Create a winning SEO campaign with SEO PowerSuite

SEO PowerSuite is a comprehensive pack of 4 SEO tools, each dealing with a particular aspect of SEO. The package has all you need to get top search engine rankings and see your traffic and sales boost. Check out the step-by-step guide below to create an SEO campaign that's a smashing success.

1. Find your target keywords

Decide on the keywords you'll be building your SEO campaign around.
Step 1: Get keyword ideas. Run Rank Tracker and follow the Wizard's instructions to create your first project. Switch to the Keyword Research workspace, and press "Suggest" to have hundreds of great keyword ideas generated for you with the use of over a dozen keyword research methods.
Step 2: Pick keywords with most profit-generating potential. Look at your keywords' KEI (Keyword Efficiency Index) to choose the most profitable keywords.
The terms with a green KEI are frequently searched for and have pretty low competition. Simply put, these can bring you lots of visitors — while being comparatively easy to rank for.

2. Check your website's rankings

Run a ranking check to see where your website currently stands.
Step 1: Select your target search engines and run the check. Press  in Rank Tracker and choose your target search engines to see your website's current ranks for the selected keywords.
Step 2: Identify keywords you need to focus on. Take a look at your current ranks — you may be ranking well for some terms already. Spot keywords your website doesn't rank high for, and concentrate your SEO efforts on those.

3. Detect on-site issues and fix them

Run a site audit to reveal errors and warnings that are holding your rankings back.
Step 1: Scan your website. Run WebSite Auditor and enter your website's URL to start the analysis.
Step 2: Find your site's weak spots. Take a close look at the factors with error and warningstatuses. Switch between Details and Recommendation to see problem pages and get tips.
Make sure you fix errors and deal with warnings accordingly to make your website search engine friendly.

4. Optimize your landing pages

Create relevant, keyword-rich content using specific optimization tips.
Step 1: Analyze your pages. Go to the Content Analysis module in WebSite Auditor, select the page you'll be optimizing, and enter your keywords. Let the software run a quick analysis of your page to get your page’s current optimization rate, details on keyword usage and other SEO stats.
Step 2: Follow optimization instructions. Pay attention to any factors with an Error or Warningstatus. Switch to the Competitors tab for details on how your top-ranking competitors are optimizing any given page element, and the Recommendation tab to get specific, keyword- and page-targeted advice on how to improve your page's optimization. Follow these tips to see your rankings (hence visits, hence sales, remember?) skyrocket.

5. Eliminate harmful links

Examine your backlink profile and get rid of the links that are dragging your rankings down.е
Step 1: Evaluate your backlink profile. Run SEO SpyGlass and enter your website's URL to collect your backlinks.
Go to the Link Penalty Risks tab, select your backlinks, and hit  to see if some of them may be doing your website more harm than good.
Take a closer look at links with a penalty risk over 40% and examine these pages to decide which of the links need to be removed.
Step 2: Get rid of bad links. If possible, reach out to webmasters of sites spammy links come from, asking them to take the links down. If there's a large number of harmful backlinks in your profile, or if outreach proves ineffective, you can tell Google to ignore these links by disavowing them.
To generate a disavow file in SEO SpyGlass, select the links you want to disavow, right-click them, and hit Disavow backlinks. Go to Preferences -> Disavow/Blacklist Backlinks to review your disavow file, and hit Export to save it on your computer when it's ready.
Submit the file you created to Google Disavow Tool, and voila - Google will know which links to ingore when deciding on your website's authority.

6. Build quality links

Expand your link profile with relevant, high quality backlinks.
Step 1: Discover link prospects within competitors' backlink profiles. Create projects in SEO SpyGlass for your best ranking competitors to see where they got their backlinks from. In a competitor's project, hit  to analyze their backlinks' quality. Pay attention to backlink authority factors like Page and Domain PR (or Moz's PA/DA), Domain Age, Link Value, etc., and identify top link sources. Export your shortlisted links through File -> Export or by copying them to a spreadsheet.
Run LinkAssistant and create a project for your site. Use the File ->Import option to load the link sources you've exported from SEO SpyGlass.
Step 2: Find more potential link partners. To find even more link partners using advanced search methods, hit .
Step 3: Reach out. In your LinkAssistant project, click  to contact potential partners and inquire if there are link opportunities available, such as guest posts, listings in quality business directories, or others.

Create a winning SEO campaign with SEO PowerSuite:

  • Find your target keywords
  • Check current visibility in search engines
  • Detect on-site issues and fix them
  • Optimize your pages' content
  • Get rid of harmful links
  • Build new quality backlinks

The Philosophy Behind Link Building


Among Internet Marketer, there seems to have controversy when it comes to baclinks, link building strategies & it's importance. if you ask a group of online marketer, What is a backlink?, Why are backlinks So Useful?, How do search engines evaluate backlinks?, importance of backlinks in seo? link earning, etc you'll get different & vague answers from them.

To make you clear, in this post I'll write simple to understand definition of Philosophy Behind Link Building & to help you make sense of what's backlinks truly harmful for your website.


So, What is a Backlink?

What is backlinks

A backlink is a clickable piece of text or an image that links one website, webpage, or files to another. As an example here is a link to the Local SEO Consultant at this website, which is surrounded by the anchor text "Local SEO Consultant", So, we’ve got the answer of most important question out of the way.

Backlinks are also knows as Internal Links, Inbound Links & Outbound Links. Let’s move on to Why are backlinks So Important to the web in general as well as for SEO prospective.

Why are Backlinks So Important?

Without backlinks the world wide web (aka WWW) as we know it wouldn’t exist. Without backlinks, how would we ever browse the internet? Now I know you’re going to Say, well I could search in Google to find the results I want. That however is not really going to work because how could Google find and index all the webpages on the Internet without being able to search around from link to link?. And even google managed (Many of you believe, "Google can do anything!") to do it & how could you visit those webpages, if backlinks don't exist on google search index?

So, Backlinks are useful & also important, because it's the reference of the WWW. Without reference we’d still survive, but getting around would be pretty difficult, wouldn’t it?

For example, if a Local SEO Expert has a website about how to build healthy backlinks, and received a backlink from another website about backlinks building, then that would be more relevant in a search engine's assessment than say a link from a site about carpet cleaning. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

How do Search Engines Evaluate Backlinks?

Search engines like Google, Yahoo! & Bing crawl the world wide web looking for new content to display to their searchers. They go from link to link, site to site and page to page finding content so they can show them when someone searches a query which each page is highly relevant for. These links could be on websites or blogs or document or social media sites. This is one of many reasons why backlinks is so important to SEO.

The number of backlinks is an indication of the popularity or importance of the particular website. Backlinks are important for SEO, because some search engines, especially Google, give more value to websites that have a good number of healthy quality backlinks, and consider those websites more relevant than others in their results pages for a user search query.

In Google's eye, A backlink considered to be a positive 'vote' for the receiving webpage from another granting webpage.


Why are Backlinks So Important in SEO?

In deciding how search engines rank webpages, they want to give their user the most relevant & useful result which satisfies the users search query. If you type ‘local seo services’ into Google and you get results for carpet cleaning and janitorial service companies, what are you going to do? You’re going to search in another search engine such as Bing or Yahoo!, and Google may have lost you as a user.

Google is the market leader in search and they have a 63.8% market share in the U.S according to comScore Releases February 2016 U.S. Desktop Search Engine Rankings. They’ve achieved this by giving us the best results when we search for things compared to their competitors. Therefore the key is giving the most relevant set of results for any of the billions of possible things somebody could type into the search box.

Not only are backlinks the reference that search engines use to find webpages but backlinks are one of the major signals that search engines use to decide how relevant and authoritative a particular page is. The links which point at individual pages from other web pages around the internet really help search engines to understand more about pages and how to best arrange them to keep their users happy. You’d be surprised. There’s a lot of information that can be collected from a backlinks and they gather the maximum information possible!

When the search engines calculate the relevance of a site to a user search query (aka keyword), they consider the number of quality inbound links to that site. So we should not be satisfied with merely getting inbound links & it's quantity, it is the quality of the inbound link that matters most. A search engine considers the content of the sites to determine the quality of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, If you are an Carpet Cleaner in Phoenix, Arizona and somebody searches for ‘carpet cleaner phoenix’ you want to be on page 1, right? Page 1 normally only has 10 results and you can bet that there are far more than 10 cleaners competing for that page 1 spot. Whilst there are a huge number of factors in Google’s algorithm and backlinks certainly aren’t the be all and end all, backlinks are one of the strongest factors currently used. In your case, Local SEO is highly important for your local businesses, and of course we do offer local SEO services.

Another reason you may want to achieve backlinks is to allure more visitors to come to your website. You can't build a website, and then expect that people will find your website without showing user the way. You will probably have to get the word out there about your site. One way business owner & webmaster got the word out used to be through backlinking. Let's talk about, how can we help you to build backlinks.

How Can We Help You to Build Backlinks?

Backlinks Building is what we usually do. As discussed, backlinks are not the only important search engine ranking factor to be considered but in any good SEO campaign you will have to build high quality backlinks to your website to help to show search engines that your site is relevant for the keywords agreed upon at the keyword research stage of the SEO Strategy. Building backlinks is known as off site optimization.

Honestly, it’s not easy to get natural authority backlinks (Great Healthy Backlinks Require a Great Amount of Time, Work & Content), after all why would another webmasters or websites owner link back to your site. Our job with the SEO link building campaign is to help you to create mirthful link worthy content for your website and then to use various plans and methods to inspire relevant webmasters or websites owner to link back to your website & content.

The days are long gone, when low-quality reciprocal links, links from link-farms, & paid links worked for search engine organic ranking. Instead we focus our all attention to creating high quality content. We create a serious content marketing strategy & execute them accordingly. We’ll be able to establish your business website as an authority site within your given niche or industry.


What's About Reciprocal Links, Link farms, and Paid Links?

There is much discussion about reciprocal links, link farms, paid links & It's Importance last few years. In the Google Jagger Update at October 2005, In this algorithm changes, Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. Reciprocal links were one of the targets of Google's Jagger update & Google not valuing reciprocal link exchange since then.

Many webmasters had agreed upon reciprocal link exchanges & paid links, in order to boost their website's rankings with the sheer number of inbound links. In a link exchange, one webmaster or website owner places a link on his website that points to another webmasters or owners website, and vice versa. Many of these links were simply not relevant, and were just discounted by google jagger algorithm update. So while the irrelevant backlink was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google Organic Ranking.

In a Paid Links, one webmaster or website owner places a link on his website that points to another webmasters or owners website for money. This links too act as reciprocal link & but called one way reciprocal link.

We must be carefully dealt with these kinds of link. Google not only check the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad website. Please read more about google's Link schemes.

How to get rid of the harmful links Pointing to your website?

  • Ask webmasters to remove the links.
  • Submit the harmful links to Google disavow tool.
  • Make sure to regularly re-check your links.
  • Contact Us & We"ll Help you remove harmful links.


What's Link Earning?

Link Earning is the process of creating high quality content that other webmaster, website owner and bloggers cannot fail to link to your website content. And hey, this give you more power if you’re a recognized brand that can build your link portfolio this way. This is indubitably the ideal scenario for any website owner. But if you’re NOT recognized as a brand, however, this version of link earning Technics is highly unrealistic expectation for you.

Because Search Engine Algorithms are highly dependent on quality & authoritative backlinks, you’re not going to rank if you don’t have high enough quality backlinks.

And guess what? If you don’t rank high on search engine organic result, the primary reference that would allow people to find your website useful and amazing, is besieged for all intents and purposes.

So you can’t be found in search engine's organic search unless you have enough backlinks, and you can’t realistically “earn” links unless people are finding your site.

What If I Use Backlink Building Tool?

I wouldn't recommend you to use a backlink building software, it has to be "manual". If you use a link building software to build Automated links, Google will eventually find out and your website could be penalized.

Here are some Automated Link Building Techniques that are definitely going to caught by Google Algorithm:

  • Spun Content Submission.
  • Blog & Forum Commenting.
  • Forum Profile & Comment Link.
  • Low Quality Directory Submission.
  • Private Blog Networks.

Be Careful Of Outgoing Links: I’m going to keep this part simple, here are some quick guides for outgoing links:

  • Bad Neighbourhoods (spam, warez etc sites)
  • Moderate or Remove any obvious spam from user generated content and apply nofollow to any outgoing links.
  • Don’t link to low quality sites/content.
  • If you are selling links, Add the nofollow attribute to the links.
  • Add the nofollow attribute to any affiliate links.
  • Don’t hide outbound links.
  • Periodically review and clean up broken outbound links.

Need High Quality Authority Link Building? Contact to one of our Link Building Specialists today to know more on how backlinks can help improve your website organic ranking.

How Do I Make a Begin Then?

Contact Us
Sylvester Stallone & Caitriona Balfe in Escape Plan Movie (2013)

Have a good read of the pages and posts of this site. We try to straightforward SEO as much as we can at here, and there is some good guidance that we write regularly. We also emphasize the importance of Good SEO Campaign & Mobile Marketing and if you are looking for Local SEO Services & Citation Building Service, we can help. Once you’ve decided what services you need from us, just fill out our contact form and we’ll get right back to you. We’d love to talk to you about your business and how we can help to take it forward online, and quite simply, make you more money.

Don’t worry, Our Local SEO Services & Citation Building Pricing is not expensive and we can talk through the options for you. We offer Guaranteed Local SEO and if you want instant traffic through PPC we can help you with Adwords Campaign Management too. We’re confident that you will have a huge return on your investment from our service. Contact Us Today!
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How to Run Content Marketing With Success in 2015

To design an excellent content strategy, the most important thing (and which very few do), without a doubt, is to start by establishing “where we are headed”. In other words, our goals.
I have been working specifically with content marketing for the past 10 years and if there is something we have learned during this time, is that the difference between those that succeed and those that fail is NOT based on the quantity of resources they are able to invest (money/budget). It is in the clarity in which they define “why” they want to engage in content marketing.
In this article, we would like to share 3 objectives that, in our opinion, are essential and also universal, and can be used by any company in any industry. As an example, we’ll take the case of Boosted, a battery-powered skateboards manufacturer.

First Objective: Product Information

The first and perhaps the most intuitive and familiar goal of a content strategy, is to make your product known. You need to allow potential customers to obtain a greater knowledge of your products. Everything from: “How is it built?,” “How is it used?,” to: “Where can I buy it?”.
For this first objective, content such as “The differences between Boosted’s 3 models,”  “Advantages of using Boosted to commute to work,” and “Boosted’s policies of use and returns” are some of the most common examples.
Also, for SEO, at this first point you will be covering terminology from the brand name itself “Boosted”, to technical variations like “advantages of Boosted,” “parts for building a Boosted,” “requirements for riding a Boosted in public,” etc.

Second Objective: Mark the Problem

All great companies are successful because, at the end of the day, they are solving real, concrete problems of their potential customers, who pay to use their products. The second goal of your content strategy is to focus on the problem your product solves.
This gives us a wider range for creating content. For Boosted, that would mean: “Alternatives to using a car to commute to work,” “The 3 most ecological methods of transport that exist today,” or even “Why using a skateboard is better for our health than a bike.”
The audience reached with this type of content goes further than potential clients, and so, if we compare the conversion rate for this objective with the first we will find a significant decrease. However, by utilizing this method you will have the possibility of reaching people of influence, referrals, the media, and possible boosters for our company as well.
Concerning SEO, the advantage lies in targeting keywords that are broader and go beyond our product itself, specifically with information searches performed by Google users regarding the problem that we are solving, such as: “means of transportation that use batteries for getting around the city.”

Third Objective: Empower your Vision

The final objective is focused on the possibility of “viral” exponential growth in order to build brand awareness. This also means reaching an audience that is beyond our potential direct customers.
An example of this would be the creation of video content about: “Can a battery-powered skateboard move a car?”
The idea behind this last objective is to get the most out of social networks through the virality of what your product can obtain when used in exceptional/extreme situations and moments.
Although for this type of content you will probably see the lowest conversion rate from all the three options mentioned in this article, this is definitely an excellent way to reach people who will later have an influence on potential customers.
In regards to SEO this can also be greatly beneficial. Viral content attracts links, thus increasing your brand’s recognition when it comes to Google and all the other search engines merely by being mentioned.

The single mechanism for implementation

Knowing the “why” behind your content marketing strategy and your goals, it is time to get to work.
Here are my 4 implementation tips for those who wish to start working on their strategy today:
1. Exclusive to experts: What I want to say with this is that all your content needs to be developed by experts. Under no circumstances should your information be poor. There is already too much content in the web that is of poor quality, adding to that accomplishes nothing.
For our blog for example, those who built the product with their own hands, the creators, are the only ones who create content. If they do not have the time to do it, the best thing we found to be is to hire a writer who can observe what they do and what they want to communicate and share through a note/article.
2. Focused on the customers: You should never take for granted your customers. Every question, doubt, concern, inquiry, and suggestion that they have, represents an ideal launching pad for the creation of valuable content. If, for example, a customer wants to know who created the product and where the idea came from, then it is the ideal moment to create an interview with the founders and make known the values, mission, and vision of the company.
This is the best way to create evangelizers for your project that will help you grow more than you imagined in the long run.
3. Do not concentrate on text only: Even though search engines are mainly organized to index text, you should remember that the second largest search engine in the world is YouTube. Thus, creating videos and other formats for content becomes fundamental.
4. The key is patience: As I mentioned, content quality is of utmost importance. However, time is as well. For content marketing, time plays a determining role. It is not the same as hiring a TV ad or an announcement in Google Adwords, which take effect from one day to the next. With content we are talking about seeing results on an average of weeks or even months.
At that brings us to the great overlooked opportunity that content marketing brings – results that do not disappear from one day to the next (a paid announcement, once it is no longer paid, ceases to exist). Effective content will last over time and will bring dividends even a year after being developed.
Content marketing is something organic that needs our patience and dedication.

How to Make Your Blog as Local as Your Business

Let’s face it, local SEO’s and business owners have given up on content and settled for SEO.
Now, I’m not saying that SEO is bad or that no local business can write. But what I am saying is that the industry has prioritized the SEO/ranking value of content over the audience value of our content.
local content
The moment SEO becomes more important than our audience, we have a marketing problem.
Let’s take off our 1,500 word minimum with 2% keyword density blinders and ask ourselves a few simple questions:
  • Would I actually read this whole post? If you can’t read the whole article there’s no chance your audience will.
  • Would I send a new potential customer a link to my blog? If not, then potential customers visiting your website probably shouldn’t see it either.
  • Do my blog posts receive engagement: comments or shares? I’m not talking about fake Gucci handbag comments, but instead, real comments or Facebook shares.
While this is a tough standard, if we don’t have something to aim for what is the point? As a local business or a marketer working with local SMB’s, the goal for content should be to engage with your audience. Often times, the easiest way to do this is to be local. If your audience is local and you want to gain content traction, be local.

Step 1: Reallocate Your Time

Typically, we allocate the following percentages of time for our blog:
  • 5% of our time preparing
  • 90% of our time writing
  • 5% of our time promoting
For your local blog to perform well, I am suggesting a reallocation of time:
  • 20% preparation
  • 50% writing
  • 30% promotion
If an article was written, but no one reads it was it really written?
Frankly, we often mistakenly think search engines will find our content and then our audience will. This is backwards thinking. Instead, we need to identify the interests of our local audience, craft an exceptional piece of content, and promote the heck out of it.

Step 2. Take a Tour of the Neighborhood

What makes the city or county you do business in unique? What local things or attractions exist that someone from out of town wouldn’t know about?
Tweet this: The goal isn’t to be everybody’s cup of tea, the goal is to be your local audience’s.
Take a tour of the neighborhood and ask yourself, what does my audience care about? What would they share?
The content goal for a local business should be for your business to be the first thing people in your area associate with the service or product you provide.
Think of content as an awareness factor. What is the best way to make my local audience aware of my service or product? The answer: relevance.
We have found that with simply $20 you can promote your content to your local audience and drive hundreds of relevant visits to your website for less than $0.50 cents a click. Outside of relevant, localized content, there are few avenues to drive such traffic.
Tweet this: Set Up remarketing to market to the new audience you are attracting.

Step 3. Choosing and Promoting Your Content

We have taken a tour of the neighborhood and now have a pretty good idea of what makes our area unique. Next, we must decide how often to write and on what.
If we are going to add a little local flavor to our blog it’s important to understand what makes our audience tick. We often simply just write about what we do, but that is rarely the best way to engage with your audience.
The other option we often take is writing for thought leadership. While also fine, most local businesses will not increase sales by writing a post on how they have created a revolutionary new way to repair your fridge.
The core reason why these two approaches and many others fail, is because they are not relevant to your audience and cannot be easily promoted via interest targeting.
A general rule of thumb is that quantity is not as important as quality. Do not try to produce more content than you can produce well.
We want to impact our audience and thus influence our local rankings…not the other way around.
When selecting a topic to write on, back your way into it. Our favorite tool for content promotion and amplification is Facebook ads. So often, we choose our topics based on what interests us instead of what interests our audience. Let’s choose what to write based on who and what we can target.
So, before your write that next post head over to the “boost post” option from a previous post, and look at your audience options.
facebook edit audience
Ask yourself, what targeting options are available and how can I make sure that my topic fits with my targeting?
Once you have chosen your topic, finding a title worthy of promotion of tough. Luckily, the team over at Portent have created an awesome tool to help you with choosing that next title. Check it out!
If you are having a tough time getting the local juices flowing here are some potential topics:
  • 5 Places in ___ that you never knew existed
  • Highest rated taco joints in ____
  • 10 ways you can tell you’re from ___
What do these topics have to do with your local business to consumer service business? Everything. Your local audience doesn’t care about your post on: “How to Do something in 5 Easy Steps.”
Instead, they care, share, and read about content that is relevant to them. Do you think they will call the plumber who made them laugh or wrote something engaging about their area? Or do you think they will call the plumber who they never heard of because their content wasn’t relevant enough to earn a click?
Be ruthless. Make your blog as local and relevant to your audience as possible. If a piece of content cannot be promoted to your local audience don’t write it. If you can’t think of five of your customers that would read it all the way through or share it, don’t write it.
Take a stand for the power of exceptional local content and make your blog as local as your business.

How To Increase Traffic Using Pinterest

If 69% of online consumers are going to Pinterest with intent to purchase items, why not take advantage, and help improve your sales and web traffic with Pinterest? Speaking of visitors, most Pinners, 80% of Pinners, are accessing Pinterest on their phone, which means they’re then being directed to your website mobily (cough *mobilegeddon* cough).
With so many ways to improve traffic and rankings, and now mobile rankings, Pinterest presents a unique opportunity to achieve these goals and become one of the largest traffic drivers in the social realm. Follow these tips to help improve your company Pinterest page, presence, and website traffic.

1. Start With The Basics – Optimizing Your Pinterest Profile

A company Pinterest profile should define who the company is: their goals, passions, and interests. This makes Pinterest one of the best social networks to define a brand, offering consumers an inside look using brand boards and unique pins.
Each board can represent a different service offered, as well as interests the company shares. For example, does your team make a daily trip to the coffeeshop around the corner? Then add a coffee board to row 3 or 4 of your Pinterest profile with snapshots of the crew, as well as popular coffee pins. Anywhere from 12-20 boards are appropriate for a company Pinterest profile. Develop catchy titles, with keywords, for each board and properly source each pin with a connecting URL to the website or blog.
Screen Shot 2015-05-06 at 9.53.12 PM
The Pinterest profile description at the top needs to include exactly what a company does, with few keywords. I tend to use the same biography in all of my social profiles to keep consistency and branding throughout. Pinterest is no different. If you’re including brand keywords in the Twitter description, share the same description on Pinterest. Just because you have extra characters, doesn’t mean you have to fill them with keyword stuffing. Make the description natural, yet attractive, giving Pinners a real reason to follow.

2. Verify Your Website, Verify Your Credibility

Pinterest is getting better and better in preventing spammy Pinners from reaching users. One of their methods to the spam-stopping-madness is by offering a “verify your website” button. If you know how to navigate your website’s backend, verifying your website is a synch. Pinterest offers an easy to follow instruction guide for installing a meta tag or uploading an HTML Pinterest file to verify. If a Pinterest profile is verified, it’s more likely to be showed to more Pinners, helping to increase page popularity and click-through.

3. Rich Pins Can Make You Rich

Rich Pins are designed to make the pinning experience more enjoyable for consumers, and more efficient for companies. Instead of trying to stuff every detail about a product in the description, Rich Pins allow proper separation of product detail from a fun, catchy description. It’s a balance between the headline and body text for Pins.
rich-pins-500x481
In a study by Shopify, adding prices to pins averaged 1.5 likes, against pins that didn’t have a price at 1.1 likes. Appreciate that 0.4 difference, because as Pinterest pointed out last holiday season, over two million peopleadd a Product Pin to their boards daily. That’s a lot of opportunity, and potential for increasing traffic from a Rich Pin to it’s product page.
Don’t have products to sell? Don’t worry! Pinterest has multiple Rich Pin offers:

4. Backlink Your Pins For Increased Traffic

This is a big one, and quite possibly the best way to increase traffic from Pinterest. Keep in mind, there’s a right way to do this and a very wrong Spammy Mc. Spammer type of way to backlink your pins.
Screen Shot 2015-05-06 at 8.42.40 PM
On your own pins, not pins off of the popular page, add a relevant url from your website or blog as the pin’s “source”. Include that image on the actual page or have a relevant image that relates to the pin’s description. If you tell me I can learn how to knit in 5 simple steps, don’t send me to a construction company in New York. I’m a San Diegan, we’re very different.

5. Did Someone Say Link Building?

Bloggers and Pinners are bestfriends. Together, they shape cuticles, casseroles, and take cute cat photos. Thousands of bloggers have caught on to the many opportunities Pinterest offers as a traffic source and creates pin-worthy images to attach to posts. With that many bloggers regularly using Pinterest and having Pin It buttons on their website, it’s easy to find different guest posting opportunities through Pinterest’s Guided Search.
In the search bar at the top of Pinterest, type in a relevant topic to your industry (ie: social media). Add a couple of keywords provided by the Guided Search option and let the hundreds of relevant pins and Pinners appear before your eyes. Pins with caption overlays, like descriptions offering, “5 steps to anything”, are most likely going to be bloggers. Click through the pins and follow Pinners to start exploring the many bloggers behind Pinterest, just waiting for your un-automated guest post email. Despite the argued debate, the guest posts and relationships with relevant bloggers can help improve your overall rankings and “site juice”. Just don’t be a Spammy Mc. Spammer!
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6. Make Life Easy for Pinners – Install a Pin it Button on Your Website

Make it easy for users to share content directly from your website and add it to their favorite boards with Pin It buttons. The Pin It button can help get more referral traffic to a site when people click on Pins. People save images from a website to Pinterest, allowing more people to discover and repin them. In fact, the average Pin gets 11 repins.
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Each Pinable image on a website needs to have an optimized description and title to further help with rankings. Pinterest will grab the image description and attach it to the pin automatically when a user pins it from a site. Increase ranking chances by providing a keyword-rich description a user is attracted to. You don’t want the Pinner changing your perfectly optimized description to, “I love it!” As much as we love it too, that kind of caption doesn’t do anything for rankings. Provide the Pinner with a relatable caption they’ll want to keep, referencing the company and proper keywords.

7. Attract Who You’re Attracted To

Wedding dress designers could care less about a construction company’s Pinterest page, and even less to join a “Construction Hats” board. Relevancy, as with anything online, is vital to growing engagement and traffic. Search for Pinners that are in your industry, as well as related industries to follow. Take it a step further and interact with the demographic by commenting on their new pins, asking to be a part of their group boards, and hearting your favorite pins they’ve shared. New Pinners will be more likely to visit your company profile, and eventually your website, if they can relate to the business in some way.
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8. Pin Blog Images

Blog images make great pins and repins to help increase traffic with. Using photo editing tools, like Picmonkeyor Canva, create different collages, add text overlays, increase the image contrast and quality so it’s unique for Pinterest. Get creative with your Pinterest pins and follow image trends on the popular page to see what’s getting repinned the most. Unsure of what works best on Pinterest? Curalate conducted a Pinterest image study and found the following information about pins on Pinterest:
  • “Images that contain less than 30 percent background (e.g. whitespace) are repinned the most.”
  • “The most repinned images have multiple colors: Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color.”
  • “Very light and very dark images are not repinned as often. In fact, the repinning rate for images of medium lightness is 20 times higher than for images that are mostly black, and eight times higher than images that are mostly white.”
  • “Brand images without faces receive 23 percent more repins. Less than 1/5 of images on Pinterest today have the presence of faces.”
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Image Source: Curalate

9. Promote a Contest With Pins

Pinning images with contest details on Pinterest, while hosting the contest on your website, can help increase traffic from Pinterest to a site. For the “source” of each pin, include the contest page URL so Pinners are redirected to the correct page and are more likely to enter and repin. Uploading pins or pinning directly from a contest page will also encourage traffic from users who normally wouldn’t have visited the page in the first place, especially if repinning is an extra entry into the contest.
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Have you noticed a lot of your traffic coming from Pinterest? Share your tips in the comments below!