Search Engine Optimization in 2015

The change in Search Engine Optimization over the last few years have been quite exciting and, it seems, this trend is set to continue in 2015.

So how today's SEO Professional plan their Search Engine Optimization Strategy in 2015? To help you, here are a few of my thoughts on How to Do SEO in 2015.

Be a Content Developer

You should have a content-based SEO strategy in 2015, without a purely content-based strategy,  It will be harder to stand out from the crowd. SEO planning needed to get a lot more creative and employ more paid and non-paid elaboration to help content reach wider audiences.

Know About Google Ranking Signals

Google is using more and more signals to determine search ranking, and your job will be to fully understand what those signals are, and how they interact.

Google's “mobile-friendly” Algorithm

Google's mobile search is started changing the way it ranks site's that lack a good mobile user experience. Mobile-friendly websites have really taken off in the past four years and will only continue to do so in the next.

On-Page SEO

Search Engine is moving forward from getting the exact details of on-page SEO right and more towards ensuring that your pages, products, and content actually meet your website users' expectations.

So what does matter on your website On-Page SEO? 

• Website Title and Description
• Image "alt" tag represent similar name as your page content theme
• Heading
• Keyword Consistency
• Clean URL
• Internal Linking to Related Pages
• Sitemap and Robots.txt
• Page Speed
• Text/HTML Ratio
• Use of MultiMedia
• Social Media Sharing Option
• Website Usability

Be Authoritative

Becoming an authoritative source for information that meets users expectations more than search engine needs will become exceptionally important. While links still continue to be of primary value, Smart SEO Professional will more and more value other means of creating traffic and audience around a site.

Learn About User Experience

You have to need to understand a lot more about user experience and web development to continue building engaging website and content. Having a solid understanding of the latest trends in user experience might add value to your SEO campaign.

Keep in Mind that, Everything you do online could have some effect on your SEO Project.

How Google Handles New Top Level Domains (TLDs)

In a Recent Google's Webmaster Central Blog Post, Google's John Mueller explained how Google handles new top level domains (TLDs) such as .guru or .how. The nutshell is, there are no TLDs that Google finds preferential to others; they are all treated equally in rankings.

Here are the details Google published on this topic today:

Google does not favor any TLD

Google's systems treat new gTLDs (generic top-level domains) like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in a search.

Googlebot can crawl and index IDN TLDs

Internationalized domain names (IDN) TLDs such as .みんな can be used the same as other TLDs. Google treats the Punycode version of a hostname as being equivalent to the unencoded version, so you don't need to redirect or canonicalize them separately. For the rest of the URL, remember to use UTF-8 for the path and query-string in the URL, when using non-ASCII characters.

A .brand TLD has the same weight as a .com domain

Those TLDs will be treated the same as another gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way Google crawls, indexes, or ranks URLs.

Region or city TLDs like .london or .bayern are treated as gTLDs

Even if they look region-specific, Google will treat these TLDs as gTLDs (generic top-level domains). This is consistent with Google's handling of regional TLDs like .eu and .asia. There may be exceptions at some point down the line, as Google sees how they're used in practice.

Country code TLDs will be used for geotargeting

By default, most ccTLDs (country code top-level domains) result in Google using these to geotarget the website (with some exceptions); it tells Google that the website is probably more relevant in the appropriate country. For example, a .de domain is probably more relevant than a .com domain in Germany.

Moving your site to a new TLD is the same as moving your site to a new domain name

Google treats moves to a new TLD the same as any other site move. Domain changes can take time to be processed for search (and outside of search, users expect email addresses to remain valid over a longer period of time), so it's generally best to choose a domain that will fit your long-term needs.

I hope this gives you information on how the new top level domains are handled by Google. If you have any more questions, feel free to ask in Google Webmasters help forum.

SEO Experts Review: What is the best SEO friendly CMS platform in 2015 for a company website?

If you need to use CMS for your next project, think what you'll be going to use?

This question asked by one of the Quora User and here's what came out. Responses listed in the order they were received in:

Alice Deans
I feel that wordpress has number of options to work on the SEO. You can totally customize the site along with the focus keywords. I personally use it.

Aegis Outdoors - Minnesota Permit To Carry
Here's Why We Should Use WordPress.

1. WordPress is Free as in Freedom 
2. WordPress is Easy to Use and Learn 
3. WordPress is Extendable by Using Themes and Plugins 
4. WordPress is Search Engine Friendly 
5. WordPress is Easy To Manage 
6. WordPress is Safe and Secure 
7. WordPress Can Handle Different Media Types

Gjivan Shrestha - Web Entrepreneur / Director at Ewebpedia Network™

If you are non tech savvy, go for WordPress, they are good in seo not only cz of responsive theme design but also there are numerous plugins which automate your work.

Diana Perk - Get Expert Advice on Web Development

If you are considering building a company website and considering to choose best CMS platform that offer you the ability to update and control your website without advanced technical knowledge then wordpress would be best option.

Wordpress: Wordpress is the most popular choice among developers, bloggers and corporations. It is easy to set up website in wordpress as it include number of plugins that can be used to extend WordPress with regards to SEO. Wordpress is right choice when it comes to SEO.

Why WordPress?

1. It’s extremely beginner-friendly 
2. It’s powerful 
3. It’s mobile friendly 
4. Easy to customize

David Miller - Sr. Sales Manager

Go with WordPress. WordPress is one of the world’s prominent open source content management systems.

Benefits Of WordPress: 

• Simple to edit or create new pages. 
• Easy to customize.
• Search engines love WordPress because the code is very clean can keep the content fresh all the time. 
• Very Flexible – WordPress can be integrated with whatever applications you have on your site or be re-designed to match your site. 
• Quick Loading – Page loads quickly so you don't lose the attention of your visitors.

If you are looking for a wordpress designer/developer, please visit our portfolio: http://www.openwavecomp.com/project_portfolio.html

If you are interested please send us your exact requirement details to leads@openwavecomp.com

David Quaid - CEO of eScape Web Design for 10 years

All I can say is WordPress - and totally agree with David Miller on this.

It's out of the box SEO friendly, especially when you deploy the Yoast All-in-One SEO Plugin: WordPress SEO Plugin • XML Sitemaps & more! • Yoast

Other platforms like Drupal and Joomla are just inherently SEO unfriendly.

I know one SEO who didn't like WordPress and was convinced it was SEO unfriendly just because you couldn't edit Page titles with it. It's so untrue.

The problem with other CMS platforms is that they're built in academia to solve problems that don't exist in reality. Drupal's nodes and auto-tagging are fine, until you have 50 pages.

I'll pick WP+Yoast for

• Instant Category and Tag Pages 
• Very easy to make responsive - you dont have to build a separate site or theme 
• Instant XML Sitemap (RSS Feed and Yoast) 
• WP Pingomatic automatically pings Google and Bing for you 
• Ease of integration for Analytics, Webmaster Tools 
• SEF and Human-friendly URLs 
• Great for social sharing icons 
• Easy to use page/post editor 
• CMS options from Woo etc 
• Tonnes of free and commercial plug-ins

Syed Farhan Raza, SEO Scientist & Internet Marketing Consultant

Well, SEO not have much to do with CMS technically but the UI of some make it better then others. 

On-Page SEO on wordpress is much more easy and highly recommended for the standard websites specifically when they are being run by non-tech.

Many many thanks to everyone who contributed to this post! Please share if you think it was useful!

Customization Features in SEO PowerSuite's Reports

There's a whole lot of ways you can personalize SEO PowerSuite reports already: these drag-n-drop customizable let you hand-pick the data and tailor-make the look of your reports. But — psst — we've just made them even better — and in a whole 4 ways!

New in SEO PowerSuite reports:

• Tag filtering
• Custom color schemes
• Adjustable time ranges for graphs
• HTML editing

TRY THE NEW FEATURES

It's time to get creative and build your perfect report template — the one that'll totally win clients over, for good.

1. Use tags to filter data shown in reports

The latest SEO PowerSuite update lets you specify tags in report settings to filter the data you include in your reports — so you can run reports for a certain portion of your keywords in Rank Tracker, pages in WebSite Auditor, backlinks in SEO SpyGlass, and link partners in LinkAssistant.

How-To: In your SEO PowerSuite app, navigate to the Reports module, select the template you'd like to customize, and hit the  button.

Click  to access the preferences of your report template. In the Keyword Tags field, enter the tags you'd like to filter results by, one by one, and hit OK when you're done.

Congrats! Only records with tags you specified will be included in your report now. But don't exit the editing mode yet — there's plenty of other (new) things to customize!

2. Hand-pick the colors for your report

With today's update, all SEO PowerSuite apps let you create unique-looking reports with fully custom color schemes.

How-To: Click  once more, and go to Color schemes. Hit + to start creating your custom scheme.

In the menu that opens, select the color for every element in your report (by clicking on the icon of the color or by entering the hex color code).

Hit OK when you're done, and select the color scheme you just created from the list of available schemes to apply it to your template.

Voila — you've created a template that looks like nobody else's. Let's move on and make some changes to your report's widgets!

3. Display report graphs for any time period

You can specify any date range for each of your SEO PowerSuite report graphs to represent. Currently, graphs are available for Visibility and Visits in Rank Tracker, and for Partners in LinkAssistant.

How-To: While in the editing mode, scroll through your report, locate the widget with the graph you'd like to edit, and hit .

In the menu that opens, select the period the progress graph will represent, and click OK.

Done with the graphs — but there's still one more thing to DIY.

4. Edit the contents of reports in HTML

SEO PowerSuite now lets you edit the contents of any widget with custom text (Header, Footer, Text, and Note) in HTML in addition to rich text.

How-To: In the editing mode, scroll through the report, locate the widget you are about to edit, and hit .

Click  to switch to HTML editing, and code away! All HTML tags are supported, so you can add links, change fonts and font sizes, upload images, and do all things HTML.

Done coding? Hit OK — you'll see your custom content in the report right away.

That's it! When you're done editing your report, click Save to apply changes, and enjoy your handmade template.

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Create SEO reports that will blow clients away

• 100% customizability
• White-label
• Responsive design
• Automated report generation

• Tag filtering
• Custom color schemes
• Adjustable time ranges for graphs
• Editing in rich text or HTML

DOWNLOAD FREEORDER RANK TRACKER

5 Steps to Automate Your Google Analytics Reporting

If you love analytics and relay on google analytics for your website insights then without a doubt, you're looking for ways to make Google Analytics Reporting easier and faster: Automation it is.

Today, I'm going to guide you through how you automatically keep up-to-date with your latest Google Analytics Data directly with Google Spreadsheet. If you’re just getting started with Google Analytics or if you are Google Analytics Ninja looking for ways to Automate Your Google Analytics Reporting, this article is for you.

Setting Up Your Automated Google Analytics Report

Here’s how you can get set up with your website google analytics reporting with Google Spreadsheet. You don't need to click around in Google Analytics and export reports anymore, this 5 Steps will do everything for you.

Step 1:

install the “Google Analytics” addon for Google Sheets

Step 2:

Open Google Spreadsheet, and Create a New Report in the “Add-ons” Dropdown

Step 3:

When the pops up come in fill the form with appropriate info for your report, be sure to select the site you want Analytics on!

Step 4:

Then click “Create Report.” Now in the info that pops up, copy your “Profile ID.” You’re going to need this!

Okay, now leave that spreadsheet be.

Then, open up this spreadsheet, and create a copy of it.

Now in the spreadsheet copy you made, put in your Analytics code in line 4:

Step 5:

Now it's time to Automate Your Google Analytics Reporting, go to Add-ons -> Google Analytics -> Run Report and you’re good!

You have a report that you can run whenever you want that gets your Top Referrers, Social Sources, Top Keywords, Top Campaigns, and more. Just click through the different sheets from the bottom of the Spreadsheet!

I know the guide may seem a bit overwhelming, but it is really easy, Just follow these five simple steps. It shouldn’t take you more than 10 minutes to set up, and you don’t need any experience in Google Spreadsheets to follow these steps.

Do you automate your Google Analytics reporting? let us know by your comment below.