About Google Ad Planner & How it Works!

Google Ad Planner was came out back in June 24, 2008, is a free Internet media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed internet marketing decisions.

Google Ad Planner helps you better segment and identify our target audience based on the targeted user behavior. It delivers you targeted demographics for thousands of sites, enabling you to provide a better marketing approach and effective media buying strategy. It also helps answer you critical questions that have thus far stymied Online Marketers of all shapes and sizes.

What  you can did by Google Ad Planner:

1. Define audiences by demographics and interests.

2.  you can create your display network lists and automatically upload that list intoy our Adwords campaign seamlessly.

3. Search for websites relevant to your audience.

4. Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.

5. Create lists of websites where you’d like to advertise and store them in a media plan.

6. Generate aggregated website statistics for our media plan.

Methodology

1. Site thumbnails: Ad Planner crawls the web to capture thumbnail images of the homepage screenshots for domains and subdomains in Ad Planner. Learn how thumbnails relate to the appearance of sites.

2. Site categories: Site categories in Ad Planner are generated using Google AdSense content classification algorithms. Our technology uses factors such as keyword analysis, word frequency, font size, and the overall link structure of the web to determine what a webpage is about.

Additionally, publishers who claim their sites through the Ad Planner Publisher Center can verify and update these categories. Categories that have been verified and updated by publishers will be denoted by 'Data source: Publisher'.

3. Site description: Site descriptions are provided by publishers and highlight the site's theme, audience, and unique benefits. At this time, site descriptions are only available from publishers that have claimed their Ad Planner site listing.

4. Site description: Site descriptions are provided by publishers and highlight the site's theme, audience, and unique benefits. At this time, site descriptions are only available from publishers that have claimed their Ad Planner site listing.

Site traffic

Ad Planner offers various metrics to describe a site's audience. These include:

• Unique visitors (cookies)
• Unique visitors (estimated cookies)
• Unique visitors (users)
• Reach
• Pageviews
• Total visits
• Average visits per visitor
• Average time on site

To provide site traffic estimates, Ad Planner uses a hybrid methodology that combines sample user data from various Google products and services and direct-measured site-centric data.

Direct-measured, site-centric data

Ad Planner provides the ability for publishers to opt-in direct measured site-centric data as measured by Google Analytics.
When Google Analytics data is provided, Ad Planner displays direct measured data for:

• Unique visitors (cookies)
• Pageviews
• Total visits
• Average visits per visitor
• Average time on site

5. Demographics: Ad Planner demographics are generated through demographic inference algorithms that combine third-party demographic data with Google sample data. The third-party demographic data is licensed from an industry-accepted consumer research panel operated according to industry best practices by a full-service research firm. The firm employs a variety of panel recruiting techniques to ensure the quality of their panel.

6. Audience interests: Aggregated audience interests in Ad Planner are generated by applying Google's interest classification system to Ad Planner's aggregated sample data. Ad Planner classifies aggregated opt-in user data into interest categories based on sites that users are visiting. These audience interests are presented in aggregated form in Ad Planner to help better understand the interests of the totality of visitors to a given site and are not used to categorize individual users or for individual user targeting on a particular site or across the web.

7. Ad specifications and ad presence: By analyzing Google web crawl data, Ad Planner estimates the presence of advertising on sites and the specific ad sizes and formats of those ads. Also, using the Ad Planner Publisher Center, publishers can review and update these ad specifications. Ad Specifications that have been reviewed and updated are denoted by 'Data Source: Publisher'.

8. Ad placements: Ad Planner obtains ad placement information from Google AdSense and Google Ad Manager. Ad impression data is available when viewing ad placements. This data comes directly from the publisher ad servers and is denoted by 'Data source: Publisher ad server'.

• Google AdSense: All AdSense placement targeting-enabled placements that have sufficient traffic for Ad Planner to measure are displayed in Ad Planner.
• Google Ad Manager: Publishers using Google Ad Manager can opt in their ad placements to display in Ad Planner.

Blogging 99!

Blogging 99 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web host. Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 99.

Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That's all! Most blogs are text, but there are also photo blogs and video blogs. The rest of blogging 99 has to do with the technical side of things.

If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size. The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post.

The domain is the online address of your blog, and usually ends in ‘dot com'. Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself! You have passed blogging 99.

What Is Affiliate Marketing?

Description Of Affiliate Marketing?

Affiliate marketing has numerous descriptions Yet, But all have the Same. Affiliate marketing a vast commerce restore on the Internet, It is a noncompetitive activity between merchants and an affiliate's website. For more period now, affiliate marketing has established to be a cost-efficient, mensurable method of delivering long-tern results. It has get famous for Internet sites who are trying to achieve whatever unnecessary or more income for their parcel. Every day, fill get curious to affiliate marketing and necessity to gain money out of it. But in more cases, these new affiliates do not fully understand the affiliate man and neaten expensive mistakes. In additional text, affiliate marketing has often been misunderstood.

One of the familiar misconceptions that are being associated about affiliate marketing is "selling", tho' mercantilism is an weighty activity of affiliate marketing and the center function of a byplay activeness. Another is that affiliate marketing is commonly linked with "advertising". While the grandness of advertising in marketing a destined fluid is not to be underestimated, the fact of the thing is, business equal selling, is simply a location of the numerous functions of marketing.

How Affiliate Marketing Works?

In affiliate marketing, an affiliate is paid for every visitant, friend and/or consumer provided finished his efforts. The said correction may be prefabricated supported on a definite ideal for each impose. The most taking vista of affiliate marketing from the merchant's posture is that no defrayal is due to an affiliate until results are understood.

Affiliate Networks?

Affiliate marketing is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. The affiliate network acts as a third party between the merchant and the associated affiliates. The network provides the technology to deliver the merchant’s campaigns and offers. The affiliate network also collects commission fees from the merchant and then pays the affiliates which are part of the program.

Affiliate Website?

The merchant is any web site owner that wants or desires to take advantage of performance based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program. If it would be extracted, the merchant needs to do their part by researching interested affiliate websites to ensure that they are a good fit for that particular website. Finding a fit for their merchandise would be the key to more generated income.

The merchant has access to markets and customers without him spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It might produce interest for that product and drive the consumer to the merchants’ website. It is also the merchant who decides how much he is willing to pay for each sale that results from a visitor sent from an affiliate.

Affiliate, Affiliate & Affiliate?

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to accomplish. The affiliate needs to have a better understanding with the merchant what the commission will be, expected payment method and time involved in the contract.

The affiliate has also the responsibility to stand for the merchandise their user based would be most interested in. For example, if the site has a user base of mainly stay-at-home mothers, then on-line job openings such as surveys would be a good match for them. This group would also appreciate direct links to children’s products and informational sites. Merchandisers often provide targeted, best-seller items and personal support to their affiliate. They often offer sales promotions that will benefit the merchandiser as well as the affiliate.

Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.

Market Your Online Freelance Profile

When Freelancers are In an progressively agonistical surround, we have to compete harder. In recent years we've saw significant awareness for Freelancing. Now Many of us fully depends in Freelancing, and enjoying freelance profession. So when we  did it, we  have to show our self Expert & Expert in our services area. I've get up with two ideas that can make our self smart & expert as well as lead some potential clients to our Freelance Profile:

1.Social Media Accounts Links To Freelance Marketplaces Profile:  Social Media is an great places where we can meet with friends, talk with strangers & also lead some potentials clients to our Freelance Marketplaces Profile.  If you're on a Facebook , then you should keep a link in your Facebook profile to your freelance profile. 

2.Hire Me widget in your blogs:  You may pride yourself  if you write for your free blogger or WordPress blogs.  Write about your services areas is best practice for all freelancers. It also shown that your are an specialist in particular subjects or services you loved to write. So if you have a website or blogs, you must should keep a hire me widget in anywhere in your website or blogs may lead potential clients & visitor to your freelance profile.

These are relatively high-impact construction to reserve yourself out in the freelance activity, where your potential clients can experience you.

Growing Social Media Sites 2012

To help User Connect with friends & family, Social Media Sites offering many tools as well as App. While the media was getting obsessed with Facebook & Google+…. the world actually got interested in Pinterest, Goodreads & So.cl. What's more, Google's nascent social network, despite having seen a growing number of signups, only managed to attract visitors for an average of 3 minutes in the entire month of January - and that was a fall from the 4 minutes it achieved in December.

Pinterest

Pinterest is The hot new social media site already has millions of users.
The site is a great way to get organized and share everything — whether it be photos, recipes and travel tips — with people around the world. Posting “pinboards” is like tearing out images of your favorite things and storing them electronically so they’re easily accessible.

Goodreads

Goodreads is a social reading site that's easily pushing 20 million unique visitors per month. It's not talked about in the same way as the über-addictive social networking darling du jour, Pinterest, where users come, pin and leave. There are other, far more intriguing reasons why Goodreads is quietly building and growing a smart, devoted host of members.

Microsoft Social

Microsoft has officially launched an “experimental” social networking site called So.cl, which combines facets of social networking, search, and media sharing with a user interface resembling Google+.
When we last heard about it, So.cl (pronounced “Social”) was being billed as an “experimental research project” and was only available to students studying information and design at the University of Washington, Syracuse University, and New York University. While the project is still billed as experimental, it’s now open to anyone who wants to give it a shot.