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Showing posts from September, 2015

Why Your Local Business Website Needs to Be Mobile-Friendly

Are you still running your local business with a website that was designed in or 2009 or Before? If so, it’s time to update your website to meet google mobile-friendly algorithm released On April 21, 2015.

What Does “mobile-friendly” Mean? “Mobile-friendly” means that your local business website delivers an optimum user experience, no matter what device a visitor may be viewing it from. If people who visit your site from a mobile device need to zoom in or pinch their screens in order to navigate, or if the exact same version of the site that displays for desktop computers shows up on a mobile device, then your site is not optimized for mobile use.

Why Should You Care? US smartphone penetration is up to 75% as of the end of 2014. Late last year, mobile traffic exceeded desktop traffic for the first time. And according to Nielsen, 87% of mobile users used their mobile device for shopping activities like searching for a product or service, pricing comparisons, or brick & mortar addr…

Best Ways to Promote Your Online Courses

Actually there is no specialize way to promote online courses, You’ve got to address the same challenges you do when promote a service or product online: build attention, interest, desire, and action in your prospective customers.

You do need to take into account the unique structure, timeline, and value proposition of your online course, and create online marketing campaigns that support it.

Here are ways that can help you market your online course effectively and grow your Audience (I believe so).

Make a blog  Maintaining an active blog in order to support your online course activity as an educator is the best thing to do. Update your blog few times a week with engaging, useful and informative content about your online course.

Regular blogging also make your blog authority source in your niche. Becoming an authoritative source for information that meets users expectations more than search engine needs will become exceptionally important.
Social Media  ╬čbviously using social media i…

The State of Mobile Marketing 2015 [Infographic]

Did you adjusted your online marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online?

The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent 'Mobile-friendly' algorithm changes to Google's smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly.

JBH Marketing & Smart Insights put together this infographic that details the state of mobile marketing in 2015, and some of the statistics and data is staggering. For one, the percentage of time spent on a mobile app in 2015 is 86%, and 79% of smartphone users say they use apps almost every day. Keep that in mind next time you're trying to decide if your business needs a mobile app.

I hope this compilation of statistics about Mobile Marketing in 2015 to be useful - please share if it is…

Google Local Listing 3-pack: What Does This Means for Local Businesses?

Based on relevance, distance, and prominence Google may show one or more maps results for our search query. Traditionally the local maps results composed of 7 business information which we often call 7-pack. On Thursday, August 6th, we began to notice that the traditional 7-packs that frequently showed up in the google local search results were suddenly replaced with 3-packs in the search results.

The new local 3-pack results appearing right below the AdWords and the top of the organic results as usual, which users can click to view full business details with address, phone, photos, hours, reviews, and directions, or click ‘more + search term’ for a full list of business within the local area.

Why These Update? Google’s focus has been shifting heavily towards mobile friendly search results over the past year and I guess 3-packs update is just Google local results display format changes to fit across various device. Google's 3-packs brings desktop the same user experience as mobil…

Google Redesigns its Logo

Google is introduced a new logo yesterday and this is the fifth such modification since the search engine giant started in 1998. Just a month after unveiling a major restructuring of the company, Google is updated its logo.

But why change it up? A post at the Google Blog explains:
Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!  Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless c…