2012! A Survival year for Internet Based Business.

I am going to share some of my fear about 2012 by this post. I haven't sure exactly what about this post, but I can make you sure it's about internet & Internet based business.

 At 2011 we saw a significant change at Google search engine algorithm  & their change will be continue in 2012. If we thought about Pre-Panda environment, we saw getting search engine ranking for either organic or ppc or places was so easy than now. Off-course we can tell now that was so easy, when we only need backlinks & content, & even search engine not ask us for quality links or content.

Now we know getting 100000+ spammy or unqualified backlinks has no demand than 1 quality backlinks from authority/trusted website.  Also building unrelated backlinks may cause down your ranking from your desired search terms.

Plagiarism is now more practiced by internet marketer & search engine is stricter about it than ever. Duplicate content is very harmful for website as well as getting search engine rank Now-A-Days.

 
What more changes will be in 2012? This month we are very busy for sort out what more changes will be in 2012 that can affect Internet Based Business? Internet Marketing Forum & Blog is quite busy now for predict this issue as well. 

I have membership of some top Internet marketing forum & blog where I read number of prediction about Internet Marketing Trends 2012. Some of item I want to share here if you already didn't read.

 
1. Google+: we all know Google is king of search engine & they must want to promote their social media Google+ to next level like facebook. Although I guess Google has 35% chance for it, when 8 Million people already used facebook. I expect Google will improves/add more feature on Google please for attract user & stay on it. I also expecting Google+ PPC platform for more expose products/services to Google+ user. A Personal request to you, if you haven't open a Google+ account or Google+ Business page yet please open it Now.

2. Facebook: Facebook is part of 8 Million people in this glove & 2012 will be Google-VS-Facebook. Facebook will improve their feature to next level that we can't image now. In 2012 Facebook page will be a website or a blog or shopping cart for you or publisher.  In 2012 facebook will be want to stay you at facebook all times & they wanting to serve you almost everything you needed. I mean their approach will be, you don't need to go anywhere around internet for your needs.

3. Info Graphics & Digital Products Description: we are lazy & expect everything without any work or hard work. We get bored when we read products description & scroll web page. Products seller needs to be smart not their consumer, Isn't It? So, we all need to add Info Graphics, audio & video Products Description on every website for satisfies their consumer. Note that, Now-a-days almost all smart-phones support flash, java & load large website.

4. Mobilize: Regarding my 3rd point, we are now seeing almost all smart website has mobile version. Your website visitor will be significantly decreased in 2012 if your website has no mobile capability. You need to understand that we all now use our smart-phones like computer. So, if your website can't support smart-phones how can we visit your website?

How you measure a SEO Company as SEO Specialist?

Over the years we are hearing many SEO Services companies claims they are SEO Specialist, My question how you even they rate thyself as SEO Specialist? we all know that SEO has no shortcuts system or  even we don't know how & why search engine like Google rank particular website or keywords. Apart from Google Engineer Matt Cutts, Google  evaluating multiple changes over the year for filter better search results. http://www.mattcutts.com/blog/algorithm-change-launched/

When Some  SEO Services companies claims thyself as SEO Specialist you can sort them via some simple way.

  • Are they engage & answer with their followers at social media & forum?
  • Are they have any Blog site under their main/services website?
  • Are they regularly post content on their blog?
  • Are they participate to commenting on similar Blog?
  • They have many client testimonial with client address?
If above all answer is YES for any SEO Services companies, you can rate them SEO Specialist & can take their services

Internet Marketing Promotion and Advertising: Build a Successful Online Career

Internet marketing is surrounded by facts that every aspiring online entrepreneur should know. Although you have heard several success stories about individuals who succeeded and earned thousands to millions of dollars through Internet marketing, they are also bounded by these facts existing around the industry.

First, just like the typical business investment, you cannot make a fortune overnight on Internet marketing. Successful Internet marketers have spent several years to perfect their marketing strategies. They have started from studying the “ins and outs” of the business opportunity, applied existing strategies, formulated their own marketing strategies, and test their new strategies to their marketing business. Although Internet marketing offers a lucrative business opportunity for everyone, it takes some time before you could earn millions of dollars through Internet marketing. You will start from several hundreds and after several months or years, you will be able to earn thousands of dollars on Internet marketing revenues.

Second, your competitors will always be your competitors. There are instances wherein they will use you for their advantage. Of course, we do not want to ruin friendships here, but it is a fact that you must be careful of. You can work hand in hand with other Internet marketers, but you must ensure that you are not working with “hungry predators” or those who will not use your generosity for their advantage of earning more money.

Lastly, getting potential clients is the hardest part of your Internet marketing career. Remember that the success of your Internet marketing business will depend on how you will attract potential clients coming from the majority of traffic around the Internet. Even if you have a well-designed website with useful facilities such as information catalogs and shopping cart services, once you failed to attract large web traffic towards your site, your Internet marketing business will be of total failure.

Among the aforementioned facts, the last one is what you need think of most. As previously mentioned, the success of your Internet marketing career depends on how you build your clientele base. Such clientele base will serve as your “bloodline” that will keep your marketing career alive. Without them, the Internet marketing industry will remain to be a dream for individuals who want to earn more money.

If you want to attract potential clients and convert them into loyal product evangelizers, you must learn the whereabouts of Internet marketing promotion and advertising. Promoting and advertising your Internet marketing is crucial to your website and to your career as well. Through these strategies, you will be able to attract motivated people who are willing to purchase whatever you are offering. Taking time to create some buzz about your website will keep them coming back and create an intriguing impression to those individuals who haven’t got a try of your products or services.

Promotion and advertising will help you get the targeted traffic that you want in the early run of your Internet marketing career. In fact, the cost of promoting and advertising your site on the Internet is not as expensive as advertising your products and services through conventional methods such as billboards and classified ads of different newspapers. Even if you do not have that large marketing budget, you can still promote and advertise your site using various alternative and low-cost promotional methods.

So what are the characteristics of a good Internet marketing promotion and advertising? Take a look on the following items and make sure that your promotion and advertising tools possess these characteristics:

•    It must have a long-lasting effect. Do not just use an advertising medium once and discard it. Find ways on how you will be able to use it for several times. You may use a similar approach on each advertising tool and create customer familiarity with the advertising tool as well as the product or service you are advertising. Think of several successful promotions and advertisement such as for Energizer batteries and others.
•    An effective Internet marketing promotion and advertising have variations. Do not just stick with a single ad format. Change the color, text, and the message of your advertisements but do not alter its feature character. The alterations must be done in the consideration of a long-lasting ad effect.

Do not be afraid to explore new options. If you think these new ideas will help you promote and advertise your Internet marketing business effectively, then do it. The more you broaden your promotion and advertising efforts, you will be able to succeed in your Internet marketing business career.

What is Meta Data! HTML/XHTML Meta Tag.

Meta Tag Glossary:
Meta Tag or Meta Data is the information about any web page. Multiple Meta elements can be used on the same page, but its attributes will be different. Meta Data can be used to specify page description, keywords and any other meta info that's not provided through the other head elements and attributes. The cool term about Meta data is they will not be displayed on the page, but will be machine parsable.

Where to Put?
The <meta> tag always goes inside the head element. The Meta Tag can be used by browsers (how to display content or reload page), search engines (keywords), or other web services.

Example of Meta Data:
<meta name="keywords" content="HTML, CSS, XML" />
<meta name="Author" content="Sohel Parvez" />

Above Two Meta Tag Describing it has 2 parts, 1st one called Properties & 2nd  one called Value.

Meta Properties: Meta Properties is the first part of meta tag body & decide what will be Meta Value. Some Meta Properties is Keyword, Description, Author, Content-Type, Zip Code & Many More.

Meta Value: we can call it Description of meta properties. it describe about what is meta value? If you input a meta element like "keyword" you need to input web page keyword on value field.

Why Meta Tag SO Important?

Meta elements provide information about any Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a Web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the website.

As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a website. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.