Apple Reports Second Quarter Results! Record March Quarter Sales of iPhones, iPads and Macs Net Profit Increases 94% Year-over-Year

CUPERTINO, California—April 24, 2012—Apple® today announced financial results for its fiscal 2012 second quarter ended March 31, 2012. The Company posted quarterly revenue of $39.2 billion and quarterly net profit of $11.6 billion, or $12.30 per diluted share. These results compare to revenue of $24.7 billion and net profit of $6.0 billion, or $6.40 per diluted share, in the year-ago quarter. Gross margin was 47.4 percent compared to 41.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.

The Company sold 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter. Apple sold 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter. The Company sold 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter. Apple sold 7.7 million iPods, a 15 percent unit decline from the year-ago quarter.

“We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said Tim Cook, Apple’s CEO. “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”

“Our record March quarter results drove $14 billion in cash flow from operations,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the third fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $8.68.”

Apple will provide live streaming of its Q2 2012 financial results conference call beginning at 2:00 p.m. PDT on April 24, 2012 at www.apple.com/quicktime/qtv/earningsq212. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and diluted earnings per share. These statements involve risks and uncertainties, and actual results may differ.

Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings.

More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2011, its Form 10-Q for the fiscal quarter ended December 31, 2011, and its Form 10-Q for the fiscal quarter ended March 31, 2012 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

This article originally appeared at http://www.apple.com

Samsung Galaxy S3 vs iPhone 4S

Samsung Galaxy S3 vs iPhone 4s – fight

Considering we just made the case for the Galaxy S3 being the phone the iPhone 4S should have been, you might think this will be an easy victory for the shiny, new Samsung handset. But then again, we are talking about an Apple product here. And even though the iPhone 4S wasn't the iPhone 5 we were hoping for, there's still plenty of reasons you might be swayed towards the best iPhone ever over the S3. There's only one thing for it – fight!

This article originally appeared at Stuff.tv

What is the Google Engage program?

Apart From Google Engage Website

Google Engage for Agencies is designed to help agencies like yours master marketing on Google.

As a member of Google Engage you'll have access to free training, exclusive tools and all the guidance and support you need to help clients with more effective Search Engine Marketing. Learn what you need to know, from creating great ads and keyword lists to our reporting and optimization tools that can help you maximize a client's return on their advertising investment.

We have already helped thousands of businesses and individuals around the world establish great business opportunities.  If you are a web marketing professional, search engine marketer, webmaster, web designer, or marketing consultant, then Google Engage is the online toolbox for you

Join Google Engage (just click that big blue button up there), and kick-start your SEM business today.

What is the Google Engage program and who is it intended for?

The Google Engage program is designed to educate and support those businesses that specialize in helping other businesses succeed online. Typical participants include interactive agencies, individual webmasters, web developers, and IT consultants. Participants can receive access to educational resources, live events, promotional materials, and a select number of free AdWords vouchers. When participants grow their online skills and further develop their knowledge of Google products, we believe they’ll become more attractive to potential clients and more valuable to existing ones.

Want to apply for the program Read this first?

In order to qualify for the program, you and/or your business must:

Be physically based in the United States
Have a functioning business website
Specialize in web-services that help businesses succeed online (e.g. web-development, digital campaign management, etc.)
Be eager to spend time and resources promoting Google tools and services to your clients
Remain in compliance to Google Third-Party Policy

How you can join the program?

Complete the online application form, and tell us about your business and the services you offer. A Google representative will review your application and contact you via phone or email within 10 - 15 business days with further details. If approved, you'll get access to the program's online portal, where you can find online trainings and other program resources. Only after completing four required webinars will you become eligible to receive your initial batch of 20 free AdWords vouchers. See Google AdWords voucher terms and conditions.

How do you get AdWords online advertising vouchers for your customers?

Every participant will received 20 promotional vouchers upon joining the program and completing four required webinars. Participants must observe the Google AdWords voucher terms and conditions. Violation of these terms and conditions can result in the termination of program membership. Participants may only give one promotional voucher per client. Voucher codes may not be resold and should not be placed on publicly accessible media, such as the Internet.

https://google-engage.appspot.com/us/

Use Google Keyword Planner to Find New Keyword Ideas

Using the Keyword Tool to get keyword and ad group ideas

Need help thinking of keywords or ad groups to add to your campaigns? Let the Keyword Tool do the work for you. When you enter words or phrases that are related to your product or service in the Keyword Tool, you'll see keyword ideas and ad group ideas that are related to your terms. Then, you can get more keyword and ad group ideas that are similar to the results you like. You can also see performance statistics for your keyword and ad group ideas, download your ideas, or add them to an existing campaign.

Why use the Keyword Tool

The Keyword Tool can help you find keyword and ad group ideas that you might not think of while creating your campaigns. Here are some other ways the Keyword Tool can help you build effective keyword lists for your Search Network campaigns:

• Create new ad groups: Get themed ad group ideas that are related to your product or service. For example, if you search on dark chocolate, you might see an idea for a dark chocolate bar ad group that includes such keywords as dark chocolate candy bars and organic dark chocolate bars.
• Start broad and then get specific: Use the Keyword Tool to experiment with broad keywords, and then you can try more specific keywords. For example, you might want to start searching on the keyword chocolate, and then more specific keywords such as dark chocolate or sugar free chocolate. The more you experiment, the more keyword and ad group ideas you'll have for improving your campaigns.
• Identify negative keywords: When you search for keyword ideas, you might see keywords that don't really apply to your business. You can add these terms to your ad group as negative keywords to prevent your ad from showing when people search for them. For example, if you sell dark chocolate candy and search on the keyword dark chocolate, you might see the related term dark chocolate cake recipe. You'll want to add that term as a negative keyword to prevent your ad from showing to people who search for dark chocolate cake recipe.
• Find keywords and ad groups based on your site content: You can enter the URL of your business website, or any site related to your business. Then, our system will scan your pages and give you relevant keyword and ad group ideas.
• Specify a language and location: You can refine your keyword and ad group results to a particular location and language. If you happen to be targeting French speakers who live in Switzerland, you can set the Keyword Tool to that language and location.

Tip

As you search for keyword ideas and ad group ideas, follow our tips on how to build the best keyword list.

How to Choose the Right Keywords

Learn how to select keywords that get your ads in front of thousands of potential customers. Get tips on creating keyword lists; find out how negative keywords can help you reach the right audience and how to discover new keywords with the Keyword Tool. Visit Learn with Google for a worksheet that will help you select relevant keywords for your online ads. Download it at google.com/ads/learn/keywordsforadwords

How to use the Keyword Tool

To get started with the Keyword Tool, enter a word or phrase that's related to your products or services. You'll then be able to see your individual keyword ideas as a list or grouped into themed ad groups.
Here's how to use the Keyword Tool:

1. Sign in to your AdWords account at https://adwords.google.com
2. Click the Tools and Analysis drop-down menu and select Keyword Tool.
   

   Keyword Tool

   Using the Keyword Tool to get ideas
3. Enter a word or phrase, or a website's address, in the different sections of the box. To get more specific ideas, select a relevant category from the drop-down menu, or start typing the name of a category, and the menu will appear. If you don't select a category, you'll search across all categories. To filter large sets of ideas, enter both a word or phrase and a website URL.
   

   Keyword Tool

   See how to search for ideas
4. Click Search. Your results will appear in the table.

Tips

• To search for ideas using the targeting settings from an existing campaign and ad group, select the campaign and ad group from the Campaign and Ad group boxes at the top of your browser. For example, if you choose your Chocolate campaign and dark chocolate ad group, you'll see ideas for English speakers in the United States since those are the language and location targets for that campaign. We'll also take the negative keywords in your campaign or ad group into account, which means we won't show you ideas with any of those negative keywords.
• Select the checkbox next to "Only show ideas closely related to my search terms" to see only results that include your original search terms.
• If you're targeting a city or state, only the targeted country will be reflected. You can change your country and language settings to see different statistics and compare potential keywords.

Using the Ad Group Ideas tab

We recommend using the Ad Group Ideas tab so you can easily see your keywords grouped into themes and then add the ideas you like directly to your account.
Here's how to use the Ad Groups Ideas tab:

1. Click the Ad Group Ideas tab if you're not already on it. You'll see a list of ad groups.
2. To see the individual keywords in an ad group, click the + button that's next to the name of the ad group. When you expand an ad group, you'll see a list of keywords and statistics for each one. You can decide which ad groups you'd like to add to your account based on those statistics.
   

   Keyword Tool

   See ad group ideas
3. To add the ad groups you like to your account, click the Save all button next to each ad group name. Keep in mind that we'll add your ad groups to the "My ad group ideas" list that's in the "Saved ideas" box next to the results table at the bottom of your browser.
   

   Keyword Tool

   See Save all button
4. Click the Add to account drop-down menu and select "My ad group ideas." In the "Add to account" window that appears, select the campaign that you'd like to save your ad groups to from the "Select a campaign" menu. Click Add to account.
   

   Keyword Tool

   Add ad group ideas

Tip

To see ad group ideas similar to ones that you like, click the More like these link. You'll see a new list of ad group ideas in the results table. When you click the More like these link, your original ideas won't appear in the results table anymore. Before you get similar ad group ideas, click the Save all button next to the original ideas that you'd like to save.

Using the Keyword Ideas tab

Let's say you'd like to see keyword ideas that aren't grouped into themed ad groups. Then using the Keyword Ideas tab is for you. You can see individual keywords, review statistics for each keyword, and then add the ones that you like to your account.
Here's how to use the Keyword Ideas tab:

1. Click the Keyword Ideas tab if you're not already on it. You'll see a list of the keywords and statistics for each keyword, like the approximate cost-per-click (CPC) data, in the results table.
   

   Keyword Tool

   See keyword ideas
2. To add the keywords you like to your account, select the checkbox next to each keyword. Keep in mind that we'll add your keyword ideas to the "My keyword ideas" list that's in the "Saved ideas" box next to the results table at the bottom of your browser.
3. Click the Add to account drop-down menu and select "My keyword ideas". In the new window that appears, select the campaign and ad group where you'd like to add your keywords. Click Save and continue.
   

   Keyword Tool

   Add keyword ideas

Tip

To see keyword ideas similar to ones that you like, click the drop-down menu next to that keyword and select "Show more like this". You'll see a new list of keyword ideas in the results table. When you select "Show more like this", your original ideas won't appear in the results table anymore. Before you get similar keyword ideas, select the checkbox next to the original ideas that you'd like to save.

Refine your search results

Let's say you've searched for keyword ideas, and you'd like to modify your results to see ideas for desktop and laptop computers, or phrase match keywords, for example. You can refine your results in a variety of ways for both the Ad Group Ideas and Keyword Ideas tabs.

Target and filter your keyword results

You can refine your results further by clicking the Advanced Options and Filters link. Then, you can select the following options:

• Locations and languages: Choose specific countries and languages to see keyword ideas for your selections. For example, you can see keyword ideas for French-speaking customers in Switzerland.
• Devices: To see placement ideas for specific devices, such as mobile devices with full Internet browsers or mobile WAP devices, select a device from the Show Ideas and Statistics for drop-down menu.
• Filter ideas: You can filter your results by overall searches on Google (global monthly searches), searches performed in the country you've selected to target (local monthly searches), approximate CPC, and competition types. Select the Filter ideas drop-down menu. "Local Monthly Searches" will be the default option, so choose how you'd like to refine your results.

Keyword Tool

See advanced options and filters

Sort your results

We'll automatically sort your keyword ideas by relevance. However, you might want to see keyword ideas that have the most global monthly searches, or maybe those results with high competition. Here's how you can sort your results by different criteria:

• Click the Sorted by Relevance drop-down menu and select how you'd like to sort your results. Your results will then be resorted.
• To sort your keyword results in descending order, click the column header of the statistic you'd like to sort by. Click the column header again to sort your results in ascending order.

Include or exclude ideas

Here's how you can include or exclude certain terms from your keyword results.

• Include terms: In the Include terms box, enter keywords and click the + button. Your results will be updated to include only keyword ideas that contain at least one of the terms you added. If you don't include quotes around your keywords, you'll see ideas that include both terms, but not necessarily those terms only, in any order. If you use quotation marks around your keywords, you'll see keyword ideas that contain both terms in the order you added them.
  

  Keyword Tool

  See Include terms box
• Exclude terms: In the Exclude terms box, enter keywords and click the + button. Your results will be updated with keyword ideas that don't include any of the terms you added.
  

  Keyword Tool

  See Exclude terms box

Use keyword matching

When you search for keyword ideas, we'll automatically show you results for broad match keywords. You can see your results as broad match, exact match, or phrase match, which will allow you to compare statistics for keywords with multiple match types at the same time.
To see your results with multiple match type, select or deselect the checkboxes next to the match types to see results for the ones you choose. For example, you might want to compare statistics for the broad match and phrase match versions of your keyword results, so you'd select the Broad and "Phrase" checkboxes.

Customize your table

Before you make your final choices, you can use the columns in your table to compare keyword performance statistics. We'll show you competition, global monthly searches, local monthly searches, and approximate cost-per-click (CPC) for Google search data by default.
To customize your table to see different columns, click the Columns drop-down menu and select the checkboxes next to the data you'd like to see in your table. Click Apply to update your table.

Next step

Learn more about your Keyword Tool data columns and statistics.

Promote your website by Effective SEO for low cost!

Search engine optimization or SEO is the finest way to acquire targeted visitors to your website or blog. Increasing the benefits of a well optimized website will deliver lots of revenue for the marketer. However, optimizing your site may possibly cost you thousands of dollars if you are not qualified in this community.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Write key word rich articles

Composing truly useful and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own content or you get them from article websites that allow you to post these content on your website as long as you keep the reference box or the author's byline in tact. Just don't stuff your content with keywords that even idiots would get bore of reading them. The and freshness of your articles will still be the foundation of whether your authors will keep on coming back to your website or not.

2. Catchy Domain Name.
Exactly what improved will certainly make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Signing up your domain name is not for free. But creativity is.

3. Manage your site navigation.

Providing easy actions in navigating your current site is one way to make your site visitors become at ease with your current site. This, in turn, will improve the flow of traffic to your internet site.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.