Best Online SEO Tools for Links, Keywords and Rank Tracking

Best Online SEO Tools for Links, Keywords and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market.

Some key features of search engine optimization platforms

• Monitoring Keyword Rankings – the ability to enter keywords and then monitor their ranking over time is a core feature of most of the platforms. Given that search results are mostly personalized, this ability is largely used for overall trending analysis to see whether the efforts you’re making are improving your ranking on keywords or not.
• Local Keyword Rank Monitoring – since the location of the search user and your business can play a huge role, many of the keyword monitoring platforms provide a means to track your ranking by geographic location.
• Keyword Discovery – while many of the monitoring platforms provide you with accurate rankings, they don’t allow you to discover what keywords you might be ranking on that you’re unaware of.
• Backlinks Analysis – if your site is linked to on sites with poor search engine authority, you can have a terrible time ranking. Being able to analyze the volume and quality of the links that are pointing to your domains is imperative for advanced troubleshooting of ranking issues and competitive analysis.
• Keyword Research – understanding keyword related to the products and services you provide is critical to your content marketing efforts. Keyword research tools often offer co-occurrence keywords, question-related keyword combinations, long-tail keyword combinations and the competitiveness of the keyword (so you don’t waste your time trying to rank on terms you don’t stand a chance gaining traction on.
• Scraping & Internal Analysis – Tools that analyze your site hierarchy, page construction, page speed, and other associated issues are fantastic for correcting issues that might be less obvious but that could be causing you a great deal of problems when ranking.
• Social Influence – It’s only natural that the attention you attract across social media is a great indicator of the authority you’ve built with search engines. Newer SEO platforms are providing insight into the correlation between search and social and it’s paying off!
• Data Mining – Strangely missing from many of these platforms is the ability to tag, categorize, aggregate, data mine and develop reports across very large sets of keywords. For that reason, DK New Media built it’s own SEO platform for large publishers. Let us know if you’re interested!

Ahrefs Site Explorer – The largest and the freshest index of live links. Index is updated every 15 min.

AuthorityLabs – Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.

Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.

BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.

Cognitive SEO Unique SEO features that will boost your link analysis and link building results.

Colibri gives you insight into how to get more traffic and customers from SEO.

Conductor Searchlight is the most widely used SEO platform – empowering enterprise marketers to take control of their search performance.

Cuutio Inbound Marketing Platform – Know your exact positions and competitive situation on Google, keep track of the results of
search engine optimization and analyze the overall performance of your important keywords

Ginzametrics makes enterprise SEO simple and is the only platform to help marketers effectively monetize traffic from organic search.

Google Webmaster Tools – provides you with detailed reports about your pages’ visibility on Google.

gShift’s SEO software system centralizes your clients’ SEO data (rank, backlinks, social signals, competitive intelligence, Google Analytics and keyword research) and provides automated, scheduled, white-labeled SEO reports leaving more time for your services team to implement the SEO tasks that will improve your clients’ web presence.

Majestic SEO – Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.

Meta Forensics – Meta Forensics is a website architecture, internal link analysis and SEO tool that helps identify unseen website problems that may be affecting your visitors, search engine crawlers and ultimately, hampering your site.

Monitor Backlinks – Keep all of your link data under one roof with our management tools.

mySEOTool – SEO Software Used by Thousands of Web Designers, SEO Consultants & Agencies to manage their SEO clients.

Ontolo – Our Link Building Toolset has become one of the most-often recommended internet marketing and link building tools by the top SEO and link building experts for it’s automation and link prospecting abilities.

Posirank – Our wholesale platform not only centralizes every imaginable SEO service into a single dashboard – it also supports total automation.

Positionly is powerful, user-friendly tools that make improving your website an enjoyable experience. Monitor daily changes, measure SEO performance, and improve search engine rankings with simplicity.

Pro Rank Tracker – Get the most up to date, easy to analyse ranking information on all your websites, so you can stay one step ahead of the competition and maximize your profits.

RankAbove’s Drive SEO Platform and business intelligence software enables you to dig deeper into SEO information already at your fingertips.

Rankinity – Check your website positions and analyze your competitors in popular search engines in real-time.

RankSonic – Track daily changes in your rankings, get advanced site analytics, spy on your competitors and improve your search engine rankings.

RankRanger – daily reports and insight into your website traffic and marketing achievements.

RankScanner – Monitor your keywords’ positions on Google with a free account.

RankWatch – Rank analysis, backlink watch, keyword suggestions, white labeling, reporting and website analyzer.

Raven has 30+ tools to help you get results in all of these online marketing tasks.

Rio SEO is the best SEO platform to deliver global search success across Organic, Local Search, Mobile and Social Media for Top Brands & Agencies.

SE Ranking – a universal search engine monitoring system offering both hosted and self-hosted solutions.

SE-Intel is the world’s first SEO platform specifically designed with internet marketers in Asia in mind, complete with a full set of features that meet the needs of the vastly different search environment in Asia.

Searchmetrics – Our search and social analytics software Searchmetrics Suite with data-based analysis and intelligent solutions enables marketers and SEOs to monitor and optimize national or international SEO actions and thus increase market share, revenue and profits.

The Search Monitor – Unlimited reporting on all competitors and affiliates listed within universal search results on your keywords.

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 95 million keywords and 45 million domains.

SEO Rank Monitor – Boost your rankings, Track your competitors, and monitor SEO performance with the most comprehensive rank tracking in the industry.

SEO Scheduler – Affordable small business SEO software for budget conscious website owners.

seoClarity is the first and only Enterprise SEO Platform that provides you complete visibility into ALL of your SEO efforts

SERPS.com – Improve your SEO results. See how your SEO is working with this beautiful dashboard. No code to install. Fast 5-minute setup. Keyword rankings updated daily.

SERP Scan – tracks your website’s search engine position for the keywords that matter to you.

SERPWoo – Monitor ALL Top 20+ Results For Your Keywords and get alerts when competitors increase their backlinks, social signals, rankings, and more.

sg.SerpStat Keyword Suggestion Tool — popular keywords and their various forms used by people who are looking for interesting products, services or information.

Simple Rank – Discover where your keywords are positioned on Google and Bing. We make it easy to check your Search Engine Rank Position in a glance and see whats improving and what needs work.

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 6 years.

SyCara’s SEO Platform provides users with industry-leading workflow management, local search rankings, social media reporting, and SEO analysis.

UpCity – Let UpCity help your small business get free traffic from search engines, social media and local directories.

WebMeUp SEO tools combine the convenience of online SEO software with the data-richness only desktop apps could provide.

WooRank is a dynamic grade on a 100-point scale that represents your internet marketing effectiveness at a given time. (The average score is 50.) The WooRank is based on a website review of 70 factors ranging from keywords to usability and social monitoring. Far more than a number, the WooRank review provides you with valuable insights and tips to help you take the online world by storm.

Wordtracker offers Keyword Research tools for SEO and PPC, Rank Tracking and Site Analysis tools.

Note: We don't have affiliate accounts with any of these platforms.

oDesk-Elance Becomes 'UpWork'

oDesk-Elance Becomes 'UpWork'

As we already know, oDesk and Elance started out as separate platforms; They announced their merger in December 2013.

Yesterday A new chapter starts for oDesk-Elance, a platform where 4 million businesses connect with 10 million knowledge worker freelancers to fill contract jobs. More than a year after the two competitors merged to form one freelancer powerhouse, and five months after raising $30 million, it is finally re-branding under a new name, UpWork.

As of today, oDesk will disappear and redirect to UpWork, which charges clients the same percentage for paying freelancers are oDesk did. Elance, which charges clients a slightly lower percentage, will continue to operate. “At least for now we are letting people who want to be on Elance stay on Elance,” Kasriel said. Starting now, UpWork will be the main platform, and new users will have to sign up there. Ultimately, the company aims to have a single platform, UpWork, but that change will not be immediate.

Stephane Kasriel Upwork’s new CEO said “We have completed the second chapter of online work,” he says, referring to the establishment of online workplaces like Upwork and other competitors like Freelancer.com, which emerged in the wake of permanent job searches migrating from print to the web. “Now we want to enter the third.”

One key element that will speed the process, says Stephane Kasriel, is the UpWork Message Center, a new chat tool the company has introduced. It can be used by companies that want to chat with a freelancer who is available for immediate work or by clients who want to communicate with teams of freelancers. The UpWork Message Center will be available to anyone who wants to use it, regardless of whether they are signed up for the platform, added Kasriel.

How to Shop for Cloud Storage Provider

When you want to shop for cloud storage services then you must go for the best. There are many online backup providers hence you should take your time to make comparisons before making the choice. Remember that the automatic backup provider will be handling your valuable information thus you should not compromise at all. But even before you start comparing the various business backup providers, you must know what you need. This will make the shopping process easier because you will be looking for a provider who will satisfy your needs in the best way possible. Therefore the shopping process is not a one-minute thing but it is a process which has to be undertaken cautiously.

First, know your needs and what you are looking for. This will narrow down your shopping procedure and assist you to go for what you need. Remember that the search for a cloud storage provider may take you very long period of time due to the many providers available in the market. But this can be reduced if you fully understand what you are looking for, based on your storage needs. Some of the things you should know are: the type of data you have, the app features you need, and the size of storage space you want.

Second, scrutinize the security features of the file backup provider. The provider should have security measures that will eliminate any possible threat of information hacking. For example, the data owner must open an account by setting a username and password; the data owner has to submit identity of people authorized to access the data; and data encryption has to be done. Such measures will assure safety and security of your data and maintain the highest level of confidentiality. More so, private information has to remain private and be accessed only by authorized individuals

Third, check the ease of use of the recovery services. The whole system has to be effective and easy to use so that you can access, work on and share your files at any time. The cloud storage provider should be flexible be able to allow changes on your data storage needs. For example, if your storage needs are likely to increase in the near future then the cloud storage provider should be in a position to accommodate the changes, e.g. by adding more users to your account or increase your storage database

Fourth, look at the kind of customer care that the provider offers. Sometimes you will require making enquiries from the provider about its servicers and if the customer support is poor then your efforts will be useless. The cloud storage provider should be offering 24/7 customer support and the resolution time has to be very short.

Lastly, it is the pricing structure of the cloud backup service providers. The pricing structure varies largely from one service provider to another thus you should take time to make comparisons before choosing. Select a cloud storage provider that charges for the space you use only and which offers very competitive charges.

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Benefits of Cloud Backup

There are numerous benefits of cloud backup. Some of these include the following:

• Data protection: backup online ensures that your data is fully protected and recoverable. The cloud backup company sets up an encryption key which allows only the owner of the data to access it. This means that nobody else will access your files hence it is completely protected. It is even very difficult for internet hackers to access the data because the encryption keys are developed using complex algorithms.

• Instant backup: backup software ensures that you get your files immediately when you request them. Once you request your files to be backed up, the process will be completed by a click of buttons. This means that you will not be derailed at all and your work will continue as normal. The backup process is instant and does not take any time like the traditional methods of backing up lost data.

• Ease of use: automatic data backup is very easy to use and it allows you to access your data with a click of buttons. Once you have a device such as mobile phone or laptop with internet connection, you will be able to access your data. What you have to do is to enter your encryption key and select the data that you need to be backed up. The files will then be automatically sent to your device.

• Affordable: cloud backup does not involve large expenditures. There is an annual subscription fee that caters for all computer backup services. Imagine a subscription of $4.99 per year for all your cloud backup services; this is very affordable for anybody who wants to protect his/her individual or business documents.

• Quality services: online backup providers use high-tech systems to protect the information of their clients. The databases, models and mechanisms used in data protection and backup are well designed and very accurate. The establishment of many cloud backup companies has also forced them to provide high quality services for them to compete effectively in the industry.

• Efficiency and reliability: not every person or business is able to create disaster recovery systems to protect their valuable information. These systems may be quite expensive and complex for individual businesses and that is why it is better to make use of online backup services. Your only requirement is to pay the subscription fee; the maintenance and operation functions will be performed by the service provider.

Cloud backup is one of the latest and most reliable ways to store and recover data whenever you need it. Provided you have an internet-enabled device, you can store, share, retrieve or backup your data.