About Backlinks!

While Google is so busy with the panda updates, Google+ Local and Penguin Update, the search results aren't what they used to be. For the first time ever, Google’s going to penalize website having Bad Links & OVER Optimization Issue. But Still Back links is Important for website Google organic Ranking, and this article is for How important are back links?

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high organic rank on Google. Of course, you’re content and Meta tags must represent your data with positive density percentages. Google then takes your website and performs a mathematics equation and places a numeric value on your website depending on one of the most important features, and back links.


A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. But after Google penguin update, reciprocal links can be considerate as violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. As Per Google Webmaster Guideline You shouldn’t engage with

• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
• Buying or selling links that pass PageRank

When Google Bot crawls any website & found backlinks to your website, and also found an outgoing link from your website to that website may determine Google’s that you engage with link exchange schemes.

So, if you did link-exchange in past, we advise you remove all links that’s represent the reciprocal link.

For Queen Elizabeth, a Google doodle of diamonds and doggies

Re-blogged From csmonitor.com

Queen Elizabeth graces the front page of Google today in the UK in a doodle marking her diamond jubilee, offering the rest of the world but a glimpse of the playful pop art and consumer kitsch on display here in Britain.

Scots guardsmen cupcake toppers, union jacks on toothpicks, ice queen scoops. Bunting: enough to string together the old empire. Royal photos on thimbles, spoons, tea cups, shot glasses, egg cups, tea towels – the usual tat, as the Brits say. Jubilee thongs? Yes.

Then there’s the cleverness contest surrounding the royal saying, “Keep Calm and Carry On.” Written on a women's compact: “Keep Calm and Powder On.”

Comparatively, Google’s doodle is an understated affair. The letter O’s are diamonds, symbolic of the 60th (diamond) anniversary on the throne. The E sits as a jewel in the queen’s crown. The queen appears in two-dimensional contour; her beloved corgis, however, look ready to leap off the page.

The playful riffs on royal themes reflect the generally favorable mood toward the royals of late.

QUIZ: How much do you really know about Queen Elizabeth II?

A YouGov poll last month found 67 percent agreeing the monarchy is good for Britain, and 86 percent approve of Queen Elizabeth. This is up from the days when her children's divorces dominated the headlines and her slowness to show emotion over the death of Princess Diana frustrated many.

Still, the public mood is not really one of royal reverence. Britons are in party mode at the start of a long weekend – Monday and Tuesday being holidays as part of the four-day official jubilee celebration. Many Londoners took the chance to flee on summer vacations, as foreign and British tourists crowd into the city for events that include Sunday’s royal family flotilla on the Thames and Tuesday’s carriage procession.

Among the street art for the crowds will be the construction Sunday of a 94-sq.-ft. portrait of Queen Elizabeth made from 3,120 squares of cake – one for each week of her reign.

German-born baker Gerhard Jenne came up with the idea. Mr. Jenne dipped each piece of lemon cake into one of 24 frosting colors, turning each into a pixel of this icing illustration.

Jenne’s a fan of the queen, but not so much so that he feels the need to become her subject even 30 years after moving to London. He doesn’t expect to meet her on Sunday, when he publicly arranges the cake squares into the portrait.

“It’s very interesting how the queen has changed. Even from 30 years ago, [the royals] are much closer to the people now,” he says. “You almost feel like she might come see you…. There could just be a 1 in 40 million chance.”

After spending hundreds of hours on the cake, he expects it to be gobbled up within 20 minutes when it’s opened up to the crowds.

Some customers in his Konditor & Cook bakeries have asked him if it’s proper for an image of Her Highness to be eaten.

“I just said yes, it’s fine by me. At the end of the day, it’s a cake, it’s a bit of fun. And she seems like a humorous person.”

Google+ Local: Review your favorite places Video

Although my Previous post cover all details about Google's New Products Google+ Places, Here's a video submitted by Google Representative on YouTube about Google+ Places Tour. Hope it'll hope you discover all about Google+ Places!

Google Places Out Google+ Local In

Yesterday Google Launched Google+ Local a new form of Google Places. Google's Director of Product Management Avni Shah, announced the news on Google Webmaster Central Blog can be viewed here: http://googleblog.blogspot.com/2012/05/localnow-with-dash-of-zagat-and.html

Google's vice president of product management Marissa Mayer also posted on her Google+ Page "At long last, introducing Google+ Local - share and discover places with your friends and it includes Zagat scores and reviews! http://plus.google.com/local". cbsnews.com posted a video interview of Marissa Mayer can be found here: http://www.cbsnews.com/8301-505363_162-57443472/google-local-next-step-in-search-engines/

Some Screen shots showing the Google+ Local, circles, and Zagat reviews:











If you have a Google Places listing, Please continue to manage that place result in Google Places at Google Places. Hence it seems that Google+ will change over time and more and more features will be added to the Google+ experience.

Local information integrated across Google
From the new “Local” tab on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. If you click on a restaurant, or a museum (or whatever), you’ll be taken to a local Google+ page that includes photos, Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.

Google+ Local is also integrated across other products you already use every day. If you’re looking for a place on Search or Maps, you get the same great local information there too. You can also take it on the go with Google Maps for mobile on your Android device, and soon on iOS devices.

Better decisions with Zagat
Since Zagat joined the Google family last fall, our teams have been working together to improve the way you find great local information. Zagat has offered high-quality reviews, based on user-written submissions and surveys, of tens of thousands of places for more than three decades. All of Zagat’s accurate scores and summaries are now highlighted on local Google+ pages.

Each place you see in Google+ Local will now be scored using Zagat’s 30-point scale, which tells you all about the various aspects of a place so you can make the best decisions. For example, a restaurant that has great food but not great decor might be 4 stars, but with Zagat you’d see a 26 in Food and an 8 in Decor, and know that it might not be the best place for date night.

Recommendations and reviews from people you know and trust
Your friends know what you like, and they probably like the same things you do. That’s why the opinions of people in your circles are front and center. If you search for [tacos] on Google+ Local, your results might include a friend’s rave review of the Baja-style taco stand in your neighborhood.  And if you’re searching on Google or Google Maps for a great place to buy a gift for that same friend, your results might include a review from her about a boutique she shops at all the time.

You can also share your opinions and upload photos. These reviews and photos will help your friends when they’re checking out a place, and are also integrated into the aggregate score that other people see. The more you contribute, the more helpful Google+ Local will be for your friends, family and everyone else.

Whether it’s a block you’ve lived on for years or a city you’ve never been to before, we hope Google+ Local helps you discover new gems.

Today is just the first step, and you’ll see more updates in the coming months. If you’re a business owner, you can continue to manage your local listing information via Google Places for Business. Soon we’ll make it even easier for business owners to manage their listings on Google and to take full advantage of the social features provided by local Google+ pages. Get more information on our Google and Your Business Blog.

About Google Ad Planner & How it Works!

Google Ad Planner was came out back in June 24, 2008, is a free Internet media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed internet marketing decisions.

Google Ad Planner helps you better segment and identify our target audience based on the targeted user behavior. It delivers you targeted demographics for thousands of sites, enabling you to provide a better marketing approach and effective media buying strategy. It also helps answer you critical questions that have thus far stymied Online Marketers of all shapes and sizes.

What  you can did by Google Ad Planner:

1. Define audiences by demographics and interests.

2.  you can create your display network lists and automatically upload that list intoy our Adwords campaign seamlessly.

3. Search for websites relevant to your audience.

4. Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.

5. Create lists of websites where you’d like to advertise and store them in a media plan.

6. Generate aggregated website statistics for our media plan.

Methodology

1. Site thumbnails: Ad Planner crawls the web to capture thumbnail images of the homepage screenshots for domains and subdomains in Ad Planner. Learn how thumbnails relate to the appearance of sites.

2. Site categories: Site categories in Ad Planner are generated using Google AdSense content classification algorithms. Our technology uses factors such as keyword analysis, word frequency, font size, and the overall link structure of the web to determine what a webpage is about.

Additionally, publishers who claim their sites through the Ad Planner Publisher Center can verify and update these categories. Categories that have been verified and updated by publishers will be denoted by 'Data source: Publisher'.

3. Site description: Site descriptions are provided by publishers and highlight the site's theme, audience, and unique benefits. At this time, site descriptions are only available from publishers that have claimed their Ad Planner site listing.

4. Site description: Site descriptions are provided by publishers and highlight the site's theme, audience, and unique benefits. At this time, site descriptions are only available from publishers that have claimed their Ad Planner site listing.

Site traffic

Ad Planner offers various metrics to describe a site's audience. These include:

• Unique visitors (cookies)
• Unique visitors (estimated cookies)
• Unique visitors (users)
• Reach
• Pageviews
• Total visits
• Average visits per visitor
• Average time on site

To provide site traffic estimates, Ad Planner uses a hybrid methodology that combines sample user data from various Google products and services and direct-measured site-centric data.

Direct-measured, site-centric data

Ad Planner provides the ability for publishers to opt-in direct measured site-centric data as measured by Google Analytics.
When Google Analytics data is provided, Ad Planner displays direct measured data for:

• Unique visitors (cookies)
• Pageviews
• Total visits
• Average visits per visitor
• Average time on site

5. Demographics: Ad Planner demographics are generated through demographic inference algorithms that combine third-party demographic data with Google sample data. The third-party demographic data is licensed from an industry-accepted consumer research panel operated according to industry best practices by a full-service research firm. The firm employs a variety of panel recruiting techniques to ensure the quality of their panel.

6. Audience interests: Aggregated audience interests in Ad Planner are generated by applying Google's interest classification system to Ad Planner's aggregated sample data. Ad Planner classifies aggregated opt-in user data into interest categories based on sites that users are visiting. These audience interests are presented in aggregated form in Ad Planner to help better understand the interests of the totality of visitors to a given site and are not used to categorize individual users or for individual user targeting on a particular site or across the web.

7. Ad specifications and ad presence: By analyzing Google web crawl data, Ad Planner estimates the presence of advertising on sites and the specific ad sizes and formats of those ads. Also, using the Ad Planner Publisher Center, publishers can review and update these ad specifications. Ad Specifications that have been reviewed and updated are denoted by 'Data Source: Publisher'.

8. Ad placements: Ad Planner obtains ad placement information from Google AdSense and Google Ad Manager. Ad impression data is available when viewing ad placements. This data comes directly from the publisher ad servers and is denoted by 'Data source: Publisher ad server'.

• Google AdSense: All AdSense placement targeting-enabled placements that have sufficient traffic for Ad Planner to measure are displayed in Ad Planner.
• Google Ad Manager: Publishers using Google Ad Manager can opt in their ad placements to display in Ad Planner.