How to Protect Your Website from User Generated Spam - Google Webmaster Blog

As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines.

In this blog post, we will give you tips to help you deal with this type of spam in your site and forum.

Some spammers abuse sites owned by others by posting deceiving content and links, in an attempt to get more traffic to their sites.

Comments and forum threads can be a really good source of information and an efficient way of engaging a site's users in discussions. This valuable content should not be buried by auto-generated keywords and links placed there by spammers.

There are many ways of securing your site’s forums and comment threads and making them unattractive to spammers:

Keep your forum software updated and patched
Take the time to keep your software up-to-date and pay special attention to important security updates. Spammers take advantage of security issues in older versions of blogs, bulletin boards, and other content management systems.

Add a CAPTCHA
CAPTCHAs require users to confirm that they are not robots in order to prove they're a human being and not an automated script. One way to do this is to use a service like reCAPTCHA, Securimage and Jcaptcha .

Block suspicious behavior
Many forums allow you to set time limits between posts, and you can often find plugins to look for excessive traffic from individual IP addresses or proxies and other activity more common to bots than human beings. For example, phpBB, Simple Machines, myBB, and many other forum platforms enable such configurations.

Check your forum’s top posters on a daily basis
If a user joined recently and has an excessive amount of posts, then you probably should review their profile and make sure that their posts and threads are not spammy.

Consider disabling some types of comments
For example, It’s a good practice to close some very old forum threads that are unlikely to get legitimate replies.

If you plan on not monitoring your forum going forward and users are no longer interacting with it, turning off posting completely may prevent spammers from abusing it.

Make good use of moderation capabilities
Consider enabling features in moderation that require users to have a certain reputation before links can be posted or where comments with links require moderation. If possible, change your settings so that you disallow anonymous posting and make posts from new users require approval before they're publicly visible.

Moderators, together with your friends/colleagues and some other trusted users can help you review and approve posts while spreading the workload. Keep an eye on your forum's new users by looking on their posts and activities on your forum.

Consider blacklisting obviously spammy terms
Block obviously inappropriate comments with a blacklist of spammy terms (e.g. Illegal streaming or pharma related terms) . Add inappropriate and off-topic terms that are only used by spammers, learn from the spam posts that you often see on your forum or other forums. Built-in features or plugins can delete or mark comments as spam for you.

Use the "nofollow" attribute for links in the comment field
This will deter spammers from targeting your site. By default, many blogging sites (such as Blogger) automatically add this attribute to any posted comments.

Use automated systems to defend your site
Comprehensive systems like Akismet, which has plugins for many blogs and forum systems are easy to install and do most of the work for you.

Source

The Importance of Lead Validation in Internet Marketing

After building a lead generation campaign, one thing should be clear: how you are going to manage the many inquiries your site will generate. If you mismanage your leads, your site can turn into a wasteland, and that won’t be good for anyone. While many companies rely on Google Analytics for this task, there are a few holes in that type of tracking:

• There is no qualitative analysis; it only counts form submissions.
• Sixty percent of vital data is excluded because phone calls are not included.
• The Google Analytics goal doesn’t show the actual form submission.
• Most importantly, you cannot validate that the completed Google Analytics goal was a sales lead.

Those kinds of holes can cause you to miss out on valuable opportunities — so, what is the alternative? Lead validation, which is the process of separating sales leads from non-sales-related conversions, will give you the most accurate data from your lead generation campaigns.

“The Critical Importance of Lead Validation in Internet Marketing” study reveals that half of a company’s website inquiries are not sales leads. Other key findings from the lead validation study:

• The highest number of leads, with 19 percent for both days, converted on Mondays and Tuesdays, followed by 18 percent on Wednesdays and 17 percent on Thursdays.
• Most leads, 85 percent, converted on the first visit. After the first visit, the drop-off is significant, proving that site quality is a big deciding factor for website visitors.

Having this critical data will aid you in filling those holes in your lead generation campaign because you will discover:

• Which online marketing channel was responsible for each validated sales lead.
• The accurate number of sales inquiries versus other non-sales conversions (e.g., customer service communication, sales solicitations, job applications, phone misdials, spam form submissions, etc.).
• The cost per lead will be accurate as opposed to the cost per conversion, which the study proves can be misleading.
• How to optimize campaign performance based on sales leads instead of only inquiries, which can include a large amount of other types of conversions.

When marketers judge the success of their campaigns (SEO, PPC, email, etc.) on the number of inquiries they receive, there is a chance their results are largely overstated. A campaign that brings in a lot of inquiries may in reality be generating very few leads, whereas a campaign that generated few inquiries may be generating more solid leads.

Lead validation will ensure that marketers work off reliable data so that they can adjust campaigns accordingly to generate an abundance of quality leads.

This will improve the efforts of your sales team as well, and who doesn’t love great sales and marketing alignment? When the marketing team validates leads, the sales team spends less time sifting through a lot of non-leads and more time moving prospects further along the funnel.

This will get the best leads into their hands in the most effective way, improving follow-up response time and quality close rates.

Why Lead Validation Is a Necessary?

Based on our extensive data, an extremely high percentage of inquiries — roughly 50 percent — are something other than actual sales leads. Without a validation process, clients will easily fall into two serious traps:

First: they will overestimate the results of their campaigns, possibly by as much as 50 percent. This will lead them to invest in campaigns judged to be contributing ROI — campaigns that are in reality generating minimal returns or even losses.

Second: they will not be able to accurately determine which campaign elements are generating sales leads, as opposed to inquiries. This means campaigns will improve more slowly, or campaign changes judged to optimize lead generation will instead have a neutral or negative effect.

Article Source: SBWire

How To Improve your Online Retail Store’s Search Engine Optimization

Improve your e-Commerce Website Search Engine Optimization

You know the math right, According to the National Retail Federation’s annual consumer spending survey conducted by Prosper Insights & Analytics, consumers plan to spend an average of $935.58 during the holiday shopping season. Total spending includes gifts for others, self-spending, food, flowers, decorations and greeting cards for Christmas, Hanukkah and Kwanzaa. Total planned spending this year is second only to the record total spending in 2015, at $952.58.

NRF Expects online retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday positions.

In our last article I talked about how November Replacing Black Friday & Cyber Monday for USA, UK & Canadian Shoppers. So, now you know the Online Retail Trends & want to be top of search engine organic result. In This article, I'll focus on how to optimize your online shop or website for higher search engine organic ranking.

Have an e-Commerce Website? Every bit of your e-Commerce website markup, titles, description text, links and images that can be read by a search engine crawler and indexed in a search engine database needs to be optimized; and by optimizing, you have to make it easier and faster for a search engine to find your website content.

Your competitors are already exploring this option, why not you? If you are not utilizing this, you will find yourselves drowning in new organic visitors.

While the principle is relatively simple to understand, the ‘how’ and ‘where’ to start can get progressively intricate but before that happens, here are two axis (On-Page & Off-Page SEO) of Search Engine Optimization to work your online shop.

On-Page SEO Factors: The first place to start with SEO is on your e-commerce Retail Store’s website itself. Search engine algorithms look for several factors when they crawl through each page of your site. The most important ones are:

• Website Structure
• Website Speed
• Keywords
• Product Page URL
• Title Tag & Meta Descriptions
• Content Optimization
• Images Optimization
• Internal Links & Anchors

Website Structure

Structural elements of your online site and the way pages & products link to each other also affect ranking. Search engines go through a link structure to find and index pages. If your site is structured well, all pages and product pages will be easily found by search engine crawlers & can achieve higher organic ranking.

A clear site structure is important not only regarding ranking but most of all regarding good user experience. The aim is to build an eCommerce Site where shoppers can easily find products and information they came for.

Website Speed

If you want to load your website faster, or have website loading issues. CONTACT US

Having the best site structure will not mean anything to search engine, if your website or shop don't load fast enough (ideal is below 3 second). An statistics found that 69% of consumers leave slow loading websites. While, 47% of consumers expect a web page to load in 2 seconds or less & 40% abandon websites that take more than 3 seconds to load.

Modern ranking algorithms take the loading speed of a website very seriously, simply because good search engines don’t like recommending slow pages as this would be bad for user experience. Also, as search engines are in the business of bringing their user the best results, doing otherwise would reflect badly on them.

Free Tools to Measure Your Website Speed:

• Google PageSpeed Insights
• Pingdom
• GTmetrix
• WebPageTest
• Google Chrome DevTools

April 09, 2010, Google Official Webmaster Central Blog Statement is "Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites."

Keywords

There are different types of keywords, as well as different types of search queries that people use to find products they are looking for. Search Engine Optimization is pretty much based on keywords. Finding out what words searchers use to find online stores similar to yours is the key to your online business success.

Related: How to Add Keywords to a Website

After doing deep research, you’ll have a list of relevant keywords in your bucket. You can then start the optimization process which means placing keywords throughout the whole website. The main keywords should be used in titles, URLs, headlines and repeated naturally in the content; others should be located in image tags and meta descriptions.

Free Tools to Start Keywords Research:

• Google - Keyword Planner
• Bing - Keyword Research Tool
• KeywordTool.io
• Ubersuggest
• Google Trends

Product Page URL

One easy way to improve organic ranking on your e-commerce site is to ensure that each of your product URL is SEO-friendly, which means that it should include the main keyword that the page is targeting.

URL stands for uniform resource locator; it is a web address of a single web page. URLs are displayed in a web browser and on SERPs. There are two types of web addresses: static and dynamic.

A Static URL Looks Like:

myonlineshop.com/category/pet-care

A Dynamic URL Looks Like:

myonlineshop.com/category/?p=0254007

I recommend you to use static URLs whenever possible, because static one make sense & easy to remember.

Title Tag & Meta Descriptions

The Title Tag should define a site’s content in a concise and clear manner. You should keep it short & simple, I suggest that, keep it under max 60 characters. Be sure to include at least two of your most important keywords along with your brand’s name.

A title tag plays a significant part in search engine organic ranking as well as increase CTR, as it appears in the search engine result pages (SERPs), on external websites and directly in browsers.

Google Title Tag & Meta Descriptions In Action.

As you can see above frog this screenshot, a meta-description is a short paragraph which is displayed right under a title tag  & URL on SERPs.

Sometimes a short title is not enough to adequately communicate what your e-commerce website potential visitor. Meta Description gives you the opportunity to introduce your brand before a searcher pays you a visit and see the products you offer.

The optimal length of a Meta Description should be max 160 characters. While creating a copy is good to be as much creative as you can. A boring description can decrease CTR and bring you fewer organic visitors. Unlike Title Tag, Meta Description is not visible directly in browsers.

Content Optimization

Although content don't play much when it's comes to online shopping site, but website content still has its technical importance for search engine ranking. A eCommerce Website with a blog and continuously new content posting using keywords related to its products is likely to get a high place on search engines if, of course, the content is of related to the user interest.

    Unique Product Descriptions: The Unique Product Description are extremely important factors in top organic ranking. The better the information is, the better the information will be (description, faq, images, etc.) and rich media (photos from all angles, videos, products in context, etc.). In addition, the more complete the product descriptions (description, faq, images, video, etc.), the better your site will be indexed on the search engines.

Tip: 81% of consumers search and shop online before buying a product, either online or in-store. However, a retailer or distributor who does not present all of their online products will lose sales.

Images Optimization

Take the time to name your product images correctly before you upload them. Not XYZ64564 but “winter-baby-boot-0325”, and also add an Image ALT tag “Winter Baby Boots”, Also if there's any folder or directory where your upload images, use the same thought.

Internal Links & Anchors

Links that point to other pages of your site called Internal Links – are an important part of on-page SEO aspect. Internal Links help search engine to crawl through your site, indexing each page as they go. Links can be text, images or representations of buttons you can click on to ‘navigate’ or jump to other pages or files. In this case you will focus on text links, which can make a world of difference to your website internal linking structure.

SEO Internal Links Best Practices

Anchor or Keyword in Links - This is the word or phrase that ‘names’ the link. Search engines like Google take into account the Anchor or Keyword Text in Links. Let’s say that these links are placed at the home page of your eCommerce Site, they would look a bit like this:

• Women's Watches
• Men's Watches
• Shoes for Men

You are telling users and search engine crawlers that behind those links and according to their anchor text phrasing, that they will find either Watches for women, Watches for men and Watches for men.

It all seems pretty obvious when done right, but let’s see what over-optimized links would look like. If we take the same phrases but apply the anchors the wrong way:

• Women's Watches
• Men's Watches
• Shoes for Men's

With these over-optimized anchors text, you are telling the web crawler to only take into account the following words:

• Women's
• Men's
• Men's

My Opinion is, anchors text should be human-understandable as well as to search crawler.

Off-Page SEO Factors: Off-Page SEO techniques involve building links from other parts of the web to your site. In the past, e-Commerce site managers would scatter links to their site all over forums, directories, and comments sections, as well as buy links on other sites. These kinds of link building techniques are penalized by search engines these days, which means that you need to take a different approach.

Focus on building relationships & link earning, not link building. Note it, Not all the links hold the same weight, it means that you make sure that the links you build are natural & authentic. Read More about, Google's Link Schemes Here.

Although proper link building is not an easy thing to do, there are still many white hat SEO techniques you can start with even today, without considerable efforts or expenses. Check out following link building methods.

• Ask for Backlinks.
• Build Relationships.
• Give a Testimonial.
• Start a Blog.
• List your Site in Trustworthy Directories.
• Design & Share Infographic.
• Write a Great Guest Post.
• Discover competitors' Backlinks.
• Recover your Broken Backlinks.
• Launch a contest or a giveaway campaign.

Need Legitimate Backlinks? Contact ME Now!

So, keep your link building plan until you achieve the #1 on Google also make sure to share your thought in the comment field. Use these simple tips to help you get started with your eCommerce website Search Engine Optimization Campaign and keep an eye out for my next article, where I'll explain How Your Competitors Dominating Over Your Business.

Things You Need To Know About Google’s ‘Mobile-First’ Indexing

Here's everything you need to know (technically worry) about the Google Mobile-First Search Index.

Why Does Google Switch To ‘Mobile-First’ Search Result?

Google's internal research found that the majority of Searches on Google are done via Mobile devices. Google's aim to deliver relevant results to the majority of their searchers. Until now, Google has indexed web pages as desktop browsers see them. With the new ‘mobile-first’ search index approach, Google indexes web pages as mobile phones see them. The rankings will be based on the mobile websites priority then desktop website.

Nutshell is the mobile version of your website will become more & more important for SEO than the desktop version.

What is Changing with the Mobile-First Search Index?

As more and more google searches happening on mobile, Google wants its index and results to represent the majority of their users — who are mobile searchers actually. Google has started to use the mobile version of the web as their primary search engine index. A search engine index is a results of pages/documents that the search engine discover, primarily through crawling the world wide web through links. Google has crawled the web from a desktop browser point of view, and now Google is changing that to crawl the web from a mobile browser view.

The most substantial change will likely be that by having a mobile index, Google can run its ranking algorithm in a different fashion across “pure” mobile content rather than the current system that extracts data from desktop content to determine rankings.

What if You Don’t have a Mobile Friendly Website?

Google said not to worry. Although Google wants you to have a mobile friendly website, it will still crawl your desktop version of your website instead. Google said,

If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.

If you have a mobile friendly website, then you need to make sure the website content and links on the mobile site are similar enough to the desktop version of your website, so that Google can consume the proper content and rank your site as well as it did by crawling your desktop website.

Test your website with Google's New tool.

Don't Have a Mobile Friendly Website? Contact Here

What do You Have to Do if you Have a Mobile Friendly Website?

You have to make sure that your mobile website contain enough related & high quality content to rank your pages on google search. If your mobile website have less content than your desktop pages, your pages might get lower rankings with Google’s new ‘mobile first’ search index.

My Mobile Site has less Content than my Desktop Version. Should I be Worry?

Potentially, yes you should worry about it. Google has said that it will look at the mobile version of your site. If that has less content on webpage "X" than the desktop version of webpage "X", then Google will probably just see the mobile version with less content. This is why Google recommends you go with a responsive design approach — the content is the same on a webpage-by-webpage basis from your desktop to your mobile website. You can do the same with other mobile implementations, but there is more room for error.

What is the Best Solution to Make Sure that Google can see the Content of My Webpages?

Google Recommends responsive web design. The content on responsive websites is the same on desktop computers, tablet and mobile devices. The layout changes based on the media device that is used to view the content but the content is the same. Of course, you can also create a separate website just for serve mobile.

Responsive websites will benefit the most and will be well placed for the change. However, websites which have a separate mobile site will suffer the most as a strong focus on optimization will be necessary to get them up to speed if they’ve been neglected in the past.

In general, a separate mobile website lead to more work and more errors can happen.

What About Expandable Content on Mobile Device?

With your desktop sites, Google said that content hidden in tabs, accordions, expandable boxes and other methods would not be weighted as high. But when it comes to mobile search index, Google’s Gary Illyes said content like this will be given full weight if done for user experience purposes. The idea is that expandable content makes sense on mobile device and not so much on desktop.

Will My Rankings Change a Lot?

At the moment, it’s still too early to say about it. But note it, that Google is prioritizing mobile content.

Google's Representative says that there should be minimal ranking changes around this algorithm change. Of course, most websites already have good mobile friendly or responsive sites. If you do not have a mobile friendly website yet, your rankings might change more than the rankings of a website that already is mobile friendly. Pages that are not mobile-friendly will not rank as well as pages that have been optimized for mobile devices.

I suggest a SEO audit ? Contact Here

Will Google Have Different Indexes for Mobile Search and Desktop Search Results?

We know Google has been working on creating a separate mobile index for a while now, but with mobile searches now accounting for more than 50% of all searches, it’s making more sense to priorities a more relevant and positive user experience for users on mobile devices.

Although we’ve had some pretty obvious clues that Google search is become more mobile-orientated with the advent of ‘Mobilegeddon’ The Google Mobile Friendly Update On April 21, 2015 and the introduction of AMP in February this year, it’s now clear that Google is taking his search algorithm a step further.

Currently, Google search is set to become mobile-first & has a single index for search across desktop and mobile, but last week Google’s Gary Illyes confirmed at Pubcon in Las Vegas they are going to create a separate, rapidly updated mobile search index, which will become the primary index used for search.

A secondary desktop index will be in place, but won’t be as up-to-date as the mobile index. We don’t know exactly when the changes will be rolled out, but it will likely only be a matter of time.

When Will This Fully Roll Out?

Google's Representative said they have already begun testing this mobile-first search index to some users. But it looks like we are still months away from this fully rolling out. Google won’t give us a date because they are still testing the roll-out, and if things go well, they may push it sooner. If things do not go well, they may push it back. Google did say they will push this out to more and more searchers over time as they become more confident with the mobile-first search index.

What Happens to the Links that Point to My Website?

If you have a responsive website, you do not have to worry about this because the URLs of your mobile pages and your desktop pages are the same (actually, the pages are the same, they are only displayed differently on mobile and desktop).

Is This a Mobile-Friendly Website Ranking Boost?

Google has previously said that the website content that’s not mobile-friendly will not rank high on organic search. That remains the case with this new index too. In the current index, which most people will continue to get results from, desktop content is indexed and used for showing search listings to both desktop and mobile users.

A special mobile-friendly ranking system is then used to boost website content for Google’s mobile listings. Content that’s not mobile-friendly doesn’t perform as well. In the new mobile-first index, which some people will get results from as Google rolls it out, mobile content is indexed and used for showing listings to both desktop and mobile users. Then the mobile-friendly ranking boost is applied, as with the current system, to mobile-friendly pages.

Want to Boost Your Website Ranking? Contact Here

How Can I Tell if Google Sees My Mobile Pages?

The best way is to use the Fetch and Render tool in the Google Search Console. Specify the mobile:smartphone user-agent and look at the preview after the fetch and render is complete. What Google shows you in the rendered results is likely what Google can see and index from your mobile website. If content is missing, then you should look into how to fix that and run the google tool again.

Will Links and Rankings Change Because of This?

There is a concern that mobile content tends to have fewer links than desktop content. This is a concern that is similar to the concern listed above around mobile content having less content than desktop content. Google’s search results are very dependent on links and content. So if both links and content are impacted, will the rankings be impacted? Google said they are still testing, so it isn’t 100 percent clear. Gary Illyes said,

I don’t want to say anything definite about links yet. It’s too early for that cos things are very much in motion.

Canonical URLs: Shall I Need to Change Them?

Google said the canonicals will not need to be changed, just keep your canonical tags as is, and follow their recommendations as listed on their blog post. They Said,

Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.

Can I See the Change and The Impact in the Search Results Now?

Google said you shouldn’t be able to see the change and impact of the mobile-first search index roll-out now. In fact, Google said it hopes there is little to no impact after it is fully rolled out. Paul Haahr Software engineer at Google said,

I would be very surprised to detect any effects of mobile-first indexing at this stage.

Will Bing Search Move To Mobile First Index Too?

Some have been wondering if Bing Search Engine would follow in Google’s footsteps and do a Mobile First Index, similar to what Google recently announced. Google will be changing their desktop index to one where they index the mobile version of a website, in order to serve mobile users – which now account for more than 50% of all searches – the most accurate search results.

Christi Olson Bing Evangelist at Microsoft says that they have no plans to do a Bing “mobile first” index. Their index will remain as a desktop index, meaning they will continue to index the desktop version of a webpage, and not the mobile version of the page. She Said,

At Bing, we maintain a single index that is optimized for both mobile and desktop to ensure our users continue to receive the most relevant, fresh and consistent results no matter where they are.

Want To Rank Higher on Bing & Yahoo Serch? Contact Here

Although Google said they have already begun testing this mobile-first index to some users, it will still take some time until it goes live for all users.

Priority to the Mobile at Google Search

Since November 2016, the main Google search index is mobile

While Google Search Result Pages has always been based on desktop version of the websites, is now the mobile version which significantly indicate Google Search Core Algorithm Changes.

Mobile, The Google First Priority

Why Does Google Priority The Mobile-First Search Results?

As Google explained in its webmaster central blog official announcement at Nov. 4, 2016, the change was necessary because of the paradox:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

The announced change therefore makes more coherent analysis of Google:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

In the next paragraph google assured that, although this is a big algorithm changes but all user still get great user experience as always.

Accuracy: throughout this article, as in the communication of Google unless stated "mobile" means "smartphone". This does not include tablets, which are closer to the computers.

Is Google Mobile-First Index Already in Place?

No, I don't think so, Even the announcement is official made since early November 2016, Google's Mobile-first Indexing is still in a testing phase. As the impact can be major (for small businesses, blogger, solopreneur and professionals to make sure that their websites are mobile friendly, for example), Google warned in advance.

Is The World Really Happened To The Mobile?

I went to see the Global internet usage statistics provided by web analytics company StatCounter, what I found is very interesting: StatCounter Global Stats found that mobile and tablet devices accounted for 51.16 percent of worldwide internet usage in November 2015 to October 2016, compared to 48.48 percent via desktop. Indeed the trend is globally clear.

Proportion of Internet Usage WorldWide in October 2016

But when I looked closely at the comparison map, I realized that Mobile usage surpasses desktop for geographical areas like Asia and Africa where the mobile has majority share, but this is not the case of Europe, Canada, United Kingdom, Australia and Even United States of America (But For How Long?).

In USA, there would be only 36.5% of digital media time represents by Mobile, while the desktop is 63.50%.

In Canada, there would be only 26.96% of mobile internet user compared to 73.04% of desktop internet user.

In United Kingdom, While an estimated of 89.90% of U.K. citizens using the internet today (Source: https://hostingfacts.com/internet-facts-stats-2016/) , there would be only 36.07% of mobile internet user.

Global Mobile Consumer Survey 2016 UK Cut: Deloitte Touche Tohmatsu UK Limited conducted an SmartPhone Usage Survey, Here're the Key findings:

• Almost half of 18-24 year olds check their phone in the middle of the night.
• 27% of smartphones include a fingerprint reader, of which 76% are used.
• Connected home devices still haven’t taken off, with just 2% of adults owning smart lights and smart appliances.
• As of mid-2016, almost half of UK adults had access to at least one type of connected entertainment product.
• 4G adoption has more than doubled in the last year, from 25% to 54%.
• 31% of smartphone users make no traditional voice calls in a given week. This contrasts with a quarter in 2015, and just 4% in 2012.
• The majority of survey participants have downloaded 20 or fewer apps.
• By mid-2016, almost two-thirds of UK adults had access to a tablet, but penetration growth had slowed down.

In Australia, there would be only 37.76% of mobile internet user compared to 62.24% of desktop internet user.

In Europe there would be only 31.22% of mobile internet user.

What Difference Does It Make In Practice?

It depends on whether your website is mobile-compatible, and if so in what way (there are 3 ways).

Mobile websites via responsive design:

In this scenario, the website automatically adjusts to the available screen width (in pixels). The website URL will the same (between the mobile version and the other) and no detection of the type of media device is required. If this is your case, you have nothing else to do than to check what happens when Google visits your site. Please, test your website with Google Mobile-Friendly Testing tool.

Mobile websites via the dynamic serving:

In this case, the design automatically adjusts to the available width (in pixels). The URL is the same (between the mobile and the other version). The only difference with responsive design is that the content (source) differs depending on the type of media device (which must therefore be detected), the idea being to ease the mobile version. If this is your scenario, you have nothing else to do than to check what happens when Google accesses your site. Please, test your website with Google Mobile-Friendly Testing tool.

Mobile version of your websites via a new mobile only URL:

In this scenario, two sites (or pages) are created: one for the desktop browser & the other one for mobile user. There are quite a few things to do for Google sees this mobile-compatible, but if it is OK then it is as effective (in terms SEO) than other methods. If this is your case, take a step back and ask what is different (in terms of website content and structured data markup) between the mobile version and desktop version.

If your website's mobile version has less content than the other version, then you risk seriously to see your Google organic search traffic decrease, especially on the long tail keywords. Indeed, removing words or phrases, you reduce your chances out in the SERPs on queries that reference.

Websites that do not compatible with mobile:

In this case, it really is time to plan a new version of your website, obviously compatible with mobile! Because not only do you risk having problems in SEO (Google based on the mobile version first), but most of your website user will not be happy website your website.

Need Help Setting Up Mobile Compatible Website? Contact Us

A Mandatory Test For Everyone!

Be sure to follow these 3 essential tips:

• First, test your website with google new mobile compatibility testing tool to make sure your site is compatible according to Google guideline. You should test your website all URL individually, because Google tool only evaluates the URL we provide not all of it's inner pages.
• Then run the "Fetch as Google" tool in Google Webmaster Tools interface. Remember to configure the search robot to mobile version (it is still not selected by default ... like what Google is outdated). I advise you to enjoy it to request a display, you can render your page according to Google. It is on this version that Google will now be based to estimate the quality of your site.Suffice to say that it is imperative that everything is OK! By the way, make sure you do not block Google's access to resources necessary for rendering on mobile ( CSS , JS , images).
• Finally, test your website with google's structured data markup testing tools. And see if you inserted structured data markup correctly (like Organization, Address, etc). Reread the article in Google Webmaster Central and you'll see they speak several times about structured data markup, as it is important.

Read This Week SEO Trend.

Do You Make Your Search Engine Optimization (SEO) Too Complicated?

The week is coming to an end again and I'm holding you a moment off the weekend to present you the best SEO News of the last week. Do You Make Search Engine Optimization (SEO) Too Complicated? What is SEO? How does 301 Redirect affect SEO? Questions about questions and I'm OK to answer you again. Have fun while reading this article.

In search engine optimization, there are many methods can be used to increase any website search engine organic ranking. Prior to execute any strategy, goals must first be defined. A suitable strategy can then be developed from these goals. There are a few simple questions you can ask yourself:

What is the purpose of my website?: Do I want to generate leads? Do I want to sell a product? Do I want to distribute content? The purpose of a website is directly dependent on the goal to be defined first.

What will I achieve?: Is it revenue based? User based? Traffic based? The definition of what you want is crucial to the success of the strategy.

How can I measure my success?: After you know what you want to achieve, you have to know how to measure your success. If, for example, you want to generate leads, you need not only traffic on the website, the traffic must also need to convert to leads. What will bring you a thousand visitors when none of them convert?

Who are my competitors?: knowing your competitors is important. By monitoring the competition, you can easily identify and exploit gaps in their SEO strategy.

Once the goals are set, a strategy must be developed. In doing so, it is important to keep the focus on the objectives and to sort out everything that does not correspond to your goal. At this stage of the process, you should already consider the partners you need to work with. In order to operate successful SEO strategy, sometimes, you may have to rely on others at some points.

The next phase of the process is to review the results. The focus should be on everything that has a clear influence on the achievement of the goal. There are four simple questions to be asked.

• What has worked?
• What did not work?
• Why did not it work?
• What's next?

The aim of these questions is to find out if you are on the right path. At some points you can not answer all these questions. Through the questions you make sure that you does not lose the focus. One of the most important questions is the fourth one.

After all the results have been analyzed & solved the question, time adjustments have to be made. Based on the collected data, the strategy can be reoriented and improvements can be made to achieve the goal and restart the process further.

Google New Page Speed & Mobile Friendly Tool before: The new All-In-One tool from Google allows website owner or webmaster to check the Mobile friendliness, mobile speed & desktop speed in no time. As with the Google PageSpeed ​​Insights Tool, the user is given helpful tips on how to fix the issue.

301 Redirect?: A 301 redirect is the HTTP status code for when a page has been moved permanently to a new location or URL.

With a 301 redirect, the value of inbound links as well as historic/trust records for one URL will move to the other, though there’s debate as to just how much of this benefits are passed on to the new URL.

301 redirects are particularly useful in the following circumstances:

• You've moved your site to a new domain, and you want to make the transition as seamless as possible.
• People access your site through several different URLs. If, for example, your home page can be reached in multiple ways - for instance, http://example.com/home, http://home.example.com, or http://www.example.com - it's a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL.
• You're merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages.

To implement a 301 redirect properly for your websites that are hosted on servers running Apache, you'll need access to your server's .htaccess file.

New Google Accelerated Mobile Pages: Google AMP is still rising. More and more websites offering AMP versions for their mobile users.

Ads on AMP Website Study by AMP Project

Google's Project Amp prevails slowly but surely, and more and more sites offer a quick AMP version of the content, which can be loaded much faster on smartphones. Since, of course, such websites must also be financed, Google has made possible a number of advertising forms from the beginning, which are now to be expanded. Soon there will be three new forms of advertising.

• Sticky Ads
• Flying Carpet Ads
• AMP Ads for Pages

Read More From AMP Blog.

'Mobile-First Indexing ' Google’s Begins Making a big change to Organic Ranking and Appearance

As we know, Since 1997 Google has used the desktop version of websites to determine it’s search relevance and organic ranking signals in order to populate its organic search index.

Google has begun testing mobile-first indexing, using mobile content to determine it’s search relevance and organic ranking signals, which will primarily look at the mobile version of your website for its ranking signals and eventually fall back on the desktop version when there is no mobile version available for user search query.

Most of Google Searches are Mobile

Google realized that most people search on Google using mobile devices, and the company has begun experimentation with switching to a mobile-first indexing methodology last year. This will be of particular interest to webmasters, depending upon the configuration of the websites under their management.

A detailed study released by Google reveals roughly 40% of people search only on a smartphone. More people are searching Google via smartphone than ever before the company says, with the most popular categories revolving around health, parenting, and beauty.

Other top findings from Google’s study include:

• 80% of people use a smartphone
• 67% of people use a desktop computer
• 16% of people use a tablet
• 57% of people use more than one type of device
• 27% of people use a smartphone only
• 14% of people use a desktop computer only

Dissecting these findings, it’s interesting to learn that of the people who only use one type of device, twice as many are using smartphones than desktop computers.

Google acknowledged the significance of the undertaking and wrote on the Webmaster Central Blog:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

Although mobile-friendly sites should not require any changes, Google has made several suggestions for sites that maintain separate markup for mobile and desktop devices. Otherwise, sites optimized only for desktop consumption will continue to be indexed as they are now.

Google wrote:

We understand this is an important shift in our indexing and it’s one we take seriously. We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.

For websites that do not currently offer a mobile-optimized experience, the news may inspire website owner and webmasters to quickly build and deploy a mobile version of their site. However, Google recommended a more careful approach and advised, as

If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It's better for you to build up your mobile site and launch it when ready.

No mobile site? Where to Start?

So you know that, Google prioritizing mobile over desktop sends a message that Website owners, webmasters and SEOs should do the same. At the very least, this means having either a mobile or responsive version of your website.

Having a mobile-optimized website is not enough for eligible top position on google organic search. In short, mobile-friendly is the bare minimum requirement, You should take care of following issue:

• Follow Google Webmaster Guidelines.
• Site Optimize for right keywords.
• Website Speed Matters.
• Have a healthy amount of google accessible text on your site.
• Site images have descriptive ALT tags and filenames.
• Make sure your site isn’t creating any duplicate content.
• Have a XML Sitemap.
• Backlinks from Authority Website.
• Social Media Presence.

The best way to optimize your site for speed is to publish content using Accelerated Mobile Pages (AMP) technology. If you’re not yet on board with AMP, I would recommend regularly checking on your mobile PageSpeed using Google’s PageSpeed Insights and Mobile-Friendly Test.

Keep load times as low as possible. Ideally, website owners, webmasters and SEOs should have these bases covered before Google splits its search index. No exact time frame was given as to when the split will happen, but in this industry, it never hurts to be proactive.

We will keep you posted

As we see changes to the Google search results and index, we will report back to you with any issues. When this mobile-first index fully rolls out, we will let you all know.