Content marketing planning and effective marketing tactics in 2015 [Infographic]

In 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to following infographic, the biggest challenge content marketers face is measuring content effectiveness, while an overwhelming 56% of marketers don’t have a content marketing strategy!

So, what is the latest Content marketing planning and effective marketing tactics in 2015? Check out this infographic created by Jane Hunt, along with her team at JBH Marketing to summarize the key issues and give examples of what's working and what isn't.

PPC vs SEO : Which One is Better For My Business?

When it comes to increase website traffic through search engine, you have two basic options: Pay-Per-Click (PPC) Advertising or Search Engine Optimization (SEO). I love SEO and PPC and have been using both Marketing strategies on a mixture of clients for over seven years, yet I'm often asked which one is better. Today I'm going to share their major differences, advantages and disadvantages with you.

Pay Per Click Advertising on Google, Bing and other sites is a quick and easy way to get listed on their search result for the keywords that are related to your website. Unfortunately, PPC is expensive and you can get traffic for free by achieving high rankings in the search engine organic search results.

In Search Engine Optimization, You will need to follow SEO best practices to get higher ranking and display more often in search engine result. It may take time to reach the top of the organic results, but the free, highly targeted traffic will probably prove to be well worth the investment.

What is the difference between PPC and SEO?

Position: Search Engine Optimization focuses on organic search results which are displayed in the main body of the search engine result pages. PPC listings are displayed as the ‘sponsored links’ at the top of the page or on the right hand side column.

Organic search results include all web pages which the search engine determines to be relevant to the user search query, while PPC reflects a targeted Search Engine Marketing Campaign and may show results only in a specific geographic area, time specific, user Operating systems, Carriers and few more.

Promotion Results: With an organic Search Engine Optimization campaign, a new website may take 1 to 18 months to show up on Search Engine Results. However, SEO results in continuous traffic over a longer period of time.

PPC can give an initial boost in traffic and is useful when launching a brand new website which is not yet appearing in organic results or you want create a buzz. However, when you stop the PPC campaign, the traffic stops immediately.

Perception: Organic Search Engine Optimization results in an Search Engine Marketing campaign are seen to be unbiased and have a higher level of credibility. SEO rankings are unpaid and based on the relevance of the webpage to the keyword but with PPC, the more you bid on a given keyword; the higher your advertisement is displayed for that search. The higher the position on the SERP page (Organic or PPC), the more trusted it is by searchers; the more likely it'll get clicks.

Price: With an SEO and/or a PPC campaign, there may be an initial set-up and ongoing fee if you engage an SEO or PPC specialist to create a campaign for your website. With an SEO campaign, there is no cost per individual click or visitor. However, with a PPC campaign, there is an ongoing cost per click or visitor – the greater your budget, the more traffic your website will receive.

But which approach is better for my business? 

It depends on your needs and budget. If you want more traffic fast and are willing to pay for every visitor you get, then PPC might be right for you. But if you're operating on a small budget, it may make more sense to invest time in chasing high search engine rankings through SEO.

In the long term, SEO is better because it delivers long lasting results.

• To achieve high rankings in the search engine organic search results, you have to develop SEO-friendly website, original content, and related authority Links that point to your site. It may take times to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.
• In the long run, SEO is a much better value than PPC. If you have a business that is meant to stay, SEO is the way to go.

In the short term, PPC is better because you are forced to improve your website.

• PPC is great because it provides instant results. You will get the first visitors minutes after the launch of your PPC campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.
• If you use paid search marketing, your website will get visitors because you pay for them.

The fact is that, if done correctly, both PPC and SEO can get you on the first page of the search engines for your targeted terms. However, each has its respective advantages and disadvantages as I mentioned above.

Please leave a comment below on which Marketing Strategy you feel is best and why to help continue the debate.

Mozila launched ‘Webmaker’ Android App in Bangla

August 17, 2015 Mozilla launched a new Android app version of Webmaker that focused on participants from three main markets – Bangladesh, India, and Kenya. The new app currently only support Android devices and available in four languages: Bengali, Brazilian Portuguese, English and Indonesian.

The announcement comes as a follow up on the initial Mozilla Webmaker that launched over three years ago, with the goal of hand-tailoring an intuitive and organic web-creating space that would help people "learn and play using the open building blocks of the web."

You can download the  free, open source app from Google Play at mzl.la/webmaker.

Current app is updated version of it beta version. Improved performance and a more optimal user experience, shared projects can now be viewed on any platform (mobile or desktop), and users with poor connectivity will experience better performance while offline. Also, content discovery is now location-based — you can see what others in your community are creating and remixing.

Mozilla Webmaker transforms Web users into Web makers. You can build original content like scrapbooks, photo galleries, memes, comic strips and more. Mozilla built Webmaker to empower first-time smartphone users and mobile-first Web users as active participants on the Web. Too often, individuals around the world experience a “read-only” mobile Web, passively consuming content and unable to actively contribute. But when consumers become creators, they’re introduced to social and economic opportunity. And when everyone can contribute equally, the Web becomes a better place.

Webmaker was designed to give these users a way to create their own presence online. Webmaker also could set the stage for bringing more local content on the Web.

Bangladesh Mozilla Community has made significant contribution to planning and making the Webmaker. Bangladeshi volunteers have worked with Mozilla Webmaker Team for several months to make sure the app User-Friendly, better performance and a more optimal user experience.

In the coming months, the Mozilla will promote Webmaker in Bangladesh as part of a nationwide campaign to Web literacy. Alongside Access-to-Information (program) of Prime Minister's Office, Mozilla will work in Bangladesh aiming to increase the digital efficiency.

IT Security and Fraud Detection Seminar in Dhaka

A seminar about IT Security and Fraud Detection and its proper usages will be held on Thursday, August 27 at BIBM Center.

CTO Forum Bangladesh and Bangladesh Institute of Bank Management (BIBM) will organized the seminar at BIBM Center. The organizers said at a press conference in city’s Farmgate area on Monday afternoon.

They said that so far 700+ online shops exist in bangladesh and Sales of these online shopping sites are gradually increasing everyday. Every online shop at some point face fraud and security issue. According to the organizers, the seminar will uphold different aspects of online shopping, which has earned fame globally.

It will put importance on IT Security and Fraud Detection as it is the top issue in developing this sector, they added.

Visa chief risk (India and South Asia) officer Shivakumar Sriraman will present keynote paper at the seminar to be attended by Bangladesh Bank (BB) deputy governor Nazneen Sultana as chief guest and BIBM director general Dr Towfiq Ahmed Chowdhury as special guest.

Southeast Bank limited deputy managing director SM Mainuddin Chowdhury, CTO Forum Bangladesh president Kamal Kanti Sarkar, its vice president Nawyad Iqbal, EC Shyama Prasad Bepari and Commercial Bank of Ceylon PLS head of IT Dr Izazul Haque, among others, were present at the conference.

To mitigate your online business risk of Security and fraud, you should join the Seminar.

Social Media Tactics to Increase Traffic to Your Website

Are you struggling to control the power of Social Media for your website? are you want to Increase Traffic to Your Website from social media? If the above answer is yes, then I'm writing this post for you.

Why should you care about Social Media?

Because it used by millions of users everyday. Based on Statista data, revealed in March 2015, below are the approximate numbers of active users in different social media sites:

• Facebook – 1,415,000,000 
• LinkedIn – 347,000,000 
• Google+ – 300,000,000 
• Twitter – 288,000,000

Do you know, The population of USA is something like 300,000,000. And all of these social media users are there, just on the other side of your screen!

The days are gone when you could optimize your website and blog every day, increase your audience via email and RSS subscriber and just sit and relax. Although this strategy still works in today, But now it is the era of social media!

The Social Media Sites can help increase your website visitor if you have something worth in your website. Here are some tips for how you can use Social Media to Increase Traffic to Your Website.

So here are Social Media Tactics that you can apply to drive traffic to your websites.

Tactic #1: Did you know that Twitter now has over 316 million monthly active users and 500 million Tweets sent per day? Communicating with customers and posting tweets regularly may increase your website visitor.

Every time you tweet, include the post headline and link back to your website. Also try to include a picture from the post within the tweet, Twitter users love pictures.

Tactic #2: Start a Facebook page for your website. This is a great, additional subscription option for heavy Facebook users, and it can be a means of expanding your platform. I’ve met several new people who “liked” my page and weren’t previously friends with me on Facebook.

Regularly share your content on Facebook. There are some great tools to help make this easier for you. Encourage your readers to do the same by adding a Facebook “like” or “share” button.

Tactic #3: Ask others to promote your blog via social bookmarking sites, such as DIGG, Stumbleupon, Reddit, and others. You may occasionally do this yourself, but be careful of doing it repeatedly, as some sites penalize sites with multiple submissions from the same user.

Tactic #4: Implement social sharing tools on your website. Here is a list of popular social sharing tools that I have tested so far. A few are plugins designed specifically for WordPress, but others can be used on almost any website.

• ShareThis
• Socialize
• AddThis
• AddToAny
• Digg Digg
• GetSocial
• Shareaholic

Tactic #5: The evolution of online feedback and commenting has come a long way; from the old school guestbook to forum and feedback form, and from native platform-dependent commenting systems to today’s social-powered commenting systems that work cross-platform regardless of what Content Management System, Programming Language or Scripts your site is based on.

Use a social-powered commenting tool like Disqus, IntenseDebate, Livefyre or Facebook.

Tactic #6: Write catchy headlines that people will want to share. Most people neglect this by posting well-written articles with crappy, nondescript titles.

Tactic #7: Write compelling content. You might be thinking, “Duh,” but I really mean that. It has to be really good. Like, better than your average blog.

Tactic #8: No matter what social media you are trying to leverage, sharing mediocre information will only hurt you. I’ve learned this the hard way because when I get lazy and share mediocre information, I see that my social traffic drops.

Tactic #9: Whenever you release a tweet or a Facebook post, you can control where you place your link. Place your links near the beginning of your social posts, it'll increase click-throughs-rate.

Tactic #10: Consider creating a hashtag that is short, recognizable by followers, and allows them to easily follow along. If you’re using an existing hashtag, ensure you’re adding value to the conversation.

Tactic #11: Since LinkedIn obtained pulse, It has remained a content publishing platform, but now it features articles from anyone who posts on LinkedIn. This is your opportunity to get your content in front of a large audience and get visitor to your website.

I’m sure that each of you found useful social media tactics in this post. Go ahead, share it, write your ideas and opinions in comments.