and they’ll work for you, too!

Rule #1: Mood is Everything

Setting the right mood for your article is crucial to a successful blog post. If your reader can tell that the information you are giving them will be credible or useful based on the mood of your blog article, you’ll have a more successful blog post. For example, opening a blog post with the promise that you can help a retailer multiply their sales is much more compelling than one that simply opens with telling them you hope their last big sale was profitable.

Rule #2: Data is Everything Else

To build credibility and establish yourself as an expert, you use data. Whether it’s your own data or someone else’s, if it supports what you are promising or saying, it helps you build the case for what you say. It’s the difference between sound advice backed up by experience and research versus something that was just made up on the spot.

Rule #3: The Hook Brings You Back

The average person’s attention span is a mere 8 seconds. That means you have to snag more of your reader’s attention quickly, like using your headlines. Your headlines are your hooks, and they need to be designed to drag people kicking and screaming, if necessary, into reading what you have to say.

Rule #4: Show Some Love

If you love your readers enough to do just about anything to keep them happy, they’ll reward you with staying with your blog for a long time and support. They’ll comment on your content, share it with the world, and tell everyone they know just how great you are.

Rule #5: Put Your Heart Into It

Don’t just blog about any old thing you can think of. Blog about something that you truly care about, something you can really put your heart into. This will help you write consistently and keep up the momentum that draws readers to your blog. Nothing is worse than a blogger who only blogs once a month out of necessity, instead of out of love. Write about what you love, and that love will help you write more (and get more readers.)

Rule #6: Make a List, and Check It Twice

Collecting emails is essential to successful blogging. This is so true that some blogs out there rely on email for up to 28% of the total traffic to the blog. If you’re blogging, make sure you offer something to entice people to give you their email address, like an eBook or an online course of some sort. That way, you can utilize your email marketing to its fullest potential, pulling in the traffic and ad revenues that you want and need.

Rule #7: Keep it simple, silly!

This rule refers to your vocabulary. Maybe you know the longest words in the dictionary, but most of your readers probably don’t. What’s more, when you use those long words, they feel like you’re talking down to them. Don’t talk down to your readers, or you’ll lose them! Instead, use simple, down-to-earth language that everyone can relate to.

5 Ways to Attract Readers to Your Small Business Blog

So you can write compelling blogs, and you’re up to date on your social content calendar, everything is going dandy, but there is just one thing you’re missing – you need to attract blog readers.

Some people think coming up with fresh topics to write about or finding the time to write regularly is the challenge but actually, it’s getting enough viewers to engage in your post. So much so that people are commenting, asking questions, or your blog has been shared across numerous social networks. That’s what the end goal for your business’s blog should be.

Add a “subscribe” button
If you attracted a reader, why not ask them to come back. Adding a subscribe or signup button gives the customer an option to be updated on your blog is the best way to grow your following.

Ask customers to visit your website and follow your blog
If a customer is showing interest in shopping in your store or visiting your beauty salon, they could possibly be interested in seeing what you have to share online. It certainly won’t hurt to ask!

Have your website appear on your business card and share it with your customers before they leave and simply say, “When you have a chance, take a look at our blog, I think you’d find a few articles helpful when using our products” or something to that effect. People won’t know to read your blog unless they know it exists!

Follow and engage with others in the blogging community of similar interests
Not everyone that would be interested in your blog are customers or buyers. It’s mostly other bloggers and business owners in the same industry looking to network, grow, share likes, comments, follows, etc. Pass by other blogger’s pages and share your comments and likes. For the most part you’ll find they’ll return the love!

Share Blog Posts to Facebook,
But not every post, or you’ll come off too pushy. Every week you should try to post a “highlight” article, perhaps highlighting the best moments or topics shared over the week. This is the kind of post worth sharing to Facebook without flooding your friends pages.

Monitor your Blog’s analytics
Just because there aren’t any comments doesn’t mean people haven’t visited or read the article. Get familiar with your blog’s analytics and see what topics gain the most traction. Follow the trends and post more about what people seem to be interested in.

How to Optimize for RankBrain and Semantic Search in 2017

Search engines are currently undergoing a significant evolution in the area of artificial intelligence. Keywords are no longer relevant for SEO. Okay, that isn’t entirely true, but if your strategy still centers on identifying a handful of target keywords and stuffing those keywords into as many places as you can on your site, chances are your website will not get high search engine ranking. That’s because keyword-centric optimization has been on the decline ever since the Hummingbird update of 2013 changed the game and made Semantic Search the reigning factor in Google Ranking Algorithm.

From 2015, Google started using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. RankBrain helps Google to process search results and provide more relevant search results for users query.

So, To be Successful in SEO, You need to Optimize your Website for RankBrain and Semantic Search in 2017.

RankBrain and Semantic Search has sparked a lot of buzz in the SEO Community. We've heard about Entity SEO, Conversational Content, Optimizing for Topics (as opposed to keywords optimization), and even completely ditching old-school SEO Tactics, like link building and Keyword Targeting, in favor of creating the most relevant and useful piece of content there is, and letting Google do the rest.

But is Google really giving up on keywords, and should SEOs do the same? What exactly does "Optimizing for Relevance" mean, how do you do it, and can you rely on it alone? How, after all, does RankBrain and Semantic Search work, and where do you get started? This article is an attempt to answer these questions.

What's RankBrain?

RankBrain is a form of Artificial Intelligence used by Google to help filter and process a large portion of search queries, so the results displayed are relevant to, and reflective of, the search intent. RankBrain uses machine learning and AI, with the ability to predict meaning, and therefore relevancy, to display the best matching results, even for previously unknown, and new search requests.

RankBrain has a core function of effectively answering new search queries and understanding what results should appear for topics with limited, if any, historical data to base relevancy and therefore ranking on.

RankBrain is the the third most important ranking factor for Google Search Ranking.

How RankBrain Work?

RankBrain's ranking component analyzes the pages in Google's index and looks for specific features (e.g., usage of certain related terms) that make those pages a good fit for the query. Such "features" are determined by analyzing the best-performing search results (according to Google's user satisfaction metrics, such as SERP click-through rate, pogo-sticking, time on page, etc.) and looking for similarities between these pages.

As a result, the pages that are deemed to be good responses to the query may not even contain the exact words from the query, but are nonetheless relevant. Google's recently said that RankBrain is "involved in every query", and affects the actual rankings "probably not in every query but in a lot of queries".

What's Semantic Search?

Semantic Search Aims to improve search accuracy by understanding searcher intent, contextual meaning of terms, and relationships between words to provide more relevant search results.
We should stop at two important concepts: intent and context.

Intent, which comes from the user, explicitly states what he or she is looking for. And context could be understood as everything that surrounds a search and makes this go in either direction, i.e., what gives it meaning. Thus, by understanding and connecting intention and context, search engines are able to understand the different queries, both what motivates and what is expected of them.

It all started with Google's Hummingbird update back in 2013. Hummingbird uses context and searcher intent (as opposed to individual keywords in a query) to ensure that "pages matching the meaning do better, rather than pages matching just a few words".

There are many aspects to pay attention to if you're looking to embrace RankBrain and Semantic Search, from choosing what to focus your pages on to researching keywords and topics, improving site relevance and markup. Let's Start.

8 Ways Optimize Your Website for RankBrain and Semantic Search in 2017

1. Create Attractive Search Snippets

Larry Kim, founder and CTO of WordStream, recommends improving organic click-through rates to increase your probability of success, because he suspects that RankBrain’s “Relevance Score” is the same as AdWords’ “Quality Score.”

If your click-through rates are less than impressive, focus on improving your SERP snippets. Make sure page titles and meta descriptions echo the user’s need, stand out on the search results page and entice the user to click for more. Simplify URLs so they reinforce value to Google and to users. And — when possible — craft content that targets featured snippet positions in search results. Make your snippet irresistible.

2. Rethink how content uses keywords (seriously, stop procrastinating)

Keywords have been changing for years, so this is not new SEO advice — and RankBrain might be the last nail in the coffin of the old way of thinking about SEO keywords. If you haven’t done it yet, it’s seriously time.

Stop creating pages or content tailored to only one keyword or keyword phrase. For maximum effect, try composing your semantic kernel of both your targeted keywords, as well as their variations and related keywords, and additional words that most commonly appear in the same context as your targeted keywords.

Tip: Gather keywords, group keywords into clusters, and generate exemplars — Another way to think of this process is that we’re grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword –> Concept –> Keyword. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords.

3. Write Conversationally

While keywords are still something you need to take into account when optimizing your website, Becaise you should optimize for your website visitor, not RankBrain.

Google’s own Gary Illyes agrees that the single most important factor in optimization when it comes to RankBrain is to create content that sounds human:

Try to write content that sounds human. If you try to write like a machine then RankBrain will just get confused and probably just pushes [sic] you back.

[I]f you have a content site, try to read out some of your articles or whatever you wrote, and ask people whether it sounds natural. If it sounds conversational, if it sounds like natural language that we would use in your day to day life [sic], then sure, you are optimized for RankBrain. If it doesn’t, then you are “un-optimized.”

4. Your pages' focus: keywords vs. topics

The very first question you should be asking yourself when you optimizing website for Semantic Search is this: How do I build my content? Should I (a) create pages around individual keywords, or (b) focus on broad topics and cover them in-depth? From the SEO perspective, these are the two (rather marginal) approaches to creating content today: (a) is the old-school way that you're probably used to, and (b) is the new-school approach that's becoming increasingly popular with the rise of semantic search.

If you took the old-school approach, you'd come up with tens of similar pages: a separate page (even if it's just a few sentences long) for each of the queries above. The problem with this is that in 2017, this kind of content will hardly ever be considered comprehensive, or even remotely useful, particularly in competitive niches. More likely than not, you'll be outranked by competitors who offer more comprehensive answers.

The new-school, topic-based approach implies creating a single page that covers all these topics, aka "The ultimate guide to buying vinyl". The basic idea behind the new-school approach is that you shouldn't be worrying about keywords at all — instead, you should build a comprehensive, original, high-quality resource, and Google will figure out the rest. Alas, for the time being, it's unlikely that it will.

You see, your "ultimate guide" may rank for the more generic terms like "how to buy vinyl". This is the kind of a broad term where the searcher isn't researching a specific aspect of the process, but rather researching the entire process and looking for the steps. Even if you include paragraphs on "where to buy rare records", Google won't always be able to figure out that that's something you should also rank for — simply because you're focusing on too many things with one page, and eventually each concept's prominence (or each keyword's term frequency, if you will) is diminished due to the length of your content and the number of micro-topics you're trying to cover.

5. Relevance

Now that we've figured out you need keywords to understand searcher intent and create content that matches it, it's time to move on to the role of keyword research and targeting in semantic SEO.

The first thing Google does when it receives a query is go through its index to find the pages that match it, likely using the TF-IDF algorithm. The process isn't always straightforward: the query may have to go through several refinements before Google retrieves possible search results from the index, and these results may be then further filtered according to various relevance and quality signals… And while it's true that in 2017, you can rank in Google for a keyword that's not even mentioned on your page, it only makes sense if you like to have things the unreasonably hard way.

Using keywords in your content helps inform search engines that your page is related to that term; in other words, it significantly boosts your chances of becoming one of the search results that will be considered for being ranked for the query.

In the age of semantic search, keyword research may have gotten less straightforward, but no less important. The two underutilized sources of keyword ideas that I feel give the best suggestions, particularly in the context of semantic search, are Google Autocomplete and Google Related Searches.

6. Meta-Relevance, Latent Semantic Indexing, and RankBrain

By now, Google's got a bunch of pages that it initially selected as potential matches to the query (with relevance 1.0). But how does it determine which results better fit the searcher's need and are more relevant to the intent behind the keywords? That's where semantics comes in.

LSI, or Latent Semantic Indexing, is a technology Google uses to understand the relationships between words, concepts, and web pages. By analyzing billions of web pages and the terms used in them, Google learns which terms are related, which ones are synonyms, and which commonly appear in the same context. This, in turn, lets the search engine build expectations as to the terms that are likely to appear in a given context.

So in a sense, both RankBrain and LSI are geared towards figuring out whether a page covers the topic thoroughly. But does thoroughness translate into rankings? Backlinko did a massive study to measure this. In it, they used MarketMuse to examine 1 million (!) Google results and the correlation of their topical authority (i.e. thoroughness and depth of expertise) and rankings.

7. Became a Knowledge Graph Entity.

Google's semantic search is powered by the Knowledge Graph in numerous ways. The Knowledge Graph is a collection of entities - specific objects that Google knows a few things about, such as persons, places, and things. The Knowledge Graph's impact on search results stretches far beyond the branded panels that are sometimes displayed to the right of organic listings.

Knowledge Graph data is used in organic rankings, rich answers, and various query-specific types of search results. One such type that seems to be gaining momentum is the "carousel" displayed for queries that name a certain category that a bunch of entities belong to:

If you do find an entity but aren't completely happy with what you see, go to Wikidata and use the search bar to find the listing about your company. Here, you'll be able to edit the details about your business, such as its description, official website, etc.

8. Improve User Experience

The role of user signals in SEO is controversial, and this article isn't the place to debate it. In the context of semantic search though, it's crucial to understand that the fairest measure of the effectiveness of any new component in Google's ranking algo (be it RankBrain, Hummingbird, LSI, or anything else) is user satisfaction. Satisfaction may be measured with metrics like SERP click rate, time on page, and bounce rates.

There are two ways Google obtains these metrics: through Search Quality Rating and real-life experiments in Google search. The scale of the latter is surprisingly vast; Google's Paul Haahr mentioned that whenever you run a Google search, you're in at least one experiment.

Conclusion

Above are some of the useful ways to optimize your website content for RankBrain and Semantic Search. Hopefully, you find this post useful and consider these methods while optimizing your site. All of these ways are some of the genuine ways used by the experts from SEO industry. You can use these means to Improve Your Website Search Engine Ranking.

What are the most important first steps in marketing a new iOS App?

There are a number of pre-launch marketing activities you need to ensure you have done:

Buzz, buzz, more buzz. No hype.
There has never been an easier time to create an online business. But, equally, there has never been a more difficult time to grow one. Build as much hype as you can, you’ll need it.

The most effective pre-launch campaign has got to be the application Mailbox. They absolutely nailed it. I’ve tried to dig deep into the actual activities they did for people reading and I have simplified it into a list for ease of implementation.

These activities are not unique to Mailbox, so test parts of these and see which convert best for you.

Social Media
Grab your social handles. If you can get a decent name for your application on Facebook and Twitter, that’s brilliant. Similarly, to future proof yourself from changes in the social paradigm, keep an eye on new social networks like Snapchat. People will soon find a way to utilise that effectively for mobile app promotion.

Now you’re signed up, get talking. Create a spreadsheet where you pinpoint the influencers in your area and connect with them. Post content related to your product and build reputation. It’s very important to realise that you shouldn’t use social to directly sell your product. You must add value to the conversation that is already happening around you.

Now you have started to create some noise on social, don’t be afraid to put some modest PPC spend behind it.

Join HackerNews/Reddit and start to join and add to discussions which are based on a similar niche to your products. You’ll earn Karma, which means when you eventually come to pushing your content - you have gravitas. This is an interesting post on HackerNews.

Get active and provide brilliant content on other forums and social sites (like Quora) to post on topics related to your product. Again, don’t overly push your content but add real value to the discussions that are already taking place.

Your own blog can become one of your most effective user acquisition channels. Buffer have had incredible success with it and we see a similar trend. Your customers, who are humans, like to talk with humans, not brands. Check out what Buffer have achieved here.

There are many clever/smart growth hacks you can utilise on these social networks to maximise your newsletter sign ups. Mr Ryan Hoover discusses a pretty cool little hack he used here and, of course, I wrote personally about growth hacking on my blog here, which was very well received.

After you have spent some time establishing yourself in these various distribution channels, you can now start to connect the dots. However, even after you have spent time establishing yourself, you must tread carefully. Don’t oversell yourself.

Setup the funnel
One of the most important things you must ensure is installed and tagged correctly from day one is that your conversion funnel is measured. We use Mixpanel here at Tapdaq for our conversion funnel and we think it’s pretty good. Your conversion funnel is needed to continually iterate your product to ensure you maximise the hits you generate on your landing page.

Social Media Vs. Blogger Outreach to Promote Your Small Business

If these words are foreign territory to you, not to worry, we’ll fill you in throughout this article. On the upside, you’ve landed on this page. Which means you are doing your research and taking steps to boost your small business internet presence.

Social Media refers to platforms like Facebook, Twitter, Instagram, Snapchat, and much more. These websites are designed for its users to share real-time experiences through photos, text, sharing of news or information.

Every social media channel has it’s own environment. Not every platform is suitable for every business type; there’s certainly one that’ll work for you. It’s no secret social media has evolved substantially, from broadcasting messages in its early days to building relationships and engaging with their fans today.

Social media marketing is still very effective. But, it shouldn’t be your only strategy as the message can become redundant and repetitive.

Then there’s Blogger Outreach otherwise known as influencer marketing. The idea is most companies looking for more exposure for their product and service will turn to influential bloggers that have established a substantial following.

They will write about their positive experience, using their product or service. Normally, you would offer your product or service free of charge, sort of like providing them a sample enough for them to decide how they want to share your product with their following.

The benefit of running a Blogger Outreach campaign?

The Authenticity: The blogger is a real person providing their actual thoughts and feedback on your business. It’s not another marketing company coming up with another catchy slogan or salesy remarks and it’s not you trying to sell your own product.

The Exposure: You can gain from building these authentic relationships can result in natural links to your website.

The Relationships: You can build to establish a strong internet reputation.

The Opportunity to Appear in Organic Search Results.
Most bloggers will exercise SEO strategies in their articles and consider key terms that your audience would be more likely to enter into search engines like, Google.

Finding the right influencer blogger is key, you’ll want to find someone who resonates with your brand. For example, you want want a food blogger to write about your spa services. If you’re in the business of health and beauty, find a fashion blogger or an internet makeup guru to try your product and tell their following just how great it is!

So, when it comes down to which is better to promote your small business: social media or blogger outreach? It really is all about using both strategies together. As a business owner, you may not always have the time to stay up-to-date with regular posts or finding the right influencer to promote your products.