10 Social Media Posts Ideas to Keep Your Small Business Internet Presence Fresh.

Many small businesses find a lot of value in building their internet presence through social media. It gives them a way to share a side of the business that is not all about products and promotions. The best way to establish and strengthen your brand is to share the story that comes with it.

Humanize your business, put a face to the name, and tell people what there is to love about your work besides the features and benefits. Platforms like Facebook, Twitter, Instagram, and Snap-chat give you the tools you’ll need to tell your story from a personal perspective.

Check out these 10 Social Media Posts Ideas to Keep Your Small Business Internet Presence Fresh.:

1. Post in real-time
People are now breaking news in real-time before it becomes official news. It’s no wonder Snapchat is an ever-growing trend. Remember, your posts don’t have to be directly related to your products or services however, what you share should “talk” around your brand. Embrace the rise of real-time social storytelling!

2. Engage With You User
Share articles and interesting finds from all over the web, whether it’s an image, a how-to guide, current news, etc. Again, it doesn’t have to be about your business, it can be anything that speaks for your brand or has something in common with it.

3. Create a Contest
Who doesn’t love the feeling of winning? Host a contest on Facebook or Instagram and offer your followers a chance to win something enticing like a free product or service. Encourage your followers to “Like”, “Share”, or “Comment” to increase their chances of winning.

4. launch a New product
From time to time, you can post about new and exciting developments like, new products, flavours, styles, and more. These posts can be of a promotional nature if you’re introducing fresh new content.

5. Use Multimedia
It’s no secret that multimedia gains more traction and engagement than even the most insightful articles. Boost your social voice with interesting images, memes, and real-time videos.

6. Use Hashtags
Use hashtags to link your posts to people who share similar interests. #seo #google #googleseo #localseo. Online resources can help you Find trending hashtags in your area and industry.

7. Share tips, how-to guides, and DIY projects
People are always searching the web for new ways to be inventive and creative from home. Did you know you can learn to be a professional makeup artist from YouTube? Or how about learning to change your own car battery? Show up in search results by sharing this type of content.

8. Occasional offers
Offer your customers discounts or promotions from time to time however, do this without coming across as too promotional. As much as people enjoy getting a good deal, they also don’t like seeing it flood their news feed. In fact, turn to influential bloggers with a substantial following and who you believe would speak strongly for your brand. Ask them if they’d like to feature your business and your current offer to their followers. Share their blog post on your business page!

9. Share customer photos
A strong online reputation is important for all businesses and what better way to build on your reputation than with popularity. If your customers are posting about their recent purchase from your store, share their post! It not only shows your business is desired by others but it inspires trust. Every time a customer proudly shares something about your business, think of it as another positive review.

10. Poll
You can create a poll directly from your Facebook business page. Ask for your customers opinions and you may even be surprised with some of their answers. If you own a restaurant, ask your customers what soup of the day they prefer? Or what they prefer a cocktail, beer, or wine with their dinner.

Believe it or not, social posts may turn out to be your most effective marketing strategy for your small business. Keep in mind, you wouldn’t post the same material to every social platform as each has it’s own tone and environment. Learning how to effectively fit into each social environment is key to social success.

Using LinkedIn for your Small Business

Today, a LinkedIn profile acts as a business card and the content works as a great networking tool. Although, LinkedIn is a social platform, it’s unique because it’s used more as a publishing channel, as opposed to a sales channel for promoting offers and coupons. It focuses more on the foundation of a business and it’s credentials. But, do you know the rules for using LinkedIn for your small business? If used correctly, LinkedIn can help you reach your small business goals by expanding your network with key contacts and builds your credibility with content.

LinkedIn is effective for almost any type of business, however it’s especially effective for small businesses offering personal services like: financial services, spas, tutoring, real estate, photography, law, daycares, fitness, physicians, medical centres, funeral homes, etc. This is the ideal tool to showcase your credentials. The majority of prospective customers believe online reputation is especially important for businesses offering work related to health, well-being, childcare, and financial services.

Create a LinkedIn page

Signing up for LinkedIn is free! When creating your company page, highlight your services, leaders and employees to amplify your credibility. Connect with groups and local networks in similar industries or business goals.

Use your personal page and small business page as a pay-per-click or SEO campaign

Every small business should include a marketing strategy for search engine optimization. Ensure that your headline contains keywords and terms that increase your findability. The summary or job descriptions is a great place to tuck this sort of content. Run a PPC campaign on both your personal and business page to boost your opportunity for appearing in search engine results.

Blog on LinkedIn

Again, this idea goes back to optimizing your content for SEO purposes. Extend your reach to a greater audience by sharing these blog posts across social platforms.

Endorsements and Recommendations

Furthermore, positive endorsements and recommendations build your small business reputation with the ability to inspire trust in people. Before they even make a purchase from you. Recommendations through LinkedIn are like referrals, a quicker and more widespread virtual version of word-of-mouth.

LinkedIn may seem a little tricky to get a hang of. The key is to embrace the unique and professional nature of this social channel. Keep in mind that the content you would typically share on Facebook or Twitter would likely be different on this platform. Navigate through LinkedIn and get familiar with other successful business pages. Take note of tone and language used in their content when creating your content. Remember to keep it consistent, professional and of course intriguing for your audience.