How To Increase Organic Traffic From Google To Your Blog

search engines traffic statistic
Traffic is one of the most common issue every internet marketer and website owner concern about. If you are an website owner then you definitely want people easily find your website or blog on google rather than your competitors. And when they find and land on your website, depending on the traffic source we called it Direct, Organic, Paid and Referral Traffic.

What is Organic Traffic?

"Organic traffic" is traffic that comes to your blog as a result of search engine natural/free/unpaid search results. When a search engine like google returns its search results, it usually gives us two type results: organic and paid.

What is Organic Traffic

Organic search results are the webpage listings that most closely match the user’s search query based on relevance, also called “natural” search results. Paid results are basically advertisements — the Web site owners have paid to have their Website display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

So when anyone click your webpage link from the search engine “natural” listings and reach your website, your website get a organic traffic.

How to Increase Organic Traffic From Google?

So, you want to get more organic traffic from google to your blog?

all you have to do is make sure your blog is displayed in google organic search results. Everyone wants to achieve higher google organic rankings, That’s because google organic search traffic is a proven.

The only trouble is, SEO keeps evolving, and no-one wants a penalty because of practicing the tricky methods. Google has been rolling out updates, ranging from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network deindexing updates to prevent search spam.

So what I'll do to increase my blog google organic ranking?

I'm not going to suggest you to hire SEO Professionals, instead I would suggest you to do it yourself. Whether you’re an internet newbie or expert, the following actionable tips will increase your blog google organic ranking:

Focus on 'long tail' keywords

Long tail keywords are phrases which can be very specific to your business. For example, if you blog about office cleaning and janitorial service in Toronto, trying to target ‘cleaning Toronto’ will have high competition levels from other blog and achieving a high google organic rank for this keyword will be difficult.

Instead, aim for long tail keywords which relate to a specific product or service, e.g ‘office cleaning service in Toronto’. This is more likely to target searchers who are using specific search terms to find the exact service they need. These specific, or niche, long tail keywords tend to have low competition levels and are therefore easier for your blog to gain high google organic ranking.

Consistent and Fresh Content

If you’ve decided you want to dedicate time to your blog, then it’s vital to make sure you are able to do this consistently. If you have written 5 blogs then don’t publish these all at once; instead, stagger them regularly across several weeks. Google rewards content which is fresh and provides useful information for users. Plus, regular blogs/articles positions you as a credible resource and enhances the authority of your website.

Create Valuable Content

Content, is ultimately what every user is searching for – in some form or another. It may be articles, video, wikis, blogs, or other social media, but it is all content, and the Useful and informative of it you have, the bigger your slice of the Google pie will be. If you have More valuable and useful content than other sites for a given search keyword, which site do you think Google is going to send its organic traffic to if its desire is to give the user the best results and experience possible? to your website.

Google is always going to remain committed to providing the best experience that it possibly can for users, and if your content is deemed as ‘low quality’ by Google, then its ranking will drop as they will see it as being of no use to their search engine users.

The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.

Ethical Link Building

There has been a lot of chatter about link building following Google’s crackdown on the spammy links which previously dominated SEO. Keep in mind when you build links for your blog:

  • Avoid spamming 
  • Aim to provide value to users of the sites you want a link from 
  • Provide links to content relevant to the site you want a link from 
  • Prevent stuffing the anchor text with lots of keywords 
  • Avoiding being too promotional on Social platforms 
  • Aim to contribute

There are many ways of finding ethical link sources around the web, here are a few different types of websites that could provide a link opportunity:

  • General directories 
  • Local business directories
  • Bookmarking websites
  • Social websites
  • Reach out to related bloggers to write about your blog
  • Participating on related community
  • Answer question on Q&A sites like quora
  • Write Guest Posts

You can also assist in effective link building without the help of any other sites, simply by building internal links within your own website. If you are creating content about a specific aspect of your business, then link to the related page(s) within your site. This shows Google that what you are talking about is relevant and can encourage visitors further into your site.

Pay Respect to Google Webmaster Guideline

Some people think that they are clever enough to outsmart Google. But they’re not. Though underhand tactics can gain momentum for a site, this is always for the short term. Google inevitably finds out, punishes your site and you end up in a far worse position than you were in initially. Dedicating time and planning to a well thought out SEO Strategy will see your blog reap the rewards in the long term.

Optimize for your Blog Reader not for Search Engine

To do everything you possibly can to improve your website’s SEO, optimisation needs to be a priority when you create, edit or update any of your content. This starts by writing meta tags for each page of your site which gives search engines a clear description of the content on each page. The most important meta tags are meta titles and meta descriptions.

Optimize your blog post title
The title provides a short description for each page which tells the search engine about the content of the page – this should contain keywords as near as possible to the start of the descriptions.

Optimize your blog post description
Descriptions are for search engines too, but they also provide info to users about the content within each page. This is your chance to entice search engine users to click through and browse the services or products that you have to offer.

Try to Lower your Blog Bounce rate

As usability is at the heart of Google’s SEO practices, their algorithms monitor how long users stay on a site – widely known as a website’s ‘bounce rate’. A high bounce rate indicates that the page didn’t contain content that was relevant to the user, or that the page offered a poor user experience. You should continue to strive to keep your website's bounce rate as low as possible by identifying factors which could be causing your users to leave your site.

Make the most of Google's Keyword Planner

Google’s Keyword Planner provides a fantastic starting point for businesses that want to find out which keywords they should try to rank well for. Google’s Keyword Planner was originally created for their AdWords users, but you can still use it without paying to advertise.

Simply type in some key phrases that you think your customers will use to try to find you. Google’s Keyword Planner will deliver a list which details the number of monthly searches for these terms, as well as the competition level for each. This helps businesses to identify the most beneficial keywords to target throughout their content.

Find and Get involved in related online community

Providing useful content to your online customers cements your authority within your company’s niche. Invite your online audience to ask questions and provide feedback to gauge opinions about the products that you deliver. Not only does this give you an insight into what your potential customers think and what they want, it also gives your website authority within Google rankings as you are providing what users are looking for – useful content.

Get Social

Social signals are already impacting Google Organic Rankings and many industry experts believe that will only increase. In a study conducted by Searchmetrics, seven social media activities ranked in the top eight factors that contributed towards SEO – particularly Google Plus.

Constantly Test & Optimize

You’re not quite done yet! The web is a living medium, and it’s never too late to better optimize your blog and content. There is always room for improvement, so don't be afraid to test and make changes in your blog. You would be surprised at how the smallest change can often result in the biggest change.

That's a pretty good start covers tactics that can help you increase your blog google organic ranking and traffic. Hope you find this post helpful.

SEO Tips for One Page Websites


When it comes to One Page Websites SEO, make sure you're matching Strategy Appropriately. It's very hard to win with single page, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.

Here are a few SEO Tips for One Page Websites you can use to increase your One Page Website organic ranking and attracting more organic traffic.

Single Page Website Content

Don't be scared of website size. Have as much content in there as needed to inform and provide regular call to action throughout. Make sure your One Page Website build with semantic markup and structures, Good semantic structure will help search engine like Google understand what your website really about.

Don't stuff your title and description with many keywords - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.

Great Content? no, you need Stunning Content.

Many experts talk about their “great content” that it reminds me of this line from The Incredibles:
If your site is going to be only one page, that one page needs to be amazing. Parallax scrolling and fancy CSS3 animation can make your single page websites look cool, but what makes yours different from all the others out there?

That’s not to say you have to get batty and put something unrelated to your business in your one page website. But it does show that people are attracted to things they’ve never seen before. Make sure your content is not only worth linking to, but also outstanding enough to be worth sharing.

Another thing to remember is that Google loves websites that stay updated, so make sure some of your content can be updated to stay fresh. Perhaps have a weekly news section that can be updated as needed. It'll help increase your One Page Website Google Organic Ranking.

Stick With Pagination

Google search robots have traditionally favored sites that were paginated, but in the case of one-page sites where multiple pages do not exist, you need to restructure the format by making sure that the site is not left without organized pagination.

This can be done by creating clear and discrete sections, each of which should be devoted to separate purposes.

By doing this you also automatically make site navigation a lot easier. Separating the content into distinct sections also gives you the opportunity of defining appropriate keywords for each section and thereafter optimizing it for that particular section.

Internal Anchor Link Optimization

Being a one-page website there are obviously no separate links or URLs to optimize, so you only have the anchor link to play around with. These links are employed to let users jump to different sections in the same web page. Now, these sections can only be optimized by optimizing the relevant anchor links.

For optimal results this can be done by using DIV ids as the anchor links, and then using the links on the navigation bar. For example, if there’s a section devoted to SEO on the one-page website, the DIV id may be named as <div id=“seo-services”>.

The anchor link can be created as <a href=“#seo-services”>SEO+Services</a>. By this simple operation, you have managed to generate a URL that is completely functional and search engine-friendly on the webpage.

Backlink is Most Important for One Page Website

Backlink is important for all sites, but it’s especially crucial for One Page Websites Ranking without an abundance of content. Since your usual on-page optimization may be limited, you’ll need to rely even more on backlinks to drive organic rankings and traffic.

The main advantage you have here is time. Take all the time you’d normally spend on blog posts and page content, and use it to build relationships that can eventually earn you quality links.

You’ve read plenty of online articles on different ways to earn links, so now’s your chance to actually go and try a few of the lesser-known tactics. These can be 404 link building, unlinked brand mentions, guest blogging, and earning backlinks in real life.

Keywords are Even More Important

Your keyword research has to be extremely thorough. You need to know exactly which keywords will get you the best results, and where to put them in your One Page Website.

You’ll probably have to pick and choose the very best keywords since you won’t be able to put them all in. This means making tough choices about what to leave out, so spend some extra time on your research.

Use H1 Tags in Every Sections

Single Page Websites are the rare exceptions to the “only have one H1” rule for entire website. In the case of a single-page website, all you need to keep in mind is to use an H1 tag separately for each section and leave the bot to sort out by itself all the information- this is not difficult as the H1 tag serves to indicate that the content following it is distinctive.

Break down content into Sections with inline anchor links

Even though it is One Page Website, it needs some sort of structure. The best way to do is to use DIVs and inline links.

Let’s look at how this can be obtain. First, give each section’s DIV an ID:

<div id="”Our-Service”"></div>

Then Simply link to it:

<a href=”# our-service”> Our Service </a>

When linking to a section of your site from another site, your HTML would look like this:

<a href=” “>Our Service</a>

This is a great way to split up your content for easier reading and an friendly navigation. It will also help you direct visitors to specific portions of your page (for example, pricing or features) from other sites.

Track everything with Google Analytics

You should be doing this for all your sites, but you’re going to need to pay very closer attention with your Single Page Website.

In larger sites, if a page isn’t performing, you can still get traffic from other pages. With your tiny site, it’s crucial that you dig into your analytics and use the data to make changes.

Want Organic Ranking, you need to put in the Effort

Doing SEO for Single Page Sites isn’t so hard. It just take some extra work and a different way of thinking. You don’t need to reinvent the wheel, just pay closer attention to the details. The things that you can get away with missing on your bigger sites can be huge misses for a small one, so make sure to get the little things right.


SEO For One Page Website requires a lot more focus and creativity. Are you up to Single Page Website SEO Challenge? Also, beware about Google Mobile-First Search Index. If your website is not compatible with mobile device, Please Contact Us Now.

Why Your Local Business Website Needs to Be Mobile-Friendly

Local Business Mobile-Friendly Website

Are you still running your local business with a website that was designed in or 2009 or Before? If so, it’s time to update your website to meet google mobile-friendly algorithm released On April 21, 2015.

What Does “mobile-friendly” Mean?

“Mobile-friendly” means that your local business website delivers an optimum user experience, no matter what device a visitor may be viewing it from. If people who visit your site from a mobile device need to zoom in or pinch their screens in order to navigate, or if the exact same version of the site that displays for desktop computers shows up on a mobile device, then your site is not optimized for mobile use.

Why Should You Care?

US smartphone penetration is up to 75% as of the end of 2014. Late last year, mobile traffic exceeded desktop traffic for the first time. And according to Nielsen, 87% of mobile users used their mobile device for shopping activities like searching for a product or service, pricing comparisons, or brick & mortar address search.

Beside Usage, read what google says
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

What Makes a Site mobile-friendly?

  • It avoids use of software that doesn’t work on phones (like Flash). 
  • It makes links and buttons large enough and far enough apart to be easily clicked with a finger. 
  • It uses text that can be easily read without zooming. 
  • It sizes content so there’s no horizontal scrolling needed and no zooming required.

How do I know if my website is mobile-friendly?

It is actually really simple to test your local business website and check whether it is mobile friendly or whether you need to upgrade it. I recommends the following tools:

Google Mobile-Friendly Test – this is dead-easy, all you need to do is input the URL of the website you would like to check, hit the blue “analyze” button and the tool will determine whether your site is mobile-friendly, or whether you need to make improvements. It will also show you a mobile site preview.

Google Search Console Mobile Usability Report – you can use this as long as you have signed up for Webmaster Tools. The report will list any errors in mobile usability that your site has (or report none as below…). Related: How to Fix Common Mobile Usability Issues

Mobile Responsive Design Testing – This is a cool tool designed by StudioPress for checking your mobile-friendliness. Put in your website URL and see how it looks across different devices.

How to Get a mobile-friendly Website?

If you’ve done the tests as above and found that your business website is not mobile-friendly, here are a few steps for getting your site up to scratch:

Create a Mobile Version of Your Current Site: While this is a simple way to bring your site into compliance, it requires you to have two separate websites. It can be difficult to update two sites, and users may get frustrated if they find less content or information available on the mobile version versus the desktop.

Use Mobile Plugins on Popular CMS Platforms: The most popular website content management systems — Wordpress, Joomla, or Drupal — all have bolt-on solutions to make your site mobile-friendly without needing two separate versions. Some include additional ways to customize the mobile experience to not only provide the content, but incorporate other features best used on mobile devices.

Use a Mobile-first Responsive Design: The solutions above are just stopgaps until you can redesign your site by deploying a mobile-first strategy using responsive web design practices.

Designing the site with a mobile-first approach requires planning about how it will be used on mobile devices — an exercise that helps prioritize what content goes on the site. It also begs the question that, if it isn’t needed on mobile, then should it be on the desktop version?

Responsive design furnishes the best possible experience at the mobile level but allows for enhancements to the site’s design and functionality as it increases in screen size.

Final Thoughts

If your Local Business Website is fully optimized for mobile devices, you will likely to see some organic ranking and visitors. If you want to optimize your business website for local maps ranking read my Local SEO Guide.

Best Ways to Promote Your Online Courses

Best Ways to Promote Online Courses

Actually there is no specialize way to promote online courses, You’ve got to address the same challenges you do when promote a service or product online: build attention, interest, desire, and action in your prospective customers.

You do need to take into account the unique structure, timeline, and value proposition of your online course, and create online marketing campaigns that support it.

Here are ways that can help you market your online course effectively and grow your Audience (I believe so).

Make a blog 

Maintaining an active blog in order to support your online course activity as an educator is the best thing to do. Update your blog few times a week with engaging, useful and informative content about your online course.

Regular blogging also make your blog authority source in your niche. Becoming an authoritative source for information that meets users expectations more than search engine needs will become exceptionally important.

Social Media 

Οbviously using social media in order to communicate and connect with potential learner is important. What you should never forget is to always provide useful information and actual and useful knowledge. Also, keep this activity within reasonable limits. For example, post blog articles on Facebook not more often than 2, 3 times a week. Making “noise” in the social media will have a negative effect on your image.

Provide Authentic Information

Make testimonials and small stories for specific people who enjoyed your online courses recently. Publish these positive examples on your blog and social media pages.

Make Short, Free Courses and Share Them 

Giving things for free builds more engagement with existing and potential customers. It is an excellent way to grow your online community and to generate more new leads.


Keep engaging your past, current and future potential learners with informative newsletters. Let them know about the latest on the industry, tell them about your content, interview industry opinion leaders etc.

Run a Forum 

As an educator you are an opinion leader yourself, most probably. Use this expertise and engage learners with a forum. Of course, it takes a lot of effort to properly administrate a forum but once you are up to it results will be fascinating. You can also use it in order to start discussions, get feedback and come up with new ideas just by listening to people.


eBooks are used to provide information, engage online customers and provide the writer with an authoritarian role. You can make and share new eBook every couple of months. They should be anything between 10-20 pages and they must share clear and useful information related to your online course.

For example, if you are educating people on Website Design, you can make a 20 page eBook on how to design a basic website. You can then upload it on your website or blog and allow people to download it for free only by giving you their name and email. This way an eBook can also become a useful lead generator.

Of course, this list isn’t a road map to guaranteed success to Promote Your Online Courses. There are number of ways you can do in order to promote your online course and sell your courses. You can start by using these ways I just mentioned above and make them part of your core strategy, before using more advanced processes.

The State of Mobile Marketing 2015 [Infographic]

Did you adjusted your online marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online?

The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent 'Mobile-friendly' algorithm changes to Google's smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly.

JBH Marketing & Smart Insights put together this infographic that details the state of mobile marketing in 2015, and some of the statistics and data is staggering. For one, the percentage of time spent on a mobile app in 2015 is 86%, and 79% of smartphone users say they use apps almost every day. Keep that in mind next time you're trying to decide if your business needs a mobile app.

Mobile Marketing in 2015

I hope this compilation of statistics about Mobile Marketing in 2015 to be useful - please share if it is and we'll continue to update it in 2015.

Related Post:

Search Marketing in 2015

The State of Search Marketing in 2015 [INFOGRAPHIC]

There are over 100 billion global internet searches being conducted each month. Where is all the search traffic coming from, and where is it going? How does desktop traffic measure up to mobile? What’s working better, PPC or SEO?

To get answer of all these questions, check out following infographic created by JBH and Smartinsights.

Search Marketing in 2015

So, I hope you agree that the infographic presents a compelling case for investing more in Search Marketing in 2015 given how competitive it has become.

Google Local Listing 3-pack: What Does This Means for Local Businesses?

Based on relevance, distance, and prominence Google may show one or more maps results for our search query. Traditionally the local maps results composed of 7 business information which we often call 7-pack. On Thursday, August 6th, we began to notice that the traditional 7-packs that frequently showed up in the google local search results were suddenly replaced with 3-packs in the search results.

The new local 3-pack results appearing right below the AdWords and the top of the organic results as usual, which users can click to view full business details with address, phone, photos, hours, reviews, and directions, or click ‘more + search term’ for a full list of business within the local area.

Why These Update?

Google’s focus has been shifting heavily towards mobile friendly search results over the past year and I guess 3-packs update is just Google local results display format changes to fit across various device. Google's 3-packs brings desktop the same user experience as mobile users have been getting in a while.

Here is how the new local pack appears on mobile.

Googles new local 3-pack

What has actually changed in Google local SERPs?

  • Only 3 businesses instead 7.
  • No business addresses and phone numbers, click to call option in mobile device.
  • Google+ Links Removed.
  • Business Category Added.
  • Business Hours Added.
  • “Google Reviews” Renamed to "reviews"
  • No flyout business cards. 
You can read about all the changes from my this post.

What Does It Means for Local Businesses?

This is going to be tough for Local businesses. It mean if your business are not listed in top 3 listing, the chance is very low to get leads from google local search results. Ultimately, I think it will result in more Local businesses looking to increase visibility via Adwords. I also heard a rumor that google want to push adwords ads (I read in WebmasterWorld and Warrior Forum) by this update as they heavily promoting adwords vouchers at the same time update took place.

Do you think google just made this changes overnight without their extensive internal research? No, I don't think so, Google's data team must found something interesting like local top 3 listing might get all the CTR. That's why google knocked out 4 out of 7 from the local results, What do you think?

How to Get Listed in Google 3-Pack

Want to Be Part of the Google Local 3-Pack and Stay safe? Read This Local 3-Pack SEO Guide.
These Local SEO Guide are for businesses who want to list their business in google local 3-Pack or stick to top 3 listing. You'll find this guide strenuous but ensure your local business placement in Google’s 3-Pack.

Depending on your business, Google Page, how your website is set-up and optimized, you might not be able to implement all of these tactics, but implementing even 70% of them is enough for most local businesses to rank in the Google 3-Pack.
  1. Create, verify and Optimize your Google+ Local page
  2. Optimize Your Website for Your Business
  3. Get Local Business Listings (Citations)
  4. Get Reviews on your Google+ Local page and on 3rd party websites
  5. Create and Share Local Content
  6. Find Local Link Opportunities
  7. Constantly Test & Optimize

Tactic #1: Create, verify and Optimize your Google+ Local Page

Google+ Local Page is your direct connection to your customers, whether they’re searching for your business through Google Search, Maps or Google+.
Create Google Plus Business Page

Google+ Local Page dominate in local search results and your competitors are already there, so we want you there too. A verified and optimized Local Page integrates your online business presence to one easy place. Follow this steps to create and optimize your Google+ Local Page:

  • Create, verify or consolidate your Business listings from Google My Business.
  • Select your  business category carefully, The Business Category you choose for your listing is now showing in 3-pack right below your business title.
  • Use a real physical address and a local phone number, not an 800 number.
  • Put as much business information as you can including images and video as required to achieve 100% completion rating.

Tactic #2: Optimize Your Website for Your Business

An optimized website helps search engines identify and rank businesses by their geographical location in relation to a search query. This is not overly difficult, but many local business owners tend to overlook it as it require a great effort. Website On Page signals has 21.0% impact in local search as per Moz research.
Local SEO Microdata Schema Markup

My On Page optimization checklist for local business will help your business rank in google 3-pack as well as increase your website organic ranking. The following optimization techniques will ensure that your website is properly optimized for Google Local 3-pack.

  • Include your business NAP in prominent place.
  • Give your pages geo-specific, descriptive meta tags (meta title and description) including your zip/postal code.
  • Make sure you have contact information, including your NAP, in text on every page of your site.
  • Embed google map and driving direction on your website.
  • Add your location to your image alt text.
  • Add Schema markup in your website where possible.

Tactic #3: Get Local Business Listings (Citations)

Local Business Listings are defined as mentions of your business’s name, address and phone number (aka NAP) on other webpages—even if there is no link point to your website. An example of a citation might be an online local business directory where your business is listed, but not linked to your website.

When it come to Local Map Ranking, Local Business Listings (Aka Citations) are a key component of the ranking algorithms in Google and Bing Local Search. According to Moz 2014 Local Search Ranking Factors, Citation is the 3rd biggest ranking signal and make up 15.5% of the overall ranking factors.

Citation volume and the number of other business listings referencing your business location(s) are important in google local 3-pack; however, consistency and accuracy will always take precedence over volume. Here's a list compiled by Hubspot of the 50 local business directories to submit your business

Tactic #4: Get Reviews on your Google+ Local page and on 3rd party websites

Google + Review
Reviews are one of the major ranking perspective in your local rankings in Google and elsewhere, and they’re one of the very important factors (It hold 9.8% weight in local search) in getting customers to choose you over your competitor.

This is truly important that your business have some positive reviews on Google+ Local page and on other popular third-party sites. When your consumer want to read reviews, they usually visit Google Maps, Yahoo Local, Yelp, CitySearch, Insider Pages, MerchantCircle, TripAdvisor, Better Business Bureau (BBB),  Foursquare, Manta, and Angie’s List.

Tactic #5: Create and Share Local Content

Create local content relevant to your business and the city you live in and share with the world via your website and social media. For example, you can write about an past local event where you participated or an upcoming event you're going to participating.

There’s endless opportunities when you use creative thinking about the events and businesses in your area of town. Just don't forget to include images, videos and link to the event site (If there's any website dedicated to that event). Want more Local Content Creation Idea, read Mike Ramsey Strategy.

Tactic #6: Find Local Link Opportunities

Moz found Link is the second important factor and has 18.3% impact in local search results. Links from local websites that point to your website impacts your sites ability to rank in 3-pack and make your website "authority" locally.

There are many ways to acquire local links like Sponsor a meetup group, Host a community event, donate to a local club or organization, from local newspaper site, etc. You can find an Interesting Local Link Building Guide from Casey Meraz Post on Moz.

Tactic #7: Constantly Test & Optimize

The previous six tactic that we have just discussed need to be constantly addressed. To dominate in Google Local 3-Pack you need to always be one step ahead of your competitors. There is always room for improvement, so don't be afraid to test and make changes. You would be surprised at how the smallest change can often result in the biggest change. What do you think?

Google Redesigns its Logo

Google New Logo

Google is introduced a new logo yesterday and this is the fifth such modification since the search engine giant started in 1998. Just a month after unveiling a major restructuring of the company, Google is updated its logo.

But why change it up? A post at the Google Blog explains:
Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop! 
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

The new Google logo is still a wordmark, but it's now using a sans-serif typeface, making it look a lot more modern, playful and similar to the one being used by Google's newly created holding company, Alphabet.

The colors are softer than they used to be. The logo bears a bit more resemblance to the logo of Google's new parent company, Alphabet, as well. Alphabet's wordmark has a similarly unadorned look, and this update makes the two companies' design language fall more inline.

The revamped logo, used to identify most of its apps, bids farewell to the little blue "g" icon and replaces it with a uppercase "G" colored in blue, red, yellow and green to match the full logo.

Google New App Icon